Sept. 9, 2025

366 - The Secret To Balancing Great Guest Interviews

366 - The Secret To Balancing Great Guest Interviews

What makes or breaks an interview podcast, the guest or the host? That’s where today’s debate begins. We launch a new segment featuring hot takes from experienced podcasters, starting with a clip from audio engineer Bek Johnson, who insists the focus should stay squarely on the guest. From there, the crew weighs in: Is it better to have a brilliant guest with a bland host, or a dynamic host who can extract gold from any conversation? We explore how hosts can guide, share, and build rapport without overshadowing their guests, and when interjecting personal stories adds value or takes away from the moment. The discussion unfolds into a larger question about credibility, authority, and what listeners truly come for. In the end, one thing is clear: mastering the art of balancing a conversation is at the heart of great podcasting.

Episode Highlights:

[02:00] Conference Update: Ticket Sales and New Workshops

[04:00] How Improv Connects to Caregiving and Podcasting

[08:00] First Hot Take Clip From Bek Johnson

[10:00] Debate: Should the Show Be All About the Guest?

[11:00] Icebreaker Question: Would you rather listen to a show with a boring guest and a brilliant host or vice versa?

[18:00] Listeners Search for Topics, Not Guests

[21:00] The Host’s Role in Delivering Valuable Content

[22:00] Is It Okay for Hosts to Share Their Own Stories?

[24:00] Balancing Authority With Conversation Flow

[26:00] Remembering Todd Cochrane, Blubrry Podcasting CEO

[29:00] Sharing Experience Without Overshadowing the Guest

[38:00] Finding Guest Balance Without Talking Too Much

[43:00] When Experts Overshare and How to Redirect

[48:00] Avoiding Inside Jokes That Exclude Listeners

[50:00] How Guests Can Help Shape Better Interviews

Links & Resources:

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Get Your Tickets for The Empowered Podcasting Conference:

www.empoweredpodcasting.com

Bek Johnson:

www.tiktok.com/@bek_johnson

Todd Cochrane:

https://podnews.net/update/todd-cochrane-rip

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠

Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d

Live on YouTube: ⁠https://youtube.com/@marcronick⁠

Brought to you by⁠ ⁠iRonickMedia.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:

⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠


1
00:00:04,960 --> 00:00:07,160
Good morning podcasting Morning
Chat.

2
00:00:07,360 --> 00:00:13,680
Today is Tuesday, September 9th,
2025, and today we're launching

3
00:00:13,680 --> 00:00:17,880
a new segment where we play hot
takes from podcasting experts

4
00:00:17,880 --> 00:00:21,680
and season podcasters, starting
with Should your show be more

5
00:00:21,680 --> 00:00:26,760
about your guest than you?
So if you're listening live on

6
00:00:26,760 --> 00:00:29,240
Clubhouse, sit to share bottom
left hand side of the screen and

7
00:00:29,240 --> 00:00:31,360
share it.
However, Clubhouse lets you.

8
00:00:31,600 --> 00:00:34,160
And if you're listening via
podcast, please share this

9
00:00:34,160 --> 00:00:39,880
episode with a fellow podcaster.
And now give us about 30 seconds

10
00:00:39,880 --> 00:00:43,400
and we'll get things rolling.
Thanks for being here.

11
00:01:20,280 --> 00:01:22,400
Good morning again podcasting,
morning chat.

12
00:01:22,400 --> 00:01:26,080
Thanks so much for being here.
I am your host Mark Ronik and

13
00:01:26,400 --> 00:01:29,640
currently on stage with me.
My Co hosts we have producer

14
00:01:29,640 --> 00:01:33,680
Ashley Feller, Dr. Faye, Nick
Naulback and Sid Meadows.

15
00:01:33,960 --> 00:01:40,160
And to those of you in the live
audience, hello, anybody home?

16
00:01:42,640 --> 00:01:47,560
Our first day of the new week
and we're waiting for our live

17
00:01:47,560 --> 00:01:49,960
audience.
That was a thing last week and

18
00:01:49,960 --> 00:01:52,880
it looks like it's continuing.
Takes everybody a few minutes to

19
00:01:52,920 --> 00:01:57,080
I guess wake up and join us.
I am grateful to have a crew

20
00:01:57,080 --> 00:02:00,840
here with me to kick off today's
discussion.

21
00:02:01,280 --> 00:02:05,960
And before we do, first a little
update for you, Empowered

22
00:02:05,960 --> 00:02:10,800
Podcasting.
The conference is 17 days away.

23
00:02:11,200 --> 00:02:15,760
I just actually put that number
in front of me today for the

24
00:02:15,760 --> 00:02:18,320
first time.
I've, you know, had that general

25
00:02:18,320 --> 00:02:22,680
sense of how how close it is,
but I didn't actually count down

26
00:02:22,680 --> 00:02:26,560
until today.
And I was like, whoa, 17 days.

27
00:02:26,560 --> 00:02:29,960
And the good news is, is that
ticket sales have been coming in

28
00:02:29,960 --> 00:02:35,560
as I've been promised by other
event planners that it just take

29
00:02:35,560 --> 00:02:38,600
it people are last minute in
general.

30
00:02:38,960 --> 00:02:43,280
And it is proving to be true
because those ticket sales are

31
00:02:43,280 --> 00:02:46,080
now finally coming in.
It looks like we will have a

32
00:02:46,080 --> 00:02:50,600
full house, maybe not quite the
number I had expected or I was

33
00:02:50,600 --> 00:02:52,920
shooting for.
I was shooting for around 150 to

34
00:02:52,920 --> 00:02:54,800
200.
Looks like we're going to be a

35
00:02:54,800 --> 00:02:57,720
little short of that and we'll
still have a full house.

36
00:02:57,720 --> 00:03:03,680
And I couldn't be more thrilled
and a little more relieved as

37
00:03:03,680 --> 00:03:07,840
well.
But this should be really a fun

38
00:03:07,840 --> 00:03:11,040
event.
And I yeah, Friday with the new,

39
00:03:11,040 --> 00:03:14,560
the new addition to the event
where we're now doing workshops

40
00:03:14,560 --> 00:03:18,320
to where I just felt it was
really important to do some more

41
00:03:18,320 --> 00:03:23,240
interactive stuff than just
having presenters sharing their

42
00:03:23,240 --> 00:03:26,760
knowledge, which I shouldn't
even say just because it's a lot

43
00:03:26,760 --> 00:03:30,800
of great information.
I want to make it more

44
00:03:30,800 --> 00:03:34,120
interactive.
Yeah, Dr. Speaking of

45
00:03:34,120 --> 00:03:36,400
interactive, do you want to
share?

46
00:03:36,400 --> 00:03:39,240
Do you still have plans of doing
the improv or?

47
00:03:40,000 --> 00:03:41,920
Oh yeah, I am.
I'm going to be hosting.

48
00:03:41,920 --> 00:03:43,120
Sure, that a little bit.
Sure.

49
00:03:43,120 --> 00:03:46,920
I'm going to be hosting a
workshop with a friend of mine

50
00:03:46,920 --> 00:03:50,840
who probably, I'm going to say,
introduced me to improv in the

51
00:03:50,840 --> 00:03:56,240
sense that introduced me to
actually participating with, you

52
00:03:56,240 --> 00:04:00,480
know, in an improv exercise.
If you, some of you may remember

53
00:04:00,480 --> 00:04:03,840
several years back, I don't
know, maybe three years ago or

54
00:04:03,840 --> 00:04:10,320
so, I went to Dallas or yeah,
Dallas, and we rented a house

55
00:04:10,320 --> 00:04:14,160
with, or I rented a house with
like 6 other creators and we had

56
00:04:14,160 --> 00:04:16,880
workshops of our own for this
small group.

57
00:04:17,120 --> 00:04:22,000
And my friend Chris hosted an
Improv 1 and I was horrific at

58
00:04:22,000 --> 00:04:26,360
it.
And I now, as you know, now have

59
00:04:26,360 --> 00:04:28,920
been taking improv classes over
the past year.

60
00:04:28,920 --> 00:04:32,840
I still believe I'm horrific at
it, but I'm a little more, I'm a

61
00:04:32,840 --> 00:04:35,640
little more seasoned at it now.
I don't know, Dr. So Dr. is

62
00:04:35,640 --> 00:04:38,200
saying that because Dr. and I
got together this weekend.

63
00:04:38,200 --> 00:04:41,720
You want to share a little bit
about that, Dr. We had so much

64
00:04:41,720 --> 00:04:46,480
fun it now the purpose had
nothing to do with podcasting,

65
00:04:46,960 --> 00:04:51,520
but I belong to a mastermind
group with David Hooper.

66
00:04:51,760 --> 00:04:54,880
And in that mastermind group
there is the most one of the

67
00:04:54,880 --> 00:04:57,320
most beautiful souls I've ever
met in my life.

68
00:04:57,560 --> 00:05:02,880
Her name is Zeta Christensen and
she took care of her husband who

69
00:05:02,880 --> 00:05:07,560
had Alzheimer's and she has a
podcast all about caregiving.

70
00:05:08,080 --> 00:05:13,760
And it got into her head that
there's something about

71
00:05:14,360 --> 00:05:19,840
caregiving and improv, something
about improv that can help the

72
00:05:19,840 --> 00:05:26,360
caregivers if you incorporate
improv into your daily routine

73
00:05:26,360 --> 00:05:30,080
with them.
Because what came out in the

74
00:05:31,240 --> 00:05:35,640
over the weekend was, you know,
you have to do like little white

75
00:05:35,640 --> 00:05:37,600
lies.
Where's my father?

76
00:05:37,600 --> 00:05:40,600
Oh, he, he's donating time at
the church.

77
00:05:40,600 --> 00:05:44,600
Don't worry about him when
father has been gone for like 40

78
00:05:44,600 --> 00:05:46,320
years, you know, that kind of
thing.

79
00:05:46,320 --> 00:05:50,640
So you have to be quick on your
feet when it comes to taking

80
00:05:50,640 --> 00:05:56,320
care of these types of patients
And getting your improv shoes on

81
00:05:56,320 --> 00:06:00,920
is is really such a, it's a
great escape and it's really

82
00:06:00,920 --> 00:06:03,400
informative and really will help
you.

83
00:06:03,680 --> 00:06:09,480
So her nephew is a professional
improver, improv improviser,

84
00:06:10,080 --> 00:06:14,920
improv teacher, improv teacher.
And so they are kind of honing

85
00:06:14,920 --> 00:06:17,920
this program.
And we were in the beta group

86
00:06:17,920 --> 00:06:20,320
over the weekend and I had such
a good time.

87
00:06:20,320 --> 00:06:23,440
Did you have a good time?
I had a great time, it was a lot

88
00:06:23,440 --> 00:06:26,520
of fun and I was curious how it
would work online and I thought

89
00:06:26,520 --> 00:06:28,880
it worked really well.
Yeah, yeah.

90
00:06:29,160 --> 00:06:33,280
Did you get anything that you
can take away for the event that

91
00:06:33,280 --> 00:06:35,880
you're?
Yeah, well, that was selfishly

92
00:06:35,880 --> 00:06:39,600
one of the reasons why I I did
this improv with you online on

93
00:06:39,600 --> 00:06:43,200
Saturday was to see how they
were doing, doing something like

94
00:06:43,200 --> 00:06:46,000
that.
So yeah, it it gave me it gave

95
00:06:46,000 --> 00:06:50,080
me a few ideas and really, if
anything, reaffirmed some of my

96
00:06:50,080 --> 00:06:52,360
own ideas for running this
workshop.

