359 - Digital Twins by Hey Gen, New Gemini Video Features, & Podcast Movement Recap

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Good morning podcasting Morning
Chat.

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Today is Wednesday, August 27th,
2025, and today we're breaking

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00:00:14,240 --> 00:00:17,320
down the latest podcasting
headlines from podcast movement

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2025 highlights to Taylor
Swift's surprise guest spot and

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engagement, plus Adam Curry's
take on why local podcasting is

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powerful.
So if you're listening live on

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Clubhouse or YouTube, hit the
share button, bottom left hand

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side of the screen on YouTube
and I'm sorry on Clubhouse and

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share it.
However, Clubhouse lets you.

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And if you're listening via
podcast, please share this with

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a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting,
Morning chat.

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Thanks so much for being here.
I am your host Mark Ronick and

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currently on stage with me.
We have my Co hosts Dr. Fey,

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Jonathan Howard, Nick Naulback,
producer Ashley Feller and Sid

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Meadows.
And good news if you joined us

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yesterday live or if you heard
the podcast after the fact, we

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were having some technical
difficulties with Dr. and it

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wasn't actually Dr. It wasn't.
It wasn't me.

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It wasn't.
Me.

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It wasn't me.
It wasn't me.

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I know you were very excited
about you even posted to the

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Facebook group let making sure
we all knew it wasn't you.

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It was not.
Clubhouse had an update and the

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update screwed up all Android
users.

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We we didn't get to Nick
yesterday but after the show

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when we suspected it might be an
Android issue thanks to Billy

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Thorpe, Nick came on and did a
test with me and we couldn't

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hear Nick either as an Android
user.

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So we knew right then and there.
But the good news was there was

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an update this morning, so now
we are able to hear everyone.

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I'm not the worst.
I'm not.

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The worst?
You are definitely not the

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worst, no.
And by the way, good to see some

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familiar faces in the audience.
Dan, welcome back.

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I, I please forgive me if you
were here yesterday and I might

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have missed it, but good to see
Dan, Good to see Chris Baglio

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again.
Austin, good to see you, Sharon

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as well.
Janae, Michael, Greg more

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regularly I see here.
And Greg, sometimes.

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Yeah, great, too.
So there you go.

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It's good to see some of the
familiar, familiar faces.

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And also there's Billy Thorpe.
Speak of the devil.

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Just mentioned, Billy, that you
had helped us out yesterday

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troubleshooting.
It was an Android issue, and

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it's now resolved.
All right, so with that, did I

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want to say anything else before
we get into the news?

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I guess not.
I feel like I actually had

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something to say, but I can't
remember.

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So here we are.
Thank you, ADHD.

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So let's first get into some
podcast data for this is as of

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yesterday, August 26th, 2025,
the number one podcast on Apple,

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the Huberman Lab, and a very
popular podcast and not one that

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we've mentioned a lot as the
number one on either platform,

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Apple or Spotify.
So that's something a little bit

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new.
And #1 in Spotify, the Joe Rogan

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Experience, what a shocker.
And that's why we'll go to Dr.

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in just a moment to hear who was
on the top five list on Spotify,

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since Joe Rogan tends to always
claim that number one spot.

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By the way, over the last week,
411,836 pop podcasts published

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at least one new episode.
Might sound like a lot, but

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that's actually down from the
previous week at about 431,000.

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And here's a little extra stat
for you.

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Over the past month, 1.9 million
podcast episodes were published,

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also down from last month at
almost almost 2,000,001.987.

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All right, Dr., let's hear from
you and get some Spotify charts.

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OK, here we go.
Spotify charts #5 is Crime

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Junkie.
Oh, Crime Junkie, There you been

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#4 is Matt and Shane's secret
podcast, which I don't think

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I've ever said that out loud
before.

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So that's new.
Number 3 is dot.

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There we go, Diary of ACEO with
Stephen Bartlett.

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Number 2 is good hang Amy
Poehler #1.

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Is.
Joey Rogan.

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Little Joey.
Hey, Joey.

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Good to see you all.
Right, what's our random chart

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of the week?
Well, Random Chart of the Week

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was inspired by you, Mark,
because you go to your improv

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class every day and these are
improv podcasts.

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OK, so #5 is the Broski Report
with Brittany.

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Broski #4 is the viral podcast
with Chelsea Lynn and Paige jinn

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#3 is the Nateland podcast.
This is an interesting one

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because it's hosted by Nate
Vargas.

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Oh yeah, Ryan Bates.
OK.

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And #2 Basement yard and #1 it's
a commercial break and that is

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with some people that I cut off,
so I can't see who it's with.

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Now, what did you want to say
about #3?

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That was the Nate Lynn podcast.
Yeah, Nate Bergazi, who is like

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the number one money person in
comedy right now.

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Brian Bates and Aaron Weber and
Dusty Slay.

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And I didn't even and you know,
Nate is a Nashville guy, so I

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didn't even know that he had a
podcast, but he sure does.

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And I just might want to hit him
up to see if he needs him.

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He probably doesn't need to
produce.

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So that's it's just, you know,
I'm wishing on a star, so never

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mind.
OK, there you go.

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Thank you, Dr. for those top
fives.

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Appreciate that.
And welcome to the stage, Matt

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Bliss, who has joined us.
By the way.

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Matt, how are you?
It's been a minute since we've

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actually talked to you and I
know you were on a bit of

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holiday and also behind the
scenes starting your own

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podcast.
So how are you?

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I'm good, I think it's ships in
the night for us.

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I've definitely been in the PMC
at least.

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In my.
Yeah, that's it.

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But look, you're you're off
doing important stuff like we

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can't expect you to be here all
the time.

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But yeah, I'm good.
And the podcast is going well at

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the moment, I think not in terms
of analytics stuff.

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It's still a fledgling podcast
in that stage.

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But I'm starting to do the
episodes that I really wanted to

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do as part of rethinking
podcasting, and the one that

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came out today is about podcast
failure.

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Why?
The data doesn't necessarily

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tell us what people are telling
us.

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It tells us and how I think
podcasters should think about

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their own approach to finding
success in podcasting.

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Sorry, shameless plug there.
No, I, I, I mentioned it and

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it's OK.
We like to share each other's

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podcasts here and you want to
share the name of it again, So

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if people are interested in that
episode.

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Look for rethinking podcasting
can be confusing because in the

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cover up I've put RE colon
thinking because it's a clever

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name, but drafting off the back
of rethinking with Adam Grant, I

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figure that for SEO and
searchability, having the colon

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there doesn't really help.
So if you're searching for it,

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it's just rethinking all one
word podcasting.

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Or go to
rethinkingpodcasting.com and

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have a listen and find the
subscribe links there.

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Thank you, Matt.
Appreciate that.

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OK, so with that, let's keep
things moving and let me tell

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you a little bit about some
podcasting events coming up that

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you may be interested in first.
Well, Dr. did you want to hit

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this one first 'cause I see you
have your initials next to it.

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I figure maybe you want to talk
about it.

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Oh OK, I'm I'm a little busy
trying to chew my cat off my

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desk, but OK because become
their favorite podcast guest

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live.
So if you have ever wanted to

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become a podcast guest, there is
an event that teaches you how to

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do this and it is on Thursday,
August 28th at 10:30 to 11:30 AM

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Eastern Time and it's free.
It's free.

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So learn how to be a podcast
guest and get seen basically and

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rebooked.
Very nice and I see your

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initials next to the next one
too.

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Go for it.
Sorry, OK, let's see.

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The 7th Annual Afros and Audio
Podcast Festival has been

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announced for October 16th
through 19th in Baltimore, and

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this year's festival features
workshops, live shows, panels,

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and community meetups that
foster innovation,

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collaboration, and long term
sustainability for indie

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podcasters or creators.
And you can get the details.

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We'll have them in the show
notes.

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Very cool.
Thank you.

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Dr. Yeah, Afrozen Audio Podcast
Festival.

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They put a lot of lot of love,
heart and passion into that

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project.
I was talking with them last

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year to potentially sponsor
advertise it and it was right

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around when the hurricane hit in
Asheville.

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And so it kind of threw
everything off and I wasn't able

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to coordinate that, but they
really put a lot of love and

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care into that event and have my
full support for sure.

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Speaking of other events that
put a lot of love and care into,

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we have the New England
Podcasters group September

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gathering that September 13th in
Westford, MA, also in Canada on

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September 19th, the podcast
Summit YYC 2025.

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That's like I think I already
said it in Calgary, Canada and

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the business and podcasting
networking event for female

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entrepreneurs that happened
September 23rd and that is

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hosted by the Female
Entrepreneurs Business and

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Podcasting Society.
I'll put a link to that in the

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chat and also in the show notes
for anyone interested.

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And of course, Empowered
Podcasting, our conference, our

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community getting together in
Charlotte, NC, September 26th

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through the 28th.
And I'm going to give you guys

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just an honest update.
It everything's great.

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It's it's happening.
We're going.

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And yesterday, about 25 hours
ago, I was considering pulling

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the plug and I'll be honest a
little bit more and say the only

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reason why I probably didn't
pull the plug.

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Well, it no, I can't say the
only reason, but a big reason

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why because if I did, I would
just be out several $1000

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because I'm on the hook for that
with the hotel.

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So why, Mark, why would you
cancel it?

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You've been talking so much
about it over the past few

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months.
Why would you want to cancel?

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I have had crappy luck.
I'll just say that I whatever

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the reasons may be, but with the
sponsors, I keep getting turned

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down.
And what's really frustrating is

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one of the sponsors I that I
felt was most promising, I have

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been trying to coordinate with
for months.

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They were a sponsor last year
and it went really well for them

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last year, but I think there was
a lots of behind the scenes

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stuff going on there.
There was some turnover at this

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particular place and I think
that turnover caused lots of

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delays.
And then just a day or two ago,

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I got a letter saying they were
already scheduled out their

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budget for first promotion
sponsorship advertising for

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quarter three.
And that was just really kind of

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annoying to me because it's
like, hey, I've been at it for

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almost a month, I'm sorry,
almost a year trying to get you

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guys to come back.
So the quarter three thing just

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didn't feel great to me.
Anyway, yes, I'm not mentioning

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who that is.
Some of you may be able to

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connect the dots from previous
episodes and I still love them

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and I think they might still
participate in some way.

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Anyway, between that and
sweating out ticket sales

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because just like last year, it
wasn't until the last minute

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that people were really starting
to get their tickets.

