347-YouTube Profanity Update, Industry Events, & Netflix Doubles Down on Video

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Good morning, podcasting Morning
Chat.

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Today is Wednesday, July 30th,
2025, and today we're unpacking

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podcasting's latest headlines
from YouTube loosening up

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profanity roles and Netflix
diving deeper into video

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podcasts to rss.com, finally
making monetization easier.

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So if you're listening live on
Clubhouse or Chatter, hit the

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share button.
Bottom of the screen on

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Clubhouse, top of the screen on
Chatter.

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And if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give me about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thank you for being here.
I am your host, your dancing

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host, Mark Ronick.
And here with me on stage we

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have producer Ashley Feller, Dr.
Fay, Alex Baelish, Sid Meadows,

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Nick Nallback.
And over on the chatter stage

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with me, we have Jonathan
Howard.

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Thank you all for being here
today.

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I thought this morning was going
to be even more challenging than

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normal.
And first, let me say some of

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you may know, we have had some
challenges as we've been

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figuring out this whole
simulcast thing, both to Chatter

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Clubhouse and actually also to
YouTube.

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And we've had some technical
difficulties lately.

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I'm using the App Club Deck to
manage Clubhouse and it's been

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kind of conking out on us at
some point during the show

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today.
I'm going to be optimistic and

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say it's going to be smooth
sailing, but if it's not, I'm

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giving it one strike and it's
out.

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So if there is a technical
glitch this morning, you will

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only hear it once, God willing.
Also, I thought it was going to

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be challenging today because at
the 6:00 hour, actually about

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5:45 this morning, I got hit
with a case of the major hiccups

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and I really thought it was
going to stick around for

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Showtime.
Thankfully it hasn't and I

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thought maybe we could real
quick before we dive into all

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the headlines, anyone have any
remedies for the hiccups?

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What do you do when you get the
hiccups, especially right before

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you press that record button?
I mean, I was just basically

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going to roll through it and
maybe get a laugh or two along

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the way.
But you know, a lot of us don't

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want the hiccups during a
recording session, especially if

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we have a guest or something
like that.

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Ashley in the chat says drink a
lot of water, which that is what

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I was doing.
And I somehow in my one of my

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recent moves, I think I lost, I
bought some kind of hiccup

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straw.
It's like a special straw you

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can get.
It's a hard plastic straw.

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It's actually, instead of a
rounded straw, it's kind of

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shaped rectangularly.
And it's it's built in such a

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way that apparently when you
drink through it, well, first of

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all, it makes it really
challenging to suck that liquid

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through the straw.
And I think that has something

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to do with it.
But it's just constructed in

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such a way that it helps reduce
or eliminate hiccups.

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And it worked like a charm, but
I lost it, I think, in this

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move.
I couldn't find it this morning.

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Anyone have any?
Yeah, go ahead.

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I've heard so many different
weird kind of remedies, like if

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you stand on your head and drink
some water, that's supposed to

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do it.
Occasionally when my husband

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gets them, I just scare the shit
out of them.

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You know, all of a sudden I'll
start talking to him in a very

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low tone and all of a sudden
just burst out and, you know,

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scream or something.
Yeah, and has it ever worked?

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Yeah, it really.
I feel like it never works.

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I always try that to somebody
and it, you know, then 30

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seconds later there's the hiccup
again.

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I wish that worked better for
me, but I don't think that works

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too well.
Let's go to Greg.

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Greg, you have welcome to the
stage.

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Do you have a hiccup remedy?
Yeah, I'm going to jump back

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down in just a second.
I did research at John Hopkins

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University.
I have a foolproof remedy.

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Cover your nose and mouth and
breathe in and out for about a

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minute and it gets rid of the
hiccups.

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But wait a minute, if I'm
closing my nose and my mouth,

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how am I breathing in and out?
No, cover your nose and your

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mouth.
It's like cupping.

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OK, OK, got it.
It's like you're breathing your

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own breath because you're
covering your mouth.

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I.
Got it?

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Well, not a great thing to do at
5:45 in the morning when you

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haven't brushed your teeth yet.
Nick, do you got something for

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us?
I don't get hiccups very often

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so I have not tried this and
luckily my wife doesn't listen

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to this show so she won't know
that I'm telling you guys this.

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So she gets them fairly often,
way more than I do.

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And she will take a glass of
water like a normal cup of

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water.
And it's going to be kind of

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hard to explain.
So imagine you're gonna take a

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drink of the water.
You put your mouth on the edge

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of that cup.
Well, imagine you are reaching

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across the cup on the other
side, so not the side that you

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would normally tip the cup up
to, but the opposite side and

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almost drink the water backwards
if you will, Like you're tipping

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it away from you.
And she will drink the water

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that way.
And it baffles me every time she

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does it, but her hiccups are
instantly gone every single time

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she does it.
Oh.

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Wow.
No sense to me.

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Yeah, I have heard that that
trick before and I've seen

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people do it and it worked well.
I've also seen something about

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plugging your two nostrils with
your, you know, each one finger

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from each hand, plugging that.
And then usually it's easiest to

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somebody else actually lifting
the cup up to your mouth and you

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drink, you know, lean your head
back and drink.

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But, you know, if you're skilled
enough, you might be able to

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hold the cup with the rest of
your fingers as well.

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But yeah, that's another weird
one I've seen work pretty well.

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But yeah, I have seen that one,
Nick.

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There are foods like for
instance, if I eat bread all by

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itself, No, not like a sandwich.
But if I see a piece of bread

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and I happen to eat it because I
lacks my bread, if I happen to

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eat it, then if I eat it too
fast I will get the hiccups and

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it's only great.
Yeah, I think that has something

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to do with it because I think
the food kind of gets in a weird

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position as it's going down, and
then it causes a weird airwave

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thing and that might cause the
hiccup.

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I don't know.
I don't know what I'm talking

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about, really, But yeah.
All right, so there are some

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remedies for those podcasters
out there.

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If you, like me, get your
hiccups.

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Well, then you got first out
minutes of our life we can't get

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back.
Oh, everybody goes through the

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hiccups.
I'm sure somebody is

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appreciative, although
apparently Nick not so much.

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Nick is the exception to the
rule.

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All right, with that, why don't
we get into some news, shall we?

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So the way I I'd like to start
things off is with some podcast

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data and Dr. and I will tag team
this one first.

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The number one podcast on Apple
as of yesterday is who took

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Misty Cope.
See, staying at that top slot.

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I believe I mentioned them last
week, another true crime show

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and also number one on Spotify,
of course, the Joe Rogan

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experience, and we might mention
his name once or twice more

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today.
We'll explain momentarily D and

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then I'll come to Dr. for some
more top fives in just a moment.

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1st, I also wanted to share that
over this past week, 446,836 new

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podcast episodes were published.
That's up almost 4% from the

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previous week.
And also I thought I'd throw in,

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and this by the way, comes from
Podcast Business Journal.

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I'd throw in that new episodes
in the last 30 days, 1.9

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million, very close to 2 million
episodes over the past 30 days,

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which is actually down 2.3% over
the last month.

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Dr. Do you want to give us your
top fives?

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This is Spotify top five.
Number 5 is Crime Junkie.

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We haven't had that in the top
five in a little while.

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Something scary is number.
Oh, you know what?

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I'm sorry.
I put it one through 6.

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OK, that's OK.
Let me do it again.

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This is the top six, everybody.
Sorry #5 is something scary #4

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is good hang with Amy Poehler #3
is just creepy with scary

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stories #2 it's filled in the
club the series and #1 is the

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Joe Rogan experience.
Thank you, Dr. And I got to say

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real quick that it seems like
the audio is a little weird.

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I think my timpani kind of
swallowed up what you were

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saying For number 2 #2 is
Billions Club the series?

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Yes.
And you have one more list.

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Today's random chart of the week
is education.

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So #5 is IMO with Michelle Obama
and her brother Craig Robinson

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#4 is the Jordan P Peterson
podcast #3 is anything goes with

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Emma Chamberlain.
I'll give you another chance

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with that.
OK #2 let's find out number one

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and #1 the Mel Robbins podcast.
Now we want to talk a little bit

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about #2 #2.
Dr. This is a clean show.

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We don't talk about number twos
on this show.

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Dad joke alert.
Dad joke alert.

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Go ahead. #2 is let's find out.
And I clicked on it and I think

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it's all about inducing sleep
because when I clicked on it,

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first of all, Spotify starts out
with two commercials on it, but

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I don't know why they start
there, but they start out with

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two commercials.
And then all of a sudden you

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hear, hi, how are you?
It's all whisper.

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And one of the descriptions of
the of an episode is tonight.