97
00:06:52,360 --> 00:06:54,800
So yeah.
And I think that it's really

98
00:06:54,800 --> 00:06:58,200
good for also for those
caregivers that you were talking

99
00:06:58,200 --> 00:07:02,400
about, just to be able to have
some time to play, loosen up

100
00:07:02,440 --> 00:07:05,960
and, and play because life is
very serious a lot of times for

101
00:07:05,960 --> 00:07:08,640
a lot of caregivers.
And this gives you that

102
00:07:08,640 --> 00:07:10,400
opportunity to loosen up a
little bit.

103
00:07:10,400 --> 00:07:12,400
And I think the same goes for
podcasters.

104
00:07:12,400 --> 00:07:15,840
I think that it it can help us
think on our feet, loosen up a

105
00:07:15,840 --> 00:07:18,000
little bit and remember to have
some fun.

106
00:07:18,680 --> 00:07:20,160
That's what I wanted to get to,
yeah.

107
00:07:20,240 --> 00:07:22,280
Why is it so important for
podcasters?

108
00:07:22,520 --> 00:07:25,320
And that's exactly right, yeah.
Yep, absolutely.

109
00:07:25,320 --> 00:07:30,520
So I will be the leading that
workshop with my friend Chris,

110
00:07:30,520 --> 00:07:32,760
who was the one that introduced
me to it.

111
00:07:33,080 --> 00:07:35,840
Looking forward to to doing
that.

112
00:07:35,840 --> 00:07:39,240
So yeah,
empoweredpodcasting.com, you can

113
00:07:39,240 --> 00:07:43,120
go get your tickets, book your
hotel, all at that website.

114
00:07:43,120 --> 00:07:47,280
So come join us there.
OK, Now I want to get into

115
00:07:48,040 --> 00:07:51,480
something new on the show every
now and then.

116
00:07:51,480 --> 00:07:55,960
What I want to do is play a
short clip from a podcast coach,

117
00:07:56,080 --> 00:08:01,000
expert, a fellow podcaster,
someone sharing a strong opinion

118
00:08:01,000 --> 00:08:07,920
or hot takes about podcasting.
And to be clear, we're not here

119
00:08:07,920 --> 00:08:11,680
to attack the person in the clip
or tear them down.

120
00:08:11,960 --> 00:08:15,400
We may have a difference of
opinion, we may not, we may all

121
00:08:15,400 --> 00:08:16,200
agree.
Who knows?

122
00:08:16,200 --> 00:08:19,080
We will see.
But instead, we're here to use

123
00:08:19,080 --> 00:08:21,880
their take as a spark for the
conversation.

124
00:08:22,320 --> 00:08:26,120
We'll listen and then we're
going to discuss things like, do

125
00:08:26,120 --> 00:08:27,880
we agree with the take?
Do we disagree?

126
00:08:27,880 --> 00:08:31,840
And most importantly, why?
And a little spoiler alert, a

127
00:08:31,840 --> 00:08:36,240
future segment when we do this
again, we we have something from

128
00:08:36,240 --> 00:08:40,000
Matt Bliss and his podcast
Rethinking Podcasting.

129
00:08:40,440 --> 00:08:45,440
Not not starting with that one
with the inaugural segment, but

130
00:08:45,920 --> 00:08:49,440
nonetheless, we will be having
clips from our own team and

131
00:08:49,440 --> 00:08:52,720
their podcasts as well.
And you know, I said a moment

132
00:08:52,720 --> 00:08:56,960
ago, most importantly, speaking
about why we agree or disagree

133
00:08:56,960 --> 00:09:02,000
and Speaking of why, here's why
I think that this new segment is

134
00:09:02,000 --> 00:09:04,360
valuable.
For one, I think it gets us

135
00:09:04,360 --> 00:09:07,160
thinking about podcasting from
different angles.

136
00:09:07,680 --> 00:09:12,520
It helps us sharpen sharpen our
own opinions as podcasters and

137
00:09:12,520 --> 00:09:15,200
creators.
As usual, I think it creates a

138
00:09:15,200 --> 00:09:18,960
safe space where we can
challenge ideas without

139
00:09:18,960 --> 00:09:22,840
attacking people or each other.
And it keeps us plugged into the

140
00:09:22,840 --> 00:09:26,120
conversations that are happening
around the world of podcasting.

141
00:09:26,400 --> 00:09:29,760
So when you hear the clip, think
about where you stand.

142
00:09:30,000 --> 00:09:33,840
Maybe you agree, maybe you
disagree, maybe you've got a

143
00:09:33,840 --> 00:09:36,880
story from your own podcasting
journey that connects it all

144
00:09:36,880 --> 00:09:39,600
together.
I think this is what these are

145
00:09:39,600 --> 00:09:42,160
the things that'll make it a
valuable conversation.

146
00:09:42,160 --> 00:09:45,360
And I'm going to play this first
clip for you.

147
00:09:45,360 --> 00:09:50,040
This is from podcast producer
podcaster.

148
00:09:50,040 --> 00:09:54,920
Her name is Beck Johnson Bek,
and we found this actually,

149
00:09:54,920 --> 00:09:57,640
Ashley found this clip for us on
TikTok.

150
00:09:57,920 --> 00:10:03,120
So you can find this person at
Beck under Score Johnson.

151
00:10:03,640 --> 00:10:06,600
And with that, let's play the
clip and then let's talk about

152
00:10:06,600 --> 00:10:09,680
it as I prepare to get it back
on my board.

153
00:10:09,680 --> 00:10:10,840
Where did it go?
Here we go.

154
00:10:11,320 --> 00:10:13,600
Let's talk about it on the other
side.

155
00:10:13,800 --> 00:10:16,640
Tough Love Time Podcast hosts.
The show is more about your

156
00:10:16,640 --> 00:10:20,320
guest than it is about you.
We don't necessarily want to

157
00:10:20,320 --> 00:10:22,520
hear all your little stories and
different things that you have

158
00:10:22,520 --> 00:10:26,560
to say every time you respond to
your guest answering a question.

159
00:10:26,560 --> 00:10:30,360
Your job is to shine your light
on your guest.

160
00:10:30,400 --> 00:10:32,920
It's all about them.
If you want to talk about

161
00:10:32,920 --> 00:10:38,480
yourself, then maybe do not an
interview, style a podcast or be

162
00:10:38,480 --> 00:10:41,160
a guest on other people's shows.
And that is your tip.

163
00:10:41,400 --> 00:10:44,400
Affirm your favorite clear audio
engineer.

164
00:10:45,400 --> 00:10:47,920
There you go.
Thank you, Beck Johnson.

165
00:10:47,960 --> 00:10:51,720
So let's talk about this and I'm
going to start with maybe more

166
00:10:51,720 --> 00:10:55,200
of an icebreaker question before
we hear your strong opinions,

167
00:10:55,200 --> 00:10:58,040
although maybe you're going to
want to inject it anyway, but

168
00:10:58,040 --> 00:11:00,440
let's try to stick to the
icebreaker.

169
00:11:00,440 --> 00:11:04,840
Would you rather listen to a
brilliant guest with a, we'll

170
00:11:04,840 --> 00:11:09,880
call it bland host or a
brilliant host with a bland

171
00:11:10,160 --> 00:11:12,880
guest?
So a little would you rather

172
00:11:12,880 --> 00:11:15,040
question to kick us off?
What?

173
00:11:15,040 --> 00:11:18,560
What say you somebody chime in?
Would you rather listen to a

174
00:11:18,560 --> 00:11:21,960
show with a brilliant guest,
bland host or vice versa?

175
00:11:22,040 --> 00:11:23,200
Go ahead, Sid.
Good morning.

176
00:11:23,440 --> 00:11:26,880
Good morning, everybody.
So I think this is interesting.

177
00:11:27,280 --> 00:11:31,320
The podcast host, especially in
an interview is the guide of the

178
00:11:31,320 --> 00:11:34,920
story, right?
And I think the, excuse me, the

179
00:11:34,920 --> 00:11:38,760
host has to be dynamic.
The host has to be able to guide

180
00:11:38,760 --> 00:11:41,920
the conversation as to the
conversation or the guest could

181
00:11:41,920 --> 00:11:43,760
take it in 1000 different
directions.

182
00:11:43,760 --> 00:11:47,800
And if your podcast is about,
you know, X, all of a sudden the

183
00:11:47,800 --> 00:11:52,120
guest can be talking about Y.
So I think that the podcast host

184
00:11:52,120 --> 00:11:54,680
should be a dynamic guide of the
story.

185
00:11:55,600 --> 00:11:58,680
OK, and would you rather?
So what if you had to pick

186
00:11:59,360 --> 00:12:02,800
between a show that had a
brilliant guest and bland host,

187
00:12:02,960 --> 00:12:04,320
or vice versa?
What would you pick?

188
00:12:04,320 --> 00:12:05,960
Said.
I would pick the host.

189
00:12:06,120 --> 00:12:08,840
You'd rather the host be the
brilliant one.

190
00:12:09,400 --> 00:12:13,920
Because the host can actually
make a bland guest seem dynamic,

191
00:12:15,040 --> 00:12:16,600
right?
The host, if it's, or if they're

192
00:12:16,640 --> 00:12:18,920
the host is really good at their
job and really good at asking

193
00:12:18,920 --> 00:12:23,040
questions, they can bring out
the stories from a very bland,

194
00:12:23,040 --> 00:12:26,200
boring guest and that can still
have impact.

195
00:12:26,200 --> 00:12:29,440
So the opposite way around, I
don't think that can actually

196
00:12:29,440 --> 00:12:31,400
happen.
So I would choose the dynamic

197
00:12:31,400 --> 00:12:33,360
host.
Yeah, see that?

198
00:12:33,360 --> 00:12:36,880
And that reminds me a little bit
of improv, because I think what

199
00:12:36,880 --> 00:12:39,480
makes an improv, we'll call it a
sketch.

200
00:12:39,640 --> 00:12:44,680
What makes an improv sketch
succeed is when you have a good

201
00:12:44,680 --> 00:12:49,760
partner and that partner is
really playing to you, playing

202
00:12:49,760 --> 00:12:52,760
with you, not against you.
And that I.

203
00:12:52,760 --> 00:12:56,200
Think it's also important, Mark,
to remember that people in the

204
00:12:56,280 --> 00:12:59,280
podcasting world say this phrase
a lot.

205
00:12:59,760 --> 00:13:03,720
They come for the content, but
they stay for the host.

206
00:13:05,160 --> 00:13:08,360
Yeah, that's fair.
And let's keep digging in.

207
00:13:08,360 --> 00:13:10,400
I'm I'm curious, does anyone
have a different take?

208
00:13:10,400 --> 00:13:15,040
Would anybody prefer to have the
the brilliant guest and the

209
00:13:15,040 --> 00:13:17,200
bland host?
And if so, why I?

210
00:13:17,640 --> 00:13:22,520
Don't agree that it would be the
host, the dynamic host, that

211
00:13:22,520 --> 00:13:27,320
would bring out the brilliance
of the guest.

212
00:13:28,400 --> 00:13:29,080
OK.
Yeah.

213
00:13:29,280 --> 00:13:31,880
Yep.
And let's check in with Matt.