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And so with waiting for those
ticket sales to happen.

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And yes, of course, we have a
bunch of tickets so far and

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we're probably about halfway to
our goal at this point.

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But it's still nerve racking
because I'm on the hook for all

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this.
And despite what you might

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think, I'm not.
My business is not loaded to be

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able to afford something like
this, but I've made the

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commitment to it.
I'm financially on the hook to

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it.
I love the people attending it.

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And so I'm just going all in on
it and I'm going to be whatever

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happens.
These are lessons for me and the

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event itself I'm really excited
about because we've got some of

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the best people I know
personally speaking at this

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event and they happen to know a
heck of a lot about podcasting

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00:14:13,160 --> 00:14:18,920
business and growth, as well as
starting both business and

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00:14:18,920 --> 00:14:21,160
podcasts.
So this is going to be a great

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00:14:21,160 --> 00:14:23,880
event.
It just might give me some extra

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00:14:23,880 --> 00:14:27,440
Gray hair between now and
September 26th through the 28th.

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00:14:28,280 --> 00:14:33,320
So with that, I ask please, if
you're considering going, go get

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00:14:33,320 --> 00:14:37,680
your ticket now
empoweredpodcasting.com you can

231
00:14:37,680 --> 00:14:41,040
get your ticket.
I can say because we have had

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00:14:41,160 --> 00:14:44,760
some solid ticket sales even
though not where I want them to

233
00:14:44,760 --> 00:14:47,080
be.
We've had enough where we are

234
00:14:47,080 --> 00:14:49,920
starting to run low on our hotel
block.

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00:14:50,200 --> 00:14:54,440
So if you want to take advantage
of the discount, then you got to

236
00:14:54,880 --> 00:14:59,240
you got to jump in now and you
can get the link for the hotel

237
00:14:59,240 --> 00:15:02,640
that will give you automatically
the discount when you book your

238
00:15:02,640 --> 00:15:04,680
days.
Just go to

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00:15:04,680 --> 00:15:07,840
empoweredpodcasting.com and you
will be all set.

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00:15:07,840 --> 00:15:11,880
And and also by the way, some
hope for sponsorship because our

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00:15:11,880 --> 00:15:14,280
friend Janae, who we'll get to
in a moment.

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00:15:14,800 --> 00:15:19,840
Our friend Janae was at Podcast
Movement last week and as a

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00:15:19,840 --> 00:15:23,680
friend of this community, as a
friend of mine, he was actively

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00:15:23,680 --> 00:15:27,440
pursuing potential sponsors and
partners for Empowered

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00:15:27,440 --> 00:15:30,320
Podcasting.
And I have an inbox of probably

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00:15:30,320 --> 00:15:35,160
6 or 7 e-mail connections that
Janae made between me and these

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00:15:35,160 --> 00:15:37,640
companies.
And one of them was already

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00:15:37,640 --> 00:15:42,480
responded ready to speak to me.
So there's lots of hope and lots

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00:15:42,480 --> 00:15:45,760
of gratitude to Janae.
So I will first just say thank

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00:15:45,760 --> 00:15:49,240
you, Janae and we'll, we'll get
to you in a moment 'cause I want

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00:15:49,240 --> 00:15:52,440
to hear from you and Syd when we
talk about podcast movement.

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00:15:53,000 --> 00:15:56,120
But first, let's get to some
news bites.

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00:15:56,120 --> 00:16:00,400
These are some news stories that
I don't know, Dr. and I felt

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00:16:00,400 --> 00:16:04,760
felt like interesting and may
not be big conversation

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00:16:04,760 --> 00:16:06,480
starters.
But if you want to respond to

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00:16:06,480 --> 00:16:12,240
any of these, by all means stop
me at any time and chime in some

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00:16:12,240 --> 00:16:16,920
fresh data out of podcast
movement from the podcast

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00:16:16,920 --> 00:16:19,960
landscape.
And no, that is not AI

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00:16:19,960 --> 00:16:22,680
terminology.
The podcast landscape is an

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00:16:22,680 --> 00:16:25,800
actual company.
The then they're saying that

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00:16:25,800 --> 00:16:29,360
listeners are tuning in longer
than ever.

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00:16:30,160 --> 00:16:34,160
Weekly podcast listeners are now
averaging about 6.3 hours a

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00:16:34,160 --> 00:16:39,200
week, which is up 5% from last
week, which is a pretty solid

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00:16:39,200 --> 00:16:41,680
jump.
And the full breakdown is coming

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00:16:41,680 --> 00:16:46,960
in a free webinar next Thursday,
September 4th at 2:00 PM

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00:16:47,120 --> 00:16:50,680
Eastern.
You can find out more if you go

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00:16:50,680 --> 00:16:56,240
to Pod News and look up the
podcast landscape there.

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00:16:57,320 --> 00:17:00,600
And Speaking of Pod News, this
comes from them and something

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00:17:00,600 --> 00:17:03,920
they found in Variety magazine
that caught my eye.

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00:17:03,920 --> 00:17:07,599
Apparently video podcasts can't
win an Emmy.

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00:17:08,079 --> 00:17:11,359
And I think we did announce this
several weeks ago, probably a

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00:17:11,359 --> 00:17:15,240
month or two ago that the Emmys
were going to recognize

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00:17:15,240 --> 00:17:17,640
podcasts.
But a a spokesperson said that

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00:17:17,640 --> 00:17:21,440
podcasts are not eligible if
it's a straight video recording

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00:17:21,760 --> 00:17:24,800
of the audio podcast.
So bad news everybody.

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00:17:24,800 --> 00:17:28,319
The podcasting morning chat
won't be getting an Emmy this

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00:17:28,319 --> 00:17:31,920
year because we are an audio
first podcast.

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00:17:31,920 --> 00:17:34,320
And the only video we have is of
me.

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00:17:34,480 --> 00:17:39,560
Well, and your voices, but me
and that isn't apparently not

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00:17:39,560 --> 00:17:42,600
eligible, which honestly feels a
little odd in some ways,

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00:17:42,600 --> 00:17:45,800
considering how much content so
many podcasters are pushing out

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00:17:45,800 --> 00:17:49,000
to video right now and doing it
just straight up as an audio

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00:17:49,000 --> 00:17:52,320
podcast on camera.
But hey, on the bright side, the

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00:17:52,320 --> 00:17:55,200
Golden Globes just introduced a
new podcast award.

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00:17:55,200 --> 00:17:58,000
So one door closes, another
opens.

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00:17:58,560 --> 00:18:02,920
I do want to just ask, do we
think that that's fair that that

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00:18:03,520 --> 00:18:08,440
if the Emmys are giving some
sort of podcast award, is it

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00:18:08,440 --> 00:18:13,360
fair that they don't want to
recognize an audio first podcast

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00:18:13,360 --> 00:18:16,080
that just Simply put a camera on
them and recorded?

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00:18:17,000 --> 00:18:18,760
What does everybody think?
I'm curious.

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00:18:18,760 --> 00:18:21,120
Go ahead, dear I.
Think it's I think it's fair.

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00:18:21,280 --> 00:18:24,640
I think it's fair.
I mean, the Emmys have been

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00:18:24,640 --> 00:18:31,480
around for a million years and
it just feels very television Y,

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00:18:31,520 --> 00:18:37,120
you know, very television
centric and until podcasts get

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00:18:37,120 --> 00:18:41,320
into that mainstream of
television, I think it's fair.

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00:18:41,320 --> 00:18:45,800
So maybe not now, but maybe
later on.

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00:18:46,480 --> 00:18:48,040
I hear you.
I think it's, I think it's

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00:18:48,040 --> 00:18:52,400
relatively fair because it if,
if nothing more, it's creating a

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00:18:52,400 --> 00:18:57,320
filter for the Emmys when they
are going through the the

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00:18:57,320 --> 00:18:59,440
different award submissions,
right?

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00:18:59,440 --> 00:19:02,720
Because there are so many
podcasts that simply turn on a

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00:19:02,720 --> 00:19:07,800
camera and just do their thing.
Whereas, you know, we talk about

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00:19:07,800 --> 00:19:09,760
let's say our friend Dominic
Lawson.

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00:19:10,160 --> 00:19:13,160
Now I don't know that his would
qualify either.

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00:19:13,160 --> 00:19:18,560
But when we start talking about
podcasts like his but which is

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00:19:18,560 --> 00:19:21,760
happens to be audio first.
But if he did video to accompany

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00:19:21,800 --> 00:19:26,960
those documentary narrative
style podcasts, those feel like,

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00:19:26,960 --> 00:19:31,600
yeah, that could be more Emmy
Award-winning because there's

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00:19:32,080 --> 00:19:37,040
it's a different approach to the
typical podcast, if that makes

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00:19:37,040 --> 00:19:40,000
sense.
All right, let's keep it moving.

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00:19:40,000 --> 00:19:43,160
Speaking of awards, the Golden
Mike Awards, one of the toughest

312
00:19:43,160 --> 00:19:47,160
and most prestigious honors in
broadcast radio and TV news,

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00:19:47,160 --> 00:19:51,000
just opened up submissions to
independent podcast producers

314
00:19:51,000 --> 00:19:53,040
across the country.
Pretty big deal.

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00:19:53,040 --> 00:19:56,240
If you want a shot at it, you've
got a you've got from September

316
00:19:56,240 --> 00:19:59,480
1st through October 3rd to get
your entry in.

317
00:19:59,480 --> 00:20:03,880
That's the Golden Mike Awards.
You can Google that or go to the

318
00:20:03,880 --> 00:20:06,960
show notes and we will share it
with you there.

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00:20:07,200 --> 00:20:10,320
Dr. Are you still cooking?
I think she must be still making

320
00:20:10,320 --> 00:20:11,440
breakfast.
And no problem.

321
00:20:11,440 --> 00:20:17,640
I'm going to go to Nick and say
hello to Nick and get a little

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00:20:17,640 --> 00:20:19,360
bit of AI news.
I like to.

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00:20:19,680 --> 00:20:22,840
We used to do it toward the end
of the show, but Nick usually

324
00:20:22,840 --> 00:20:26,520
ends up having to bounce a
little bit early and I want to

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00:20:26,520 --> 00:20:29,160
get to the AI news.
So Nick, good morning to you.

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00:20:29,160 --> 00:20:31,520
What do you got for us?
Hey, good morning.

