349 - YouTube Introduces Ai Dubbing & Riverside’s Next Move

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Good morning podcasting morning
chat today, Friday, August 1st,

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2025.
And today we're talking about

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some changes at YouTube, some
new stuff from Riverside, and

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sharing our wins from the week.
And I'm sure you're probably

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imagine what the heck's going
on.

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Where is Mark?
We'll talk about that as well.

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So give us 30 seconds and we'll
get this party started.

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Music.
Good morning again everybody.

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I'm Sid Meadows and I'm your
host for today and joining me on

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stage this morning.
Our Co host Ashley, producer

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Ashley, Dr. Nick and Jonathan,
hopefully a few other the crew

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will join us as well.
And if you're here joining us

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live this morning, thank you
very much.

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Please feel free to hit that
share button and invite some

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other people to the room.
Fridays are a fun day for us, so

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we want to fill this thing up if
we can.

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Let's just take a moment and
talk about where's Mark?

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So Mark is.
Yeah.

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We're smart.
Like, where's Waldo, right?

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Where's Waldo?
Mark is trapped up the East

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Coast, if some of you are paying
attention to weather events on

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the East Coast.
A little bit crazy he thought to

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get to his parents house in
Maryland.

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So they are I believe traveling
and not convenient for him to be

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here with us this morning.
So yesterday he asked us to jump

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in and to take over.
So we decided to do that and

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here we are, a little crazy this
morning, a little disjointed.

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Ashley and I opened up to set
the room at the same time, which

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there was 2 rooms going and not
typical for me, but I did not

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get up in my normal time this
morning so I overslept.

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I got I usually get up around
5:00.

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I got up at 5:45 this morning.
OK, jet lag still catching up

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with me and this is a good
morning at 5:00, at 5:30, half

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an hour to Showtime, then at
five, 4515 minutes till

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Showtime.
I just need to hear from you.

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Oh, no.
I mean, talk about a mom like,

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Oh my goodness.
But here we are.

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Well you know, normally Mark and
I are are D Ming each other

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about an hour and a half before
the show.

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Well, I'm here, we're here,
we're going to have fun today.

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So I have a ice breaker
question, but that may take a

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minute to do the ice breaker.
So and I know Nick is always got

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to leave a little bit early and
there's a couple of things that

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I asked Nick if he would talk or
one of them that I asked him he

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would talk about today because I
heard about it on a podcast

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earlier this week.
So Nick, good morning to you.

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And will you share with us
what's the new kind of thing

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that's happening over on YouTube
with what I call dubbing?

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Hey.
Good morning, everybody.

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I actually think they started
rolling this out a while ago and

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I think it's still something
that they're slowly rolling.

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I don't think everyone has
access to it just yet, but

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dubbing is essentially a way to
get your video out in multiple

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languages so you can reach more
of an audience from not just the

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United States or wherever you're
currently at.

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You can get that video, not just
subtitles, but the actual audio

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changed to other languages.
That the reason I knew about it

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a while ago is because Mr. Beast
had started doing this a long

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time ago and then eventually
just created a whole Spanish

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channel.
And I think he's got other

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languages that that Channel is
just for that language.

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But YouTube has taken upon
themselves to give that ability

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to everybody to Now you can have
your video in English, Spanish,

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German, whatever, and more
people can reach your stuff,

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which is pretty awesome.
I think it's really neat because

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it does give you expand your
reach, right?

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Especially in native languages
where people can actually

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listen.
But how do you know if it 'cause

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I assume it's being done with
AI?

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Is there a way to validate that
the translation is being done

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correctly?
That is a good question.

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I mean I guess the the only true
way to really know would be to

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have someone in that language
watch the video and see if it

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translates.
I mean you can even throw all

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the stuff into AI or different
translators and see how it comes

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out, but I wouldn't be able to
tell you if the French version

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is correct or not.
OK, so do you know if it's a

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feature that can be turned off
and on?

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Yeah, say you wanted to watch a
video and you wanted to watch it

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in Spanish or whatever.
When you're on the video,

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actually just a little settings
icon on the video, there's an

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option there where you can
change the language if they've

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turned that on, If the creator
has turned that on, you can

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change the language to whatever
languages they have set

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available.
So you as the creator, when you

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upload your video, you have to
go into your YouTube studio

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where all of your content can be
edited and all that kind of

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stuff.
Go to the video you want to add

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multiple languages to, and then
you first add the the

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transcription, the subtitles in
another language.

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And then there's another option
where you can turn audio on.

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And that's where you can select
from all the different languages

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that you want to use and
whatever languages you put on

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there that makes them available
for people listening.

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So it's not something that's
automatically happening that you

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upload a video and YouTube's
automatically going and

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converting it to all these
languages.

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You would have to actively turn
on the specific languages.

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That I guess that's good.
It's interesting for sure.

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So just out of curiosity by like
raising an emoji or something,

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if you have a YouTube channel,
how many of you are using this

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or are planning to use this?
I'd just be interested to see,

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OK, not a lot of Youtubers with
us this morning.

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Nick, are you going to use it?
Do you think you'll use it?

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I think I will, but at the time
that it came out, I don't think

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we had the ability on the next
Jet podcast or YouTube channel.

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It wasn't rolled out to us and
I, I didn't get a chance.

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I was trying to check on my
phone and that option isn't

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available on the phone.
It has to be on the desktop, it

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looks like.
So I have to go see if I have

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access to it yet.
But yeah, once I start creating

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content again, I think it would
be not a bad idea.

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I mean, I would almost probably
just from a strategic

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standpoint, look to see where
the most YouTube listeners or

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YouTube viewers are in the world
and start with those languages

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and see if it has any kind of
impact on the overall views of

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the channel.
So I don't have a really big

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YouTube channel.
I think I have 20 subscribers on

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my YouTube channel.
That's about how many plays I

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get each time.
So it's not my focus, right?

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But what might be really
interesting is to go to like my

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Buzz Sprout analytics and look
at the countries where my

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podcast is being listened to and
then determine the language of

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each.
And then go over and look at

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what are the options in YouTube
to maybe do that inside YouTube

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just to see if it gets more
reached in YouTube and something

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to think about.
Good morning, Matthew, saw you

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that you raised your hand and
welcome to the stage.

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This one happened Friday.
What are your thoughts about

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this topic?
Happy Friday to you and

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everybody.
I'm going to take it from a bit

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of a different bench because the
way that you're thinking about

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it is what they built it for, to
enable your content to reach

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more people in many languages.
But of interest, one of my

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previous clients, and I still
talk with her quite often, is

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someone who is French who moved
to Australia 8 years ago and is

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currently doing a podcast about
migration to Australia and the

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circumstances around that
migration and how integrating

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with the in culture and society
was easy or hard, getting a job,

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all that kind of thing.
And some of the most interesting

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parts that they talk about is
coming to terms with the

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Australian language, you know,
style, colloquialism and all

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that.
But they also invariably

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mentioned that there are
sometimes aspects of a language

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that are cultural as well.
The only example that

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immediately leaps to my mind is
in the ancient Greek.

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There's a term that philosophers
talk about called eudaimonia,

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which people often refer to in
English as the the ultimate

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happiness.
You know, the, the thing that

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you should strive in your life
to get to, you know, do peak

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human or whatever words you'd
prefer to use.

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It's it is a Friday, guys.
But the what I would argue or

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want to query is how these
translations meet those cultural

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colloquialisms and standards.
And if my English YouTube video

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is being translated into
Spanish, whether to a Spanish

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person or someone who speaks
Spanish as a primary language,

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does it sound like a four year
old is delivering the content or

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does it sound like an academic
has hit Google Translate and is

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just reading a script from the
material?

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Like, obviously there's going to
be road testing and beta testing

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they've done to try and make
these translations better, and

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AI is going to be part of that
to try and analyze the

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colloquialisms and embed them in
the language.

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But I sometimes wonder if the
artificial way to get this

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content to other people is
better than having a natural

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language style to do it.
And on the opposite side, are we

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as podcasters, for example,
presuming that our content is so

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valuable in every single
language that we must make it

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available to them, as opposed to
us trying to learn Spanish?

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Now, this is all queries without
an answer.

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It's just a series of thoughts I
have with some of the podcasters

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that I've interacted with, and
I'd be curious to see how robust

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the technology is to make this
happen and how culturally

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relevant it is to the people who
speak the translated languages

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as a first language.
So I wonder if we had it's

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they're all really great points.
Go ahead, Nick and then I'll add

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my thoughts.
Go ahead.

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I think it is a really good
point and what is interesting

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about this as well as the fact
that if you are going to be

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listening to a language that is
dubbed in another language, like

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you're going to know watching
the video that this wasn't the

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primary language that was being
like the content was being made

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for.
So I'm, I would be curious if

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that would play into anyone's
like feeling of that video while

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watching it.
Like if someone that is Spanish

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speaking listens to a video that
was intended to be English but

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got translated over Spanish and
they know that, would that have

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any bearing on whether or not
they watch the video or assume

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value or take the translation
with a grain of salt?