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Now you have to imagine that I'd
I'd be whispering all this

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tonight.
We're in the Universe Sandbox, a

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physics simulator of cosmic
phenomena.

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We start with some tutorials.
So anyone who's reading the

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tutorial out to you is going to
induce sleep.

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So that's what this has to do
with.

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Interesting.
And you know, I I always find it

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weird when there are podcasts or
audio audio stuff.

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I can't think of a better word
where it's meant to help you

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relax, right?
And it's so it's a meditation,

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it's a sleep talk, whatever it
is.

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And yet that they play obnoxious
commercials, right?

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Like it's like, I I want to go
to sleep.

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Stop playing commercials.
Exactly.

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It was so jarring, you know?
Hey, how about in Progressive

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Insurance?
Hi, how are you?

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I mean, it was just such a huge
180, it was crazy.

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It's really annoying and you
know, if you're not paying for

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say, YouTube Premium and you're
doing a meditation from YouTube,

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beware because halfway through
that meditation, some kind of ad

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will pop up right in the middle
of it and it's quite jarring.

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I refuse to do any meditations
on YouTube.

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Although I should say, I used
to.

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And maybe it's this is a good
reminder to myself because I did

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actually bite the bullet and
started paying for YouTube

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Premium and I got to tell you it
changes my world.

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No more no more ads is such a
great thing when you're watching

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YouTube.
It's so much more pleasant some

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so much of A better experience.
So I it's worth it to me to pay.

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00:13:02,960 --> 00:13:05,440
I think it's 10 bucks a month at
least for now.

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We'll see how long I.
So you know there's a

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workaround.
I don't know if I should say

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this.
There's a workaround if you go

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to the URL and you put a dash in
between the T of YouTube and EU

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of YouTube.
So YOU T-UB E.

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IOU2 yes, OK.
And it's it's like a regular

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dash.
For some reason it takes out all

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the commercials.
Yeah, that'll help you with

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hiccups I hear too.
Thank you, Alex.

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Alex very very annoyed by the
hiccup conversation this morning

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I think.
You'll thank us.

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You'll think it's later.
I hear if you go to that website

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it instantly downloads a virus
to your computer.

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00:13:53,200 --> 00:13:54,800
Shut up.
So hopefully you haven't gone

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there.
Are you just kidding?

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It just sounds kind of.
It's not a website.

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I don't know.
I found it, of course, on

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TikTok.
So we'll see if we take out

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number one.
It became much larger on my

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00:14:10,920 --> 00:14:13,040
screen and it took out all the
commercials.

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OK, good little hack.
Thank you.

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00:14:15,280 --> 00:14:17,960
We'll have to test that out.
And guess what?

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00:14:17,960 --> 00:14:20,200
It's open time.
OK, go, go ahead.

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00:14:20,200 --> 00:14:22,840
Go make your breakfast.
I know that you wanted to cover

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00:14:22,840 --> 00:14:25,560
a couple other things.
We can try to get back to that.

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00:14:26,040 --> 00:14:29,360
In the meantime, some events
coming up if you are in the

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00:14:29,360 --> 00:14:35,080
Austin, TX area today, there is
a meet up for business owners

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00:14:35,080 --> 00:14:40,040
who podcast and we'll put a link
to that for more details.

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00:14:40,040 --> 00:14:43,320
But I actually, I'll just tell
you here, this is the Austin

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00:14:43,320 --> 00:14:45,920
content driven entrepreneurs
meet up.

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00:14:46,640 --> 00:14:51,080
It's for podcasters, Youtubers,
writers using content to grow

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00:14:51,120 --> 00:14:54,960
their business.
It happens at 5:00 PM Texas time

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at Round Rock Studio in North
Austin.

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So if that is of interest to you
and you're in that area, go for

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00:15:03,280 --> 00:15:05,360
it.
We also, of course, have podcast

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movement also come into Texas,
Dallas, TX August 18th.

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00:15:08,840 --> 00:15:12,520
I will not be there.
I have officially decided not

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00:15:12,520 --> 00:15:17,320
going to happen this year.
I didn't apply to speak and I've

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00:15:17,320 --> 00:15:21,000
got I'm going to be away for a
week at this volunteering at

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00:15:21,000 --> 00:15:23,080
that summer camp, right the week
before.

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00:15:23,080 --> 00:15:24,600
It's going to just be too much
for me.

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So I will not be there and
hoping to find some people in

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00:15:28,840 --> 00:15:32,520
this community that'll be there
that can report and share what's

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going on there over the course
of the week of the 18th.

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Also, we have POD Summit YYC
that's in Canada, September 19th

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00:15:42,080 --> 00:15:45,320
and of course the Empowered
Podcasting Conference come in

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00:15:45,320 --> 00:15:49,880
September 26th through the 28th
in Charlotte, NC.

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That's our event and we would
love to have as many of our

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00:15:55,240 --> 00:15:58,880
community members show up, be a
part of this event.

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We certainly have several of you
speaking.

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Several of you have said you are
attending and the more the

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00:16:04,440 --> 00:16:08,360
merrier because that's what
really this whole conference

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00:16:08,640 --> 00:16:11,200
wasn't.
Who inspired this whole

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00:16:11,200 --> 00:16:14,200
conference is you, our
community, the podcasting

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00:16:14,200 --> 00:16:16,640
morning chat, the empowered
podcasting community.

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00:16:16,880 --> 00:16:20,840
We all wanted some kind of big
gathering and I figured let's do

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00:16:20,840 --> 00:16:23,880
it and let's open it up to
whomever wants to be a part of

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the community.
And here we are, the second one

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00:16:26,920 --> 00:16:29,400
in two years and really excited
about it.

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00:16:29,760 --> 00:16:32,120
Looking forward to having you
there.

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00:16:32,120 --> 00:16:34,960
So please come join
empoweredpodcasting.com.

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00:16:35,160 --> 00:16:38,200
A very inexpensive ticket when
you compare it to a lot of the

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00:16:38,200 --> 00:16:42,280
other conferences out there.
So if you want to get a lot of

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00:16:42,280 --> 00:16:47,200
good info, do a lot of great
networking, come join us at

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00:16:47,200 --> 00:16:51,600
empoweredpodcasting.com.
All right, so now we're going to

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00:16:51,600 --> 00:16:55,160
dive into some what we call news
bites.

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00:16:55,160 --> 00:17:00,040
These are some things that may
strike up some conversation or

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00:17:00,040 --> 00:17:04,280
just may be good information to
make sure you have it in your

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00:17:04,280 --> 00:17:07,720
back pocket.
First, as I said in the intro,

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YouTube updated their profanity
rules just recently.

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Creators can now curse freely
for seven seconds.

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00:17:18,640 --> 00:17:21,359
I'll explain.
In a notable policy shift,

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00:17:21,359 --> 00:17:24,440
YouTube announced it will now
allow creators to use strong

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00:17:24,440 --> 00:17:28,119
profanity within the 1st 7
seconds of a video without

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00:17:28,119 --> 00:17:33,160
impacting monetization.
Previously, videos were swear

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00:17:33,440 --> 00:17:37,280
videos, with swearing in the
opening seconds risked reducing

282
00:17:37,280 --> 00:17:40,960
earnings.
But advertiser expectations have

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00:17:40,960 --> 00:17:43,360
evolved, giving creators more
freedom.

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00:17:44,240 --> 00:17:46,160
However, moderation still
matters.

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00:17:46,160 --> 00:17:50,000
High frequency profanity as well
as swearing in titles or

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00:17:50,000 --> 00:17:53,640
thumbnails will still trigger ad
limitations.

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00:17:53,960 --> 00:18:00,440
And this just this just Rose
raised a flag in my head that I

288
00:18:00,440 --> 00:18:05,080
have a client who is putting out
an episode next week and they

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00:18:05,080 --> 00:18:08,760
have the F bomb in the title.
So I'm going to have to talk to

290
00:18:08,760 --> 00:18:11,560
them about that.
This update follows extensive

291
00:18:11,560 --> 00:18:15,200
feedback from creators seeking
clearer, more flexible

292
00:18:15,480 --> 00:18:18,720
guidelines.
Anyone have any experience with

293
00:18:18,720 --> 00:18:21,080
this?
So can I?

294
00:18:21,600 --> 00:18:23,160
Can I ask a question real quick?
Sure.

295
00:18:23,160 --> 00:18:26,280
So it's within the 1st 7 seconds
of the video.

296
00:18:26,800 --> 00:18:30,360
That's apparently what they say,
yeah, because they're trying to.

297
00:18:30,840 --> 00:18:35,000
They don't want these videos to
just start off with a lot of F

298
00:18:35,000 --> 00:18:38,520
bombs or whatever other words.
People choose those profanities.