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00:20:31,600 --> 00:20:34,600
I got a few headlines for you
guys today.

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00:20:34,920 --> 00:20:37,080
We're coming back into Google
Gemini.

329
00:20:37,080 --> 00:20:40,480
We got a couple updates from the
folks at Google.

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00:20:41,600 --> 00:20:45,600
Free users of Google Gemini, so
you don't have to pay a single

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00:20:45,600 --> 00:20:54,200
thing can now access a limited
amount of VO3 video generations.

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00:20:55,000 --> 00:21:00,000
So they've initially that's been
blocked off the start for Ultra

333
00:21:00,000 --> 00:21:04,520
users, then they expanded it up
to the pro users, the $20.00 a

334
00:21:04,520 --> 00:21:06,800
month model.
And now they are actually giving

335
00:21:06,800 --> 00:21:10,760
everybody a chance to create
videos with VO3.

336
00:21:11,320 --> 00:21:15,600
And a reminder, the VO3 is the
model that not only generates

337
00:21:15,600 --> 00:21:21,320
the video itself, but it can
include sounds, voice, pretty

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00:21:21,320 --> 00:21:23,440
much everything.
It's a whole video and it's

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00:21:23,880 --> 00:21:28,200
wildly impressive.
So if you are, if you have a

340
00:21:28,200 --> 00:21:30,400
Gemini account or if you have a
Google account, really you can

341
00:21:30,400 --> 00:21:35,720
access Gemini and VO3 just by
sucking the little drop down or

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00:21:35,720 --> 00:21:38,280
the little tools icon of
selecting VO3.

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00:21:39,040 --> 00:21:40,160
So go play with that.
It's kind of fun.

344
00:21:40,600 --> 00:21:43,840
It's funny I hadn't seen lately
it for a long time.

345
00:21:43,840 --> 00:21:49,640
When VVO 3 came out, we at least
I was seeing in my feed so many

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00:21:50,200 --> 00:21:54,520
videos generated with VO and
they were all, they were all

347
00:21:54,520 --> 00:21:57,480
pretty cool and so realistic and
some of them really funny.

348
00:21:57,480 --> 00:22:01,680
But I feel like I haven't seen
as many of those anymore these

349
00:22:01,680 --> 00:22:03,200
days.
But I have a feeling now that

350
00:22:03,200 --> 00:22:05,800
they've just released this, we
might be seeing a lot more of

351
00:22:05,800 --> 00:22:08,000
those again.
Just people playing with it

352
00:22:08,000 --> 00:22:11,240
really and doing fun creative
things with it.

353
00:22:11,760 --> 00:22:14,600
I don't think most of the time
it's not being done to trick

354
00:22:14,600 --> 00:22:16,520
anybody.
It's more being done just to

355
00:22:16,520 --> 00:22:18,560
play and share what people are
doing with it.

356
00:22:19,280 --> 00:22:22,000
And I'd be really curious.
Like some of those are.

357
00:22:22,280 --> 00:22:26,120
Like very obviously AI generated
videos like you said, just

358
00:22:26,120 --> 00:22:27,760
playing around and having fun
with it.

359
00:22:28,200 --> 00:22:31,360
But I would be curious of the
other videos that are in your

360
00:22:31,360 --> 00:22:37,800
feed, if any Gemini stuff has
kind of kind of meshed in with

361
00:22:38,240 --> 00:22:39,200
the.
Content that you're.

362
00:22:39,200 --> 00:22:42,560
Actually watching the creators
taking advantage of their

363
00:22:42,560 --> 00:22:47,760
content and infusing BO3 model
videos into it is there.

364
00:22:47,840 --> 00:22:52,160
I mean, there are a lot of
creative ways to do that and I,

365
00:22:52,160 --> 00:22:57,360
I can't say for certain, but I
would think with Gemini free

366
00:22:57,360 --> 00:23:02,520
users being able to access VO3,
that might open the door for

367
00:23:03,200 --> 00:23:07,440
their tool called Flow.
And it's essentially a video

368
00:23:07,520 --> 00:23:11,440
editing tool that allows you to
stream together multiple AI

369
00:23:11,440 --> 00:23:15,120
generated clips.
If you have a chance check out

370
00:23:15,120 --> 00:23:19,840
Flow and see what that's all
about because it it goes beyond

371
00:23:19,840 --> 00:23:23,960
just saying OK generate me an 8
seconds left of whatever.

372
00:23:24,480 --> 00:23:27,760
Like you can string together
multiple 8 second flips that

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00:23:27,760 --> 00:23:32,000
maintain the integrity of the
video to create all the

374
00:23:32,000 --> 00:23:35,680
full-fledged piece of content.
It's a really cool when they

375
00:23:35,680 --> 00:23:38,600
keep it iterating on.
It's really fun to play with.

376
00:23:39,120 --> 00:23:42,440
And Nick, great point.
Like I know I have personally,

377
00:23:42,440 --> 00:23:49,120
although not with VO3, I have
absolutely generated AI video

378
00:23:49,120 --> 00:23:52,680
for some of my content,
specifically as B roll.

379
00:23:52,680 --> 00:23:56,600
If I need it for whatever
reason, I'll just sometimes just

380
00:23:56,600 --> 00:24:00,760
have AI generate it for me and
it saves me a lot of time and

381
00:24:00,760 --> 00:24:03,000
effort.
So yeah, I'm sure we're probably

382
00:24:03,000 --> 00:24:05,280
seeing more of that and not even
realizing that.

383
00:24:05,640 --> 00:24:07,400
Anything else, Nick?
Yeah.

384
00:24:07,400 --> 00:24:10,960
So theme of Gemini and then I
got one more that I think will

385
00:24:11,040 --> 00:24:13,680
more and more of a discussion.
Staying on the theme of Gemini,

386
00:24:13,680 --> 00:24:19,120
they just upgraded their image
generation tool and primarily in

387
00:24:19,120 --> 00:24:24,280
the editing side of things.
So previously we've seen these

388
00:24:24,360 --> 00:24:28,880
AI image generators, you put in
a prompt, it generates an image,

389
00:24:28,880 --> 00:24:31,440
and then you say, OK, I don't
like that, I want to change

390
00:24:31,440 --> 00:24:34,880
that, or I want to make
additions or subtractions or

391
00:24:34,880 --> 00:24:38,960
just edit the image.
And when you do that, typically

392
00:24:38,960 --> 00:24:42,440
will generate a brand new image,
probably losing everything about

393
00:24:42,440 --> 00:24:44,000
the image that you originally
liked.

394
00:24:44,000 --> 00:24:47,400
And then you're simply fighting
the AI model trying to get some

395
00:24:47,400 --> 00:24:51,520
stuff back and change others.
Now, the way that they're image

396
00:24:51,600 --> 00:24:55,040
editing is supposed to work is
you can either generate an image

397
00:24:55,080 --> 00:24:59,680
or you can upload an image and
basically just describe what you

398
00:24:59,680 --> 00:25:04,440
want changed in the image and it
will maintain the integrity of

399
00:25:04,440 --> 00:25:08,920
it while making those changes.
So it's almost like using AI

400
00:25:08,920 --> 00:25:11,400
Photoshop, edit your images and
whatever.

401
00:25:11,400 --> 00:25:15,600
Right, right and what they're
doing, what I saw Nick, is that

402
00:25:15,600 --> 00:25:19,240
they're not wait, how what did I
see?

403
00:25:19,240 --> 00:25:23,000
Oh that it's not like we're when
sometimes if anybody's done

404
00:25:23,000 --> 00:25:27,960
this, if you give ChatGPT an
image, right, you upload a photo

405
00:25:27,960 --> 00:25:31,160
and you want to just do
something with that photo, it

406
00:25:31,160 --> 00:25:34,480
recreates the photo.
It doesn't actually keep the

407
00:25:34,480 --> 00:25:37,640
photo intact.
And so it's never the same.

408
00:25:37,640 --> 00:25:40,560
It never looks quite the same.
If it's a picture of you, it

409
00:25:40,560 --> 00:25:43,520
definitely doesn't look exactly
like you anymore, right?

410
00:25:43,520 --> 00:25:46,120
But with what Nick is talking
about, with what Google has

411
00:25:46,120 --> 00:25:50,800
introduced or opened up for the
public, you can feed it your

412
00:25:50,800 --> 00:25:54,600
photo and it keeps it intact.
And then you can do things like

413
00:25:54,880 --> 00:26:01,480
say, you know, change my shirt
into whatever a blouse, right?

414
00:26:01,680 --> 00:26:03,600
You can do all sorts of things
with it.

415
00:26:03,600 --> 00:26:07,800
You can say, you know, add a
Lamborghini behind me, right?

416
00:26:07,800 --> 00:26:10,160
And, and it'll do it.
And you know, like Nick said,

417
00:26:10,160 --> 00:26:14,800
it'll keep the integrity of the
actual original and just add in

418
00:26:14,800 --> 00:26:18,360
those things or remove things or
change things for you.

419
00:26:19,400 --> 00:26:22,320
I think it's super cool.
I think again, anything like

420
00:26:22,320 --> 00:26:26,280
this, when we talk about AI and
graphic design, the first thing

421
00:26:26,280 --> 00:26:29,720
that I always think of relating
it to podcasting is for cover

422
00:26:29,720 --> 00:26:31,520
art.
And if you've been following the

423
00:26:31,520 --> 00:26:36,360
show for any period of time, I
love to do use AI for cover art.

424
00:26:36,360 --> 00:26:40,480
Yesterday I happened not to, but
in over the past couple of

425
00:26:40,480 --> 00:26:43,600
months, that's how I create my
cover art and I love it.

426
00:26:43,600 --> 00:26:47,640
I love what it generates.
It saves me a ton of time.

427
00:26:47,640 --> 00:26:52,040
And these days, now that most
podcast players display your

428
00:26:52,040 --> 00:26:55,840
episode art, it really adds a
nice touch.

429
00:26:56,200 --> 00:26:59,200
So I just wanted to make sure
people understand why do we talk

430
00:26:59,200 --> 00:27:03,320
about these AI tools if they're
not specific to podcasting, but

431
00:27:03,320 --> 00:27:05,120
any kind of content creation
tool?

432
00:27:05,120 --> 00:27:08,360
I think most of them could be
tied back to podcasting.

433
00:27:08,920 --> 00:27:10,680
OK.
Anything else, Nick?