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You know what I mean, 'cause I
think there is that you're not

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like trying to trick anybody and
be like, oh, I'm speaking

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Spanish to you.
Like you can see my mouth moving

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doesn't match my words.
So I I think there is a little

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bit of understanding.
But yeah, if the message doesn't

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come across in full, someone
might be left sitting there.

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Or why did I just watch that or
just turn it off?

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Yeah, I agree with that.
Go ahead, Matthew.

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Just very quickly, Ashley is on
a similar brain blanket to mine.

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She mentioned someone in the
chat that she's got a friend

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who's German who has sayings
that make no sense in English.

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German is the 1st place I go to
because I learned German from

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like 13 years, don't know it now
as well as I did when I was in

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school.
But the way that they can

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construct sentences even is it's
not subject, verb object.

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You can also have object, verb,
subject.

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You can have subject, object
verb even.

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Some of the words they have get
incredibly long like the Yogan

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hair.
Berger is the youth hostel,

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which is probably youth building
and sleep together smashed into

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a single word.
German's the the 1st 1st place I

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go, so I just wanted to quickly
explain that sorry Sid, you go

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ahead.
You're probably anticipating

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your opinion to fly out, the
idiot.

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No, but I think these are all
really good points, which is

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kind of why I wanted to talk
about this this morning because

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I do think that the dubbing in
the foreign language is

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interesting.
But how is it going to work?

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Is it really going to be
received correctly?

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Is it something that you want to
do with your show on YouTube?

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It would be really interesting
for somebody that does speak

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another language to go over to
YouTube and test it out like you

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or Bez or anybody else that
speaks a different language and

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test it out and come back and
report to us.

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Like what do you think about it?
How was it as it relates to the

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conversion?
Did it, did it really make

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00:13:27,720 --> 00:13:28,440
sense?
I don't know.

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00:13:28,440 --> 00:13:30,480
I think it would be out.
Before I do it, I'd like to

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00:13:30,480 --> 00:13:32,440
figure learn a little bit more
about it.

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00:13:32,440 --> 00:13:35,600
I think it's really cool because
I do believe it gives us the

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00:13:35,600 --> 00:13:39,800
opportunity to potentially
expand our reach, but you also

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00:13:39,800 --> 00:13:43,840
want to make sure that the
language conversion is done

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00:13:43,840 --> 00:13:47,400
correctly and what you're trying
to get across is actually being

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communicated the right way.
So I certainly think that's one

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00:13:50,640 --> 00:13:52,720
of the one of the important
things there.

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00:13:53,040 --> 00:13:57,360
All right, Nick is on up again
where he is going to tell us

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00:13:57,360 --> 00:13:59,280
about some things changing at
Riverside.

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00:13:59,280 --> 00:14:01,440
So, Nick.
Yeah, I forgot about this one

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00:14:01,800 --> 00:14:04,760
and I'm at these Privy to this.
I saw him comment on the focus

239
00:14:04,760 --> 00:14:08,240
or one of the posts.
So earlier this week we were

240
00:14:08,240 --> 00:14:11,920
talking tools, I think it was a
mailbag question that kind of

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00:14:11,920 --> 00:14:16,280
sprung the conversation and we
were discussing how cool it

242
00:14:16,280 --> 00:14:18,000
would be to have an all in one
tool.

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00:14:18,000 --> 00:14:20,080
And I know Market made the
comment that Riverside is

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00:14:20,080 --> 00:14:23,430
probably getting pretty close,
as close as you can to an all in

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00:14:23,427 --> 00:14:26,920
one tool.
And they just recently pushed

246
00:14:26,920 --> 00:14:30,880
themselves even closer to that
because they are now offering

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00:14:30,880 --> 00:14:35,320
the ability to host your podcast
directly within Riverside.

248
00:14:35,560 --> 00:14:39,640
Now, I say that with some
caveats involved.

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00:14:40,240 --> 00:14:42,280
So obviously this is a brand new
feature.

250
00:14:42,280 --> 00:14:47,520
There are definitely limitations
on who can use it and how your

251
00:14:47,520 --> 00:14:52,040
podcast just gets distributed.
And my understanding of that is

252
00:14:52,040 --> 00:14:55,640
that new podcasts will work
great.

253
00:14:55,720 --> 00:14:58,200
If you're starting a new show
and you want to host your

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00:14:58,200 --> 00:15:00,600
episodes through Riverside, you
can do so.

255
00:15:00,600 --> 00:15:03,160
And I don't believe it cost any
extra than what you're already

256
00:15:03,160 --> 00:15:06,000
paying for on your account.
If you're trying to transition

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00:15:06,000 --> 00:15:10,280
your podcast from, say, Buzz
Route or Spotify to Riverside,

258
00:15:10,480 --> 00:15:13,360
that is not available to you
yet.

259
00:15:13,480 --> 00:15:16,160
They haven't built in the
functionality to allow that

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00:15:16,240 --> 00:15:19,200
transfer, that import of
episodes into Riverside

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00:15:19,200 --> 00:15:21,680
specifically.
So if you're currently have a

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00:15:21,680 --> 00:15:23,240
show and you want to switch
over, you're probably going to

263
00:15:23,240 --> 00:15:24,280
have a whole lot a little
longer.

264
00:15:25,360 --> 00:15:29,800
And then the third caveat is
that right now they are only

265
00:15:30,560 --> 00:15:35,360
pushing podcast episodes out to
YouTube, Apple podcast and

266
00:15:35,360 --> 00:15:38,240
Spotify.
So the big three, all of the

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00:15:38,240 --> 00:15:41,280
other ones that exists.
I, I don't know how you get your

268
00:15:41,280 --> 00:15:44,000
show from Riverside specifically
there, or maybe someone else

269
00:15:44,000 --> 00:15:46,560
could speak to that.
But those are the kind of the

270
00:15:46,680 --> 00:15:50,320
the three major limitations that
I've gathered from it.

271
00:15:50,760 --> 00:15:55,840
But still really awesome and
cool to see the Riverside is

272
00:15:55,840 --> 00:15:59,600
really pushing even closer to
being that one stop shop for

273
00:15:59,600 --> 00:16:02,280
podcasters.
That's my my news report on

274
00:16:02,280 --> 00:16:03,640
that.
If anybody, Matthew, I know you

275
00:16:03,640 --> 00:16:05,000
were digging into it a little
bit.

276
00:16:05,200 --> 00:16:07,920
Isn't it a little scary?
Just like you know when you're

277
00:16:07,920 --> 00:16:09,400
investing your money, you want
to.

278
00:16:09,400 --> 00:16:12,560
Diversify a little bit.
What if, God forbid, you know,

279
00:16:12,560 --> 00:16:15,440
Riverside goes down?
What if they stop doing business

280
00:16:15,800 --> 00:16:18,920
and there goes everything?
There goes your host, There goes

281
00:16:18,920 --> 00:16:21,600
your recording studio, There
goes your editing program.

282
00:16:21,600 --> 00:16:24,840
There goes your everything.
Yeah, that's absolutely spot on.

283
00:16:24,880 --> 00:16:27,560
And that was a thought I had as
Nick was explaining there.

284
00:16:27,920 --> 00:16:32,240
My issues with it are far more
than the three caveats that Nick

285
00:16:32,240 --> 00:16:34,560
mentioned.
They don't cover the

286
00:16:34,560 --> 00:16:38,560
flexibility, the available
functions, how support is going

287
00:16:38,560 --> 00:16:41,760
to work, how the RSS feed is
managed and stored.

288
00:16:42,440 --> 00:16:45,560
They don't talk about update
times and refresh times across

289
00:16:45,560 --> 00:16:48,440
the entire catalog.
They don't talk about, yeah, the

290
00:16:48,520 --> 00:16:50,800
three O 1 redirect from other
platforms, which they'll

291
00:16:50,800 --> 00:16:52,920
probably test.
The biggest thing to

292
00:16:53,200 --> 00:16:56,160
characterize what you just
talked about there, Dr. is that

293
00:16:56,160 --> 00:16:58,280
they're creating a monopoly.
They're tying people to

294
00:16:58,280 --> 00:17:02,240
platforms.
Now imagine if Riverside becomes

295
00:17:02,520 --> 00:17:06,280
a worse recording platform and
yet you're hosting with them at

296
00:17:06,280 --> 00:17:08,599
the same time.
They have to keep your money

297
00:17:08,599 --> 00:17:12,000
because you're hosting with them
even if you don't record on

298
00:17:12,000 --> 00:17:15,599
another platform and all of a
all of a sudden you're shut for

299
00:17:15,599 --> 00:17:18,359
another solution.
All of a sudden their editing

300
00:17:18,359 --> 00:17:22,280
style becomes super easy because
Da Vinci Resolve finally cracks

301
00:17:22,560 --> 00:17:26,480
AGI based editing that can
literally just train and do it

302
00:17:26,480 --> 00:17:28,400
for you.
But you're still hosted with

303
00:17:28,400 --> 00:17:30,040
Riverside.
So if you want to move from

304
00:17:30,040 --> 00:17:33,480
Riverside to Da Vinci, you can't
stop paying them money.