299
00:18:39,200 --> 00:18:43,440
I guess I'm misunderstanding the
the article and so it's allowing

300
00:18:43,440 --> 00:18:44,720
you within the first 7.
Seconds.

301
00:18:44,720 --> 00:18:48,800
So it used to be, it used to be
that really anything that if you

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00:18:48,800 --> 00:18:52,800
dropped any bombs in those first
few seconds, that was a strike

303
00:18:52,800 --> 00:18:57,240
against you with monetization.
OK, when I picture that I'm like

304
00:18:57,640 --> 00:19:02,400
imagining you land on a video
and it's going to hook keywords

305
00:19:02,520 --> 00:19:03,520
in.
Yeah.

306
00:19:03,640 --> 00:19:05,960
And I I almost think that that's
a strategy.

307
00:19:06,640 --> 00:19:09,400
Oh, I agree with you.
And I think that's probably why

308
00:19:09,800 --> 00:19:13,120
they've just updated this to now
allow being a little more

309
00:19:13,120 --> 00:19:16,120
flexible with language in those
first 7 seconds.

310
00:19:16,120 --> 00:19:19,320
So I think that's the whole
thing is creators complained,

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00:19:19,320 --> 00:19:24,880
advertisers have have loosened
up and so that combination

312
00:19:25,040 --> 00:19:27,200
YouTube said, all right, we're
we're going to get a little

313
00:19:27,200 --> 00:19:30,040
easier about this.
And if you if you swear a little

314
00:19:30,040 --> 00:19:32,840
bit in the 1st 7 seconds, we're
going to let it go.

315
00:19:32,840 --> 00:19:37,080
But they aren't letting it go as
far as titles and thumbnails.

316
00:19:37,520 --> 00:19:40,160
So that's, that's the way that
works.

317
00:19:40,600 --> 00:19:43,840
Janae, welcome to the stage.
Are you up here to just be a

318
00:19:43,840 --> 00:19:46,000
part of the conversation or did
you have something specific?

319
00:19:46,480 --> 00:19:48,600
Good morning, both.
Cool.

320
00:19:48,680 --> 00:19:50,560
Absolutely, yeah.
Happy to be here.

321
00:19:50,720 --> 00:19:53,080
Did you want to chime in?
As well as sounds like let me

322
00:19:53,080 --> 00:19:56,880
look it up.
So it's not free for all, just

323
00:19:56,920 --> 00:20:00,120
so it's making it easier for
Youtubers to avoid.

324
00:20:00,320 --> 00:20:05,360
Accidentally breaking the rules,
because sometimes they would

325
00:20:05,360 --> 00:20:08,600
accidentally say something and
break the rule and like, hey, we

326
00:20:08,600 --> 00:20:11,480
didn't mean that.
But now it says, hey, it's

327
00:20:12,080 --> 00:20:15,000
you're OK for that?
OK, but I can see where they

328
00:20:15,040 --> 00:20:19,960
would accidentally the rules
like within the show but not the

329
00:20:19,960 --> 00:20:24,880
first few seconds that that that
would be a weird accident within

330
00:20:24,880 --> 00:20:28,600
the first few seconds.
Ashley put a good example in the

331
00:20:29,200 --> 00:20:32,040
chat.
She said she has a client who

332
00:20:32,040 --> 00:20:35,040
uses the word happy ass as a
part of her sign on for every

333
00:20:35,120 --> 00:20:37,320
single video.
That could be a prime example.

334
00:20:37,320 --> 00:20:41,400
Like welcome to the show you
happy ass.

335
00:20:41,520 --> 00:20:43,680
I don't.
Know well even if that goes my

336
00:20:43,680 --> 00:20:45,480
happy.
Ass life.

337
00:20:45,840 --> 00:20:47,840
Right, my right, my happy ass
life.

338
00:20:47,840 --> 00:20:50,160
So that yeah, even if you just
start the show.

339
00:20:50,160 --> 00:20:52,480
Hi, welcome to my happy ass
life.

340
00:20:52,880 --> 00:20:55,040
Yeah.
Or is that is that a strike

341
00:20:55,040 --> 00:20:57,480
against you?
But it apparently now it's not

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00:20:57,880 --> 00:20:59,480
going to be a big strike against
you.

343
00:21:00,200 --> 00:21:03,120
So that's how that works.
All right, so let's keep it

344
00:21:03,120 --> 00:21:04,960
moving.
I think we've we've covered

345
00:21:04,960 --> 00:21:06,720
that.
Here's some interesting news for

346
00:21:06,720 --> 00:21:09,120
you.
Netflix is and we've talked

347
00:21:09,120 --> 00:21:11,560
about this briefly.
There was some rumors a few

348
00:21:11,560 --> 00:21:13,240
weeks, maybe a month or two
back.

349
00:21:13,640 --> 00:21:17,240
Well, now Netflix Flix is It's
being reported again that

350
00:21:17,240 --> 00:21:20,320
they're quietly searching for an
executive to lead its video

351
00:21:20,320 --> 00:21:24,160
podcast efforts as it continues
to chase YouTube.

352
00:21:24,320 --> 00:21:27,960
Everyone's chasing YouTube.
In a street strategic move to

353
00:21:28,000 --> 00:21:31,640
rival YouTube's podcast
dominance, Netflix is quietly on

354
00:21:31,640 --> 00:21:34,840
the hunt for an executive to
spearhead its video podcast

355
00:21:34,840 --> 00:21:37,960
ambitions, Sources tell Business
Insider.

356
00:21:38,120 --> 00:21:42,560
The unnamed role would sit with
Netflix's licensing arm charged

357
00:21:42,560 --> 00:21:45,120
with recruiting and producing
video.

358
00:21:45,120 --> 00:21:51,000
First podcast for mass audiences
Co CEO Ted Sarandos emphasized

359
00:21:51,000 --> 00:21:54,960
the streamers excitement about
partnering with creative driven,

360
00:21:54,960 --> 00:21:59,760
creator driven shows like The
Side Men and Pop the Balloon

361
00:21:59,800 --> 00:22:02,240
during company's latest earning
calls.

362
00:22:02,560 --> 00:22:04,440
Did somebody come off mic and
want to say something?

363
00:22:05,000 --> 00:22:12,160
I did because the line where
Netflix is quietly on the hunt

364
00:22:12,840 --> 00:22:16,840
for an executive spirit, I mean,
I kind of want to do the Elmer

365
00:22:16,840 --> 00:22:22,200
Fudd, very, very quiet, but it
made the news.

366
00:22:22,200 --> 00:22:26,200
So they're quietly searching,
but yet it made the news.

367
00:22:26,360 --> 00:22:29,320
Exactly.
Well, so if anybody's looking

368
00:22:29,320 --> 00:22:34,000
for a job, you can check out
Netflix and apply to be their

369
00:22:34,000 --> 00:22:37,640
executive.
That would be some kind of job.

370
00:22:37,680 --> 00:22:41,080
I'd, I'd love to love to take on
that kind of challenge.

371
00:22:41,400 --> 00:22:43,960
So stay tuned.
We will see where Netflix goes

372
00:22:43,960 --> 00:22:48,800
with this as podcasts podcasting
continues to infiltrate

373
00:22:49,000 --> 00:22:53,640
mainstream media, which is such
a weird term for me to say out

374
00:22:53,640 --> 00:22:57,800
loud after, you know, the 1st 10
years I was podcasting, people

375
00:22:57,800 --> 00:23:00,600
would just look at me like I was
crazy when I said I had a

376
00:23:00,600 --> 00:23:03,080
podcast cuz they had no clue
what the heck I was talking

377
00:23:03,080 --> 00:23:05,640
about.
And now here we are, Netflix

378
00:23:05,640 --> 00:23:10,480
adding executives for podcasting
and Spotify is in the YouTube

379
00:23:10,480 --> 00:23:12,880
game.
It's crazy how things change.

380
00:23:13,200 --> 00:23:14,880
Got another story for you?
This one.

381
00:23:14,880 --> 00:23:18,880
Pay attention, especially if you
consider yourself a small

382
00:23:18,880 --> 00:23:24,960
creator, because there is a new
way to make somemoneyrss.com

383
00:23:24,960 --> 00:23:29,560
just rolled out something called
Paid PAID, and it stands for

384
00:23:29,560 --> 00:23:34,600
Program Programmatic ads
inserted dynamically.

385
00:23:35,520 --> 00:23:38,920
And it's a big deal, especially
if your podcast isn't pulling

386
00:23:39,120 --> 00:23:42,160
massive numbers yet.
Even if you're getting fewer,

387
00:23:42,160 --> 00:23:45,280
and I'm not making this up,
fewer than 10 downloads a month,

388
00:23:45,720 --> 00:23:50,400
you can start monetizing right
away using the paid feature.