214
00:13:31,880 --> 00:13:34,320
I think I saw Matt put his hand
up.

215
00:13:34,320 --> 00:13:35,360
Go ahead, Matt.
Good morning.

216
00:13:35,840 --> 00:13:39,800
Good morning.
I think that it only makes sense

217
00:13:39,800 --> 00:13:44,920
that a podcast host be dynamic.
I find myself so often looking

218
00:13:44,920 --> 00:13:48,200
at questions on the Internet
regarding podcasting these days

219
00:13:48,240 --> 00:13:51,800
and just wanting to post the Old
El Paso GIF.

220
00:13:52,320 --> 00:13:55,080
OK in all those doors, Like, why
not both?

221
00:13:55,400 --> 00:13:58,680
You probably don't want both a
boring host and a boring guest.

222
00:13:59,000 --> 00:14:01,680
Yeah, but I think it starts with
the podcast itself.

223
00:14:01,760 --> 00:14:04,840
If someone's coming to listen to
the podcast, they've likely come

224
00:14:04,840 --> 00:14:09,960
for the host and may or may not
be surprised by the guest.

225
00:14:10,000 --> 00:14:14,080
The product at the end of the
day is the conversation, and

226
00:14:14,080 --> 00:14:19,040
that's largely what Sid was
pointing to, a dynamic host with

227
00:14:19,040 --> 00:14:23,200
the skills to draw things out of
whatever we call a guest, good,

228
00:14:23,200 --> 00:14:28,000
bad, ugly, whatever.
I think that conversation is the

229
00:14:28,000 --> 00:14:30,000
product of what the podcast
actually is.

230
00:14:30,000 --> 00:14:36,600
So maybe reframing this to not
just be like podcaster or

231
00:14:36,600 --> 00:14:43,840
podcast guest as good or bad, is
the material for the podcast to

232
00:14:43,840 --> 00:14:47,880
create a great product better
influenced by the host or by the

233
00:14:47,880 --> 00:14:51,640
guest.
And then you're not telling

234
00:14:51,640 --> 00:14:57,600
someone that they're a bad guest
or that they're boring, but it's

235
00:14:57,600 --> 00:15:00,280
up to the host to make a boring
guest good.

236
00:15:00,280 --> 00:15:03,240
I don't often talk about
feelings when I discuss this.

237
00:15:03,440 --> 00:15:05,480
That's what we're trying to do.
We're trying to push the

238
00:15:05,480 --> 00:15:07,720
envelope with you, Matt.
We're trying to get you into

239
00:15:07,720 --> 00:15:11,360
your feels.
Yeah, touching the feels, the

240
00:15:11,360 --> 00:15:14,400
feels I get from that is ick.
Like, I don't think I'd have

241
00:15:14,400 --> 00:15:17,480
anyone on the podcast and I'd
look at them and I'd get halfway

242
00:15:17,480 --> 00:15:20,640
through and I'd go, man, you're
boring.

243
00:15:20,760 --> 00:15:25,040
I have to work harder to make
this podcast worth our time.

244
00:15:25,520 --> 00:15:30,080
You know, I think there can be
two a great guest and a great

245
00:15:30,080 --> 00:15:33,080
podcast host that have a really
boring conversation.

246
00:15:33,320 --> 00:15:35,000
And at the end of the day, if
that's what goes out in the

247
00:15:35,000 --> 00:15:37,320
podcast, that's the thing that
you judge.

248
00:15:37,680 --> 00:15:40,960
And invariably as humans, we
judge other humans according to

249
00:15:40,960 --> 00:15:44,320
whatever we see.
But I think that's that might be

250
00:15:44,320 --> 00:15:47,480
a better reframing for it.
So the conversation is a better

251
00:15:47,480 --> 00:15:51,520
influenced by the host or the
guest and then whether what

252
00:15:51,520 --> 00:15:54,960
makes that conversation a good
conversation?

253
00:15:56,040 --> 00:15:57,440
I like that.
Thank you, Matt.

254
00:15:57,440 --> 00:16:01,120
And there's something you said a
moment ago that I wanted to get

255
00:16:01,120 --> 00:16:05,280
to you, and actually several
people have said it so far, is

256
00:16:05,280 --> 00:16:08,880
that people, audiences are
coming for the host.

257
00:16:09,720 --> 00:16:14,200
So we want the host overall to
be that dynamic speaker, that

258
00:16:14,200 --> 00:16:17,400
one that's really driving the
interview and getting the most

259
00:16:17,400 --> 00:16:19,360
out of the guest.
And I can't argue with that.

260
00:16:19,360 --> 00:16:24,960
And what about though, the new
listeners who first stumble onto

261
00:16:24,960 --> 00:16:30,080
the podcast?
We know that a lot of people go

262
00:16:30,080 --> 00:16:34,200
and search for certain kinds of
podcasts to scratches particular

263
00:16:34,200 --> 00:16:37,120
itch, right?
Maybe, you know, in our case,

264
00:16:37,280 --> 00:16:42,440
maybe it's a an aspiring
podcaster who wants to really

265
00:16:42,440 --> 00:16:44,360
learn the insurance and outs of
podcasting.

266
00:16:44,520 --> 00:16:46,120
They find the podcasting morning
Chad.

267
00:16:46,120 --> 00:16:49,000
That doesn't necessarily mean
they know who I am or any of you

268
00:16:49,000 --> 00:16:53,680
are yet, right?
So does that change anything

269
00:16:54,520 --> 00:16:57,640
when we talk about new people
coming in?

270
00:16:58,080 --> 00:17:02,760
Because you, we could argue that
the guest is bringing the

271
00:17:02,760 --> 00:17:06,359
content that the audience is
looking for, right.

272
00:17:06,359 --> 00:17:10,400
If I bring in, let's say I bring
in Pat Flynn, let's say I'm not

273
00:17:10,400 --> 00:17:13,359
the best interviewer.
Well, Pat Flynn would probably

274
00:17:13,359 --> 00:17:16,160
still be able to deliver a lot
of good information.

275
00:17:16,160 --> 00:17:19,720
I think about the game, about
podcasting.

276
00:17:19,960 --> 00:17:23,800
Sid, I saw you bounced off of
the stage for a moment, and then

277
00:17:23,800 --> 00:17:25,359
I saw your backup raising your
hand.

278
00:17:25,359 --> 00:17:27,880
So go for it.
When I'm searching for a

279
00:17:27,880 --> 00:17:30,960
podcast, and I'm always
searching for a podcast, I'm not

280
00:17:30,960 --> 00:17:35,120
searching for a guest name.
I'm searching for a topic like

281
00:17:35,120 --> 00:17:37,920
I'm searching for podcasting.
I'm searching for professional

282
00:17:37,920 --> 00:17:39,440
development.
I'm first searching for real

283
00:17:39,440 --> 00:17:41,560
estate, one of my favorite.
I'm so I'm searching for the

284
00:17:41,560 --> 00:17:44,120
topic.
I click on the button that says

285
00:17:44,120 --> 00:17:50,200
shows and I look at the shows
that come up and then I see that

286
00:17:50,200 --> 00:17:52,480
it's interesting.
I'll click one episode and

287
00:17:52,480 --> 00:17:56,160
listen and determine if it's
something I want to listen more

288
00:17:56,160 --> 00:17:58,360
to.
So I'm not searching for a

289
00:17:58,360 --> 00:17:59,960
guest.
Now, if I'm doing research on a

290
00:17:59,960 --> 00:18:03,400
particular person like, you
know, Jeff and I want to learn

291
00:18:03,400 --> 00:18:06,200
more about Jeff because Jeff is
coming on my show, I might go in

292
00:18:06,200 --> 00:18:09,720
and put Jeff's name and see what
comes up and then listens.

293
00:18:09,720 --> 00:18:12,520
I'm doing my research to prepare
for my interview, but other than

294
00:18:12,520 --> 00:18:15,160
that I'm actually searching for
a topic that I'm interested in

295
00:18:15,520 --> 00:18:19,360
and not a specific guest.
I'm with you there, Sidda, and I

296
00:18:19,360 --> 00:18:24,040
want to go to Jeff who is has
been waiting patiently on stage.

297
00:18:24,040 --> 00:18:25,880
Welcome, Jeff.
What did you want to add to all

298
00:18:25,880 --> 00:18:28,440
this?
Matthew had hit on it in the

299
00:18:28,440 --> 00:18:32,360
sense that I think we're really
looking at a reframing of the

300
00:18:32,360 --> 00:18:35,440
conversation, the good versus
boring conversation.

301
00:18:35,880 --> 00:18:39,640
If you think about it musically,
if we go out and play a lot of

302
00:18:39,640 --> 00:18:45,000
concerts, we tend to fall into
not necessarily boarding

303
00:18:45,000 --> 00:18:48,720
patterns, but successful
patterns, but still patterns.

304
00:18:49,120 --> 00:18:53,160
You know, we, we play the songs
in the way that we recognize

305
00:18:53,520 --> 00:18:58,200
reach the audience successfully.
So if we play the show

306
00:18:58,200 --> 00:19:02,200
repeatedly or if we do multiple
podcasts or multiple interviews,

307
00:19:02,600 --> 00:19:04,400
we play the sounds in a similar
way.

308
00:19:04,400 --> 00:19:06,640
We tell those stories in a
similar way.

309
00:19:07,120 --> 00:19:12,480
Guests can do the same thing.
They find where a good story

310
00:19:12,800 --> 00:19:16,160
hits in a certain way if they
tell it a certain way, and if

311
00:19:16,160 --> 00:19:22,520
the host is not prepared to turn
that story in a different

312
00:19:22,520 --> 00:19:26,640
direction, they're going to just
tend to tell it the same way.

313
00:19:26,640 --> 00:19:30,160
It's much like Mark.
You're familiar with Matt Rife,

314
00:19:30,160 --> 00:19:36,760
who's a comic and and if if he,
like others, tell their regular

315
00:19:36,760 --> 00:19:40,040
stories, you're probably going
to find them on another channel

316
00:19:40,040 --> 00:19:42,440
or another club or another
podcast.

317
00:19:42,920 --> 00:19:46,640
But people know him for his
crowd work, which is where the

318
00:19:46,640 --> 00:19:51,320
host or an audience member shake
the story up and it prompts him

319
00:19:51,320 --> 00:19:54,360
to respond in a way that's
unexpected and unplanned.

320
00:19:54,360 --> 00:20:00,080
So I don't necessarily think, to
Matthew's point, that a good

321
00:20:00,080 --> 00:20:04,640
host saves a boring guest.
But I do think.

322
00:20:05,000 --> 00:20:08,520
And it doesn't even have to be
necessarily a dynamic host, but

323
00:20:08,520 --> 00:20:12,440
but a host that is prepared to
take a different spin.

324
00:20:13,280 --> 00:20:18,440
Sean, what's his face off of the
Hot ones or Lipton off of the

325
00:20:18,440 --> 00:20:24,160
actor studio that's going to
take common a common story or a

326
00:20:24,160 --> 00:20:29,000
common reference and still try
to run it through a new lens can

327
00:20:29,000 --> 00:20:35,720
give a a unique take on a story
that that guest may brilliantly

328
00:20:35,720 --> 00:20:40,080
have told 100 times.
So I definitely think the host

329
00:20:40,080 --> 00:20:42,200
is the one can really make that
different.