305
00:17:34,240 --> 00:17:37,440
I think that's probably the
biggest part of this entire

306
00:17:37,440 --> 00:17:42,160
thing, that they are trying to
create a monopoly where I know

307
00:17:42,240 --> 00:17:46,080
you Americans love a monopoly.
When you're trying to hook up

308
00:17:46,080 --> 00:17:49,040
your Internet and there's only
one Internet provider that you

309
00:17:49,040 --> 00:17:51,320
can choose from.
No one wants to be able to have

310
00:17:51,320 --> 00:17:53,480
to deal with that.
You want to be able to make

311
00:17:53,480 --> 00:17:56,360
choices.
And I think this is the ideal

312
00:17:56,360 --> 00:18:00,080
case to be made for not a single
platform with all the tools you

313
00:18:00,080 --> 00:18:05,440
need, but instead to create your
own, I guess, conceptual

314
00:18:05,440 --> 00:18:10,040
platform where you build the
tools that you want and add them

315
00:18:10,040 --> 00:18:13,680
to it and then modularly remove
them or change them as you need

316
00:18:13,680 --> 00:18:15,320
to.
And it may cost you a bit more

317
00:18:15,320 --> 00:18:18,080
money to do that.
I've never fully understood why

318
00:18:18,080 --> 00:18:20,920
everybody needs to do everything
for an optimized cost.

319
00:18:20,920 --> 00:18:24,400
You know, ignoring things like
hosting on Megaphone, which is

320
00:18:24,400 --> 00:18:27,880
99 US per month.
I think we're starting to hit

321
00:18:27,880 --> 00:18:32,000
the danger territory with
Riverside here where they come

322
00:18:32,000 --> 00:18:34,000
as a company.
They probably won't go away.

323
00:18:34,240 --> 00:18:37,600
But if you're putting all your
eggs in Riverside's basket,

324
00:18:37,840 --> 00:18:39,840
they're going to be the ones
making omelettes, and you won't

325
00:18:39,840 --> 00:18:41,360
be able to give your eggs to
other people.

326
00:18:41,360 --> 00:18:43,040
I don't know.
That's the metaphor kind of

327
00:18:43,040 --> 00:18:45,120
falls over.
There no, but I really like

328
00:18:45,120 --> 00:18:47,280
that.
Actually I really like that and

329
00:18:47,280 --> 00:18:48,320
I have some thoughts about it
too.

330
00:18:48,320 --> 00:18:51,880
But I saw that Dr. had wanted to
chime in, so Dr. take it away.

331
00:18:52,360 --> 00:18:57,480
I guess apropos that we're
talking about monopoly and we

332
00:18:57,480 --> 00:19:02,000
just got through talking about
YouTube because doesn't YouTube

333
00:19:02,080 --> 00:19:04,720
pretty much have a monopoly on
video?

334
00:19:06,840 --> 00:19:10,760
And I have been saying this for
a long time, is that YouTube,

335
00:19:11,280 --> 00:19:13,720
there needs to be a competitor
to YouTube.

336
00:19:14,000 --> 00:19:16,840
They do everything over there
video wise.

337
00:19:17,280 --> 00:19:20,560
So yeah, they have the monopoly
over there.

338
00:19:20,680 --> 00:19:23,600
And I don't see anyone kind of,
you know, raising their fist at

339
00:19:23,600 --> 00:19:25,560
that.
But I'm the only one raising my

340
00:19:25,560 --> 00:19:27,960
fist.
I think it's a really good point

341
00:19:27,960 --> 00:19:32,240
because they but they were the
first to market with that type

342
00:19:32,280 --> 00:19:36,080
of distribution, right and that
type of content sharing video

343
00:19:36,080 --> 00:19:40,360
format and has anybody ever
tried to take them on?

344
00:19:40,360 --> 00:19:42,480
Has there been over the years?
I think.

345
00:19:42,480 --> 00:19:47,320
Spotify is Spotify is trying,
but you know it's going to be a

346
00:19:47,520 --> 00:19:51,320
long hard road to hoe because
they are trying to jump in.

347
00:19:51,600 --> 00:19:54,800
But also, I think we just
covered this story the other day

348
00:19:54,800 --> 00:19:59,400
is that Netflix is trying to get
into the podcasting business

349
00:19:59,400 --> 00:20:05,040
because they're very quietly
looking for a head of that head

350
00:20:05,040 --> 00:20:08,480
of that department.
So they might be jumping in as

351
00:20:08,480 --> 00:20:10,960
well.
I think this is also from a

352
00:20:10,960 --> 00:20:13,440
company from business is about
money, right?

353
00:20:13,440 --> 00:20:16,280
This is about how do they how
can they grow, how can they

354
00:20:16,280 --> 00:20:20,720
expand their services or their
product offering to their

355
00:20:20,720 --> 00:20:23,880
existing customer base in order
to increase their revenue,

356
00:20:23,880 --> 00:20:27,680
right.
And like I think about Riverside

357
00:20:27,680 --> 00:20:30,360
and but the problem that I have
with it as somebody that works

358
00:20:30,360 --> 00:20:35,200
in strategy is you're really
good at this one aspect of this

359
00:20:35,200 --> 00:20:38,680
group of aspects as it relates
to helping people edit their

360
00:20:38,680 --> 00:20:41,280
podcast and get their podcast
ready to go and all that kind of

361
00:20:41,280 --> 00:20:43,520
stuff.
But now you've gone into like

362
00:20:43,520 --> 00:20:47,120
you taking a far left hand turn
here into a category, though,

363
00:20:47,120 --> 00:20:50,560
yes, related to podcasting, but
totally outside your core

364
00:20:50,560 --> 00:20:52,560
business.
That to me doesn't really make

365
00:20:52,560 --> 00:20:54,560
sense.
It's it's it just it to me, it

366
00:20:54,560 --> 00:20:57,800
just doesn't align.
So why not do more inside of

367
00:20:57,800 --> 00:21:00,640
your core business and expand a
service there, but not just

368
00:21:00,640 --> 00:21:03,320
necessarily become a host.
The two don't add up to me.

369
00:21:03,600 --> 00:21:07,240
That's what to me says, hey,
this is a money grab, if you

370
00:21:07,240 --> 00:21:09,520
will.
So, but Ashley, I saw that you

371
00:21:09,520 --> 00:21:12,480
had your hand up and then Matt,
I saw you raise your hand too.

372
00:21:12,480 --> 00:21:14,720
So let's go to Ashley.
Thank you, Sid.

373
00:21:14,920 --> 00:21:18,520
We were talking about possible
competitors for YouTube, but of

374
00:21:18,520 --> 00:21:21,240
course, I haven't seen anyone
who's been at the level of

375
00:21:21,240 --> 00:21:23,640
YouTube.
But there are other video

376
00:21:23,640 --> 00:21:26,040
platforms.
For example, I've noticed that

377
00:21:26,040 --> 00:21:29,400
creators who get banned from
YouTube or maybe demonetized

378
00:21:29,400 --> 00:21:33,080
from YouTube, they're using a
platform called Rumble.

379
00:21:33,360 --> 00:21:36,280
So if there's any, I think
they're the ones who are trying

380
00:21:36,280 --> 00:21:38,600
to do it.
I've never heard of them.

381
00:21:38,600 --> 00:21:41,240
It's called Rumble.
Yeah, it's called Rumble.

382
00:21:41,480 --> 00:21:44,320
OK, is anybody have their
content over on Rumble?

383
00:21:44,760 --> 00:21:49,320
I don't, but I know that Rumble
is really built as kind of a

384
00:21:49,320 --> 00:21:53,920
Twitch competitor as well, and
there's incentives that they've

385
00:21:53,920 --> 00:21:57,440
put together for creators who
stream to be like four or five

386
00:21:57,440 --> 00:22:00,760
times whatever the the payments
would be on Twitch.

387
00:22:01,280 --> 00:22:03,320
That they're hosting video as
well is interesting.

388
00:22:03,320 --> 00:22:05,880
They probably just run ads on
that at the same time.

389
00:22:05,920 --> 00:22:08,480
That's it.
It's a video platform and the

390
00:22:08,480 --> 00:22:10,560
big thing about YouTube is that
everyone knows what it is and

391
00:22:10,560 --> 00:22:12,040
they build a social community
there.

392
00:22:12,040 --> 00:22:15,800
Or any new platform you get, you
have to start from scratch and

393
00:22:15,800 --> 00:22:19,000
get the money somehow.
I think that's the biggest part.

394
00:22:19,280 --> 00:22:20,960
It's an uphill battle.
I mean, we talked about

395
00:22:20,960 --> 00:22:23,400
monopolies.
You look at for the longest

396
00:22:23,400 --> 00:22:24,960
time, Google was monopoly,
right.