434
00:27:12,160 --> 00:27:14,440
Yeah, the last one, and I was
kind of excited.

435
00:27:14,440 --> 00:27:17,600
I got an e-mail last night from
Hey Gen.

436
00:27:17,880 --> 00:27:20,800
And if you don't remember, I
talked about Hey Gen. a while

437
00:27:20,800 --> 00:27:24,400
back.
Generate episode video for the

438
00:27:24,520 --> 00:27:28,320
AI briefing.
It's essentially video avatar

439
00:27:28,560 --> 00:27:34,320
software and creates very
lifelike video audio and you

440
00:27:34,320 --> 00:27:37,760
feed it out a script and then
the AI avatar reads off that

441
00:27:37,760 --> 00:27:41,320
script.
They just released what they're

442
00:27:41,320 --> 00:27:46,040
calling Digital Twin and the the
technology existed.

443
00:27:46,040 --> 00:27:49,960
You could already kind of do
this, but they've really put the

444
00:27:49,960 --> 00:27:54,560
pedal to the floor with this
tool now and you can basically

445
00:27:54,560 --> 00:27:59,120
upload a one to two-minute video
of yourself talking using a

446
00:27:59,120 --> 00:28:01,840
range of emotions, hand
gestures, all this stuff.

447
00:28:02,160 --> 00:28:05,680
And they can take that video
that you created and turn it

448
00:28:05,680 --> 00:28:10,600
into a digital twin.
And what makes this so much more

449
00:28:10,600 --> 00:28:15,160
powerful than what had already
existed is it can actually

450
00:28:15,560 --> 00:28:19,880
portray emotion.
It can get more enthusiastic

451
00:28:19,880 --> 00:28:23,200
with.
The hand gestures, the facial

452
00:28:23,200 --> 00:28:26,800
expressions, all of that.
And it's all designed to fit

453
00:28:26,920 --> 00:28:31,200
with script that you provided.
So now we're going just beyond

454
00:28:31,200 --> 00:28:34,480
here's a, a talking head moving
their hands around and yeah, it

455
00:28:34,480 --> 00:28:37,080
looks pretty good, but there's
you can tell there's nothing

456
00:28:37,080 --> 00:28:40,160
behind the eyes.
They're, they're really

457
00:28:40,160 --> 00:28:44,520
improving and revamping it with
this digital twin and I, I think

458
00:28:44,520 --> 00:28:48,200
it's limited access right now,
but something I definitely want

459
00:28:48,200 --> 00:28:52,120
to try to play with, especially
I think their previous version

460
00:28:52,120 --> 00:28:54,920
you had to upload almost like 30
minutes.

461
00:28:54,920 --> 00:28:57,400
Of video.
Content of you just talking at

462
00:28:57,400 --> 00:28:59,960
the camera in order for it to
generate anything, and now it's

463
00:28:59,960 --> 00:29:03,600
about 1:00 to 2:00 minutes of
you speaking and it can create

464
00:29:03,600 --> 00:29:04,640
that twin for you.
Wow.

465
00:29:05,280 --> 00:29:08,840
And this was the one I figured
would probably spark a little

466
00:29:08,840 --> 00:29:13,600
bit more conversation as to how
and why the hell would I use

467
00:29:13,600 --> 00:29:19,600
this thing.
Yeah, that, that is the

468
00:29:19,600 --> 00:29:22,880
question.
And I saw Sid flashed the death

469
00:29:22,880 --> 00:29:25,600
emoji.
So Sid, good morning to you.

470
00:29:25,960 --> 00:29:27,360
What?
What's with that?

471
00:29:27,600 --> 00:29:30,760
Why use the death emoji while
Nick was sharing about that?

472
00:29:31,920 --> 00:29:33,800
Yeah, just not good morning,
everybody.

473
00:29:33,800 --> 00:29:37,400
I'm just not sure I'm a fan of
being cloned, right.

474
00:29:37,720 --> 00:29:41,480
And like officially the
emotions, I mean everything

475
00:29:41,480 --> 00:29:43,400
about that.
I'm just not sure that I'm a fan

476
00:29:43,400 --> 00:29:48,840
of that type of use of AI in
cloning you because then

477
00:29:49,320 --> 00:29:53,400
potentially, I don't know, to be
used in bad ways, I think so I'm

478
00:29:53,400 --> 00:29:56,120
just not sure that that's
something I'm a fan of.

479
00:29:56,560 --> 00:29:59,240
OK, that's fair.
And I I'm sure you're not alone.

480
00:29:59,280 --> 00:30:02,480
Let's check in with Jonathan and
then we'll go to Matt Bliss.

481
00:30:02,480 --> 00:30:03,640
Go ahead, Jonathan.
Good morning.

482
00:30:03,960 --> 00:30:07,640
I also feel not not only is it
creepy with the emotions and the

483
00:30:07,640 --> 00:30:10,120
stuff that is probably never
going to be right anyway, it's

484
00:30:10,120 --> 00:30:13,440
still going to feel weird.
But you need your when you're

485
00:30:13,440 --> 00:30:17,360
creating social content, it
needs to have some element of

486
00:30:17,360 --> 00:30:20,040
view in it.
And using the digital twin, to

487
00:30:20,040 --> 00:30:23,600
me, is kind of shooting yourself
in the foot when it comes to

488
00:30:23,680 --> 00:30:26,200
creating the content because
it's not going to portray what

489
00:30:26,200 --> 00:30:29,400
you want it to 100% portray.
And it's not going to add that

490
00:30:29,400 --> 00:30:32,320
human feel to your content,
because it's not a human.

491
00:30:33,920 --> 00:30:36,280
Yeah, and that's fair.
And I guess what Nick is saying

492
00:30:36,280 --> 00:30:40,320
is the claim about this digital
twin thing is that it's going to

493
00:30:40,320 --> 00:30:45,680
feel a lot more realistic.
You know, I see here it says

494
00:30:45,960 --> 00:30:49,680
some of their the things that
they're touting is minor mirrors

495
00:30:49,680 --> 00:30:53,400
your gestures, expressions,
mannerisms, adapts to your

496
00:30:53,400 --> 00:30:58,000
script, speaking every line how
you would says it moves like you

497
00:30:58,000 --> 00:31:02,840
naturally from head to toe,
feels unmistakably you, not AI.

498
00:31:02,840 --> 00:31:06,160
So that's the claim about it.
I'm not saying you're right or

499
00:31:06,160 --> 00:31:07,960
wrong.
I'm just saying, they're saying

500
00:31:07,960 --> 00:31:12,080
that this one is going to look
way more realistic, but that's,

501
00:31:12,080 --> 00:31:15,160
I guess, to be determined.
Let's go to Matt and hear what

502
00:31:15,160 --> 00:31:16,760
Matt has to say about all this.
Go ahead, Matt.

503
00:31:17,360 --> 00:31:21,520
I have two big takes for people
to consider as part of this

504
00:31:21,520 --> 00:31:24,640
because we're starting to
transition again into a hyper

505
00:31:24,640 --> 00:31:29,160
realistic phase of AI and people
are still feeling the ick about

506
00:31:29,160 --> 00:31:30,840
it.
And I'm not making a judgment

507
00:31:30,840 --> 00:31:32,560
either way.
But the first thing I'd like

508
00:31:33,120 --> 00:31:36,040
anyone thinking about this for
themselves to consider after

509
00:31:36,040 --> 00:31:39,840
that first reaction of this
isn't a human, this is, you

510
00:31:39,840 --> 00:31:44,560
know, not genuine is it's
probably not the fact that it's

511
00:31:44,560 --> 00:31:46,560
AI.
It's more that there's the

512
00:31:46,560 --> 00:31:50,160
possibility that someone could
clone you that gives you the

513
00:31:50,200 --> 00:31:52,040
ick.
It might be every other

514
00:31:52,040 --> 00:31:56,600
circumstance that could happen
beyond you electing to use it

515
00:31:56,600 --> 00:32:00,360
for yourself and perhaps putting
yourself in the shoes of someone

516
00:32:00,360 --> 00:32:04,600
who's taking the the negative
case against the use of it as a

517
00:32:04,600 --> 00:32:08,360
product.
And in cybersecurity, I see

518
00:32:08,360 --> 00:32:11,120
stuff like this all the time.
Like we are still using

519
00:32:11,120 --> 00:32:15,360
passwords to log into stuff
these days and yet our privacy

520
00:32:15,360 --> 00:32:20,680
has never been more interrupted
and vulnerable because we use

521
00:32:21,200 --> 00:32:24,720
plain text passwords regardless
of the amount of technology that

522
00:32:24,720 --> 00:32:28,080
can be used on top of it.
So I want people to consider

523
00:32:28,080 --> 00:32:34,200
first that AI in this instance
with hyper realistic clones can

524
00:32:34,200 --> 00:32:37,160
be used for an intentional good
purpose.

525
00:32:37,360 --> 00:32:40,240
There are plenty of more cases
where people would use it for

526
00:32:40,240 --> 00:32:41,720
I'll.
That's the first thing.

527
00:32:41,920 --> 00:32:45,880
The second thing, and I see this
a lot as well when I see AI

528
00:32:46,160 --> 00:32:50,520
generated posts, is that whether
the consideration for people

529
00:32:50,520 --> 00:32:55,200
would be different.
If like on LinkedIn, you can

530
00:32:55,200 --> 00:32:59,320
easily tell that something has
been spelled out by ChatGPT

531
00:32:59,320 --> 00:33:01,800
without much work being put into
the prompt.

532
00:33:02,600 --> 00:33:06,560
If instead of people pretending
or at least seeming to pretend

533
00:33:06,720 --> 00:33:10,440
that it's something that they
wrote, if instead they said from

534
00:33:10,440 --> 00:33:12,520
the desk of not calling you out,
Mark.

535
00:33:12,520 --> 00:33:13,960
But I'm just going to say
because you're at the top of the

536
00:33:14,120 --> 00:33:16,200
list, Mark Ronick's AI
assistant.

537
00:33:16,920 --> 00:33:21,720
And then you're kind of removing
the onus that people have to

538
00:33:21,720 --> 00:33:25,600
figure out and there's some sort
of deception that's taking

539
00:33:25,600 --> 00:33:27,840
place.
People presuming that you're

540
00:33:27,840 --> 00:33:30,040
trying to be genuine by tricking
us.