389
00:23:50,720 --> 00:23:54,400
This launched a couple weeks ago
or a week and a half ago or so

390
00:23:54,600 --> 00:23:58,960
on July 24th, and it's let and
it lets you drop ads into every

391
00:23:58,960 --> 00:24:03,200
episode you've ever made.
No outreach, no ad sales, no

392
00:24:03,200 --> 00:24:06,640
setup headaches.
So this is using dynamic ads.

393
00:24:06,640 --> 00:24:10,760
The platform handles everything.
It places the places ads based

394
00:24:10,760 --> 00:24:14,880
on things like where your
listeners are located, the

395
00:24:14,880 --> 00:24:18,240
languages they speak, and of
course what your contents all

396
00:24:18,240 --> 00:24:20,640
about.
So it stays relevant.

397
00:24:21,040 --> 00:24:25,280
You just opt in with one click
and boom, you're making money.

398
00:24:26,160 --> 00:24:29,800
Theoretically, potentially off
pre rolls, mid rolls, post

399
00:24:29,800 --> 00:24:32,240
rolls, whatever works best for
your flow.

400
00:24:32,240 --> 00:24:36,200
So you even get to control that.
You can't approve each ad just

401
00:24:36,200 --> 00:24:40,440
yet, but you do get to filter
out categories that don't vibe

402
00:24:40,440 --> 00:24:42,640
with your show.
So the bottom line is it's a

403
00:24:42,640 --> 00:24:45,640
super simple way for small
podcasters to finally get paid

404
00:24:45,640 --> 00:24:48,120
without needing to jump through
hoops.

405
00:24:48,400 --> 00:24:50,360
All you got to do is go to
rss.com.

406
00:24:50,360 --> 00:24:55,520
You'll see some stuff about the
new paid feature and you can opt

407
00:24:55,520 --> 00:24:58,880
in and you'll get all the
details from there.

408
00:24:59,360 --> 00:25:01,720
How do we feel about this?
I'm sorry.

409
00:25:01,760 --> 00:25:09,520
So just to be clearrss.com, is
that not a hosting platform?

410
00:25:09,520 --> 00:25:14,640
I know RSS the RSS feed, but
isn't rss.com isn't that a

411
00:25:14,640 --> 00:25:18,960
hosting platform?
So this would be specific, this

412
00:25:18,960 --> 00:25:22,480
would be like an exclusive to
this hosting platform.

413
00:25:22,880 --> 00:25:26,000
I think so, and you're asking
that to simplify it.

414
00:25:26,000 --> 00:25:30,120
You're asking much like Bus
Sprout has their own dynamic ads

415
00:25:30,120 --> 00:25:33,760
in inserts you have to be on Bus
Sprout to take.

416
00:25:33,760 --> 00:25:36,520
Advantage, and the only reason
why I want to make it clear is

417
00:25:36,520 --> 00:25:42,560
because RSS is a common phrase
that we hear all the time when

418
00:25:42,600 --> 00:25:44,320
podcasting.
You're right because you have

419
00:25:44,320 --> 00:25:48,120
your RSS feed, but yeah, this is
separate from that.

420
00:25:48,120 --> 00:25:53,880
And yes, rss.com is its own
hosting platform and you can,

421
00:25:54,200 --> 00:25:57,160
you can get it for 1199 per
month.

422
00:25:57,760 --> 00:26:00,520
And if you get it, that's if you
get it annually.

423
00:26:00,520 --> 00:26:05,480
And if you're doing it monthly,
it's 1599 per month to use their

424
00:26:05,480 --> 00:26:08,600
service.
So pretty comparable to Buzz

425
00:26:08,600 --> 00:26:12,000
Sprout as far as pricing goes,
except the difference is 1.

426
00:26:12,000 --> 00:26:16,720
One of the differences with RSS,
you get unlimited episodes,

427
00:26:16,720 --> 00:26:21,960
unlimited audio, whereas you
have a storage limit over on

428
00:26:22,000 --> 00:26:25,920
Buzz Sprout.
OK, so we'll keep it going.

429
00:26:25,920 --> 00:26:32,040
According to Nielsen, YouTube
just hit another new high 12.8%

430
00:26:32,040 --> 00:26:36,480
of all TV viewing in the US and
a big part of that bump came

431
00:26:36,480 --> 00:26:41,840
from school being out.
So 12.8% of all TV viewing in

432
00:26:41,840 --> 00:26:46,560
the US is that new high that I
was just referring to.

433
00:26:46,800 --> 00:26:50,640
Netflix got a lift 2 landing in
the number three spot for the

434
00:26:50,640 --> 00:26:54,160
first time.
Now some say we should keep this

435
00:26:54,160 --> 00:26:57,280
in context here.
No major sports in June

436
00:26:57,760 --> 00:27:01,080
definitely played a role in
shifting where people's eyeballs

437
00:27:01,120 --> 00:27:03,600
went.
Dr. Do you want to take the next

438
00:27:03,600 --> 00:27:07,640
story about Edison Research?
The new numbers just dropped

439
00:27:07,640 --> 00:27:11,520
from Edison Research, and they
paint a pretty wild picture of

440
00:27:11,520 --> 00:27:16,200
where podcasting is right now.
Americans are clocking in over

441
00:27:16,200 --> 00:27:22,600
773,000,000 hours a week
listening to podcasts.

442
00:27:22,960 --> 00:27:28,320
That's up from 170 million in
2015.

443
00:27:28,920 --> 00:27:35,800
So yeah, we're talking about a
355% jump in just ten years.

444
00:27:36,200 --> 00:27:40,640
The average US listener is
tuning in for 7.7 hours every

445
00:27:40,640 --> 00:27:44,240
week.
Gabriel Soto from Edison says

446
00:27:44,480 --> 00:27:47,080
this isn't just about bigger
audiences.

447
00:27:47,200 --> 00:27:51,760
It's about deeper engagement and
more chances for advertisers to

448
00:27:51,800 --> 00:27:56,520
actually connect.
And here's the thing, over half

449
00:27:56,520 --> 00:28:00,120
of Americans 12 and up are
listening monthly.

450
00:28:00,440 --> 00:28:02,160
This isn't a side hustle
anymore.

451
00:28:02,160 --> 00:28:04,160
It's it's, you know, it's
mainstream.

452
00:28:04,960 --> 00:28:09,080
So even if listeners grow
eventually the growth, you know,

453
00:28:09,080 --> 00:28:13,920
eventually plateaus.
The real win is in growing

454
00:28:14,080 --> 00:28:17,320
listening time.
More hours means more ad space

455
00:28:17,320 --> 00:28:21,200
to work with without stuffing
episodes full of sponsor reads

456
00:28:21,200 --> 00:28:23,920
and stuff like that.
And that's a good sign for the

457
00:28:23,920 --> 00:28:27,960
health of the whole industry.
Thank you, Dr. With that, I am

458
00:28:27,960 --> 00:28:33,120
going to go to Jonathan over on
the Chatter stage and actually

459
00:28:33,120 --> 00:28:35,840
1st I'm going to going to
actually ask Jonathan to wait

460
00:28:35,840 --> 00:28:38,520
one second and I'm going to go
to Nick because I know Nick has

461
00:28:38,520 --> 00:28:42,720
to bounce soon and I think he's
got a headline or two to share.

462
00:28:42,920 --> 00:28:46,880
Go ahead, Nick.
I know we had discussed maybe it

463
00:28:46,880 --> 00:28:53,120
was last week already the
ChatGPT agent AI addition to

464
00:28:53,120 --> 00:29:00,040
ChatGPT that actually will open
up a virtual desktop and browse

465
00:29:00,040 --> 00:29:02,680
or peruse the Internet on your
behalf.

466
00:29:03,160 --> 00:29:06,440
And previously I've been
patiently waiting for this to

467
00:29:06,440 --> 00:29:08,720
come out.
It was only available for the

468
00:29:08,720 --> 00:29:13,240
pro users if you're paying $200
a month and it is now available

469
00:29:13,240 --> 00:29:16,160
on the $20.00 per month
subscription.

470
00:29:16,160 --> 00:29:21,160
So if you're a plus user, you
can access that GBT agent.

471
00:29:21,280 --> 00:29:25,520
And so far I I never got to play
with Operator when it came out,

472
00:29:25,520 --> 00:29:29,320
but so far I'm pretty impressed
with Agent.