397
00:22:25,160 --> 00:22:27,680
They put everybody else that was
trying to do that.

398
00:22:27,680 --> 00:22:30,960
I'm pretty much out of business
or bought them and I mean, and

399
00:22:30,960 --> 00:22:32,720
we use that as a household.
They know.

400
00:22:32,720 --> 00:22:36,080
Let me Google it and see, right.
So, but I think AI is changing

401
00:22:36,080 --> 00:22:39,520
that a lot because AIS are
basically can be a big search

402
00:22:39,520 --> 00:22:41,320
engine.
So but Matt, you wanted to add

403
00:22:41,320 --> 00:22:43,360
to this as well.
So what else would you like to

404
00:22:43,360 --> 00:22:46,360
add to this?
YouTube wouldn't be as prolific

405
00:22:46,360 --> 00:22:50,960
as it is and free if they didn't
have the ads attached to it.

406
00:22:51,280 --> 00:22:55,840
It wouldn't be as readily
available and as broad of scope

407
00:22:55,840 --> 00:22:59,680
as it is if Google wasn't able
to use that data to support its

408
00:22:59,680 --> 00:23:02,440
own services.
That's why Gmail's free.

409
00:23:02,560 --> 00:23:07,320
It's why Google Drive is free.
All those things they use as

410
00:23:07,320 --> 00:23:09,200
data to contribute to other
things.

411
00:23:09,400 --> 00:23:12,440
And when YouTube came around and
was bought by Google, it came at

412
00:23:12,440 --> 00:23:15,960
the right time because none of
us cared about our privacy

413
00:23:15,960 --> 00:23:18,560
enough to know that Google Maps
was recording a bunch of data.

414
00:23:18,880 --> 00:23:22,120
And now we're in a lifestyle
where we can't be without that

415
00:23:22,120 --> 00:23:24,920
data.
If we chose for Google not to

416
00:23:24,920 --> 00:23:28,880
access it, then we wouldn't have
maps apps or anything.

417
00:23:29,920 --> 00:23:34,600
It's a time and a place where
YouTube just became the prolific

418
00:23:34,600 --> 00:23:37,480
thing that it is.
I don't think any competitor can

419
00:23:37,480 --> 00:23:40,800
come into the scene without
having a similar model and a

420
00:23:40,800 --> 00:23:42,760
similar amount of users attached
to it.

421
00:23:43,040 --> 00:23:45,760
And that's why Spotify is in a
position to do that, because

422
00:23:45,760 --> 00:23:48,080
they do, because they were a
different platform.

423
00:23:48,440 --> 00:23:54,160
I think the biggest thing for us
too is as podcasters is the

424
00:23:54,400 --> 00:23:57,240
unavailability of platforms to
distribute to.

425
00:23:57,560 --> 00:24:00,440
And that's why RSS won't be
going away.

426
00:24:00,440 --> 00:24:03,800
It's why e-mail as a function
won't be going away.

427
00:24:04,280 --> 00:24:07,040
And that's why people are
leaning hard into newsletters

428
00:24:07,040 --> 00:24:09,240
and not necessarily video at the
moment.

429
00:24:09,920 --> 00:24:11,720
It's why podcasting will always
win.

430
00:24:11,720 --> 00:24:17,080
I think YouTube as a culture
will disappear, but podcasting

431
00:24:17,240 --> 00:24:21,200
won't necessarily because it's
built by us on a platform that's

432
00:24:21,200 --> 00:24:23,880
open source and readily
available for everybody to get,

433
00:24:24,440 --> 00:24:26,680
and it essentially doesn't cost
anything.

434
00:24:26,680 --> 00:24:28,200
I don't know, see where the
world goes?

435
00:24:28,400 --> 00:24:31,360
Well, I think we could all agree
from these two topics

436
00:24:31,360 --> 00:24:35,080
specifically, the world of
podcasting is ever evolving and

437
00:24:35,080 --> 00:24:38,280
changing and new people coming
into it and new things and new

438
00:24:38,280 --> 00:24:41,760
ideas and new options for us,
which is really great as we can

439
00:24:41,760 --> 00:24:45,800
see our craft, if you will
evolve and change and give us

440
00:24:46,000 --> 00:24:48,280
more resources, give us the
ability to get our message out

441
00:24:48,280 --> 00:24:50,760
to more places.
So I think that's really good.

442
00:24:50,760 --> 00:24:55,080
Any more comments about
Riverside or YouTube before we

443
00:24:55,080 --> 00:24:58,040
move on?
So this morning I wanted to and

444
00:24:58,080 --> 00:25:01,360
normally we, I know we do the,
the ice freaker question first,

445
00:25:01,360 --> 00:25:05,720
but I thought these two topics
reported for us to talk to you

446
00:25:05,720 --> 00:25:06,760
before we got to the ice
breaker.

447
00:25:06,760 --> 00:25:09,520
And the ice breaker is a little
bit fun, but also a little bit

448
00:25:09,600 --> 00:25:12,080
serious, I guess.
But so here's my ice breaker

449
00:25:12,080 --> 00:25:14,480
question and all of you down in
the audience would love for you

450
00:25:14,480 --> 00:25:17,600
to raise your hand and come up
and join and help answer this

451
00:25:17,600 --> 00:25:21,880
question.
So the question is, if you were

452
00:25:21,880 --> 00:25:28,760
going to start a new stored form
less than 10 minute podcast that

453
00:25:28,760 --> 00:25:33,160
is not in your niche, what would
it be about?

454
00:25:33,680 --> 00:25:36,480
That's the question And I see
all these hands raising to want

455
00:25:36,480 --> 00:25:39,880
to join, join in.
I think if I were to start a new

456
00:25:39,880 --> 00:25:43,440
podcast that's not in anything
I'm doing right now, it would be

457
00:25:43,440 --> 00:25:49,040
on camping tips, adventure tips,
survival tips, just quick tips

458
00:25:49,040 --> 00:25:52,320
every day that I've learned from
camping and having lived for

459
00:25:52,320 --> 00:25:55,640
many, many months without water
or electricity, I think that

460
00:25:55,640 --> 00:25:57,520
could really help folks.
OK.

461
00:25:57,760 --> 00:26:01,200
And somebody that used to camp,
I love that because I love

462
00:26:01,200 --> 00:26:04,920
camping and I love that.
And just listening to tips of

463
00:26:04,920 --> 00:26:06,560
and even just spotlighting
places.

464
00:26:06,560 --> 00:26:08,880
Oh, we tried this place and this
is what it was about in this

465
00:26:08,880 --> 00:26:10,920
place.
And that was that's like really,

466
00:26:10,920 --> 00:26:14,120
really good.
As Dave is saying, that's fire

467
00:26:14,120 --> 00:26:15,840
and Jonathan saying it's not
fair.

468
00:26:15,840 --> 00:26:19,400
He started a short, a short porn
podcast in his niche 2 weeks

469
00:26:19,400 --> 00:26:21,280
ago.
And Jonathan, I love your show.

470
00:26:21,280 --> 00:26:22,880
I hope it's going really well,
man.

471
00:26:22,880 --> 00:26:25,280
I really appreciate what you're
sharing and what you're doing.

472
00:26:25,560 --> 00:26:27,800
I don't know if you got a notice
but I did leave you a rating and

473
00:26:27,800 --> 00:26:31,280
review the other day after
listening to your latest

474
00:26:31,280 --> 00:26:34,400
episode, so hope that helps your
reach.

475
00:26:34,760 --> 00:26:37,000
Who else DRI saw you put your
pepper up?

476
00:26:37,000 --> 00:26:37,960
What would you do?
Yeah, yeah.

477
00:26:38,680 --> 00:26:41,600
First of all, can you share
Jonathan's The Name of

478
00:26:41,600 --> 00:26:44,920
Jonathan's podcast?
The Story Lab.

479
00:26:45,480 --> 00:26:47,400
Story Lab.
OK, excellent.

480
00:26:47,400 --> 00:26:51,120
Thank you.
So I'm trying to decide between

481
00:26:51,120 --> 00:26:54,840
two.
I'm a foodie, so it might be

482
00:26:55,480 --> 00:26:59,160
something food related.
And the second thing is, is that

483
00:26:59,360 --> 00:27:03,360
I am also kind of an SNL kind of
freak.

484
00:27:03,360 --> 00:27:07,160
And new program I like, I like
the fall coming out because I

485
00:27:07,160 --> 00:27:09,360
can check out new new shows on
the air.

486
00:27:09,640 --> 00:27:11,560
And so maybe it might have
something to do with that.