330
00:20:42,640 --> 00:20:45,680
Yeah, Thank you, Jeff.
I think that you and Matt are

331
00:20:45,680 --> 00:20:47,760
making some, some good points
here.

332
00:20:47,960 --> 00:20:51,360
I'm going to keep it moving for
a second and go to Nick 'cause I

333
00:20:51,360 --> 00:20:53,360
saw Nick was waiting patiently
as well.

334
00:20:53,360 --> 00:20:54,880
Go for it, Nick.
Good morning to you.

335
00:20:55,640 --> 00:20:59,480
Hey, good morning.
In a very similar thought to Sid

336
00:20:59,480 --> 00:21:03,600
and Jeff, I, I think the host is
the one that is going to really

337
00:21:03,640 --> 00:21:08,480
bring everything together.
But as a listener, the most

338
00:21:08,480 --> 00:21:11,400
important piece of all of it is
the content.

339
00:21:12,160 --> 00:21:15,760
If you become like Sid's looking
through episodes and he he's

340
00:21:15,760 --> 00:21:19,320
looking for a specific topic and
he lands on an episode and it's

341
00:21:19,360 --> 00:21:23,840
not delivering the content that
he wants, he's never going to

342
00:21:23,840 --> 00:21:25,720
come back to that show again.
He's going to go find something

343
00:21:25,720 --> 00:21:30,040
else that meets that need.
So it really the content is the

344
00:21:30,040 --> 00:21:35,040
most important aspect of that.
And a good host is going to

345
00:21:35,040 --> 00:21:38,360
understand how to deliver that
content that the audience needs.

346
00:21:38,960 --> 00:21:43,520
I could care less if it's Joe,
Jim, Sally Bob, whoever.

347
00:21:44,240 --> 00:21:46,480
I'm looking for the content I
want and who's going to deliver

348
00:21:46,480 --> 00:21:48,880
it to me.
Again, fairpoint.

349
00:21:49,160 --> 00:21:52,120
So let me ask it from a
different angle then.

350
00:21:52,720 --> 00:21:58,280
Is it OK for the host to inject
their own stories during an

351
00:21:58,280 --> 00:22:01,640
interview?
OK, so for example, the guest is

352
00:22:01,640 --> 00:22:05,880
sharing a story and that
triggers something in the host's

353
00:22:05,880 --> 00:22:10,640
mind of Oh yeah, I, I wanna, I,
I got a story similar.

354
00:22:10,640 --> 00:22:14,640
I, I wanna share that.
Or do they step back and

355
00:22:14,640 --> 00:22:19,680
recognize that this is a a
guest, This is for them, this is

356
00:22:19,680 --> 00:22:21,880
for my audience.
To hear what the guest has to

357
00:22:21,880 --> 00:22:25,760
say, I should button up.
Think it depends.

358
00:22:26,200 --> 00:22:29,120
Why is that, Alex?
Because it just depends on how

359
00:22:29,120 --> 00:22:32,760
the flow is going.
As a host, you have a certain

360
00:22:32,760 --> 00:22:36,920
way that you do your podcasts
and whether people like it or

361
00:22:36,920 --> 00:22:39,160
not.
Because always there's so many

362
00:22:39,160 --> 00:22:41,920
people that like it and there's
always so many people that don't

363
00:22:41,920 --> 00:22:44,200
like it.
I've done that and I don't know

364
00:22:44,200 --> 00:22:45,560
if it's necessarily right or
wrong.

365
00:22:45,880 --> 00:22:47,520
Sometimes it's right and
sometimes it's wrong.

366
00:22:47,520 --> 00:22:49,440
I listen, sometimes I'll take it
out, sometimes I don't.

367
00:22:49,720 --> 00:22:52,480
When you're having a
conversation with somebody, the

368
00:22:52,480 --> 00:22:56,240
object of the host is to
obviously make the guest look

369
00:22:56,240 --> 00:23:02,200
great, but at the same time,
they're listening to the podcast

370
00:23:02,200 --> 00:23:05,640
to also to listen to you.
I know it's not about you, but

371
00:23:05,640 --> 00:23:07,800
at the same time it is a little
bit.

372
00:23:08,240 --> 00:23:11,280
It's not a perfect science, but
at the same time, yes, they

373
00:23:11,280 --> 00:23:14,960
they're on that show to sell
their show or to sell what their

374
00:23:14,960 --> 00:23:19,000
their wares are, whatever their
story is, and that's right, but

375
00:23:19,080 --> 00:23:22,000
constant is you.
Now I hear what you're saying

376
00:23:22,000 --> 00:23:24,200
you're making.
Your stick, I mean, without

377
00:23:24,240 --> 00:23:27,000
making it sound too, but again,
there's times where it's not

378
00:23:27,000 --> 00:23:28,360
appropriate.
I'm not saying it's it's

379
00:23:28,360 --> 00:23:30,680
appropriate all the time.
I just think there's just times

380
00:23:30,680 --> 00:23:32,520
that it may be.
Yeah, thank you, Alex.

381
00:23:32,560 --> 00:23:36,280
Ashley put a poll up here on
Clubhouse asking is it OK for

382
00:23:36,280 --> 00:23:39,840
the hosts to inject their own
stories during an interview.

383
00:23:39,840 --> 00:23:43,520
And so far, it's an overwhelming
yes among the crowd.

384
00:23:43,520 --> 00:23:47,080
So I think people are probably
agreeing with you, but I want to

385
00:23:47,080 --> 00:23:47,800
they.
Like me?

386
00:23:47,800 --> 00:23:49,440
They really like me.
I'm sorry.

387
00:23:49,600 --> 00:23:51,600
I want to, I want to hear more
about it.

388
00:23:51,600 --> 00:23:54,600
And I saw a lot of hands go up.
And yes, let's go to Dr. first.

389
00:23:54,600 --> 00:24:00,040
Go ahead, Dr. Yes, I voted yes.
It is OK because Alex said that

390
00:24:00,040 --> 00:24:04,840
the first purpose for the host
to do is to highlight the guest.

391
00:24:05,520 --> 00:24:10,880
I think the first purpose is to
bring forth the value and if the

392
00:24:11,600 --> 00:24:17,880
if a story from the host is
going to spark the value, add to

393
00:24:17,880 --> 00:24:24,040
the value, make the value more
rich and robust, then I say it's

394
00:24:24,040 --> 00:24:27,840
OK.
It's important that it be

395
00:24:27,840 --> 00:24:34,600
concise because you do have a
guest on, but also it could, it

396
00:24:34,600 --> 00:24:38,960
could make another Ave. for, you
know, another conversation with

397
00:24:38,960 --> 00:24:41,640
that guest.
So yeah, I think it's OK.

398
00:24:42,200 --> 00:24:44,120
Yeah.
And that last part that you

399
00:24:44,120 --> 00:24:49,040
said, yeah, I mean, look,
podcasts, part of it is part of

400
00:24:49,040 --> 00:24:52,120
its charm is a lot of times it
is a conversation, right.

401
00:24:52,120 --> 00:24:55,000
And that means and what by
definition a conversation or is

402
00:24:55,000 --> 00:24:58,720
2 people interacting, discussing
something together.

403
00:24:59,120 --> 00:25:02,720
It's not just let me ask a
question to you, get your answer

404
00:25:02,720 --> 00:25:04,600
and just move on to the next
question.

405
00:25:04,720 --> 00:25:10,000
If I have something to say about
it or to interject, I I believe

406
00:25:10,000 --> 00:25:12,320
it's my responsibility as a host
to do that.

407
00:25:12,640 --> 00:25:16,120
I think this is a completely
different aspect of the show

408
00:25:16,120 --> 00:25:18,880
itself, Not really what we've
been talking about at this

409
00:25:18,880 --> 00:25:21,920
point, but if you're having a
conversation with someone

410
00:25:21,920 --> 00:25:26,280
totally new off podcast, meet
someone completely new.

411
00:25:26,600 --> 00:25:29,000
A lot of times that conversation
is a little awkward until you

412
00:25:29,000 --> 00:25:32,600
find some common ground.
And then also the conversation

413
00:25:32,600 --> 00:25:35,840
opens up, you start having
really good discussion on

414
00:25:36,280 --> 00:25:40,320
whatever it is like without you
sharing anything about yourself

415
00:25:40,320 --> 00:25:42,200
on the show and you're just
drilling to guess with

416
00:25:42,200 --> 00:25:44,440
questions.
You're never going to find that.

417
00:25:44,440 --> 00:25:48,200
And it's it's just going to kind
of be stale in my opinion.

418
00:25:48,480 --> 00:25:51,680
Thank you, Nick.
And by the way, I don't mean to

419
00:25:51,680 --> 00:25:55,360
interrupt the conversation and I
don't mean to bring it down.

420
00:25:55,360 --> 00:25:58,920
But for those of you who have
been in this industry for a

421
00:25:58,920 --> 00:26:03,640
minute or two, I just heard from
a friend of mine, colleague,

422
00:26:03,640 --> 00:26:05,760
somebody also helping me with
Empowered podcasting.

423
00:26:05,760 --> 00:26:11,120
Jason Zerkone shared from Pod
News that Todd Cochran, the CEO

424
00:26:11,120 --> 00:26:14,640
of Blueberry Podcasting and an
independent podcaster, has

425
00:26:14,640 --> 00:26:19,440
passed away at the age of just
61.

426
00:26:20,240 --> 00:26:24,400
No.
So I don't like I said, don't

427
00:26:24,400 --> 00:26:28,760
mean to bring the room down, but
Todd has been a big influence in

428
00:26:28,760 --> 00:26:33,680
this industry and a great guy.
I didn't get to know him super

429
00:26:33,680 --> 00:26:37,960
well, but I do know he's a great
guy and a lot and very respected

430
00:26:37,960 --> 00:26:42,080
in the industry.
So safe home to Todd Cochran and

431
00:26:42,400 --> 00:26:45,280
our our best to his family and
loved ones.

432
00:26:46,040 --> 00:26:48,960
So sad to hear.
And again, sorry to bring down

433
00:26:48,960 --> 00:26:51,880
the room, but important to
acknowledge and maybe we'll have

434
00:26:51,880 --> 00:26:54,120
more on this tomorrow during our
new segment.

435
00:26:54,120 --> 00:26:57,880
We will see.
But yes, rest in peace, Todd

436
00:26:57,880 --> 00:27:00,240
Cochran.
That's a shocker for sure.

437
00:27:00,560 --> 00:27:03,360
And thank you, Nick.
Again, Sorry to take away from

438
00:27:03,360 --> 00:27:06,480
your share and I think you make
some good points.

439
00:27:06,480 --> 00:27:11,560
Yeah, I mean, being able to
share common ground, share

440
00:27:11,680 --> 00:27:15,720
relatable stories within that
conversation early on when it's

441
00:27:15,720 --> 00:27:18,240
the more or less the first time
you're sitting down with this

442
00:27:18,240 --> 00:27:21,880
guest, you're building rapport
and you're building chemistry.

443
00:27:22,480 --> 00:27:24,760
So yeah, I do see that value
there.

444
00:27:25,640 --> 00:27:28,520
Before I share a little bit more
of my take on this particular

445
00:27:28,520 --> 00:27:31,800
question about is it OK for the
host to inject their own stories

446
00:27:32,120 --> 00:27:34,520
and insights, I'm curious.
Does anyone else want to add to

447
00:27:34,520 --> 00:27:37,280
this because I saw a few hands
come up a moment ago.