473
00:29:29,400 --> 00:29:33,840
I've only used it a handful of
times, but I actually sicked it

474
00:29:33,840 --> 00:29:41,280
on some tasks at work for me and
it did a pretty darn good job

475
00:29:41,280 --> 00:29:46,440
logging into the website that I
needed to get logged into and

476
00:29:46,520 --> 00:29:48,760
filling out information,
navigating the website.

477
00:29:48,760 --> 00:29:52,560
It did it all and I just kind of
sat back and watched it happen.

478
00:29:52,960 --> 00:29:55,440
What I found.
Most impressive about the whole

479
00:29:55,440 --> 00:30:00,080
thing is it tells you what it's
doing and it's kind of quote UN

480
00:30:00,080 --> 00:30:02,080
quote thought process throughout
the whole deal.

481
00:30:02,440 --> 00:30:05,800
So as it was navigating the
website, it was looking for a

482
00:30:05,800 --> 00:30:07,760
specific thing based on the task
I gave it.

483
00:30:08,360 --> 00:30:12,000
And it was hovering over all of
the different menu items and

484
00:30:12,000 --> 00:30:15,640
thinking about OK is this menu
item make sense to where I need

485
00:30:15,640 --> 00:30:18,400
to?
Go to find this specific area of

486
00:30:18,400 --> 00:30:20,960
the website and it went through
all the different menu items and

487
00:30:20,960 --> 00:30:23,760
it was like, oh, this is the one
that I probably need to go to.

488
00:30:23,760 --> 00:30:27,320
I'm going to click that one.
And it clicked it, it got to the

489
00:30:27,320 --> 00:30:30,800
right location and it started
filling out the information that

490
00:30:30,800 --> 00:30:33,600
I needed it to fill out.
And it all.

491
00:30:33,600 --> 00:30:37,120
Happened just from a prompt.
I gave it a simple prompt.

492
00:30:37,120 --> 00:30:39,160
And it.
Went to work for me.

493
00:30:39,240 --> 00:30:40,960
Wow.
Definitely check it out.

494
00:30:40,960 --> 00:30:43,840
Play with it.
See think of the different tasks

495
00:30:43,840 --> 00:30:46,640
that you have that are
repetitive throughout the day.

496
00:30:47,120 --> 00:30:52,200
And I would hope if you're on a
paid ChatGPT account, try agent.

497
00:30:52,240 --> 00:30:55,840
See if it'll just do the thing
for you because you might be

498
00:30:55,840 --> 00:30:58,040
able to sit back or focus on
other things.

499
00:30:58,720 --> 00:31:00,480
Well, the agent does the work
for you.

500
00:31:01,240 --> 00:31:06,160
Yeah, maybe even things like
those last minute steps and

501
00:31:06,160 --> 00:31:08,360
maybe last minute isn't the
right word, but those final

502
00:31:08,360 --> 00:31:11,280
steps when you're going to
schedule or publish a new

503
00:31:11,280 --> 00:31:13,600
episode, you maybe you have it
do it for you.

504
00:31:14,400 --> 00:31:18,200
Upload the file, put the title,
the show notes, etcetera.

505
00:31:18,800 --> 00:31:22,000
See, See what you think Now,
Nick, before you Jet, did you

506
00:31:22,000 --> 00:31:26,880
hear, I saw maybe last week
there was a report that somebody

507
00:31:26,880 --> 00:31:32,920
used Agent for their business
and it accidentally or just kind

508
00:31:32,920 --> 00:31:36,600
of went rogue and like deleted
the company's entire database.

509
00:31:37,280 --> 00:31:40,920
I saw some stuff and I don't
know if this is the same thing,

510
00:31:40,920 --> 00:31:46,360
but some of the AI code tools,
like the coding tools, basically

511
00:31:46,360 --> 00:31:49,560
when you use those tools, you're
basically giving it access to

512
00:31:49,560 --> 00:31:53,560
your entire code base.
So all of the code, all of the

513
00:31:53,560 --> 00:31:59,480
files that exist for your that
make whatever you're coding this

514
00:31:59,600 --> 00:32:02,360
AI tool, yeah, was running on
autopilot.

515
00:32:02,360 --> 00:32:04,840
They basically gave it
permission to like update some

516
00:32:04,840 --> 00:32:08,480
stuff or make some changes or
whatever, and it completely

517
00:32:08,480 --> 00:32:12,640
wiped out the entire app.
Yeah, they had absolutely

518
00:32:12,640 --> 00:32:15,440
nothing left of it.
And this was something that I

519
00:32:15,440 --> 00:32:19,080
think the, the person developing
it like they were, they're a

520
00:32:19,080 --> 00:32:21,400
developer.
They were building on this app.

521
00:32:21,440 --> 00:32:24,960
And then they started using this
AI to like, help them speed up

522
00:32:24,960 --> 00:32:27,840
the process.
And it basically killed months

523
00:32:27,840 --> 00:32:29,360
of work that they were working
on.

524
00:32:29,360 --> 00:32:31,680
Yeah.
That's a little scary, I'm sure

525
00:32:31,680 --> 00:32:36,040
Now everybody, everybody is now
not listening to my my

526
00:32:36,040 --> 00:32:38,640
suggestion of trying to upload
it for you.

527
00:32:38,640 --> 00:32:40,760
Upload your show, do the show
notes for you.

528
00:32:40,760 --> 00:32:44,320
It's a little scary.
So you may want to first try

529
00:32:44,320 --> 00:32:47,040
some light tasks 1st and see how
it goes.

530
00:32:47,840 --> 00:32:51,640
The good, the good thing with
ChatGPT agent is it and it's

531
00:32:51,640 --> 00:32:56,200
actually in the documentation of
agent itself is that it will

532
00:32:56,320 --> 00:33:00,000
basically analyze the steps that
it's taking to determine if they

533
00:33:00,000 --> 00:33:04,040
are a high risk task.
I actually watched this happen

534
00:33:04,040 --> 00:33:07,640
when it was navigating the
website that it was on it, it

535
00:33:07,640 --> 00:33:10,480
popped up, it hovered over this
thing and it basically a message

536
00:33:10,480 --> 00:33:13,400
popped up that said like OK, I'm
going to save this.

537
00:33:13,400 --> 00:33:16,320
I was working on a change order
for a construction project that

538
00:33:16,320 --> 00:33:18,600
I was doing or it was working on
a change order for a

539
00:33:18,600 --> 00:33:20,920
construction project I'm doing.
And.

540
00:33:21,120 --> 00:33:24,480
It went to go save and it
hovered over the save and then

541
00:33:24,560 --> 00:33:26,960
you can see the text coming up
on the thing basically saying

542
00:33:26,960 --> 00:33:29,560
like this doesn't seem like a
high risk task.

543
00:33:29,560 --> 00:33:31,320
I'm going to go ahead and click
the save button.

544
00:33:31,520 --> 00:33:35,960
If it does encounter things that
it's not sure about or it deems

545
00:33:36,000 --> 00:33:40,520
a high risk, it is going to stop
what it's doing.

546
00:33:40,520 --> 00:33:43,200
And it is actually going to pop
back in the chat and basically

547
00:33:43,200 --> 00:33:48,240
say, hey, I'm not going to do
this, but you can take control

548
00:33:48,240 --> 00:33:52,280
over the screen and you can do
it, but I'm not going to take

549
00:33:52,280 --> 00:33:55,080
that step.
So basically it's saying I'm not

550
00:33:55,080 --> 00:33:57,360
going to mess this up, but I'm
going to let you mess this up,

551
00:33:57,880 --> 00:33:59,640
but I'm not going to be the one
to mess this up.

552
00:34:00,360 --> 00:34:04,120
And the same thing happens with
any kind of login.

553
00:34:04,120 --> 00:34:08,560
So like I had to log into that
website to access my projects

554
00:34:08,560 --> 00:34:11,639
and things like that.
I had to take control of the

555
00:34:11,639 --> 00:34:16,880
ChatGPT virtual computer, if you
will, log in and then give it

556
00:34:16,880 --> 00:34:19,120
back control because it's not
going to say, hey, give me your

557
00:34:19,120 --> 00:34:22,000
password, give me your username.
You actually have to physically

558
00:34:22,000 --> 00:34:25,400
log into those things.
So there are certain tasks that

559
00:34:25,800 --> 00:34:29,239
it might not just completely
run, like if you walked away

560
00:34:29,239 --> 00:34:32,320
from the computer and came back
later, it might be sitting there

561
00:34:32,320 --> 00:34:34,760
waiting for your input because
it's like, yeah, I'm not going

562
00:34:34,760 --> 00:34:35,760
to do that.
I'm not going to take

563
00:34:35,760 --> 00:34:39,639
responsibility for that.
So it does have some safeguards

564
00:34:39,639 --> 00:34:42,199
built in.
But yes, I agree to your point

565
00:34:42,239 --> 00:34:47,080
like you never really know.
Yeah, it's funny.