487
00:27:12,040 --> 00:27:14,440
Oh, those are both really good.
Especially the foodie thing

488
00:27:14,440 --> 00:27:17,560
because I'm a foodie too.
And so I think sharing, you

489
00:27:17,560 --> 00:27:20,000
know, like restaurants you go
to, what you ate, what you

490
00:27:20,000 --> 00:27:21,560
liked.
But again, thinking about

491
00:27:21,840 --> 00:27:24,640
because I believe there is a
huge demand for short form

492
00:27:24,640 --> 00:27:27,800
content, meaning less than 10
minute episodes that are packed

493
00:27:27,800 --> 00:27:30,000
with value.
And you know, I searched for

494
00:27:30,000 --> 00:27:33,400
something the other day is
related to digital sales because

495
00:27:33,720 --> 00:27:35,960
I'm working on something and I
want to do some research and

496
00:27:35,960 --> 00:27:39,160
podcasting is a way for me to
research things.

497
00:27:39,160 --> 00:27:43,480
And when I typed in the keywords
digital sales, literally hardly

498
00:27:43,480 --> 00:27:45,600
anything came up.
It was all about digital

499
00:27:45,600 --> 00:27:47,880
marketing, which is different
than digital sales in my

500
00:27:47,880 --> 00:27:50,560
opinion.
So it was just interesting.

501
00:27:50,560 --> 00:27:52,680
Can you lay out the difference
for us?

502
00:27:52,960 --> 00:27:55,880
Between digital sales and
digital marketing, Oh yeah.

503
00:27:55,880 --> 00:28:01,840
So to me, digital sales is about
the strategy that you use to

504
00:28:02,080 --> 00:28:06,000
attract customers to your
business, whether that's on your

505
00:28:06,000 --> 00:28:08,280
website and what's on your
website and how they use your

506
00:28:08,280 --> 00:28:11,480
website.
It could be about the content

507
00:28:11,480 --> 00:28:14,800
that you produce and the things
you talked about in how you're

508
00:28:14,800 --> 00:28:17,480
positioning your product, cuz
you should be selling without

509
00:28:17,480 --> 00:28:20,200
selling and not posting just
your products.

510
00:28:20,200 --> 00:28:22,280
And so many businesses, that's
all they do is post their

511
00:28:22,280 --> 00:28:25,320
products.
So business about digital sales

512
00:28:25,320 --> 00:28:28,080
is about attracting people to
you.

513
00:28:28,080 --> 00:28:30,760
This is my opinion, right?
Everybody's got dozens opinions

514
00:28:30,760 --> 00:28:33,200
and I see that Renee's down in
the audience.

515
00:28:33,200 --> 00:28:35,000
She's a marketing expert for
sure.

516
00:28:35,400 --> 00:28:40,440
But for me, digital marketing is
about things related to SEO,

517
00:28:40,440 --> 00:28:43,560
e-mail marketing.
You know how many clicks you get

518
00:28:43,560 --> 00:28:45,880
on your website, how long people
stay on your website, which are

519
00:28:45,880 --> 00:28:49,320
all very, very important.
But one of the problems that I

520
00:28:49,320 --> 00:28:53,800
see is that the marketing people
want you to just always post

521
00:28:53,800 --> 00:28:55,840
about your product, product,
product.

522
00:28:56,280 --> 00:29:00,080
But the people that are buying
the product, they're not

523
00:29:00,080 --> 00:29:02,680
searching for your product.
What they're searching for is

524
00:29:02,680 --> 00:29:06,920
the solution to the problems
they have in their business that

525
00:29:06,920 --> 00:29:09,920
may be related to your product.
So from a sales perspective, you

526
00:29:09,920 --> 00:29:14,960
got to be talking about how you
solve those problems with your

527
00:29:14,960 --> 00:29:17,960
product and not talking about
your product, if that makes

528
00:29:17,960 --> 00:29:19,600
sense.
Does that, does that make sense?

529
00:29:19,600 --> 00:29:21,800
TR Is that clear enough?
It does, yeah.

530
00:29:22,040 --> 00:29:24,680
Thank you so much.
It's something that, and I have

531
00:29:24,680 --> 00:29:27,640
some, it's something that I'm
super passionate about and I

532
00:29:27,640 --> 00:29:30,000
have some what I would call
really close friends that when

533
00:29:30,000 --> 00:29:32,760
they post things that I think
are just totally wrong, I said

534
00:29:32,760 --> 00:29:34,640
to them, say, there's a better
way to do this.

535
00:29:34,640 --> 00:29:35,840
And here's how I would have done
it.

536
00:29:35,840 --> 00:29:38,640
And most of the time I get, oh
man, that's really good.

537
00:29:38,640 --> 00:29:40,960
I should have done it that way
because they just post their

538
00:29:41,320 --> 00:29:43,400
picture of their chair and say
boom.

539
00:29:43,880 --> 00:29:48,320
And I actually did a content
about this on LinkedIn yesterday

540
00:29:48,560 --> 00:29:51,320
about how what you don't sell,
we don't sell product, you sell

541
00:29:51,320 --> 00:29:53,000
solutions.
And if you don't know what your

542
00:29:53,280 --> 00:29:55,320
solutions are, that's the
problem, right?

543
00:29:55,320 --> 00:29:59,240
So anyways, but we derailed
their town a rabbit hole.

544
00:29:59,240 --> 00:30:02,600
Anybody else want to share?
If you're starting a new podcast

545
00:30:03,160 --> 00:30:06,280
that was too short for 10
minutes or less, not in your

546
00:30:06,280 --> 00:30:08,520
current niche, what would it be
about?

547
00:30:08,640 --> 00:30:12,120
Nick, Matthew.
I actually started a podcast

548
00:30:12,440 --> 00:30:16,800
last week, which I intend to be
a bit of a journal for myself

549
00:30:16,800 --> 00:30:20,800
every Friday to check in and see
how I'm progressing on stuff.

550
00:30:21,280 --> 00:30:26,000
Because accountability is a bit
of a thing that I struggle with

551
00:30:26,000 --> 00:30:29,360
sometimes.
Mostly because I, I usually just

552
00:30:29,360 --> 00:30:31,280
default to doing work.
Like there's always more work

553
00:30:31,280 --> 00:30:33,080
coming when you work for
yourself.

554
00:30:33,080 --> 00:30:37,040
The work never stops.
And if I can't decide what to

555
00:30:37,040 --> 00:30:41,000
do, I just do a bit more work
because, you know, why not makes

556
00:30:41,000 --> 00:30:45,000
me money and it keeps the, the
debtors at Bay and all that kind

557
00:30:45,000 --> 00:30:48,120
of thing.
But I've put this personal kind

558
00:30:48,120 --> 00:30:51,000
of journal style podcast
together that I record every

559
00:30:51,000 --> 00:30:55,400
Friday to check in with myself
on fitness.

560
00:30:55,560 --> 00:30:59,920
Freelance is my business and
flow, which is workflows for me

561
00:30:59,920 --> 00:31:04,680
and how I improve it and how I
get better and how I think and

562
00:31:05,160 --> 00:31:07,800
get creative and get to working
properly and stuff.

563
00:31:07,800 --> 00:31:10,960
Flow is a massive subject that
I've been interested for in for

564
00:31:10,960 --> 00:31:13,600
the last couple of years.
So I've actually done that.

565
00:31:13,920 --> 00:31:17,440
It's technically not in my
niche, but my niche is

566
00:31:17,440 --> 00:31:19,720
podcasting, so it technically
counts.

567
00:31:19,720 --> 00:31:20,920
Maybe.
I don't know.

568
00:31:20,920 --> 00:31:22,280
I'll leave you guys to decide
that one.

569
00:31:22,760 --> 00:31:24,280
So what's the name of your
podcast?

570
00:31:24,280 --> 00:31:27,120
And congratulations, by the way,
for getting it started.

571
00:31:27,960 --> 00:31:33,120
I've called it Momentum and
Flow, and I did a bit of AI work

572
00:31:33,200 --> 00:31:36,840
for an image that I've used of
myself in previous branding for

573
00:31:36,840 --> 00:31:38,400
coffee with a podcaster and
stuff.

574
00:31:38,720 --> 00:31:41,600
I'm not worried about stats.
I'm not worried about, you know,

575
00:31:41,600 --> 00:31:43,880
titles and sharing and all that
kind of thing.

576
00:31:44,040 --> 00:31:49,400
It's really just a way for me to
share with myself and I'm happy

577
00:31:49,400 --> 00:31:52,320
to share with the world if
they're curious to follow along,

578
00:31:52,880 --> 00:31:54,800
so I'll put the title in the
chat there if anyone's.

579
00:31:54,800 --> 00:31:56,720
There, I'll go check it out.
Is it available on all the

580
00:31:56,720 --> 00:32:00,440
various platforms, Matthew?
It is absolutely everywhere

581
00:32:00,440 --> 00:32:02,720
except YouTube because it's Odio
Wendley.

582
00:32:03,040 --> 00:32:04,520
Well, and they're less than 10
minutes.

583
00:32:04,520 --> 00:32:06,920
So I will is it?
Is it less than 10 minutes?

584
00:32:07,280 --> 00:32:09,400
I think today's one was 16
minutes.

585
00:32:09,520 --> 00:32:10,880
OK, you'll give me a pause
still.

586
00:32:11,080 --> 00:32:12,400
Yeah, that's still short for
him.