541
00:33:30,640 --> 00:33:34,240
If you acknowledge that it comes
from AI and yet the post still

542
00:33:34,240 --> 00:33:37,240
has value, which I know Sid has
talked about previously that

543
00:33:38,280 --> 00:33:42,080
it's the use of AI does not
imply that it has no value.

544
00:33:42,520 --> 00:33:45,280
It may imply that you're not
being genuine, but perhaps it's

545
00:33:45,280 --> 00:33:48,640
the thoughts about the deception
that are giving us the ick.

546
00:33:49,080 --> 00:33:52,680
And if you know, the, I know
there's an entire subject about

547
00:33:52,680 --> 00:33:57,000
people employing AI roles as
part of their entire teams, but

548
00:33:57,000 --> 00:33:59,840
differently.
If people acknowledge that AI

549
00:34:00,280 --> 00:34:04,160
can have a place, it can allow
you to do a bunch of different

550
00:34:04,160 --> 00:34:08,199
things, still share the content
genuinely that you need to just

551
00:34:08,199 --> 00:34:10,239
via a different means and you
acknowledge that it's being

552
00:34:10,239 --> 00:34:12,560
used.
All those things together might

553
00:34:12,560 --> 00:34:14,960
change the landscape of how
things are acknowledged.

554
00:34:15,560 --> 00:34:20,360
But you know, that's just two
big ideas that won't really land

555
00:34:20,360 --> 00:34:23,480
anywhere particular, but
something for people to consider

556
00:34:23,480 --> 00:34:26,360
when they approach these things.
Not just the gut reaction, but

557
00:34:26,880 --> 00:34:31,239
the other aspects of how we and
why we think about these things

558
00:34:31,239 --> 00:34:33,040
the way we do.
Yeah.

559
00:34:33,040 --> 00:34:34,880
Thank you, Matt.
Very well said.

560
00:34:34,880 --> 00:34:37,719
I don't even feel like I need to
add on to that.

561
00:34:38,000 --> 00:34:40,719
I appreciate that.
And I totally agree, agree with

562
00:34:40,719 --> 00:34:45,159
your perspective and I saw Nick
was agreeing as well.

563
00:34:45,159 --> 00:34:46,679
I don't know.
Nick, did you want to chime in

564
00:34:46,679 --> 00:34:51,080
at all or shall I move to Janae?
I just wanted to add quickly, I

565
00:34:51,080 --> 00:34:55,600
mean, we see these tools pop up
and our initial thought as

566
00:34:55,600 --> 00:34:59,760
content creators is, OK, how am
I going to use this in my

567
00:34:59,760 --> 00:35:02,000
content?
Am I going to use this to

568
00:35:02,000 --> 00:35:04,600
replace the content that I'm
creating so that now I don't

569
00:35:04,600 --> 00:35:07,600
have to create it because I can
have this avatar created for me.

570
00:35:08,200 --> 00:35:12,520
But thinking beyond that and
thinking about the ability to

571
00:35:12,520 --> 00:35:18,440
personalize outreach and connect
with viewers on another level,

572
00:35:18,440 --> 00:35:20,840
like everyone loves
personalization.

573
00:35:21,600 --> 00:35:27,880
And tools like this allow you to
say, get into someone's DMS on

574
00:35:27,880 --> 00:35:30,960
LinkedIn with a personalized
video or an e-mail list to

575
00:35:30,960 --> 00:35:34,280
address users individually, like
stuff like that.

576
00:35:34,560 --> 00:35:37,400
I mean, we've seen it with just
text.

577
00:35:37,400 --> 00:35:41,320
I mean, e-mail marketing, you
can plug in the the bracket

578
00:35:41,320 --> 00:35:44,400
subscriber name and now it
automatically plugged in their

579
00:35:44,400 --> 00:35:46,360
name into the e-mail to
personalize it.

580
00:35:46,840 --> 00:35:50,200
And even though we all know that
these tools are being used, it

581
00:35:50,200 --> 00:35:54,360
still adds to the e-mail and you
still feel a little bit more

582
00:35:54,360 --> 00:35:56,880
like, hey, there trying to reach
me.

583
00:35:56,880 --> 00:35:58,640
They're talking to me
specifically.

584
00:35:58,960 --> 00:36:01,960
I feel like this is just the
next level of that.

585
00:36:02,560 --> 00:36:06,160
So even if we're not thinking
of, OK, how can I replace myself

586
00:36:06,160 --> 00:36:10,040
with a digital twin of myself,
there are still, in my opinion,

587
00:36:10,040 --> 00:36:13,360
applications where this could be
useful and effective.

588
00:36:14,080 --> 00:36:19,640
And Lady Hustler Rhyma, she
posted in here, you can insert

589
00:36:19,640 --> 00:36:23,800
in your CRM and hear you on
boarding clients or brands from

590
00:36:23,800 --> 00:36:26,200
around the world.
And she's actually played with

591
00:36:26,200 --> 00:36:29,800
this tool a lot and she fed some
of her stuff into Capka.

592
00:36:29,960 --> 00:36:31,120
Sorry, I'm just reading through
it as I'm.

593
00:36:31,600 --> 00:36:33,960
So it's not even optimized.
Pick up my shoulders.

594
00:36:33,960 --> 00:36:34,600
OK.
Yeah.

595
00:36:34,600 --> 00:36:39,160
Anyway, there are plenty of ways
to implement this stuff without

596
00:36:39,160 --> 00:36:43,400
necessarily making it your sole
content driver, just in my

597
00:36:43,400 --> 00:36:47,800
opinion.
Yeah, I mean the similar example

598
00:36:47,800 --> 00:36:51,400
is what I said, right, is I'm, I
use AI sometimes for things like

599
00:36:51,400 --> 00:36:54,320
B roll, right.
That that's an example where I

600
00:36:54,320 --> 00:36:59,440
think, yeah, using tools like
this, specifically AI tools like

601
00:36:59,440 --> 00:37:03,160
this, where I believe that's
it's OK to do that, but using it

602
00:37:03,160 --> 00:37:07,720
to to solely drive all of your
content that I might have an

603
00:37:07,720 --> 00:37:09,440
issue with.
Janae, I'm going to give you the

604
00:37:09,440 --> 00:37:12,680
final word because I really want
to get back to you about podcast

605
00:37:12,680 --> 00:37:14,920
movement and also want to hear
from Sid as well.

606
00:37:15,160 --> 00:37:17,400
So yeah, what did you want to
say about this?

607
00:37:17,480 --> 00:37:21,240
Hey, Jen, Digital twin stuff.
Hey, good morning, everyone.

608
00:37:21,240 --> 00:37:25,400
Hey, Jen is amazing.
I've actually been hearing about

609
00:37:25,400 --> 00:37:28,120
this digital twin since last
year.

610
00:37:28,120 --> 00:37:32,160
And in fact, we just had an
event here in DC where we had

611
00:37:32,160 --> 00:37:36,560
set up a green screen, set up a
camera and had people ramble on

612
00:37:36,560 --> 00:37:39,520
for two minutes so we could
create a digital twin for them.

613
00:37:39,880 --> 00:37:43,680
But not only just that, the
digital twin aspect, but we're

614
00:37:43,680 --> 00:37:49,440
also, they're also ingesting
books and, and content that

615
00:37:49,440 --> 00:37:51,720
you've created.
So then it's paired up within

616
00:37:51,720 --> 00:37:54,160
large language model and your
digital twin.

617
00:37:54,160 --> 00:37:56,960
So then you can actually have a
conversation with yourself or

618
00:37:56,960 --> 00:37:58,440
somebody else can have a
conversation with you.

619
00:37:58,440 --> 00:38:02,240
So there's a ton that he that is
here.

620
00:38:02,240 --> 00:38:06,160
And here's the funny part.
Only 1% of the world population

621
00:38:06,440 --> 00:38:10,440
knows about it or using it.
So again, it's up to us if we

622
00:38:10,440 --> 00:38:13,520
want to use it for good if you
want if or if you want to use it

623
00:38:13,640 --> 00:38:16,200
for bad.
So what I did, I have been

624
00:38:16,200 --> 00:38:19,160
playing with Hey Jen.
I actually changed my wardrobe

625
00:38:19,160 --> 00:38:23,680
like 1015 times, recorded too
many videos and I uploaded to

626
00:38:23,680 --> 00:38:27,000
Hey Jen and, and what's cool is
with the avatar, you can have up

627
00:38:27,000 --> 00:38:32,360
to 300 different looks in your
avatar alone.

628
00:38:33,080 --> 00:38:37,360
Now it's a cool tool.
And I think the more we are

629
00:38:37,360 --> 00:38:41,240
aware of the tools and what they
can do, the better it is.

630
00:38:41,240 --> 00:38:44,160
We can then guide them.
And yes, it's kind of creepy.

631
00:38:44,160 --> 00:38:48,320
And in fact, on YouTube, there's
at least five different

632
00:38:48,320 --> 00:38:54,240
Youtubers who have over multi
million followers shared, shared

633
00:38:54,240 --> 00:38:56,880
the same video or said, hey,
this is AI version of me.

634
00:38:56,880 --> 00:38:59,480
And this is the, you know, this
is the Hagen version of me.

635
00:38:59,680 --> 00:39:01,680
They didn't mention the
software, of course.

636
00:39:02,080 --> 00:39:03,920
But then they're like, Oh my
God, this is so creepy.

637
00:39:03,920 --> 00:39:06,800
And then they had created a
video and send it to their

638
00:39:06,800 --> 00:39:09,920
friends, kind of convincing them
that they're going to be

639
00:39:09,920 --> 00:39:12,840
quitting YouTube.
And at the end of it, they're

640
00:39:12,840 --> 00:39:15,320
like, hey, this is an AI.
And then I'm not actually

641
00:39:15,320 --> 00:39:18,160
quitting.
But yeah, it's, it's a really

642
00:39:18,160 --> 00:39:20,800
powerful tool.
Again, like you said, Mark,

643
00:39:20,920 --> 00:39:24,520
these are there's amazing tools
in the podcasting space, in the

644
00:39:24,520 --> 00:39:28,200
technology space and how we use
them is completely up to us and

645
00:39:28,440 --> 00:39:32,960
how it's saving US time and
creating that community or

646
00:39:32,960 --> 00:39:37,480
connection with the people.
And that's why I love going to

647
00:39:37,480 --> 00:39:40,320
in person events because then I
people can play.