566
00:34:47,120 --> 00:34:51,280
Nick and I were talking last
week about using Agent and at

567
00:34:51,280 --> 00:34:54,280
the time he hadn't had access to
it yet.

568
00:34:54,280 --> 00:34:59,440
I did and he was encouraging me
to test it to and then share

569
00:34:59,440 --> 00:35:02,120
some results with him.
That stuff that Nick and I often

570
00:35:02,120 --> 00:35:07,360
do outside of our show.
And I, I looked at the screen

571
00:35:07,360 --> 00:35:09,920
and I was like, Nick, I have no
idea what I want to ask it to

572
00:35:09,920 --> 00:35:11,920
do.
I just couldn't come up with

573
00:35:11,920 --> 00:35:15,040
anything in the moment there,
you know, So you got to pay

574
00:35:15,040 --> 00:35:19,440
attention to some of those tasks
that those repetitive tasks that

575
00:35:19,440 --> 00:35:23,400
you just don't feel like doing
anymore and test it out, see how

576
00:35:23,400 --> 00:35:25,680
it goes.
And yeah, use some caution, I

577
00:35:25,680 --> 00:35:28,160
suppose.
Let's keep things moving and

578
00:35:28,160 --> 00:35:29,480
check in.
Thank you, Nick.

579
00:35:29,680 --> 00:35:33,240
And let's go to Jonathan over on
the Chatter stage.

580
00:35:33,240 --> 00:35:37,720
And by the way, shout out to his
Co host Mimi, who's joined us in

581
00:35:37,720 --> 00:35:39,760
the audience over there on
Chatter.

582
00:35:40,520 --> 00:35:44,080
Jonathan, do you have some
social media updates that may be

583
00:35:44,080 --> 00:35:47,120
of interest to podcasters?
We have a whole lot of social

584
00:35:47,120 --> 00:35:49,480
media updates, but they're all
little, so I'm going to go

585
00:35:49,480 --> 00:35:52,040
through a few of them.
The first one is Facebook is

586
00:35:52,040 --> 00:35:55,800
streamlining its video strategy.
So now all videos on Facebook

587
00:35:55,800 --> 00:35:58,400
will follow in the line of all
videos on Instagram.

588
00:35:58,680 --> 00:36:01,240
They will be Reels.
So that is going to be a change.

589
00:36:01,520 --> 00:36:03,680
It shouldn't change how you're
really uploading anything.

590
00:36:03,680 --> 00:36:06,320
It's just going to be that
they're all going in as Reels,

591
00:36:06,640 --> 00:36:10,280
same as on Instagram.
No, not a huge change, Jonathan.

592
00:36:10,440 --> 00:36:12,200
I ask.
You real quick, can you explain

593
00:36:12,200 --> 00:36:16,280
that once more for me because
I'm not quite connecting with

594
00:36:16,280 --> 00:36:19,520
that?
Any video is going to go in as a

595
00:36:19,520 --> 00:36:22,720
real like on Instagram, there's
no such thing as any other video

596
00:36:22,720 --> 00:36:27,440
other than real.
OK, so all videos on Facebook

597
00:36:27,440 --> 00:36:30,680
are going to be real.
So now it does not say, does not

598
00:36:30,680 --> 00:36:35,200
say if the if the format is
going to be vertical video or

599
00:36:35,360 --> 00:36:38,200
horizontal video.
And I haven't seen it ruled out

600
00:36:38,600 --> 00:36:41,800
for me yet.
So I'm guessing it would be

601
00:36:41,800 --> 00:36:45,000
vertical video if everything's
going to be a real, but I don't

602
00:36:45,000 --> 00:36:47,600
know.
Yeah, because I do see some

603
00:36:47,600 --> 00:36:51,760
horizontal videos over on
Instagram that are still under

604
00:36:51,760 --> 00:36:54,000
the real umbrella.
So I would guess it doesn't

605
00:36:54,000 --> 00:36:58,680
matter which way it's shaped.
And so on Facebook, when I first

606
00:36:58,680 --> 00:37:03,480
opened, I have all these reels,
almost like a featured reels.

607
00:37:03,480 --> 00:37:06,120
Do you know what I'm saying?
And then below that, here's the

608
00:37:06,200 --> 00:37:07,600
feed.
So is that going to change?

609
00:37:07,600 --> 00:37:10,000
Since they're all reals,
Everything is reals.

610
00:37:10,200 --> 00:37:13,280
Is that going to change at all?
Yeah, good question.

611
00:37:13,280 --> 00:37:16,160
I guess that's to be determined.
Yeah, Jonathan Jonathan's

612
00:37:16,160 --> 00:37:19,040
looking at me because he's using
the camera feature over on

613
00:37:19,040 --> 00:37:21,000
Chatter.
Like, yeah, I guess I don't

614
00:37:21,000 --> 00:37:22,120
know.
We're going to have to wait and

615
00:37:22,120 --> 00:37:24,480
see.
So yeah, I don't know yet.

616
00:37:24,480 --> 00:37:27,040
Dr. Janae, do you have something
for us?

617
00:37:27,400 --> 00:37:29,840
Yes.
So what Jonathan is saying is

618
00:37:29,840 --> 00:37:35,000
that just like Instagram is
marking all their videos as

619
00:37:35,000 --> 00:37:39,240
Reels because they're marketing
that term, they're bringing that

620
00:37:39,240 --> 00:37:42,520
same functionality over to
Facebook.

621
00:37:42,520 --> 00:37:46,520
So you'll have vertical videos
and rectangular videos, but

622
00:37:46,520 --> 00:37:50,160
they're all named as Reels.
And that's what I've experienced

623
00:37:50,200 --> 00:37:52,560
using Facebook because that's my
primary platform.

624
00:37:53,160 --> 00:37:54,360
OK, got it.
Got it.

625
00:37:54,360 --> 00:37:56,480
Thank you, Sinead.
Appreciate that.

626
00:37:56,960 --> 00:37:59,320
All right, we're going to go
back to Jonathan.

627
00:37:59,760 --> 00:38:02,040
Jonathan, go for it.
Isn't it?

628
00:38:02,320 --> 00:38:05,360
And I just pulled up Facebook
right now and I do actually

629
00:38:05,360 --> 00:38:08,920
looks like I have the update now
and it's just saying Reels and

630
00:38:08,920 --> 00:38:11,640
short videos.
And that has all the reels on

631
00:38:11,640 --> 00:38:13,560
there.
Regular videos are still in the

632
00:38:13,560 --> 00:38:15,640
feed.
So there we go.

633
00:38:15,640 --> 00:38:17,320
Yeah, that's what we're looking
at.

634
00:38:17,400 --> 00:38:22,040
All right, Other things, 20
minute long reels on Instagram.

635
00:38:22,440 --> 00:38:24,080
Please don't.
No, that's.

636
00:38:24,720 --> 00:38:27,840
A long reel it.
Is it is And I mean, that could

637
00:38:27,840 --> 00:38:29,880
be a podcast episode for some
people.

638
00:38:30,320 --> 00:38:33,400
It could be, yeah, yeah, it's a
long real but.

639
00:38:33,400 --> 00:38:36,640
The question really is if
somebody is on a platform like

640
00:38:36,640 --> 00:38:41,720
Instagram or say TikTok even,
are they really there to consume

641
00:38:41,880 --> 00:38:46,200
20 minutes worth of content in
one from one creator in one

642
00:38:46,200 --> 00:38:48,320
sitting?
I don't think so.

643
00:38:48,320 --> 00:38:51,640
I think people are there for the
quick hits, the quick, the quick

644
00:38:51,640 --> 00:38:55,000
dopamine hits, right.
So that's, I guess to be

645
00:38:55,000 --> 00:38:57,280
continued, right.
We've seen some of those kinds

646
00:38:57,280 --> 00:39:00,440
of moves before and so far I
feel like they haven't worked so

647
00:39:00,440 --> 00:39:03,000
well.
But we'll see if this is if they

648
00:39:03,120 --> 00:39:04,480
they're on to something this
time.

649
00:39:04,480 --> 00:39:06,880
I don't know.
I don't think they're 10 minute

650
00:39:06,880 --> 00:39:09,400
reels did well, so I'm kind of
surprised they're going to 20

651
00:39:09,400 --> 00:39:11,680
minutes.
But hey, it is what it is.