587
00:32:12,400 --> 00:32:15,560
That's still short for him.
So I'm really interested in this

588
00:32:15,560 --> 00:32:19,880
topic because I am contemplating
a new podcast and a short form

589
00:32:19,880 --> 00:32:24,960
podcast outside of my niche and
of office furniture.

590
00:32:25,280 --> 00:32:27,920
So I'm just I'm thinking about a
lot of different things, doing a

591
00:32:27,920 --> 00:32:32,240
little bit of brainstorming with
my friend at ChatGPT to think

592
00:32:32,240 --> 00:32:34,720
about topics and ideas.
And so I thought it would become

593
00:32:34,720 --> 00:32:37,920
a fun question.
I'm curious again, wave of

594
00:32:37,920 --> 00:32:39,560
emojis.
The last time that I did this,

595
00:32:39,560 --> 00:32:42,160
nobody wiped their emoji.
But is anybody thinking about

596
00:32:42,160 --> 00:32:45,480
starting a new podcast that
would fit this criteria being

597
00:32:46,040 --> 00:32:49,720
short form super consumable?
I actually did this a few years

598
00:32:49,720 --> 00:32:52,600
ago with a video game news show
that I really wanted to do at

599
00:32:52,600 --> 00:32:54,960
the time to leverage what I knew
and when.

600
00:32:54,960 --> 00:32:58,600
I was guesting on a lot of shows
that talked about video games at

601
00:32:58,600 --> 00:33:03,880
the time, and so I wanted to
make a daily video game news

602
00:33:03,880 --> 00:33:07,600
wrap up that kept me again,
accountable, was short, was

603
00:33:07,600 --> 00:33:09,760
digestible.
Gamers listen every day.

604
00:33:10,080 --> 00:33:13,360
The only issue is it actually
takes a lot of work to put

605
00:33:13,360 --> 00:33:16,480
something like that together,
especially as a news roundup.

606
00:33:16,640 --> 00:33:20,280
So I eventually revisited it
after I was doing the story

607
00:33:20,280 --> 00:33:26,520
grabbing manually and I actually
had ChatGPT run a task every day

608
00:33:26,880 --> 00:33:32,120
to look at certain video game
news websites over the last 24

609
00:33:32,120 --> 00:33:34,960
hours.
Put the new stories together

610
00:33:35,080 --> 00:33:40,520
with a few lines in a paragraph
and a title and give me 8

611
00:33:40,520 --> 00:33:44,040
stories that I can read.
And I kind of just riff off what

612
00:33:44,040 --> 00:33:46,800
it puts together as the script
that then paste in the show

613
00:33:46,800 --> 00:33:49,440
notes and then release and see
what happens.

614
00:33:49,960 --> 00:33:52,320
But even that was a lot of work
for me.

615
00:33:52,560 --> 00:33:55,200
But yeah, that was that was an I
idea I had a few years ago for

616
00:33:55,200 --> 00:33:58,760
something short from and that
was literally like 7 minutes an

617
00:33:58,760 --> 00:34:01,600
episode.
It was probably highly produced.

618
00:34:01,600 --> 00:34:04,800
That was probably the thing that
really got me like background

619
00:34:04,800 --> 00:34:07,800
music and sound transitions and
all that kind of thing.

620
00:34:08,159 --> 00:34:10,320
Yeah, I guess, I guess that
would be that would be a word of

621
00:34:10,320 --> 00:34:14,360
caution for anyone doing a short
form daily podcast, if that's

622
00:34:14,360 --> 00:34:17,920
what you're thinking of, Sid,
that it does always take a lot

623
00:34:17,920 --> 00:34:21,600
more work than you expect.
And when you're thinking about

624
00:34:21,600 --> 00:34:24,440
how you're going to approach it,
to not let it overwhelm you and

625
00:34:24,440 --> 00:34:27,080
think about doing all of the
things around it that you have

626
00:34:27,080 --> 00:34:31,360
to do, stop, cast and slowly
work the way outwards and expect

627
00:34:31,360 --> 00:34:33,880
the growth to be just as slow as
any other podcast.

628
00:34:33,880 --> 00:34:37,560
Like it is digestible, But
unfortunately all of the other

629
00:34:37,560 --> 00:34:41,000
things related to podcasts that
are an issue, like discovery and

630
00:34:41,320 --> 00:34:43,239
getting people in their players
and that kind of thing is

631
00:34:43,239 --> 00:34:46,000
always, always something to
consider at the same time.

632
00:34:47,239 --> 00:34:49,040
Yeah, it's not going to have
nothing's going to have

633
00:34:49,040 --> 00:34:51,120
overnight success with it.
But I just.

634
00:34:51,920 --> 00:34:56,400
I can't imagine a Daily Show
like wow, a Daily Show that's

635
00:34:56,400 --> 00:34:59,600
like craziness.
But at Paul that you raised

636
00:34:59,600 --> 00:35:01,000
your.
So let's go to you and then

637
00:35:01,000 --> 00:35:02,360
we'll welcome Renee to the
stage.

638
00:35:02,640 --> 00:35:05,960
Thanks, said so where I don't
have the bandwidth to start

639
00:35:05,960 --> 00:35:09,160
another podcast.
I have been thinking about

640
00:35:09,160 --> 00:35:13,000
taking an old segment from my
local podcast that isn't

641
00:35:13,360 --> 00:35:19,200
necessarily working in podcast
format and repurposing it into a

642
00:35:19,200 --> 00:35:21,800
short form video series for
TikTok.

643
00:35:22,200 --> 00:35:26,520
And the whole idea is that for a
small area that I live in,

644
00:35:26,520 --> 00:35:30,160
Panama City, Panama City Beach,
Florida, we actually have a lot

645
00:35:30,160 --> 00:35:33,600
of events and a lot of music and
cultural events happening here.

646
00:35:34,080 --> 00:35:38,040
And on my podcast, I would give
like a weekly roundup of

647
00:35:38,040 --> 00:35:40,080
everything that was happening
around town.

648
00:35:40,400 --> 00:35:43,280
And I actually had folks coming
to me and saying, you know, a

649
00:35:43,280 --> 00:35:46,640
lot of times we just tune in for
that so we know where to go hear

650
00:35:46,640 --> 00:35:48,640
music and have dinner on Friday
night.

651
00:35:48,960 --> 00:35:52,600
So I was thinking of taking that
concept and just producing a

652
00:35:52,600 --> 00:35:57,040
weekly short form roundup of
just stuff happening around

653
00:35:57,040 --> 00:35:58,440
town.
And that's the idea I.

654
00:35:58,840 --> 00:36:02,760
Think that's a brilliant idea.
I'm a huge advocate for

655
00:36:03,280 --> 00:36:05,600
Community Based Podcast.
A couple of years ago, Billy and

656
00:36:05,600 --> 00:36:08,800
I put together a kind of a plan
about community based podcast,

657
00:36:08,800 --> 00:36:10,640
something we're trying to help
real estate agents with.

658
00:36:11,080 --> 00:36:14,480
And that was one of the segments
like what's happening in the

659
00:36:14,480 --> 00:36:17,720
community because people are
traveling, people are going

660
00:36:17,720 --> 00:36:22,720
places and you want to be able
to share what's happening.

661
00:36:22,720 --> 00:36:25,480
I know that when we were going
to, we were on our cruise ship,

662
00:36:25,480 --> 00:36:27,560
it was a couple days before we
went to Capri.

663
00:36:28,120 --> 00:36:31,880
I got onto TikTok and I see Matt
just put something in the chat

664
00:36:31,880 --> 00:36:35,720
about TikTok and I said, I just
typed in things to do in Capri

665
00:36:36,120 --> 00:36:39,760
and I got all these different
amazing videos about places to

666
00:36:39,760 --> 00:36:42,400
go, places to eat, places to
shop.

667
00:36:42,400 --> 00:36:45,080
I shared a couple of them and
then well more than a couple of

668
00:36:45,080 --> 00:36:46,640
them with my wife about we
should do this.

669
00:36:46,640 --> 00:36:49,320
So we should do that.
So I think it's great because

670
00:36:49,320 --> 00:36:52,120
people are looking for new
things to do.

671
00:36:52,120 --> 00:36:56,320
And I also think it's a great
way to highlight small local

672
00:36:56,320 --> 00:37:00,640
businesses and drive traffic to
them because as a small business

673
00:37:00,640 --> 00:37:04,120
advocate, they're the lifeblood
of our economy.

674
00:37:04,120 --> 00:37:06,400
And anything that we can do to
support small businesses, I

675
00:37:06,400 --> 00:37:08,480
mean, Ashley, I think that's a
brilliant idea.

676
00:37:08,720 --> 00:37:10,320
I would definitely encourage you
to do it.

677
00:37:10,760 --> 00:37:13,040
All right, Renee, welcome to the
stage.

678
00:37:13,040 --> 00:37:14,480
Good morning, Happy Friday to
you.

679
00:37:14,480 --> 00:37:16,920
What would you like to add to
our conversation this morning?