648
00:39:40,320 --> 00:39:42,320
OK, that was your AI.
This is your real thing.

649
00:39:42,760 --> 00:39:46,200
You know, that's where physical
events are going to be so much

650
00:39:46,200 --> 00:39:48,800
more powerful.
Yeah.

651
00:39:49,160 --> 00:39:52,960
Thank you, Janae and thank you
for the segue about different in

652
00:39:52,960 --> 00:39:55,720
person events.
I'm going to go to Dr. and have

653
00:39:55,720 --> 00:39:58,360
her share a little bit about
podcast movement and that will

654
00:39:58,360 --> 00:40:01,040
lead us into hearing about your
experience in SIDS.

655
00:40:01,200 --> 00:40:04,680
Go ahead, Dr. The podcast
Movement has announced last week

656
00:40:04,680 --> 00:40:11,240
that they acquired Sound.
I'm sorry, sounds profitable in

657
00:40:11,240 --> 00:40:14,720
a 7 figure deal.
Sounds profitable is still going

658
00:40:14,720 --> 00:40:19,040
to do what they do best, digging
into research and insights and

659
00:40:19,040 --> 00:40:23,640
Brian Barletta Barletta, I'm
sorry, Brian Barletta he's

660
00:40:23,640 --> 00:40:27,760
stepping in as president of both
podcast movement and sounds

661
00:40:27,760 --> 00:40:31,040
profitable brand.
The idea here is to merge their

662
00:40:31,040 --> 00:40:34,880
event experience with research
side of things, grow

663
00:40:34,880 --> 00:40:39,960
internationally and just make
the whole industry stronger.

664
00:40:39,960 --> 00:40:43,320
I'm really curious to see where
this kind of goes.

665
00:40:43,640 --> 00:40:45,840
Sid, let's get you in on this
conversation.

666
00:40:46,000 --> 00:40:48,120
What are your thoughts about
this acquisition?

667
00:40:48,600 --> 00:40:51,000
I don't really have any thoughts
about the acquisition.

668
00:40:51,000 --> 00:40:53,760
I've never heard of sound
whatever before they made the

669
00:40:53,760 --> 00:40:56,040
announcement so I can't really
talk about.

670
00:40:56,160 --> 00:40:59,600
Was there a lot of buzz, Sid?
Was there any buzz around that

671
00:40:59,600 --> 00:41:01,640
at Podcast Movement?
Because I know they announced

672
00:41:01,640 --> 00:41:04,600
this on the first day, so was
there a lot of hype and buzz

673
00:41:04,600 --> 00:41:06,920
around it?
There was a little bit of buzz

674
00:41:06,920 --> 00:41:08,640
around that people were talking
about it.

675
00:41:08,640 --> 00:41:12,120
They did a keynote and they
talked about in the keynote, but

676
00:41:12,120 --> 00:41:14,920
I had to, I can only stay for 15
minutes of the keynote because I

677
00:41:14,920 --> 00:41:18,040
had a customer call.
So I had to jet up to my room to

678
00:41:18,040 --> 00:41:20,480
take a call.
So I missed whatever it was they

679
00:41:20,480 --> 00:41:22,440
were talking about.
A Gym 8 jet 8 might have some

680
00:41:22,440 --> 00:41:24,720
more insights on it.
So again, I didn't know who's

681
00:41:24,720 --> 00:41:27,680
sound whatever was before they
made the announcement and I

682
00:41:27,680 --> 00:41:28,880
actually thought it was
reversed.

683
00:41:28,880 --> 00:41:32,160
I thought sound it bought
podcast movement and then

684
00:41:32,160 --> 00:41:35,160
somebody corrected me.
So it just my lack of knowledge

685
00:41:35,160 --> 00:41:37,080
of this particular aspect of the
industry.

686
00:41:37,840 --> 00:41:42,600
Yeah, and there are, there are
people that are on the fence,

687
00:41:42,600 --> 00:41:45,000
I've heard in the industry about
this.

688
00:41:45,360 --> 00:41:47,160
I think there are some people
that are all for it.

689
00:41:47,160 --> 00:41:50,560
But I think people are concerned
that now this is going to make

690
00:41:50,560 --> 00:41:54,280
podcast movement very much
corporate.

691
00:41:54,280 --> 00:41:57,080
I think they always kind of got
that rub a little bit that it's

692
00:41:57,080 --> 00:42:00,800
so corporate and not really
catered enough to the content

693
00:42:00,800 --> 00:42:03,880
creator, the the independent
creators out there.

694
00:42:04,320 --> 00:42:07,240
So there's this concern now of
that.

695
00:42:07,320 --> 00:42:09,200
Matt, did you want to comment at
all on this?

696
00:42:09,680 --> 00:42:11,560
Yeah.
But kind of on the lines of what

697
00:42:11,560 --> 00:42:14,360
you were saying there, Mark,
that I was actually surprised to

698
00:42:14,360 --> 00:42:17,680
see it, but I'm not in the
American market as much as as

699
00:42:17,680 --> 00:42:20,320
all, all you peeps are.
So I probably wouldn't be super

700
00:42:20,320 --> 00:42:22,000
aware of it.
I've been aware of Sounds

701
00:42:22,000 --> 00:42:24,800
profitable for quite a while.
They do a lot of work in the

702
00:42:24,800 --> 00:42:27,720
data-driven space and I'm very
transparent about the data they

703
00:42:27,720 --> 00:42:32,560
share about the USUS podcast
market and merging with podcast

704
00:42:32,560 --> 00:42:35,720
movement is interesting.
They're kind of bringing James

705
00:42:35,720 --> 00:42:39,160
Cridland along with them.
Pod news is a big part of that

706
00:42:39,160 --> 00:42:41,000
merger too, which I thought was
interesting.

707
00:42:41,560 --> 00:42:43,560
But I think a lot of people are
starting to get rubbed the wrong

708
00:42:43,560 --> 00:42:47,720
way with it moving corporate.
But I wonder how many people are

709
00:42:47,720 --> 00:42:50,360
actually familiar with the work
that Tom Webster and Brian

710
00:42:50,360 --> 00:42:54,680
Bartlett are doing as a result
of the work that they've

711
00:42:54,680 --> 00:42:57,840
undertaken over the last few
years and the stuff they do,

712
00:42:58,520 --> 00:43:01,160
it's really not for public
consumption.

713
00:43:01,800 --> 00:43:04,760
The things that they talk, like
Tom Webster, forget about it.

714
00:43:04,760 --> 00:43:07,560
Like the audio essay, he is just
a champion at it.

715
00:43:07,560 --> 00:43:10,320
He's been doing that kind of
thing for 20 years.

716
00:43:11,000 --> 00:43:14,680
But the overall sentiment they
have is really driven at big

717
00:43:14,680 --> 00:43:20,080
companies looking to improve
their ad spend and for some

718
00:43:20,080 --> 00:43:25,080
podcasts that can consult with
them to figure out what their ad

719
00:43:25,080 --> 00:43:30,240
driven strategy will be like so
that they can make money.

720
00:43:30,720 --> 00:43:32,960
And it's the making money of
things that sometimes brings the

721
00:43:32,960 --> 00:43:34,360
ick into it.
And as soon as you start

722
00:43:34,360 --> 00:43:38,920
combining, you know, different,
I can't even think of a metaphor

723
00:43:38,920 --> 00:43:42,520
that is an Australian, but like
if if the in the 711 slushy

724
00:43:42,520 --> 00:43:45,760
machine, if you like getting a
bunch of different flavors and

725
00:43:45,760 --> 00:43:48,680
mixing it together, some people
can look at that as a bit of an

726
00:43:48,680 --> 00:43:52,400
aberration.
And particularly in podcasting,

727
00:43:52,640 --> 00:43:55,360
the sentiment that I'm seeing,
likely the same that you saw on

728
00:43:55,360 --> 00:43:59,960
LinkedIn, Mark, from Twila, I
think was that the merging of

729
00:43:59,960 --> 00:44:04,200
these things creates a big
corporate entity that controls

730
00:44:04,560 --> 00:44:08,960
events, communications, and
advertising in the podcast

731
00:44:08,960 --> 00:44:12,280
space.
And people are also looking at

732
00:44:12,280 --> 00:44:18,360
it with a lack of diversity and
representation as part of it as

733
00:44:18,360 --> 00:44:20,280
well.
I think it's it's hitting a lot

734
00:44:20,280 --> 00:44:24,400
of buttons for people.
But personally, I say this as a

735
00:44:24,560 --> 00:44:26,560
white male in a completely
different country.

736
00:44:27,560 --> 00:44:30,440
I see it as a massive
opportunity for people to learn

737
00:44:30,440 --> 00:44:33,160
more about podcasting in a
really healthy way.

738
00:44:33,440 --> 00:44:36,200
But they kind of have to prove
themselves at this point.

739
00:44:36,520 --> 00:44:39,160
They've they've made the big the
big merge.

740
00:44:39,760 --> 00:44:41,320
Now it's time for them to show
what they can do.

741
00:44:41,560 --> 00:44:42,960
Now, thank you for that
breakdown.

742
00:44:42,960 --> 00:44:46,280
I think that was really valuable
and important to to share.

743
00:44:46,280 --> 00:44:48,160
So thank you for that.
And Dr. Did you want to add

744
00:44:48,160 --> 00:44:50,680
something?
Just that, you know, Tom Webster

745
00:44:50,680 --> 00:44:55,160
is just it.
It makes me tingle.

746
00:44:55,160 --> 00:45:02,680
He's so into those insights and
stats and he's so prolific when

747
00:45:02,680 --> 00:45:07,240
it comes to podcasting.
He's just a huge podcast guru

748
00:45:07,680 --> 00:45:11,520
and I'm more concerned with what
what's going to happen with

749
00:45:11,600 --> 00:45:17,400
Sounds Profitable podcast.
It sounds like nothing's gonna

750
00:45:17,400 --> 00:45:18,840
happen.
I mean, it sounds like they're

751
00:45:18,840 --> 00:45:22,800
gonna continue as usual with the
same leadership in place.

752
00:45:23,080 --> 00:45:27,040
That's what it sounds like, but.
You know.

753
00:45:28,480 --> 00:45:31,080
Well, I we shall see.
Does it sound profitable?

754
00:45:31,520 --> 00:45:33,160
Exactly.
Thank you, Janae.