652
00:39:12,200 --> 00:39:15,080
Restyle AII don't know if
anybody has used this and I

653
00:39:15,080 --> 00:39:19,640
don't remember if I talked about
this in in previous episode, but

654
00:39:19,640 --> 00:39:26,000
meta has its own meta AI app and
they have restyle AI as part of

655
00:39:26,000 --> 00:39:27,860
that.
There's a whole bunch of built

656
00:39:27,860 --> 00:39:32,200
in styles that you can use.
I will share a video I'll share

657
00:39:32,200 --> 00:39:34,880
a link to a video that I did
that kind of shows some of these

658
00:39:34,880 --> 00:39:38,960
styles, but it is now that
restyle AI is now coming to

659
00:39:38,960 --> 00:39:41,520
Instagram.
So you'll be able to access that

660
00:39:41,520 --> 00:39:44,160
tool in Instagram when you're
creating your reels.

661
00:39:44,760 --> 00:39:49,440
And then last but not least was
I thought it was.

662
00:39:50,160 --> 00:39:51,600
I can't remember where it was
now thinking.

663
00:39:52,160 --> 00:39:53,000
About.
The grid.

664
00:39:53,000 --> 00:39:55,000
The Instagram Instagram grid,
thank you.

665
00:39:55,440 --> 00:39:58,080
You're going to now be able to
rearrange your grid and I think

666
00:39:58,080 --> 00:40:01,720
this would have been a great
tool like 6 years ago when how

667
00:40:01,720 --> 00:40:05,000
your grid looked mattered.
It doesn't really matter now,

668
00:40:05,040 --> 00:40:07,240
but you're going to be able to
rearrange your grid.

669
00:40:07,240 --> 00:40:10,040
So if you were very aesthetic,
you know, brand and you're

670
00:40:10,040 --> 00:40:12,120
really worried about.
How your grid looks, you're

671
00:40:12,120 --> 00:40:15,960
going to be able to change that.
Jonathan, so you said it would

672
00:40:15,960 --> 00:40:18,160
have mattered more 5-6 years
ago.

673
00:40:18,160 --> 00:40:20,600
Why do you feel like it doesn't
matter that much now?

674
00:40:20,600 --> 00:40:23,720
And why doesn't it count any
like you were saying that was?

675
00:40:23,840 --> 00:40:24,680
Yeah, what?
Just.

676
00:40:24,800 --> 00:40:28,000
I'll leave it there.
Yeah, 5-6 years ago everything

677
00:40:28,000 --> 00:40:31,040
was all about how pretty your
grid was and when people went to

678
00:40:31,040 --> 00:40:34,280
your grid they would look at it
and you know, care.

679
00:40:34,720 --> 00:40:37,880
The difference is now with SEO
and everything, people are just

680
00:40:37,880 --> 00:40:41,520
looking for that one post that's
going to answer their question

681
00:40:41,520 --> 00:40:44,680
or that one post that you know
they're really looking for.

682
00:40:44,920 --> 00:40:46,920
They're not looking at your grid
per SE.

683
00:40:47,520 --> 00:40:50,920
Some people might.
It's not a primary landing spot

684
00:40:50,920 --> 00:40:52,200
though.
I see.

685
00:40:52,800 --> 00:40:55,680
Thank you for the social media
news, Jonathan.

686
00:40:55,680 --> 00:40:59,720
Appreciate that and real quick.
And then we're going to get into

687
00:40:59,720 --> 00:41:02,200
a couple of big headlines we
want to make sure to cover.

688
00:41:02,200 --> 00:41:06,400
First, I want to share that
boomers are hitting play on

689
00:41:06,400 --> 00:41:11,000
podcasts.
Some big news for Edison, some

690
00:41:11,000 --> 00:41:15,720
big news from Edison research.
The 55 plus crowd is officially

691
00:41:15,720 --> 00:41:21,080
showing up for podcasts.
And by the way, is 55 considered

692
00:41:21,080 --> 00:41:23,960
boomer?
Because I think they're at age

693
00:41:23,960 --> 00:41:29,960
55 years still.
Between 1946 and 1964.

694
00:41:30,400 --> 00:41:31,440
OK.
Ask me how?

695
00:41:32,360 --> 00:41:34,080
Ask you what?
How I know?

696
00:41:36,160 --> 00:41:39,240
Right.
So OK, so 55 would it would

697
00:41:39,240 --> 00:41:42,040
still be actually Gen.
X, but that doesn't matter.

698
00:41:42,200 --> 00:41:45,760
The bottom line is the 55 plus
crowd is officially showing up

699
00:41:45,760 --> 00:41:49,000
for podcasts.
The latest numbers show 27% of

700
00:41:49,000 --> 00:41:52,920
adults in that age group
listened to or watched a podcast

701
00:41:53,200 --> 00:41:58,320
in the past week.
That's up 19% from last year and

702
00:41:58,320 --> 00:42:01,480
way up from just 14% two years
ago.

703
00:42:01,680 --> 00:42:04,280
And Nope, this isn't just
YouTube views.

704
00:42:04,560 --> 00:42:08,600
Even without the video bump, the
growth is real.

705
00:42:09,800 --> 00:42:12,920
The let's see here we have
Edison's vice president.

706
00:42:12,920 --> 00:42:16,600
President is set to unpack all
of this and actually may have

707
00:42:16,600 --> 00:42:19,720
already done so over the past
couple of days.

708
00:42:19,720 --> 00:42:25,720
So more information at Edison or
on their YouTube channel, I

709
00:42:25,720 --> 00:42:28,560
believe.
So if you've been writing off

710
00:42:28,560 --> 00:42:33,200
that 55 plus segment as out of
reach, it's time to shift that

711
00:42:33,200 --> 00:42:34,880
mindset.
They're here and they're

712
00:42:34,880 --> 00:42:38,040
listening and that speaks
volumes because for whatever

713
00:42:38,040 --> 00:42:44,320
reason, some of my newest
podcast clients, the last few of

714
00:42:44,320 --> 00:42:49,400
them have their audience targets
that older crowd, that midlife

715
00:42:49,440 --> 00:42:53,640
and older crowd.
So it's just good timing, I

716
00:42:53,640 --> 00:42:56,560
guess, on their part for
launching a podcast over this

717
00:42:56,560 --> 00:43:01,560
past year, because boomers are
are here and are real and are

718
00:43:01,560 --> 00:43:04,800
making a difference as far as
those listening numbers go.

719
00:43:04,800 --> 00:43:09,480
So pay attention, especially if
that's your your content speaks

720
00:43:09,480 --> 00:43:12,880
to them.
OK, Dr. Oh yeah, go ahead.

721
00:43:13,040 --> 00:43:17,120
Just wanted to add to this.
So First off, let's be clear, 55

722
00:43:17,120 --> 00:43:19,360
is not a boomer, that's a Gen.
X.

723
00:43:19,360 --> 00:43:21,560
So don't throw those of us that
are Gen.

724
00:43:21,560 --> 00:43:24,520
X is into that boomer category.
OK.

725
00:43:25,480 --> 00:43:26,880
Don't throw us into that boomer
category.

726
00:43:30,480 --> 00:43:35,160
I think what this is about.
Is as we in that category closer

727
00:43:35,160 --> 00:43:39,440
to retirement.
We're not looking to retire,

728
00:43:39,720 --> 00:43:43,320
we're looking for something else
to do, right.

729
00:43:43,640 --> 00:43:46,760
We're looking for new things to
learn for new skills up because

730
00:43:47,440 --> 00:43:51,080
you know, when our grandparents
retired, they just retired,

731
00:43:51,280 --> 00:43:52,720
right?
They didn't really do anything.

732
00:43:53,400 --> 00:43:56,160
And I think our generation and
you know, doesn't really is not

733
00:43:56,160 --> 00:43:58,000
really interested in that.
So we're looking for new things.

734
00:43:58,000 --> 00:44:01,520
So I think that's one of the
reasons why you see a rise in

735
00:44:01,680 --> 00:44:04,680
that demographic listening
because they're really looking

736
00:44:04,680 --> 00:44:07,280
for some other things to do and
explore and to learn and

737
00:44:07,280 --> 00:44:09,480
continue.
Just because we get getting

738
00:44:09,480 --> 00:44:13,320
close to that retirement word,
we're stopping.

739
00:44:14,880 --> 00:44:18,080
Thank you, Sid.
Yeah, I'm with you there.

740
00:44:18,080 --> 00:44:21,480
And Gen.
X, just just for the record, is

741
00:44:21,480 --> 00:44:25,640
definitely the best generation
thus far since we've started

742
00:44:25,640 --> 00:44:31,000
labeling generations.
So now the Boomers are trying to

743
00:44:31,000 --> 00:44:32,360
make a difference, I guess.
Yeah.

744
00:44:32,360 --> 00:44:34,920
Janae, did you have something?
Yes, Gen.