680
00:37:18,800 --> 00:37:22,320
Geez, like you asked the
question, has anybody been

681
00:37:22,320 --> 00:37:25,160
considering doing this?
No, not until like you asked a

682
00:37:25,160 --> 00:37:28,880
question.
And I thought if so, first of

683
00:37:28,880 --> 00:37:31,160
all, my business partner and I
are going to be starting a

684
00:37:31,160 --> 00:37:35,480
podcast with the help of Mark
Ronic starting at the end of the

685
00:37:35,480 --> 00:37:38,240
year.
So that's on the table.

686
00:37:38,280 --> 00:37:42,440
So there's I definitely would
not be starting another one.

687
00:37:42,440 --> 00:37:46,240
But if I did, if I catch the bug
that you guys all have and I

688
00:37:46,240 --> 00:37:52,040
started one, it would be on
healthy choices with eating.

689
00:37:52,040 --> 00:37:54,280
And I know a bunch of people are
out there doing that.

690
00:37:54,280 --> 00:37:58,000
But it would be for a certain
group of people and it would be,

691
00:37:58,320 --> 00:38:02,720
would be women over 50 who all
of a sudden because of their

692
00:38:02,720 --> 00:38:07,840
hormones and life, their thyroid
has kicked in and or not kicked

693
00:38:07,840 --> 00:38:09,080
in.
It's not doing what it needs to

694
00:38:09,080 --> 00:38:11,200
do.
And what I found in my journey

695
00:38:11,200 --> 00:38:14,560
right now is that you get the
blood test at the doctor and

696
00:38:14,560 --> 00:38:17,640
then it says, oh, you're fine,
but they're not testing the

697
00:38:17,640 --> 00:38:19,920
right stuff.
But then these women are saying

698
00:38:19,920 --> 00:38:22,800
something's wrong because I
haven't changed anything and I'm

699
00:38:22,800 --> 00:38:25,360
gaining weight and they say
exercise more, eat less.

700
00:38:25,360 --> 00:38:27,400
And then that's what we do.
And then we're starving

701
00:38:27,400 --> 00:38:29,960
ourselves and blah, blah, blah.
So there's a whole bunch of us.

702
00:38:29,960 --> 00:38:33,400
There's a Facebook group of she
just announced today that

703
00:38:33,400 --> 00:38:38,040
there's 11,000, this one doctor,
a functional Dr. So all of these

704
00:38:38,040 --> 00:38:41,600
ladies are on there.
And it's like, what are all the

705
00:38:41,600 --> 00:38:44,440
tidbits that we've had to change
which we're healing our cells

706
00:38:44,480 --> 00:38:47,240
from within?
And I know it might sound really

707
00:38:47,240 --> 00:38:49,720
niche, it might sound really
weird, but I've kind of gone

708
00:38:49,720 --> 00:38:53,800
over to what I'll joke is say
the dark side of I'm now one of

709
00:38:53,800 --> 00:38:58,040
those eating fanatics that I am
a foodie, but I can't eat any of

710
00:38:58,040 --> 00:39:00,880
that food at least now as I'm
healing my body.

711
00:39:00,880 --> 00:39:04,840
So what are my alternatives?
So now that I have to heal and I

712
00:39:04,840 --> 00:39:08,560
have to go gluten free and it
takes 90 days to make a body

713
00:39:08,560 --> 00:39:09,920
gluten free.
So no cheating.

714
00:39:09,920 --> 00:39:13,320
It's not, you know, casually
what have I changed to?

715
00:39:13,320 --> 00:39:17,640
Is quinoa OK?
Is gluten free oats OK?

716
00:39:17,640 --> 00:39:22,520
Oh, oats have to come from a
gluten free certified mill where

717
00:39:22,520 --> 00:39:27,000
no gluten is milled in that.
Ah, it's just all these details,

718
00:39:27,160 --> 00:39:30,280
details upon details.
And I even know this Facebook

719
00:39:30,280 --> 00:39:33,040
group is good, but you have to
search through all of this

720
00:39:33,040 --> 00:39:36,160
stuff.
Wouldn't it be nice if I could

721
00:39:36,160 --> 00:39:38,000
just do short frame on all of
this?

722
00:39:38,320 --> 00:39:40,520
All these things I've learned
that I didn't want to learn this

723
00:39:40,520 --> 00:39:44,920
stuff.
No foodie, my foodie.

724
00:39:44,920 --> 00:39:48,360
I'd like to go to farm to table
restaurants and order whatever I

725
00:39:48,360 --> 00:39:51,160
want and not have to say is this
gluten free?

726
00:39:51,160 --> 00:39:52,320
Yeah.
What was this spoon?

727
00:39:52,320 --> 00:39:55,560
Is a spoon gluten free or is it
contaminated because you stirred

728
00:39:55,720 --> 00:39:57,800
the non gluten free noodles with
the same spoon?

729
00:39:57,800 --> 00:39:59,080
I need to make sure the spoon
is.

730
00:40:00,120 --> 00:40:02,880
I've become a crazy.
I think there's A at least

731
00:40:02,880 --> 00:40:07,440
11,000 more of me out there that
are changing so their bodies

732
00:40:07,600 --> 00:40:10,840
heal from the inside out.
What a powerful topic.

733
00:40:10,840 --> 00:40:13,200
I love it.
Like specialty niche, meaning

734
00:40:13,200 --> 00:40:17,040
women over 50 is great, A topic
that's super important about

735
00:40:17,360 --> 00:40:19,880
health and and health is
certainly something that has

736
00:40:19,880 --> 00:40:23,720
been trending for years.
Eating habits, losing weight.

737
00:40:23,720 --> 00:40:25,640
I mean, that's great.
It sounds like to me, Renee, you

738
00:40:25,640 --> 00:40:28,520
might already have the bug.
So once you get your podcast

739
00:40:28,520 --> 00:40:30,880
with Mark kicked off,
congratulations, by the way, on

740
00:40:30,880 --> 00:40:32,880
that.
Super excited for you to join

741
00:40:32,880 --> 00:40:36,840
our world of podcasting.
And then you'll get this bug

742
00:40:36,840 --> 00:40:39,560
again and we'll see another
podcast called healthy Renee or

743
00:40:39,560 --> 00:40:41,160
something like that.
Come to us.

744
00:40:41,160 --> 00:40:44,760
So good luck to you.
All right, Dr. What you got?

745
00:40:45,040 --> 00:40:48,800
One of the creators that pretty
much has a corner market on this

746
00:40:49,080 --> 00:40:56,880
is he his handle is that 40 year
guy and he his catch phrase is

747
00:40:56,920 --> 00:40:59,000
ain't no way.
Do you know who I'm talking

748
00:40:59,000 --> 00:41:03,320
about?
He has at least he has at least

749
00:41:03,440 --> 00:41:08,720
three shorts a day every day and
he does hacks, but a good

750
00:41:08,720 --> 00:41:12,440
majority of them are are food
related.

751
00:41:12,880 --> 00:41:16,920
But some of them are like around
the house kind of household kind

752
00:41:16,920 --> 00:41:22,120
of hacks.
But it's all just hacks and he

753
00:41:22,120 --> 00:41:25,200
has gotten the that YouTube
plaque.

754
00:41:25,320 --> 00:41:28,640
Actually, he got announced at a
Titan game.

755
00:41:28,640 --> 00:41:32,440
I think he's from Kentucky, but
he got, he went to a Titans game

756
00:41:32,440 --> 00:41:36,720
and they put him on the
Jumbotron and he got to do

757
00:41:36,720 --> 00:41:39,800
something on the field and he's
kind of a big deal.

758
00:41:40,120 --> 00:41:41,600
That's really cool.
What does he talk about?

759
00:41:41,920 --> 00:41:47,080
Well it's just hacks.
He does household hacks, but a

760
00:41:47,080 --> 00:41:50,040
good majority of them are food
related.

761
00:41:50,400 --> 00:41:55,160
Like this morning he did, you
know, I love cinnamon rolls, but

762
00:41:55,160 --> 00:41:58,760
if I don't have cinnamon rolls
in the house, but I do have

763
00:41:59,080 --> 00:42:03,080
tortillas, brown sugar, butter
and cinnamon.

764
00:42:03,280 --> 00:42:05,920
Here's how you do it.
And he did it real quickly.

765
00:42:05,920 --> 00:42:10,400
And it it was about, I don't
know, maybe a 42nd little video.

766
00:42:10,400 --> 00:42:12,960
And that's what he does.
Just, you know, hack it out.

767
00:42:13,160 --> 00:42:15,000
That's really cool.
I think lots of great ideas.

768
00:42:15,000 --> 00:42:18,040
There's so many things that I
think are needed out there.

769
00:42:18,040 --> 00:42:21,400
So if you're thinking about a
short form podcast and you

770
00:42:21,400 --> 00:42:24,120
decide to start one, come back
and let us know what it is you

771
00:42:24,120 --> 00:42:27,760
did, why you did it, and so we
can support you into that quest.