448
00:27:38,000 --> 00:27:42,640
This is a needle that I that I
try to thread a lot with the

449
00:27:42,640 --> 00:27:46,400
podcast interviews or the radio
show.

450
00:27:46,440 --> 00:27:49,000
I interview a lot of new
artists.

451
00:27:49,240 --> 00:27:54,400
A lot of things they are hoping
to do as aspire to do are things

452
00:27:54,400 --> 00:27:56,600
that I've had the opportunity to
do already.

453
00:27:56,640 --> 00:28:04,560
So I don't ever want to flex or
or undermine, you know,

454
00:28:04,560 --> 00:28:08,960
somebody's story with what could
potentially be a bigger story or

455
00:28:09,280 --> 00:28:12,480
they dream of doing something
that maybe I already got to do

456
00:28:12,480 --> 00:28:18,360
with with an artist, but they
sometimes don't recognize what

457
00:28:18,360 --> 00:28:20,280
parts of their story are
relatable.

458
00:28:20,400 --> 00:28:26,280
I am careful, but I will use my
own experience to kind of ask

459
00:28:26,280 --> 00:28:30,520
questions based on my knowledge,
maybe pull a story out of

460
00:28:30,520 --> 00:28:35,080
somebody because they realize I
understand the story and I can

461
00:28:35,080 --> 00:28:39,280
help tell the story.
Or maybe if their dad was a big

462
00:28:39,280 --> 00:28:42,760
star 30 years ago, they realize,
Oh my gosh, you really do know

463
00:28:42,760 --> 00:28:45,280
my dad.
You really did tour with him.

464
00:28:45,280 --> 00:28:49,120
That makes me tell the story
differently because I get it.

465
00:28:49,680 --> 00:28:52,880
I'm careful not to undermine and
not to steal their Thunder.

466
00:28:53,360 --> 00:28:58,600
But I also can use my
experiences to maybe get a

467
00:28:58,600 --> 00:29:01,200
little different take on the
story once they realize and know

468
00:29:01,200 --> 00:29:03,240
what they're talking about.
You got to be careful.

469
00:29:03,920 --> 00:29:05,040
Interesting.
Thank you, Jeff.

470
00:29:05,080 --> 00:29:09,400
And could you tell me, do you
have a good sense of who is your

471
00:29:09,400 --> 00:29:11,400
audience?
Like you were using the the

472
00:29:11,400 --> 00:29:14,640
radio show as your example?
Do you know who your target

473
00:29:14,640 --> 00:29:17,640
audience is?
Are you speaking to other new

474
00:29:17,640 --> 00:29:19,920
artists?
Are you speaking to music

475
00:29:19,920 --> 00:29:21,680
lovers?
All of the above.

476
00:29:21,840 --> 00:29:25,520
And then I have a follow up.
Well, the radio station that we

477
00:29:25,560 --> 00:29:28,880
premiered on and I'm glad to say
that I've I've got a couple of

478
00:29:28,880 --> 00:29:30,760
additional stations we're
talking to now.

479
00:29:30,760 --> 00:29:36,440
The station that asked us to do
the show, they do play a lot of

480
00:29:36,440 --> 00:29:41,560
like current new hot artists,
but they also play a lot near.

481
00:29:41,560 --> 00:29:45,520
They very much have attention on
up and coming artists.

482
00:29:45,960 --> 00:29:49,680
They also have a couple of shows
on the weekend that are

483
00:29:50,160 --> 00:29:52,880
specifically 90s and 2000s
country.

484
00:29:53,000 --> 00:29:58,040
So just me personally, my
experience as somebody that kind

485
00:29:58,040 --> 00:30:03,080
of made their hay in the 90s and
2000s but also is very

486
00:30:03,080 --> 00:30:09,480
interested in developing new
artists, that is who they kind

487
00:30:09,480 --> 00:30:12,480
of appeal to.
So when we come on with our

488
00:30:12,480 --> 00:30:17,400
radio show, which is one part me
and one part Maddie, who's an up

489
00:30:17,400 --> 00:30:20,280
and coming artist, and I've
already been there, done that

490
00:30:20,960 --> 00:30:25,320
and I'm in Nashville interacting
with new talent.

491
00:30:25,960 --> 00:30:31,800
Then the fact that I can speak
to a new talent, but also

492
00:30:31,800 --> 00:30:36,000
recognize that maybe one of the
songwriters that they're working

493
00:30:36,000 --> 00:30:39,360
with is somebody that wrote
things for people that I've

494
00:30:39,360 --> 00:30:43,880
worked with or see them doing
something as a new artist that I

495
00:30:43,880 --> 00:30:48,920
saw Kenny Chesney do when he was
getting started because he

496
00:30:48,920 --> 00:30:51,960
opened for us.
And I can say, yeah, I saw that

497
00:30:51,960 --> 00:30:55,320
work in this case, and it's
working for somebody that's a

498
00:30:55,320 --> 00:30:58,760
big artist now can be affirming
or enlightening.

499
00:30:58,760 --> 00:31:00,080
I don't know if I'm answering
your question.

500
00:31:00,080 --> 00:31:01,160
No, you are.
You are.

501
00:31:01,160 --> 00:31:04,000
Yeah.
And what I'm hearing is, well,

502
00:31:04,000 --> 00:31:06,360
I'll just say it.
So I think new artists, if

503
00:31:06,360 --> 00:31:10,040
that's some of your audience,
they're going to want to hear,

504
00:31:10,040 --> 00:31:13,640
in my opinion, you're Jeff,
you're been there, done that

505
00:31:13,640 --> 00:31:18,240
stories and likely the rest of
the audience is going to want to

506
00:31:18,240 --> 00:31:20,320
hear that too.
And when I'm thinking about,

507
00:31:20,800 --> 00:31:23,440
admittedly haven't heard the
radio show and when I'm thinking

508
00:31:23,440 --> 00:31:27,200
about what it must be like, I
mean, I'm hearing you'll

509
00:31:27,200 --> 00:31:31,800
probably get that new artist
sharing maybe a challenge along

510
00:31:31,800 --> 00:31:36,120
the way of writing that story or
writing that song or a challenge

511
00:31:36,120 --> 00:31:40,480
just breaking into the industry.
And then if you have a story

512
00:31:40,480 --> 00:31:47,040
that kind of supports and
provides insight on how to break

513
00:31:47,040 --> 00:31:51,320
into the industry or your story
about breaking into the industry

514
00:31:51,320 --> 00:31:54,160
and where you are today, it
gives people insight and gives

515
00:31:54,160 --> 00:31:57,200
people hope that are listening
to your show that that's what

516
00:31:57,200 --> 00:31:59,760
they're coming for.
They want the to hear the

517
00:31:59,760 --> 00:32:02,280
experience.
And I think, you know, I'm

518
00:32:02,280 --> 00:32:05,080
thinking about it from a
podcasting show perspective.

519
00:32:05,280 --> 00:32:09,000
If I had guests on, which we
often do here because our live

520
00:32:09,000 --> 00:32:11,920
audience and even some of our
own team will come and ask their

521
00:32:11,920 --> 00:32:14,400
own questions when they bring
their questions.

522
00:32:14,680 --> 00:32:18,800
The audience wants to hear our
stories and to hear our insights

523
00:32:19,040 --> 00:32:22,040
to help answer that question.
Does that make sense?

524
00:32:22,520 --> 00:32:26,160
I think it makes sense and I
would love to provide

525
00:32:26,280 --> 00:32:30,280
encouragement to a new artist.
I and I do think that's part of

526
00:32:30,280 --> 00:32:32,560
it.
I also think that at least in

527
00:32:32,560 --> 00:32:38,000
Myspace, a lot of new artists
are doing daily interviews with

528
00:32:38,280 --> 00:32:41,680
radio DJs who don't know what
it's like to be on a bus to

529
00:32:41,680 --> 00:32:46,520
drive overnight in a van or or,
you know, brush your teeth with

530
00:32:46,520 --> 00:32:48,840
a bottle of water.
It doesn't make me better.

531
00:32:48,840 --> 00:32:50,360
It's just they just don't get
it.

532
00:32:50,600 --> 00:32:56,360
The fact that I can relate to
them can help me tell a story or

533
00:32:56,480 --> 00:33:00,760
help me tell their story in a
more relatable fashion.

534
00:33:00,760 --> 00:33:06,520
Your experience with improv
enables you to understand what a

535
00:33:06,520 --> 00:33:11,120
guest means when they say yes.
And as you know what that means,

536
00:33:11,120 --> 00:33:13,960
does that mean you have to start
telling stories about your first

537
00:33:13,960 --> 00:33:17,440
time doing improv?
Not necessarily, but it does

538
00:33:17,440 --> 00:33:22,760
mean you can.
You can ask the question that

539
00:33:22,760 --> 00:33:24,920
you already know the answer to
this somebody else wouldn't know

540
00:33:24,920 --> 00:33:27,480
to ask.
The whole part is great, but

541
00:33:27,480 --> 00:33:30,240
it's also the part of the fact
that I may be the one interview

542
00:33:30,240 --> 00:33:34,000
this week that you know the
story they're getting.

543
00:33:34,640 --> 00:33:36,920
I've been there.
Therefore I can understand I

544
00:33:36,920 --> 00:33:40,600
don't have to talk about having
been there and which is why I

545
00:33:40,600 --> 00:33:43,000
tell a lot of my stories in the
pre interview.

546
00:33:43,000 --> 00:33:45,480
I don't even tell them sometimes
on air.

547
00:33:45,480 --> 00:33:48,840
I just say, look, if during the
interview, it's kind of like,

548
00:33:48,840 --> 00:33:53,200
wait a minute, he gets it.
This is why I don't want to talk

549
00:33:53,200 --> 00:33:56,880
about it on air.
But here's my past.

550
00:33:57,200 --> 00:34:00,360
If that shapes the conversation,
this is where I'm coming from.

551
00:34:01,200 --> 00:34:04,400
Thank you, Jeff.
I want to check in with Sid

552
00:34:04,400 --> 00:34:06,600
because I think I saw Sid's hand
up earlier.

553
00:34:06,600 --> 00:34:09,679
Go for it, Sid.
When the time is right to what

554
00:34:09,679 --> 00:34:14,560
Alex said, it is, in my opinion,
incumbent upon the host to

555
00:34:14,600 --> 00:34:18,920
interject and to share their
experiences as Jeff was talking

556
00:34:18,920 --> 00:34:23,520
about, Share their ideas.
It's not every question, it's

557
00:34:23,520 --> 00:34:27,440
not every interaction.
But by you sharing your ideas,

558
00:34:27,440 --> 00:34:30,199
it actually helps to build your
authority.

559
00:34:30,360 --> 00:34:32,080
It helps to build your
influence, right?

560
00:34:32,080 --> 00:34:34,719
It helps to position you.
And part of the reason why

561
00:34:34,719 --> 00:34:38,199
you're doing your podcast is
likely to gain influence in an

562
00:34:38,199 --> 00:34:42,560
industry or to, you know, be
recognized as a thought leader

563
00:34:42,560 --> 00:34:44,520
in an industry.
And so it's incumbent upon you

564
00:34:44,520 --> 00:34:47,120
to share those stories because
if you don't, then you're not

565
00:34:47,120 --> 00:34:48,679
actually sharing the side of
you.

566
00:34:48,679 --> 00:34:53,320
And I'll correlate it to this.
I believe that podcast

567
00:34:53,320 --> 00:34:54,719
interviews should be a
conversation.