755
00:45:34,520 --> 00:45:38,320
I want to check in with both
Janaid and Sid since they

756
00:45:38,400 --> 00:45:42,240
attended podcast movement.
Since Janaid, you're off mic,

757
00:45:42,240 --> 00:45:43,840
let's go to you first, would
you?

758
00:45:43,840 --> 00:45:48,080
I'll go to you guys and ask you
about the good, maybe one good,

759
00:45:48,080 --> 00:45:52,040
one bad, and one ugly from your
experience there, if you've got

760
00:45:52,040 --> 00:45:54,560
any.
So Janaid, feel free to pick

761
00:45:54,560 --> 00:45:57,120
one, good, bad or ugly, please
share.

762
00:45:57,760 --> 00:46:02,080
All right, I go with you ugly.
OK, I like to go with good.

763
00:46:02,160 --> 00:46:03,880
I appreciate you starting with
the ugly.

764
00:46:03,880 --> 00:46:06,320
Go ahead.
Because the ugly thing is I've

765
00:46:06,320 --> 00:46:11,200
been to the last three Podcast
Movement events and the first

766
00:46:11,200 --> 00:46:14,600
one that I went to was in
Denver, Co and they did it at

767
00:46:14,600 --> 00:46:17,160
the Gaylord.
Now I didn't know anything but

768
00:46:17,560 --> 00:46:22,240
what I discovered was Podcast
Movement had a deal or had a

769
00:46:22,400 --> 00:46:26,760
contract with Gaylord Convention
or Gaylord Resource Center to

770
00:46:26,760 --> 00:46:30,960
dude only at the Gaylord.
So next year they were going to

771
00:46:30,960 --> 00:46:33,840
go to San Diego Gaylord and I
was like that would be fun.

772
00:46:34,240 --> 00:46:39,160
But anyways, so they were in
Denver, DC and then Dallas.

773
00:46:39,520 --> 00:46:42,200
And then the thing that I
noticed was the number of

774
00:46:42,200 --> 00:46:46,240
sponsors dropping and Mark when
he said I'm having trouble

775
00:46:46,240 --> 00:46:49,880
getting sponsors.
Well, Podcast Movement also had

776
00:46:49,880 --> 00:46:53,200
trouble, yeah, sponsors because
from last year and the year

777
00:46:53,200 --> 00:46:58,040
before they had 62, then last
year was 46, and this year

778
00:46:58,040 --> 00:47:03,680
there's about 27 total sponsors.
And it felt a lot smaller than

779
00:47:03,680 --> 00:47:06,400
last year.
There was about a total of 1500

780
00:47:06,400 --> 00:47:09,040
people.
So why did the merger happen?

781
00:47:09,040 --> 00:47:13,760
Well, This is why, because over
the years, I believe Podcast

782
00:47:13,760 --> 00:47:17,800
Movement lost its vision of who
their target audience was.

783
00:47:18,040 --> 00:47:21,440
You know, we thought it was
corporate, but apparently they

784
00:47:21,440 --> 00:47:24,480
also had forgotten about it.
And then the other thing that

785
00:47:24,480 --> 00:47:27,560
also happened is they also
cancelled next year's podcast

786
00:47:27,560 --> 00:47:30,960
Evolution.
This is prior to them announcing

787
00:47:30,960 --> 00:47:32,520
the merger, which sounds
profitable.

788
00:47:32,520 --> 00:47:35,360
So what's happening?
Well, we, we kind of see what's

789
00:47:35,360 --> 00:47:38,160
happening in the industry in the
area.

790
00:47:38,160 --> 00:47:41,040
So maybe this is a good news
that sounds profitable,

791
00:47:41,880 --> 00:47:45,960
hopefully is profitable and now
coming together with supporting

792
00:47:45,960 --> 00:47:48,920
podcast movement.
And in fact, next year's smaller

793
00:47:48,920 --> 00:47:51,600
podcast movement event is
actually going to happen at

794
00:47:51,600 --> 00:47:54,920
South by Southwest.
And then there are other bigger

795
00:47:54,920 --> 00:47:57,040
event is going to happen in New
York.

796
00:47:57,040 --> 00:48:01,560
So that's the ugly people are
feeling the pinch, corporations

797
00:48:01,560 --> 00:48:04,240
are feeling the painter like
this is not really working where

798
00:48:04,240 --> 00:48:07,560
we thought it would.
But what's what's funny is that

799
00:48:07,560 --> 00:48:12,280
we are podcasting student
industry still is in infancy

800
00:48:12,280 --> 00:48:14,320
even though it's been around for
20 years.

801
00:48:14,640 --> 00:48:20,160
But from the growth of it, it's
not seeing the same kind of

802
00:48:20,320 --> 00:48:22,720
growth as YouTube has over the
years.

803
00:48:22,800 --> 00:48:24,200
And that's it for me.
Thanks.

804
00:48:24,200 --> 00:48:25,120
Yeah.
Thank you, Janae.

805
00:48:25,120 --> 00:48:28,640
Appreciate that take and those
numbers as well.

806
00:48:28,640 --> 00:48:30,160
Yeah.
And it does make me feel a

807
00:48:30,160 --> 00:48:34,200
little better it in the big
picture, it makes me sometimes

808
00:48:34,320 --> 00:48:37,000
now ask myself, well, why did I
do this?

809
00:48:37,000 --> 00:48:39,800
Why did I start these
conferences if they're so, so

810
00:48:39,800 --> 00:48:45,360
much trouble now to secure the
the same kinds of partners as in

811
00:48:45,360 --> 00:48:48,520
the past.
So, but in the short term, it

812
00:48:48,520 --> 00:48:49,680
does make me feel a little
better.

813
00:48:49,680 --> 00:48:53,640
It makes me understand that it
isn't just me or empowered

814
00:48:53,640 --> 00:48:56,240
podcasting.
Sid, I want to come to you.

815
00:48:56,240 --> 00:49:00,120
This was your first experience
at Podcast Movement, so I'll

816
00:49:00,120 --> 00:49:03,480
start with you asking.
Please share anything good about

817
00:49:03,480 --> 00:49:07,320
the event that you experienced.
Thank you Mark, it was my first

818
00:49:07,320 --> 00:49:11,680
podcast event ever to attend so.
And I'm a little bitter about

819
00:49:11,680 --> 00:49:14,480
that, only because I really
wanted Empowered Podcasting to

820
00:49:14,480 --> 00:49:19,000
be your first event.
Sorry, I only went to this

821
00:49:19,000 --> 00:49:22,160
because it was local and because
Paula gave me a free ticket so.

822
00:49:22,320 --> 00:49:23,640
Understood.
There was.

823
00:49:23,640 --> 00:49:26,440
Lots of different things.
As a take away, I'm actually

824
00:49:26,440 --> 00:49:29,160
going to go to the bad first.
Sorry, I know you asked.

825
00:49:29,160 --> 00:49:31,760
Me for that but.
I'm going to kind of tag on a

826
00:49:31,760 --> 00:49:34,880
little bit of what Janae said,
which was the venue.

827
00:49:35,000 --> 00:49:37,400
I didn't realize I had a
contract with the Gaylord, but

828
00:49:37,400 --> 00:49:41,280
that hotel here, I'm sure they
all are, is humongous.

829
00:49:41,800 --> 00:49:45,400
And I felt like I had to walk a
mile to get to where the

830
00:49:45,400 --> 00:49:47,600
meeting, to where the event was,
right.

831
00:49:48,040 --> 00:49:50,480
So it's just really big.
Didn't feel very intimate, felt

832
00:49:50,480 --> 00:49:54,160
very, you know, spread out.
Everything in the Gaylord is

833
00:49:54,160 --> 00:49:57,840
expensive.
Anywhere you eat, I mean, drink

834
00:49:57,840 --> 00:50:00,600
coffee was, you know, it's a
Starbucks, which was like $8.

835
00:50:00,600 --> 00:50:02,840
I mean, All in all, it was just
like really expensive.

836
00:50:02,840 --> 00:50:06,360
But the one thing that really
stood out to me that and I'm,

837
00:50:06,360 --> 00:50:09,000
I'm on the change that I think
this is good or bad, was the way

838
00:50:09,000 --> 00:50:11,520
they did it.
Because they had a big meeting

839
00:50:11,520 --> 00:50:14,400
room where they had the vendors
kind of in the middle.

840
00:50:14,640 --> 00:50:17,880
And then they had stages kind of
sporadically around and they had

841
00:50:17,880 --> 00:50:20,680
a couple stages in the middle to
kind of nestled amongst the

842
00:50:20,680 --> 00:50:24,040
vendors.
And so everything was open.

843
00:50:24,040 --> 00:50:26,400
But the way you heard the
speaker that you wanted to go to

844
00:50:26,400 --> 00:50:29,880
was you put on a headset and
there was a banner that had the

845
00:50:29,880 --> 00:50:32,320
color of the headset, right,
which is great.

846
00:50:32,760 --> 00:50:35,440
It also gave.
So I mean, that was cool, kind

847
00:50:35,440 --> 00:50:37,240
of like a silent disco kind of
thing.

848
00:50:37,640 --> 00:50:40,800
And so you got to also see which
stages, if you will, had the

849
00:50:40,800 --> 00:50:42,800
most crowd.
So if you're unsure which one

850
00:50:42,800 --> 00:50:45,760
you wanted to attend and the one
next to you was a lot bigger

851
00:50:45,760 --> 00:50:48,760
than yours, you could just
change the color of your headset

852
00:50:48,760 --> 00:50:51,400
and you could listen to the
person next to you, right, which

853
00:50:51,400 --> 00:50:54,520
was really cool.
The really bad part about this

854
00:50:54,520 --> 00:50:57,800
was all those stages, I don't
know if you noticed this, but

855
00:50:57,800 --> 00:51:00,880
all the stages in the middle
were group discussions or panel

856
00:51:00,880 --> 00:51:05,160
discussions.
And if you were a solo talker,

857
00:51:05,160 --> 00:51:09,480
you were out in the hallway and
they had these like talks

858
00:51:09,880 --> 00:51:12,960
stages, if you will, which is a
podium and then chairs and

859
00:51:12,960 --> 00:51:15,760
tables.
But those people didn't give,

860
00:51:15,920 --> 00:51:18,800
weren't given headsets.
So that's where Katie Brinkley

861
00:51:18,800 --> 00:51:23,320
was on the outside in the
hallway, and I felt really bad

862
00:51:23,320 --> 00:51:24,720
for her.
She mentioned this the night

863
00:51:24,720 --> 00:51:26,680
before.
I felt really bad for her

864
00:51:26,680 --> 00:51:30,880
because she didn't have a
headset and she had a screen,

865
00:51:31,760 --> 00:51:34,280
like she had to talk so loud
because two stages down was

866
00:51:34,280 --> 00:51:38,000
another person talking and there
was all the general hallway

867
00:51:38,000 --> 00:51:41,520
noise, right?
And so, I mean, I really felt

868
00:51:41,520 --> 00:51:43,160
her talk was really, really
good.