772
00:42:27,760 --> 00:42:29,440
So now we got about 10 minutes
left.

773
00:42:29,720 --> 00:42:33,200
We've lost a few people with us
this morning, but let's jump in

774
00:42:33,200 --> 00:42:36,920
and share our wins for the week.
Renee, since you're up here with

775
00:42:36,920 --> 00:42:39,000
us, would you like to start?
What's a win you can share with

776
00:42:39,000 --> 00:42:40,560
us too?
Already shared it.

777
00:42:40,560 --> 00:42:44,280
We're going to be starting a
podcast with Mark Ronic in a few

778
00:42:44,280 --> 00:42:47,280
months, but it's going to be
specifically for the wedding

779
00:42:47,280 --> 00:42:50,600
industry and my business and
partner and I have been in the

780
00:42:50,600 --> 00:42:56,560
wedding industry in some sort of
fashion as marketers for almost

781
00:42:56,560 --> 00:43:01,240
40 years for, OK, I'm not that
old, but kind of there 35.

782
00:43:01,240 --> 00:43:04,240
How's that?
And so we are going to be

783
00:43:04,240 --> 00:43:09,480
pulling back the curtain of all
the marketing things that a lot

784
00:43:09,480 --> 00:43:12,200
of people charge for.
You know, they'll bring them in

785
00:43:12,200 --> 00:43:16,480
with their digital sales and
then they'll sell them a $27.00

786
00:43:16,480 --> 00:43:18,800
course and they'll sell them
this, that and the other thing

787
00:43:18,800 --> 00:43:20,840
and we're just going to tell
them everything they need to

788
00:43:20,840 --> 00:43:23,040
know on our way out the door.
How's.

789
00:43:23,040 --> 00:43:24,880
That do you have a?
Do you have a title for it?

790
00:43:25,200 --> 00:43:28,240
No, give me one, Dior.
Get back to me at the end of the

791
00:43:28,240 --> 00:43:32,560
show.
Oh, that's great.

792
00:43:32,560 --> 00:43:34,640
So, Dr. Do you want to share a
win with us?

793
00:43:34,920 --> 00:43:38,320
So I have a launch client and he
is.

794
00:43:38,320 --> 00:43:45,160
I've spoken about him before.
His niche is robots and his

795
00:43:45,160 --> 00:43:51,840
shows are full of all of those.
Is it acronyms that you Well,

796
00:43:51,840 --> 00:43:56,480
the PLC 4 is attached to the ATM
and that's on the that's on

797
00:43:56,480 --> 00:43:59,960
those Google.
I mean there's it's the jargon

798
00:44:00,160 --> 00:44:03,400
that's in that niche is just
amazing.

799
00:44:03,400 --> 00:44:06,040
I got through four of the
episodes.

800
00:44:06,040 --> 00:44:10,240
I'm I'm editing and show notes
and assets and things like that.

801
00:44:10,840 --> 00:44:15,680
And now I just have to do the
little Speaking of short form

802
00:44:15,680 --> 00:44:19,400
video, I just have to do the
little promotional video clips

803
00:44:19,400 --> 00:44:21,920
and then we're going to launch
him.

804
00:44:21,920 --> 00:44:24,960
So that's my win.
That's pretty awesome, Dr.

805
00:44:24,960 --> 00:44:28,040
Congratulations to you, Ashley.
What about you?

806
00:44:28,640 --> 00:44:32,000
Well, happy Friday y'all, I
would say my wins for this week

807
00:44:32,000 --> 00:44:34,000
or that I'm still here and I
made it.

808
00:44:34,000 --> 00:44:38,040
I got all my editing that I
asked myself to do done this

809
00:44:38,040 --> 00:44:43,160
week, and I've got the weekend
ahead to play music and practice

810
00:44:43,160 --> 00:44:46,520
and plan for next week, and I
think that's a win A. 100% that

811
00:44:46,520 --> 00:44:50,600
is a win.
So yesterday I posted a TikTok

812
00:44:50,600 --> 00:44:55,480
video, a book review and TikTok
and book book talk is like

813
00:44:55,480 --> 00:44:58,240
freaking amazing.
And I just opened up the TikTok

814
00:44:58,400 --> 00:45:02,160
app just to see how the video
had done because yesterday it

815
00:45:02,160 --> 00:45:07,760
was doing pretty good.
So it has all over 5200 views,

816
00:45:07,920 --> 00:45:12,000
91 likes, 20 comments and 16
saves.

817
00:45:12,000 --> 00:45:15,960
And it's like got 45
notifications from overnight

818
00:45:15,960 --> 00:45:17,280
that I haven't even looked at
yet.

819
00:45:17,280 --> 00:45:21,360
So that's my win for the day.
I posted a video about a book

820
00:45:21,360 --> 00:45:24,000
review that which is it's also
telling me something.

821
00:45:24,000 --> 00:45:26,960
And this is it's been telling
you this for a while because my

822
00:45:26,960 --> 00:45:32,680
most viewed videos on TikTok are
about book reviews and those do

823
00:45:32,680 --> 00:45:35,160
really well over there.
So that it's sending me a

824
00:45:35,160 --> 00:45:37,520
message.
Hey, Sid, do more Tik Toks about

825
00:45:37,520 --> 00:45:40,120
books that you're reading and
what your takeaways are.

826
00:45:40,560 --> 00:45:44,720
And so I'm going to listen to
that and lean into doing more

827
00:45:44,720 --> 00:45:46,560
book review videos because I do
read a lot.

828
00:45:46,560 --> 00:45:50,200
So yeah, DRI was blown away.
Like, wow, that's like for me,

829
00:45:50,200 --> 00:45:53,000
that's really, I've only had one
video, one other video.

830
00:45:53,000 --> 00:45:56,000
And it's also about a book that
has over 5000.

831
00:45:56,280 --> 00:45:59,560
But you know what?
I think it talks to the fact

832
00:45:59,560 --> 00:46:03,240
that when people start out, they
want to be Switzerland, they

833
00:46:03,240 --> 00:46:08,640
want to please everybody.
And in if you're doing reviews,

834
00:46:08,640 --> 00:46:10,720
that means there might be some
things that you don't

835
00:46:10,720 --> 00:46:16,200
necessarily like and that might
be great for for content, it

836
00:46:16,200 --> 00:46:19,720
might be great for engagement.
So because if people want to,

837
00:46:19,800 --> 00:46:22,400
you know, do it like a pseudo
argument with you about

838
00:46:22,640 --> 00:46:25,600
something that you didn't like,
but they did, I think that's

839
00:46:25,720 --> 00:46:28,520
great engagement.
Well, that is happening.

840
00:46:28,520 --> 00:46:30,760
There's people that said they
didn't like some of the politics

841
00:46:30,760 --> 00:46:33,600
in the book or that they didn't
like the book, which is great.

842
00:46:33,600 --> 00:46:37,400
And I am trying to do respond,
reply to every comment.

843
00:46:37,640 --> 00:46:39,440
At least before I went to bed
last night, I was trying to

844
00:46:39,440 --> 00:46:42,440
reply to every comment.
I know that helps the algorithm

845
00:46:42,440 --> 00:46:44,640
bring people to it and they show
the video more.

846
00:46:44,640 --> 00:46:48,080
So as soon as I have time today,
I'll go in and do the same thing

847
00:46:48,080 --> 00:46:50,080
and start replying to the
comments that are there.

848
00:46:50,080 --> 00:46:53,120
But I was like blown away by it.
I don't, I mean, I I'm a huge

849
00:46:53,480 --> 00:46:55,920
consumer of TikTok.
I'm not a huge creator of

850
00:46:55,920 --> 00:46:59,960
TikTok, but I think if you can
find the right topic that

851
00:46:59,960 --> 00:47:02,840
resonates with people, they're
certainly an Ave. for everybody

852
00:47:02,840 --> 00:47:05,880
over there on that platform.
So that's my win for today.

853
00:47:06,280 --> 00:47:09,320
I want to take say, just say
thanks to all of you for joining

854
00:47:09,320 --> 00:47:11,080
us here on clubhouse and on
chatter.

855
00:47:11,080 --> 00:47:12,600
It's been a great room this
morning.

856
00:47:12,600 --> 00:47:15,720
Great conversation.
We talked about Riverside and

857
00:47:15,720 --> 00:47:18,760
YouTube starting a new short
form podcast and few other

858
00:47:18,760 --> 00:47:21,240
things and sharing our wins,
which are always important.

859
00:47:21,720 --> 00:47:25,760
Be sure to come back and join us
on Tuesday of next week at 7:00

860
00:47:25,760 --> 00:47:29,160
AM Eastern Time, where Mark will
be back taking the reins again

861
00:47:29,600 --> 00:47:33,520
and leading our conversation.
So with that, rather make today

862
00:47:33,520 --> 00:47:36,040
great everyone and have an
amazing weekend and we'll see

863
00:47:36,040 --> 00:47:37,400
you right back here on Tuesday.