568
00:34:55,400 --> 00:34:58,200
So, Mark, if you and I are
sitting at a Mexican restaurant

569
00:34:58,520 --> 00:35:02,680
eating tacos and drinking
margaritas like we did a couple

570
00:35:02,680 --> 00:35:08,480
of years ago, if all I did was
ask you questions, what a boring

571
00:35:08,480 --> 00:35:10,760
conversation that would be,
right?

572
00:35:10,800 --> 00:35:12,640
Because it should be back and
forth.

573
00:35:12,640 --> 00:35:15,480
It should be me asking you a
question, you asking me a

574
00:35:15,480 --> 00:35:17,440
question, me sharing a story
about what happened to my

575
00:35:17,440 --> 00:35:19,560
traveling while I was traveling
that day, right?

576
00:35:19,560 --> 00:35:22,160
Or whatever it might be.
And that's what a real

577
00:35:22,160 --> 00:35:25,240
conversation is about.
And that, in my opinion, is how

578
00:35:25,240 --> 00:35:28,320
a podcast episode should flow
when you're interviewing

579
00:35:28,320 --> 00:35:30,440
somebody.
It should be a conversation that

580
00:35:30,440 --> 00:35:35,040
your audience is eavesdropping
on and they get to hear and you

581
00:35:35,040 --> 00:35:38,160
get to ask the questions that
they want to ask, and then you

582
00:35:38,160 --> 00:35:39,680
get to share your insights along
the way.

583
00:35:39,680 --> 00:35:43,960
So there's definitely an art to
interviewing, and you should

584
00:35:43,960 --> 00:35:45,760
share your insights when
appropriate.

585
00:35:46,120 --> 00:35:49,240
Yeah, I think you hit the nail
on the head said that is that is

586
00:35:49,240 --> 00:35:52,480
the charm of podcasting, that it
does feel like the as an

587
00:35:52,480 --> 00:35:55,840
audience member, it feels like
we are a family on the wall that

588
00:35:55,840 --> 00:35:58,840
we are listening to an
insightful, interesting,

589
00:35:58,840 --> 00:36:03,000
entertaining conversation.
I really do believe that is a

590
00:36:03,000 --> 00:36:08,120
big charm of podcasting and it
and it's 1 one way of going

591
00:36:08,120 --> 00:36:09,920
about it, right, Because there's
lots of different styles of

592
00:36:09,920 --> 00:36:12,760
podcasting, not just interview
formats, but when we're speaking

593
00:36:12,760 --> 00:36:15,400
to interview.
Yeah, I'm with you completely.

594
00:36:15,560 --> 00:36:18,280
Because if I'm not telling my
own stories, if I'm not

595
00:36:18,280 --> 00:36:21,600
interjecting my own self into
the interview, I think I'm

596
00:36:21,600 --> 00:36:25,240
diminishing my credibility.
If I just sit back and I'm

597
00:36:25,240 --> 00:36:27,680
interviewing, say, Heather
parody, one of my favorite

598
00:36:27,680 --> 00:36:30,960
interviews I've done on the
podcasting morning chat, and I

599
00:36:30,960 --> 00:36:34,640
just sit back and let her answer
the question and never insert

600
00:36:34,640 --> 00:36:39,360
myself it, well, all I'm doing
is saying the guest is the

601
00:36:39,760 --> 00:36:43,240
authority here.
The guest has the credibility.

602
00:36:43,240 --> 00:36:47,400
I'm just asking questions.
So yeah, it establishes my

603
00:36:47,400 --> 00:36:49,680
authority.
It creates conversation by

604
00:36:49,680 --> 00:36:54,120
asking questions, by injecting
my own stories and insights.

605
00:36:55,000 --> 00:36:56,520
Ashley, did you want to ask a
question?

606
00:36:56,920 --> 00:36:59,160
Yeah, absolutely.
I was just thinking and

607
00:36:59,160 --> 00:37:03,280
reflecting on what Jeff.
Had to say how that if he finds

608
00:37:03,280 --> 00:37:06,320
something relatable to the
guest, you know, perhaps I get

609
00:37:06,320 --> 00:37:08,000
it moment because I've been
through it.

610
00:37:08,280 --> 00:37:12,920
I think that's a really clever
tactic to share that without

611
00:37:12,920 --> 00:37:15,680
overshadowing the guest.
So that got me thinking, what?

612
00:37:15,680 --> 00:37:20,040
Are some other ways that we as
podcast host, particularly if

613
00:37:20,040 --> 00:37:23,360
maybe we're in somewhat of a
similar position to Jeff,

614
00:37:23,360 --> 00:37:27,400
someone who's a bit more
seasoned, how can we go about

615
00:37:27,400 --> 00:37:31,320
our interview while putting in
our own flavor without

616
00:37:31,320 --> 00:37:32,920
overshadowing the?
Guest asked.

617
00:37:32,920 --> 00:37:35,320
Anybody have any idea?
Thank you, Ashley.

618
00:37:35,400 --> 00:37:39,200
Look, it can it can also go the
other way, right where the host

619
00:37:39,200 --> 00:37:44,080
maybe is injecting too much and
not giving the the guest enough

620
00:37:44,080 --> 00:37:49,720
time or space to, to share.
So how do we go about finding

621
00:37:49,720 --> 00:37:52,040
that balance?
That's a great question, Ashley

622
00:37:52,040 --> 00:37:54,080
and Yvonne has joined us from
the audience.

623
00:37:54,080 --> 00:37:57,200
So let's check in with her.
Yvonne, good morning to you.

624
00:37:57,200 --> 00:37:59,000
What did you want to say about
all this?

625
00:38:00,800 --> 00:38:04,680
Good morning.
Yeah, I definitely share about

626
00:38:04,680 --> 00:38:10,520
my own life and stories in
relation to the context of the

627
00:38:10,520 --> 00:38:14,920
conversation with the person I'm
having, because my whole podcast

628
00:38:14,920 --> 00:38:19,320
is basically about exploration
of of who we are.

629
00:38:19,320 --> 00:38:21,560
And it does need to be a back
and forth.

630
00:38:21,880 --> 00:38:25,160
But I do struggle with, oh gosh,
am I talking too much about

631
00:38:25,160 --> 00:38:29,240
myself right now?
Am I, am I, am I flexing?

632
00:38:29,440 --> 00:38:35,200
Am I, you know, so, so it's
something I watch out for and if

633
00:38:35,200 --> 00:38:39,000
I know, if I notice that I feel
like, oh, I'm really trying to

634
00:38:39,000 --> 00:38:42,880
insert my authority here.
Maybe I'm, maybe I'm pressing a

635
00:38:42,880 --> 00:38:46,520
little too hard here.
I will try to back off and I'll

636
00:38:46,520 --> 00:38:52,040
listen to it when I edit and see
if there's something that from

637
00:38:52,040 --> 00:38:56,880
me that I can take out or does
this really add to the to the

638
00:38:56,880 --> 00:39:01,160
conversation for my audience?
Is it important for them to know

639
00:39:01,160 --> 00:39:05,160
the context of why I'm inserting
this, this bit about myself

640
00:39:05,160 --> 00:39:08,080
here?
Is that going to help them see

641
00:39:08,080 --> 00:39:10,520
themselves in the situation
more?

642
00:39:10,520 --> 00:39:14,480
Because sometimes I'll have
somebody on the podcast who is,

643
00:39:15,400 --> 00:39:20,160
who seems so amazing that it
seems out of reach for a normal

644
00:39:20,160 --> 00:39:23,520
person to be able to do what
they have done.

645
00:39:23,920 --> 00:39:25,920
And so I kind of want to be the
everyman.

646
00:39:25,920 --> 00:39:28,120
And sometimes in those
situations.

647
00:39:28,120 --> 00:39:31,760
So I'm, I'm blathering now, but
it, it is a constant struggle

648
00:39:31,760 --> 00:39:36,600
for me to try to, to rein myself
in, but also share myself

649
00:39:36,600 --> 00:39:39,520
because frankly, they do come
for the host, right?

650
00:39:40,200 --> 00:39:42,400
They come for the guests, but
they don't know the guests.

651
00:39:42,400 --> 00:39:46,280
You're introducing the guests.
So it's always, I think, trying

652
00:39:46,280 --> 00:39:51,120
to be aware of holding that
guest carefully for your

653
00:39:51,120 --> 00:39:54,560
audience and, and being there
for that guest so that they'd

654
00:39:54,560 --> 00:40:00,760
feel taken care of and, and, and
having your own, you know, your

655
00:40:00,760 --> 00:40:03,920
own authority show up as well.
Thank you, Yvonne.

656
00:40:03,920 --> 00:40:07,960
And I see Ashley in the chat
says that she does that as well.

657
00:40:07,960 --> 00:40:11,240
She says she thinks it's smart.
It allows you to have a natural

658
00:40:11,600 --> 00:40:14,720
conversation in real time.
But when it's time to present

659
00:40:14,720 --> 00:40:17,440
the conversation, sometimes you
can afford to take personal

660
00:40:17,440 --> 00:40:21,720
antidotes out.
And yeah, I think I like the

661
00:40:21,720 --> 00:40:25,200
filter that you've created for
yourself.

662
00:40:25,200 --> 00:40:27,360
Yvonne, you're asking, is this
relatable?

663
00:40:27,360 --> 00:40:30,560
Is this appropriate?
Does this fit with the

664
00:40:30,560 --> 00:40:34,800
conversation right now?
I think that those are all all

665
00:40:34,800 --> 00:40:37,800
important things to ask yourself
as you're going through an

666
00:40:37,800 --> 00:40:42,640
interview as the host.
And one little side tip that I

667
00:40:42,720 --> 00:40:47,320
have done, you know, I use, I've
shared before, I use the

668
00:40:47,320 --> 00:40:49,880
transcription service Otter.
And I think a lot of

669
00:40:49,880 --> 00:40:53,760
transcriptions do what I'm about
to share, but Otter will tell me

670
00:40:53,920 --> 00:40:59,800
exactly what percentage of the
conversation I what, what's the

671
00:40:59,800 --> 00:41:01,400
word I'm looking for that I
held?

672
00:41:01,680 --> 00:41:06,880
So it might say mark 70% of the
conversation.

673
00:41:06,880 --> 00:41:11,600
Guest 30.
And I just use it as a gauge.

674
00:41:12,160 --> 00:41:14,720
And I'll look at those
interviews and I'll see how did

675
00:41:14,720 --> 00:41:17,600
I do?
Did I was this, did I make this

676
00:41:17,600 --> 00:41:20,480
an even conversation?
Did I hug the conversation or

677
00:41:20,480 --> 00:41:25,600
did I not say enough at all?
It's just a gauge for me to see

678
00:41:25,600 --> 00:41:30,040
after the fact how I did and it
helps keep my awareness in check

679
00:41:30,320 --> 00:41:32,560
moving forward on other
interviews.

680
00:41:33,160 --> 00:41:35,560
Can I just pop in with one more
thing here?

681
00:41:37,360 --> 00:41:42,200
Sometimes the guests that I have
on are experts in their field

682
00:41:42,440 --> 00:41:47,880
and sometimes the guests that I
have on are more about I've had

683
00:41:47,880 --> 00:41:51,160
them on because I want to know
more about their story and why

684
00:41:51,160 --> 00:41:52,400
they're doing what they're
doing.