869
00:51:43,160 --> 00:51:45,360
If you were coming to Empower
Podcasting, she's giving the

870
00:51:45,360 --> 00:51:47,040
same talk.
I would highly encourage you to

871
00:51:47,040 --> 00:51:49,720
listen to what Katie has to say.
I think she's one of the

872
00:51:49,720 --> 00:51:52,560
smartest minds out there as it
relates to marketing and stuff

873
00:51:52,560 --> 00:51:55,440
like that.
So I felt bad for her just

874
00:51:55,440 --> 00:51:57,600
because of the situation that
she was in.

875
00:51:57,920 --> 00:52:01,760
So to me that was it was good
and bad relative to that.

876
00:52:01,760 --> 00:52:05,600
But I mean, the top thing for me
was just meeting people.

877
00:52:05,600 --> 00:52:08,840
I mean, Paula was the first
person that I met just randomly

878
00:52:08,840 --> 00:52:11,480
saw her.
I did have to be harassing

879
00:52:11,480 --> 00:52:14,480
Simona and text messages like
where the heck are you?

880
00:52:14,800 --> 00:52:18,040
Come on, I need to meet you.
Right Kind of thing is

881
00:52:18,040 --> 00:52:20,200
interesting.
I met Janae and I'm talking to

882
00:52:20,200 --> 00:52:23,640
Janae who lost his suitcase and
Janae looks at me because my

883
00:52:23,640 --> 00:52:25,720
name badges turned around.
He looks me and goes tell me

884
00:52:25,720 --> 00:52:29,240
your name again.
Kind kind of funny.

885
00:52:29,240 --> 00:52:32,440
But you know, from a meeting
people perspective at the

886
00:52:32,560 --> 00:52:35,560
cocktail party, somebody asked
me about something I listened to

887
00:52:35,560 --> 00:52:38,840
and I opened up my podcast app
and they happen to see the

888
00:52:38,840 --> 00:52:42,000
podcast that I follow and this
guy said oh that guy is here.

889
00:52:42,000 --> 00:52:45,400
And 5 minutes later, that guy
walked into the room and he's

890
00:52:45,400 --> 00:52:48,960
actually somebody that I follow
on TikTok, same as Tyler.

891
00:52:49,200 --> 00:52:53,080
He talks about financial tips.
He's a former financial advisor.

892
00:52:53,360 --> 00:52:57,120
And a few months ago, we started
a podcast and he's got millions

893
00:52:57,120 --> 00:53:01,520
of followers between TikTok and
Instagram and equally the number

894
00:53:01,520 --> 00:53:04,040
of clones.
And it was just really great to,

895
00:53:04,040 --> 00:53:06,120
I walked up to him and said,
hey, I follow you.

896
00:53:06,120 --> 00:53:08,320
I really appreciate your kind.
It was just really great to meet

897
00:53:08,320 --> 00:53:10,960
somebody that you follow.
So I felt a little bit like I

898
00:53:10,960 --> 00:53:14,880
was fan boring around it, but it
was really cool to meet people

899
00:53:14,880 --> 00:53:17,240
like that.
So I mean, for me, the top good

900
00:53:17,240 --> 00:53:20,160
was just all the people that I
got to meet that I have never

901
00:53:20,160 --> 00:53:22,200
met in real life.
I love that.

902
00:53:22,200 --> 00:53:23,720
Thank you, Sid.
Yeah.

903
00:53:23,840 --> 00:53:27,120
And that that's the one of the
big reasons why we created

904
00:53:27,120 --> 00:53:31,720
Empowered Podcasting is to make
sure it did feel a little more

905
00:53:31,720 --> 00:53:35,320
intimate, that it didn't feel so
big and spacious.

906
00:53:35,320 --> 00:53:38,960
And for some people, that might
be overwhelming.

907
00:53:39,200 --> 00:53:42,360
We wanted to create a space
where you can get all the same

908
00:53:42,760 --> 00:53:47,160
valuable information, like a
Katie Brinkley speaking at our

909
00:53:47,160 --> 00:53:49,520
conference as well.
We wanted to provide that, but

910
00:53:49,520 --> 00:53:54,440
also provide real opportunity to
network, to meet people that you

911
00:53:54,440 --> 00:53:58,000
follow, meet people that you're,
that you're learning from for

912
00:53:58,000 --> 00:54:01,880
the first time ever.
The whole intimacy, intimacy

913
00:54:01,880 --> 00:54:05,960
thing is really important to me
because I've always felt a

914
00:54:05,960 --> 00:54:10,560
little bit lost at these
conferences, even knowing all of

915
00:54:10,560 --> 00:54:12,560
the people in the industry that
I do.

916
00:54:12,920 --> 00:54:17,280
It was missing something for me,
and I think that had to do with

917
00:54:17,280 --> 00:54:19,320
the intimacy.
So that's why we have Empowered

918
00:54:19,320 --> 00:54:24,120
podcasting here.
I appreciate that Sid and the

919
00:54:24,120 --> 00:54:29,000
silent disco thing real quick, I
did my IDJD, my first silent

920
00:54:29,000 --> 00:54:30,520
disco.
I don't think I told you guys

921
00:54:30,520 --> 00:54:35,600
this when I gave you my recap,
but I got to DJ a silent disco

922
00:54:35,600 --> 00:54:37,880
at that summer camp at Camp
Footprint when I was

923
00:54:37,880 --> 00:54:40,240
volunteering.
And it was also my first

924
00:54:40,240 --> 00:54:44,080
experience ever doing it.
And man, is that fun, especially

925
00:54:44,080 --> 00:54:50,120
as the DJ, it is such a rush to
try to get everybody to tune

926
00:54:50,120 --> 00:54:52,920
into your station.
There's something about it.

927
00:54:52,920 --> 00:54:54,640
When I would see it, my color
was blue.

928
00:54:54,640 --> 00:54:57,800
So when I would see that I got
the majority of those headphones

929
00:54:57,800 --> 00:55:01,800
all turned to blue.
It was the most exhilarating

930
00:55:01,800 --> 00:55:03,040
feeling.
It was awesome.

931
00:55:03,200 --> 00:55:06,080
And then of course, on the flip
side, when you see all of the

932
00:55:06,200 --> 00:55:10,160
blue changing to green or
another color, it's a gut punch.

933
00:55:10,720 --> 00:55:14,760
But I'm proud of myself. 52 year
old guy doing that.

934
00:55:14,760 --> 00:55:19,280
And I will say, I think I had
the majority of the audience the

935
00:55:19,280 --> 00:55:21,960
majority of the time.
So I'm pretty proud of myself

936
00:55:21,960 --> 00:55:25,040
being this quote UN quote old
man and being able to entertain

937
00:55:25,040 --> 00:55:29,600
all these kids with music.
All right, listen, we are almost

938
00:55:29,600 --> 00:55:32,920
out of time and we didn't get to
some of the stories we wanted to

939
00:55:32,920 --> 00:55:37,760
get to, including Taylor Swift
turning to turning into her

940
00:55:37,760 --> 00:55:42,320
first podcast appearance ever,
turning that into a global event

941
00:55:42,320 --> 00:55:46,240
on the New Heights podcast.
It was pretty epic.

942
00:55:46,680 --> 00:55:52,520
I did get to listen to it on my
way home from my road trip last

943
00:55:52,520 --> 00:55:57,080
week and really haven't ever
really listened to a full

944
00:55:57,080 --> 00:56:02,320
episode of New Heights.
I have seen very few interviews

945
00:56:02,320 --> 00:56:05,960
or really know that much about
Taylor Swift.

946
00:56:05,960 --> 00:56:10,800
I have seen her documentary and
she's always impressed me and

947
00:56:10,800 --> 00:56:12,920
I'm full.
She has my full respect.

948
00:56:12,920 --> 00:56:15,320
Oh my God, you're a Swifty.
No, I'm not a Swifty.

949
00:56:15,640 --> 00:56:20,760
Not a Swifty, not yet, and no,
not yet, not yet.

950
00:56:20,760 --> 00:56:25,520
But I totally respect her and
her music and what she does, and

951
00:56:25,680 --> 00:56:29,160
I really respect how she handled
this podcast.

952
00:56:29,440 --> 00:56:33,960
Jonathan just left and tomorrow
we're going to break down this

953
00:56:33,960 --> 00:56:38,040
interview a little bit more and
share a little bit of what what

954
00:56:38,040 --> 00:56:41,160
we can learn from an interview
like this.

955
00:56:42,320 --> 00:56:44,720
So I know, oh, well, it's Taylor
Swift.

956
00:56:44,720 --> 00:56:46,840
Mark.
Well, of course, you know, it's

957
00:56:46,840 --> 00:56:50,000
going to be a big thing, but
this was her first ever podcast

958
00:56:50,000 --> 00:56:54,560
appearance and the way that she
handled it, of course, with her

959
00:56:54,560 --> 00:56:57,200
big announcement about her new
album.

960
00:56:57,200 --> 00:57:01,640
On top of that, I there's a lot
to unpack here and I think we

961
00:57:01,640 --> 00:57:04,080
will do some of that tomorrow.
We have some other things

962
00:57:04,080 --> 00:57:08,520
planned for tomorrow as well.
We'll get to those when we kick

963
00:57:08,520 --> 00:57:12,320
things off at 7:00 AM Eastern,
as we do every currently every

964
00:57:12,320 --> 00:57:15,040
Tuesday through Friday, 7:00 AM
Eastern.

965
00:57:15,040 --> 00:57:18,040
And then if you miss us, you can
catch us on your favorite

966
00:57:18,040 --> 00:57:20,560
podcast platform just a couple
hours later.

967
00:57:20,560 --> 00:57:24,160
So until tomorrow, make it a
great day.

968
00:57:24,160 --> 00:57:25,320
Everybody take care.