685
00:41:53,520 --> 00:41:59,120
When they're experts in their
field, I tend to give a little

686
00:41:59,120 --> 00:42:04,360
more rain to them to talk about
the topic and that those are the

687
00:42:04,360 --> 00:42:06,800
episodes when I try to talk
less.

688
00:42:07,480 --> 00:42:10,120
Yeah, I'm with you there.
And that makes sense, I think

689
00:42:10,120 --> 00:42:13,600
even naturally, right, like if
we're not the expert in that

690
00:42:13,600 --> 00:42:17,640
particular conversation and the
guest is, it makes sense that

691
00:42:18,120 --> 00:42:20,000
the guest might have more to
say.

692
00:42:20,000 --> 00:42:24,120
And I think that that's an
opportunity as the host to

693
00:42:24,320 --> 00:42:28,680
represent your audience.
And that means asking a lot of

694
00:42:28,680 --> 00:42:33,360
questions and follow up
questions, listening to your

695
00:42:33,360 --> 00:42:36,560
guest and then yeah.
And not not necessarily just

696
00:42:36,560 --> 00:42:39,600
sticking to that prepared sheet,
but listening to their answers

697
00:42:39,600 --> 00:42:44,040
and then adding on by asking
other important questions on

698
00:42:44,040 --> 00:42:47,480
that topic.
Hey, Mark, you have to read the

699
00:42:47,480 --> 00:42:51,560
room in the sense of if somebody
comes on to Jeff's podcast or

700
00:42:51,560 --> 00:42:55,240
even Ashley's podcast, that
might be a really big deal for

701
00:42:55,240 --> 00:42:57,640
them.
What you and Yvonne said was

702
00:42:58,000 --> 00:43:01,920
amazing.
And like for someone to go on to

703
00:43:01,920 --> 00:43:06,080
Jeff's podcast, if they're an up
and coming artists and they know

704
00:43:06,080 --> 00:43:10,640
who Jeff is, they're looking for
obviously to get their name out

705
00:43:10,640 --> 00:43:14,320
there, but they're also looking
for some wisdom as well.

706
00:43:14,440 --> 00:43:17,960
So I think it has to do with how
much you know the guest.

707
00:43:18,680 --> 00:43:22,320
Is that really how much leeway
you can give them in some ways,

708
00:43:22,480 --> 00:43:27,040
like some of the hardest.
And again, I know I do do I I do

709
00:43:27,040 --> 00:43:28,840
different interviews than a lot
of other people.

710
00:43:29,200 --> 00:43:32,520
When you know the guests really
well or you've interviewed them

711
00:43:32,520 --> 00:43:35,080
several times, it's almost
worse.

712
00:43:35,320 --> 00:43:39,640
I think it because.
You feel like it gets a little

713
00:43:39,640 --> 00:43:41,920
stale after a while.
Not even stale.

714
00:43:41,920 --> 00:43:45,600
It's like you put your your
podcast face on and your non

715
00:43:45,600 --> 00:43:48,960
podcast face on.
Well, the non podcast face

716
00:43:48,960 --> 00:43:53,160
sometimes isn't always the best
face for podcasting and meaning

717
00:43:53,160 --> 00:43:55,440
that you just let your hair down
a little too much.

718
00:43:55,720 --> 00:43:58,640
That's not good audio and that's
not a good conversation.

719
00:43:58,840 --> 00:44:02,920
And when you don't know the
person, it's not that you're not

720
00:44:02,920 --> 00:44:06,000
going to be professional, but
like you just get too

721
00:44:06,000 --> 00:44:09,840
comfortable being comfortable.
And if you're with that way with

722
00:44:09,840 --> 00:44:16,240
that guest, sometimes it can
cause not the best flow in terms

723
00:44:16,240 --> 00:44:17,480
of listening.
Right.

724
00:44:17,480 --> 00:44:19,400
It's like that.
It does, Alex.

725
00:44:19,400 --> 00:44:22,200
And I think this what you're
doing is actually bringing us

726
00:44:22,200 --> 00:44:26,360
back to what Sid shared earlier
at at the very beginning.

727
00:44:26,360 --> 00:44:27,920
I think Sid was the first to
share.

728
00:44:27,920 --> 00:44:30,840
And, you know, as hosts, we're
the guides and it's our

729
00:44:30,840 --> 00:44:38,080
responsibility to make sure that
this conversation is suitable

730
00:44:38,080 --> 00:44:40,400
for our audience.
It's something that they want,

731
00:44:41,240 --> 00:44:42,880
right?
And and so we've got to make

732
00:44:42,880 --> 00:44:45,280
sure we're guiding that
conversation for them.

733
00:44:45,280 --> 00:44:48,880
I mean, sure, we could have a
very authentic conversation with

734
00:44:48,880 --> 00:44:53,120
our guests and get lost in it,
but sometimes that may be

735
00:44:53,120 --> 00:44:58,400
irresponsible of us as hosts.
And Speaking of Sid, Sid wanted

736
00:44:58,400 --> 00:45:00,400
to chime in again also.
So go for it, Sid.

737
00:45:00,880 --> 00:45:02,760
Add two things and then a
question for Yvonne.

738
00:45:02,920 --> 00:45:08,800
SO Alex, I love having
conversation with friends and I

739
00:45:08,800 --> 00:45:12,800
love relaxing to the point that
I can just have a casual

740
00:45:12,800 --> 00:45:15,360
conversation with my friend.
I had somebody on my show early

741
00:45:15,360 --> 00:45:18,920
this year that I've worked with
for 15 plus years.

742
00:45:19,800 --> 00:45:23,880
It was a great conversation and
I got a lot of feedback, a lot

743
00:45:23,880 --> 00:45:25,400
of positive feedback on the
inside.

744
00:45:25,400 --> 00:45:28,680
City shared.
What I worry about, which we

745
00:45:28,680 --> 00:45:32,720
also have to worry about in this
room, is inside jokes and the

746
00:45:32,720 --> 00:45:36,920
audience not understanding an
inside joke that happens and he

747
00:45:36,920 --> 00:45:39,480
and I both laugh at it or we all
laugh at something, but the

748
00:45:39,480 --> 00:45:41,640
audience listening has no clue
what we're talking about.

749
00:45:42,080 --> 00:45:44,920
So I do worry about that.
But I love the relaxed

750
00:45:45,400 --> 00:45:50,440
conversation with a friend.
Now I will say to Yvonne's point

751
00:45:50,680 --> 00:45:54,360
a minute ago, when I'm
interviewing somebody, that is a

752
00:45:54,360 --> 00:45:59,640
topic that I don't know about.
I say at the very beginning,

753
00:46:00,120 --> 00:46:03,720
hey, I'm glad you're here today
because together we're going to

754
00:46:03,720 --> 00:46:07,120
learn something new.
And I'm excited to learn the

755
00:46:07,120 --> 00:46:10,120
insights that our expert today
has to share with us.

756
00:46:10,440 --> 00:46:13,280
And I think setting it up like
that actually breaks down any

757
00:46:13,280 --> 00:46:15,800
barriers that might exist from
the audience learning about

758
00:46:15,800 --> 00:46:19,760
something new.
But experts can be the worst

759
00:46:19,760 --> 00:46:22,880
people in the world to talk to
because they know damn

760
00:46:22,880 --> 00:46:26,320
everything, right?
And sometimes they just talk so

761
00:46:26,320 --> 00:46:28,640
far over your head that your
law.

762
00:46:28,840 --> 00:46:33,760
So Yvonne, I'm curious from your
perspective when that happens

763
00:46:33,880 --> 00:46:37,720
and the expert is going on and
on and on and on, like how do

764
00:46:37,720 --> 00:46:41,320
you bring the conversation back
down to a level that's

765
00:46:41,320 --> 00:46:44,920
understandable?
Or how do you intrude on the

766
00:46:45,480 --> 00:46:49,200
expert in order to keep the
conversation moving without them

767
00:46:49,200 --> 00:46:54,240
because guests can over share?
Oh, that is so true.

768
00:46:56,160 --> 00:46:58,560
Yeah.
That that is when I really try

769
00:46:58,560 --> 00:47:02,600
to put on my, my, the ears of my
audience, if you will.

770
00:47:02,600 --> 00:47:06,640
I really try to think, OK, if if
I'm somebody in the audience

771
00:47:06,640 --> 00:47:11,360
listening right now and they are
going on and on and on,

772
00:47:12,560 --> 00:47:14,920
sometimes I'll just stop them
and go, OK, wait a minute.

773
00:47:14,920 --> 00:47:20,560
So, So what you're saying is
blah, blah, blah, or ooh, OK,

774
00:47:20,560 --> 00:47:22,160
wait a minute.
There's something there.

775
00:47:22,160 --> 00:47:25,400
And, and, and I'm going to ask
this for maybe a purely selfish

776
00:47:25,400 --> 00:47:27,840
reason.
I don't understand this part.

777
00:47:28,040 --> 00:47:31,480
Or, you know, I'll, I'll
interject with something to say

778
00:47:31,520 --> 00:47:34,160
or I'll say, hey, you know what?
Can you stop for a second?

779
00:47:34,200 --> 00:47:38,760
Because I think maybe not
everybody knows about this thing

780
00:47:38,760 --> 00:47:41,120
that you're saying.
Can you explain that a little

781
00:47:41,120 --> 00:47:46,480
bit or ask them for a personal
something, something that's more

782
00:47:46,480 --> 00:47:51,040
story based from them, that
takes them out of expert mode

783
00:47:51,040 --> 00:47:54,240
and into their own experience in
life?

784
00:47:54,920 --> 00:47:56,200
Those are a few things that I'll
do.

785
00:47:56,920 --> 00:48:00,320
I like that, Yvonne.
Yeah, I really like that a lot.

786
00:48:00,320 --> 00:48:04,640
I like, I like both stopping the
guests when you think maybe

787
00:48:04,640 --> 00:48:09,360
they're getting off track and
explaining exactly why and

788
00:48:09,360 --> 00:48:13,560
trying to get them back on track
and asking them to tell a story

789
00:48:13,560 --> 00:48:16,320
in relation to the information
that they're sharing.

790
00:48:16,320 --> 00:48:20,680
I think is key because that will
really help drive the insight,

791
00:48:20,680 --> 00:48:22,760
drive the points home for the
audience.

792
00:48:22,760 --> 00:48:25,840
I'm with you there.
And Sid, to your point about

793
00:48:25,840 --> 00:48:31,120
inside jokes, you know one, that
one that keeps coming up here on

794
00:48:31,120 --> 00:48:35,160
the podcasting morning chat are
the hot Peppers, right?

795
00:48:35,160 --> 00:48:37,800
So a new listener right now is
looking at us and saying, what

796
00:48:37,800 --> 00:48:39,600
the hell are you talking about?
Hot Peppers?

797
00:48:40,480 --> 00:48:43,120
And if you notice whenever
somebody brings up the hot

798
00:48:43,120 --> 00:48:47,840
pepper, if you notice, I usually
try to say why we're talking

799
00:48:47,840 --> 00:48:50,520
about hot Peppers.
I'll say, yeah, that's how we

800
00:48:50,520 --> 00:48:52,560
do.
That's how we get our attention.

801
00:48:52,920 --> 00:48:56,400
That's how people get attention
to say, hey, I want to speak.

802
00:48:56,520 --> 00:49:02,000
They're raising their hand.
And so, and actually, I think

803
00:49:02,320 --> 00:49:05,840
it's probably better that we
start to pull away from from

804
00:49:05,840 --> 00:49:09,480
that because then it also gets
too monotonous, too repetitive

805
00:49:09,760 --> 00:49:12,720
for our existing audience.
If I always have to stop us and

806
00:49:12,720 --> 00:49:16,160
say hot Peppers, hot Peppers.
Yeah, this is what it is.

807
00:49:16,160 --> 00:49:20,520
This is what it is.
So yeah, I just a just a

808
00:49:20,520 --> 00:49:24,920
reminder to people it's, it's OK
to bring up the inside jokes,

809
00:49:24,920 --> 00:49:27,640
but you got to make sure that
means you got to make sure

810
00:49:27,640 --> 00:49:31,600
you're bringing in your audience
into the joke or else that it's

811
00:49:31,600 --> 00:49:34,960
just going to be a turn off.
I think Jeff had something.

812
00:49:34,960 --> 00:49:38,160
Go ahead, Jeff.
I wanted to bounce back to your

813
00:49:38,200 --> 00:49:43,520
earlier question, which, which
was about our people coming for

814
00:49:43,520 --> 00:49:46,680
the host versus the guest,
because everything we're talking

815
00:49:46,680 --> 00:49:51,640
about it should be the
responsibility of the host.

816
00:49:52,400 --> 00:49:58,520
But you know, Maddie, the artist
that I work with, you know, she

817
00:49:58,520 --> 00:50:02,200
interviews people with me as a
Co host of the radio show, but

818
00:50:02,200 --> 00:50:05,240
as an artist, she's the guest
often.

819
00:50:05,680 --> 00:50:10,200
And yes, the host should be
prepared to guide the

820
00:50:10,200 --> 00:50:12,440
conversation in the way that we
discuss.

821
00:50:12,440 --> 00:50:19,520
However, I've worked with Maddie
a lot on how to lead up because

822
00:50:19,520 --> 00:50:23,760
what you find out a lot of
times, at least in our space, is

823
00:50:23,760 --> 00:50:27,560
that a lot of interviewers don't
prepare and they don't know

824
00:50:27,560 --> 00:50:30,480
where she's come from or they
don't know she's got a radio

825
00:50:30,480 --> 00:50:32,440
show.
They don't know that she can

826
00:50:32,440 --> 00:50:36,720
relate to a new artist as a host
that interviews other new

827
00:50:36,720 --> 00:50:41,280
artists.
So as much as they should do the

828
00:50:41,280 --> 00:50:46,240
homework on the guest, a lot of
times we as guests can do

829
00:50:46,240 --> 00:50:53,680
homework on our hosts and
quietly kind of help lead that

830
00:50:53,680 --> 00:50:57,440
conversation such that it's a
better conversation, even if it

831
00:50:57,440 --> 00:51:01,320
shouldn't be our responsibility.
So I just want to remind us that

832
00:51:01,320 --> 00:51:03,760
we can do that as guests as
well.

833
00:51:04,000 --> 00:51:08,360
But Jeff, that also comes back
to being a good guest and, and

834
00:51:08,360 --> 00:51:11,560
you're absolutely right.
Like, I think there's a lot of

835
00:51:11,560 --> 00:51:14,640
guests out there that don't know
how to be good guests.

836
00:51:14,640 --> 00:51:16,280
And there's a lot of hosts out
there that don't know how to be

837
00:51:16,280 --> 00:51:20,960
good hosts.
And, and I think that you as a

838
00:51:20,960 --> 00:51:24,840
guest want to get XY and Z out
there, whatever that is,

839
00:51:24,840 --> 00:51:30,200
whatever your your message is.
And I think that that's awesome

840
00:51:30,200 --> 00:51:35,080
that you are training Maddie if
she's got something going on to

841
00:51:35,080 --> 00:51:39,800
know how to interject it in, in
a conversation if the host isn't

842
00:51:39,800 --> 00:51:41,760
getting to it for whatever
reason.

843
00:51:42,240 --> 00:51:44,560
And I think that's amazing
because I think there's, there's

844
00:51:44,560 --> 00:51:49,680
a lack of training in this area
because when I deal with actors,

845
00:51:49,800 --> 00:51:51,640
you think they would know what
to say.

846
00:51:51,640 --> 00:51:54,880
They are some of the worst
interviewers because they just

847
00:51:54,880 --> 00:51:57,920
read the lines and they do that.
But they're not used to being on

848
00:51:57,920 --> 00:51:59,560
their feet in this different
way.

849
00:51:59,840 --> 00:52:03,080
So it there's, there's a lot to
be said for that, I think.

850
00:52:03,320 --> 00:52:07,560
In the spirit of relatability,
if I'm a guest with Mark and

851
00:52:07,560 --> 00:52:10,160
I've dug through his Instagram
to the point where I can say

852
00:52:10,160 --> 00:52:13,920
Mark, I, I saw where you've done
some improv work.

853
00:52:14,240 --> 00:52:16,680
You know, it's kind of similar
to that when you pull some

854
00:52:16,760 --> 00:52:18,760
somebody up on stage that you've
never played with.

855
00:52:18,760 --> 00:52:23,360
Or is it the same and make that
a conversation, You know, or if

856
00:52:23,360 --> 00:52:28,720
I'm talking to Yvonne and and
I'm saying I was a musician on

857
00:52:28,720 --> 00:52:32,080
the road for 30 years before I
even did a radio host.

858
00:52:32,080 --> 00:52:34,720
I didn't even start that till I
was 60.

859
00:52:35,000 --> 00:52:38,240
And how that relates to what she
knows in a different lens.

860
00:52:38,240 --> 00:52:42,560
It's not just about me trying to
force my story in.

861
00:52:42,960 --> 00:52:47,000
It can be me taking
responsibility to help makes the

862
00:52:47,000 --> 00:52:50,880
two of us relate to each.
No, Yeah, absolutely.

863
00:52:50,880 --> 00:52:53,720
I, I, it's, I mean, we've all
had those guests that don't say

864
00:52:53,720 --> 00:52:55,480
anything.
They give one or one word

865
00:52:55,480 --> 00:52:59,240
answers versus someone that
knows how to, you know, massage

866
00:52:59,240 --> 00:53:01,360
and knows how to give a clip and
all the other stuff.

867
00:53:01,360 --> 00:53:03,480
Absolutely.
I'm with you 1000%.

868
00:53:03,680 --> 00:53:05,400
Hey Sid, I saw you wanted to say
something.

869
00:53:05,400 --> 00:53:07,400
Do you want to give us the final
word today?

870
00:53:08,400 --> 00:53:09,920
Yeah, I think I have a good wrap
up for it.

871
00:53:09,920 --> 00:53:11,000
Thank you, Mark.
Sure.

872
00:53:11,000 --> 00:53:13,560
I've talked a lot this morning
even though I did not get run

873
00:53:13,560 --> 00:53:15,440
over by all these people who
have been crazy and thank

874
00:53:15,440 --> 00:53:19,080
goodness.
So I was thinking earlier, I

875
00:53:19,080 --> 00:53:20,760
need to give one of you guys my
phone number.

876
00:53:20,760 --> 00:53:23,800
So or my wife's phone number.
He's I do get hit in the middle

877
00:53:23,800 --> 00:53:25,280
of a sentence.
You guys know who?

878
00:53:25,280 --> 00:53:26,360
That's right.
I got your.

879
00:53:26,360 --> 00:53:27,320
Number.
Oh my God, and.

880
00:53:28,200 --> 00:53:32,680
God forbid, by the way.
These people anyways, derailing.

881
00:53:34,360 --> 00:53:41,360
So as a podcast host, it is
incumbent upon you to master the

882
00:53:41,360 --> 00:53:44,200
craft of being a host,
especially if you interview

883
00:53:44,200 --> 00:53:46,480
people.
When you think about the word

884
00:53:46,600 --> 00:53:51,400
mastery, mastery is a quest that
actually never has a

885
00:53:51,400 --> 00:53:55,520
destination.
You continue to try to get

886
00:53:55,600 --> 00:53:58,880
better at your craft.
You continue to work to improve.

887
00:53:59,240 --> 00:54:03,520
And you do that by practicing,
by asking questions, by doing

888
00:54:03,520 --> 00:54:06,520
off camera interviews, by going
to improv classes, right?

889
00:54:07,040 --> 00:54:10,040
So I think it's incumbent upon
all of us that host interview

890
00:54:10,040 --> 00:54:15,040
related shows to master the art
of being a podcast host and

891
00:54:15,040 --> 00:54:17,240
asking questions and caring a
conversation.

892
00:54:17,680 --> 00:54:21,440
And that comes with learning,
education and growth that way.

893
00:54:21,440 --> 00:54:25,560
Because just remember that if
you can never truly master any

894
00:54:25,560 --> 00:54:29,080
one thing, it is always a quest.
It's one of my favorite shows.

895
00:54:29,360 --> 00:54:33,240
It's called Finding Mastery
because you're always seeking to

896
00:54:33,240 --> 00:54:35,840
get better.
Thank you, Sid.

897
00:54:35,840 --> 00:54:39,920
Yes, great way to wrap it up.
I will leave it right there.

898
00:54:39,920 --> 00:54:42,280
Appreciate it and appreciate
that you were talking a lot

899
00:54:42,280 --> 00:54:44,320
quote UN quote today.
Thank you.

900
00:54:45,040 --> 00:54:48,080
I always appreciate everyone's
insights here and.

901
00:54:48,640 --> 00:54:50,840
I think we all appreciate that
he didn't get run over.

902
00:54:50,840 --> 00:54:51,760
Too.
And that too.

903
00:54:52,280 --> 00:54:54,800
That's why I've been late.
I've been walking Lucy to the

904
00:54:55,000 --> 00:54:59,240
bus start of you know, to the
point and I'm like I'm yelling

905
00:54:59,240 --> 00:55:01,640
at her as I'm getting hit.
So almost, but.

906
00:55:02,160 --> 00:55:06,240
All right, and just a reminder
to everyone, we're back again

907
00:55:06,240 --> 00:55:09,760
tomorrow, 7:00 AM Eastern, live
here on Clubhouse and live on

908
00:55:09,760 --> 00:55:12,280
YouTube as well.
And then of course, it's always

909
00:55:12,280 --> 00:55:14,640
available just a few hours after
we go live.

910
00:55:14,640 --> 00:55:19,600
If you can't join us here and
we're back tomorrow with news

911
00:55:19,600 --> 00:55:21,400
and comment.
We will be covering all the

912
00:55:21,400 --> 00:55:23,160
headlines around the world of
podcasting.

913
00:55:23,160 --> 00:55:26,360
Anything that affects you as a
content creator, we want to talk

914
00:55:26,360 --> 00:55:28,720
about it and keep you up to
date.

915
00:55:28,720 --> 00:55:32,600
And there are some AI updates
for you that Nick hipped me to

916
00:55:32,600 --> 00:55:36,040
yesterday that you won't want to
miss and hear more about

917
00:55:36,040 --> 00:55:39,560
tomorrow on top of all the other
news, social media, podcasting,

918
00:55:39,560 --> 00:55:41,680
etcetera.
So join us tomorrow, 7:00 AM

919
00:55:41,680 --> 00:55:45,040
Eastern.
And until then, make it a great

920
00:55:45,160 --> 00:55:46,760
day.
Everybody, take care.