745
00:44:34,920 --> 00:44:37,440
X is the best.
He just.

746
00:44:37,600 --> 00:44:38,920
He was chiming in really for
that.

747
00:44:38,920 --> 00:44:42,440
Just trying to be subtle.
All right, I am going to go to

748
00:44:42,480 --> 00:44:48,760
Dr. for our next story.
This is about Time magazine and

749
00:44:48,760 --> 00:44:52,600
their top 100 list.
Another top 100 list.

750
00:44:52,600 --> 00:44:56,120
This is story #5 Dr. if you're
looking, do you want me to play

751
00:44:56,120 --> 00:44:57,720
the clip first?
Yeah.

752
00:44:57,880 --> 00:44:58,960
Yeah.
Go ahead and play it first.

753
00:44:59,080 --> 00:45:00,880
All right, so I'll play a clip.
This comes.

754
00:45:00,880 --> 00:45:06,760
From Barstool about Time's top
100 podcasts that came out

755
00:45:07,240 --> 00:45:10,960
fairly recently in July.
Let's hear what Barstool has to

756
00:45:10,960 --> 00:45:13,720
say about this list.
Time magazine released their

757
00:45:13,720 --> 00:45:16,600
list.
Of the top 100 best podcast of

758
00:45:16,600 --> 00:45:19,840
all time, and it's just one of
the worst goddamn list you'll

759
00:45:19,840 --> 00:45:21,400
ever see.
Right off the bat, we're going

760
00:45:21,400 --> 00:45:25,520
to start with the fact that Joe
Rogan is not on the list of top

761
00:45:25,520 --> 00:45:28,360
100 podcast of all time.
You see their bodega boys all

762
00:45:28,360 --> 00:45:31,280
time classic caller daddy.
Of course there's a couple of

763
00:45:31,280 --> 00:45:35,280
they got right Conan for sure,
but 90% of these like who the

764
00:45:35,280 --> 00:45:38,240
fuck listens to these?
They listed sports as one of

765
00:45:38,240 --> 00:45:40,000
their top categories.
Part of my take.

766
00:45:40,000 --> 00:45:42,720
Not in it.
Shannon Sharp, not in it.

767
00:45:42,840 --> 00:45:46,360
Spit and Tricklets, not in it.
These are like the biggest

768
00:45:46,360 --> 00:45:49,480
sports podcasts of all time.
I don't know what's going on in

769
00:45:49,480 --> 00:45:50,600
music.
I don't know if any of these are

770
00:45:50,600 --> 00:45:52,640
music, but Joe Budden know where
to be found.

771
00:45:52,760 --> 00:45:54,440
Nori drink champs not on the
list.

772
00:45:54,440 --> 00:45:57,680
Roy Amal Nowhere.
Tim Dillon, Shane Gillis, Tom

773
00:45:57,680 --> 00:46:00,960
and Bert, your mom's house.
All of the none of the comedy

774
00:46:00,960 --> 00:46:02,640
podcasts are on here.
It's the biggest thing.

775
00:46:02,720 --> 00:46:05,200
In the world the last decade.
At the end of the day, Despite

776
00:46:05,200 --> 00:46:07,800
that rant literally one second
ago, I don't get bent out of

777
00:46:07,800 --> 00:46:09,960
shape about these things.
This is like how always Sunny

778
00:46:09,960 --> 00:46:12,080
has never like even been
nominated for an Emmy.

779
00:46:12,240 --> 00:46:14,040
This is how the Grammys are
always a joke.

780
00:46:14,120 --> 00:46:18,360
Anytime there's like a list of,
of, of journalists or, you know,

781
00:46:18,360 --> 00:46:21,600
high and mighty self important
assholes making a list, they,

782
00:46:21,720 --> 00:46:23,840
they never get it right because
they're not humans, they're

783
00:46:23,840 --> 00:46:25,960
robots.
They don't know what regular

784
00:46:25,960 --> 00:46:28,640
people listen to and enjoy.
And clearly with some of the

785
00:46:28,640 --> 00:46:33,040
omissions, it's about, you know,
politics or grudges or, or just

786
00:46:33,040 --> 00:46:35,120
personal bullshit.
Joe Rogan makes like a billion

787
00:46:35,120 --> 00:46:37,200
dollars podcast.
OK, I'll be on there.

788
00:46:37,480 --> 00:46:38,880
And I realize the world is very
big.

789
00:46:38,880 --> 00:46:41,080
The Internet is huge, and there
probably are a ton of people who

790
00:46:41,080 --> 00:46:44,840
listen to all these lame shows.
But to omit the ones that really

791
00:46:44,840 --> 00:46:48,160
have true fans and a huge
following and have been a

792
00:46:48,160 --> 00:46:52,440
massive success is just asinine.
There you go from barstool.

793
00:46:52,440 --> 00:46:57,040
Sports How do you really feel
about the top 100 Dr. Go ahead.

794
00:46:57,040 --> 00:47:00,280
You want to add on to this, So
yeah, as you.

795
00:47:00,600 --> 00:47:05,480
As you heard, time.com has
released its list of 100 of the

796
00:47:05,480 --> 00:47:09,640
best podcasts of all time.
That's the way they have titled

797
00:47:09,640 --> 00:47:14,480
it, The 100 Best Podcasts of all
time.

798
00:47:14,720 --> 00:47:18,400
And the glaring omissions of Joe
Rogan Experience has set off

799
00:47:18,400 --> 00:47:22,120
fireworks across the industry.
Now many are pointing out that

800
00:47:22,120 --> 00:47:25,600
leaving off Joe Rogan along with
heavy hitters like Bill Burr,

801
00:47:25,600 --> 00:47:31,280
Tim Ferriss, Adam Corolla, Joe
Budden, the podcast, Art Budden.

802
00:47:31,280 --> 00:47:34,160
I'm sorry, Joe Budden, we had to
talk about that.

803
00:47:34,520 --> 00:47:39,920
Anyway, it kills the credibility
if they're not on this list.

804
00:47:40,280 --> 00:47:44,520
Time called their selections the
most innovative quote,

805
00:47:44,520 --> 00:47:48,160
Innovative, influential and
informative listens in the

806
00:47:48,160 --> 00:47:50,200
history of the medium.
UN quote.

807
00:47:50,920 --> 00:47:54,320
But critics note that the list
ignores several shows that

808
00:47:54,320 --> 00:47:59,560
shaped podcasting as we know it.
Some shows did make the cut and

809
00:47:59,560 --> 00:48:02,520
deserve their spot, including
Hardcore History with Dan

810
00:48:02,520 --> 00:48:07,200
Carlin, Revolutions by Mike
Duncan, Beautiful Anonymous,

811
00:48:07,200 --> 00:48:11,720
Welcome to the Night Vale, the
sporkful, and the Memory place.

812
00:48:11,720 --> 00:48:16,120
Still, there's been some
backlash that a few podcasts

813
00:48:16,120 --> 00:48:21,600
with fewer than 1000 reviews and
in one case only 6 episodes

814
00:48:21,600 --> 00:48:26,320
released back in 2019 were
included, while major

815
00:48:26,320 --> 00:48:30,600
powerhouses were left out.
Data compiled from podcast

816
00:48:30,600 --> 00:48:34,160
rankings over the past 20 years
highlights the 10 most

817
00:48:34,160 --> 00:48:38,760
frequently recognized shows like
This American Life, The Joe

818
00:48:38,760 --> 00:48:43,240
Rogan Experience, Crime Junkie,
My Favorite Murder, The Daily

819
00:48:43,240 --> 00:48:47,440
Radio Labs, Stuff You Should
Know, Serial and The Ramsey

820
00:48:47,440 --> 00:48:52,720
Show, and also NPR News. 4 of
those, Rogan, Crime Junkie,

821
00:48:52,720 --> 00:48:59,160
Ramsey Show and NPR News did not
appear on the Times 100 Top

822
00:48:59,160 --> 00:49:01,720
list.
So one take away is clear.

823
00:49:02,280 --> 00:49:07,240
For a medium driven by audience
loyalty, a best of all time list

824
00:49:07,240 --> 00:49:11,080
that overlooks these fan
favorites is bound to spark some

825
00:49:11,080 --> 00:49:14,600
heated debate.
And I took a closer look at the

826
00:49:14,600 --> 00:49:19,640
list and there were an amazing
amount of podcasts that had not

827
00:49:19,640 --> 00:49:23,080
been published in years.
Here's some examples.

828
00:49:23,360 --> 00:49:28,120
There is a show called 2 Dope
Queens, not published since 2019

829
00:49:28,120 --> 00:49:30,200
and they're in the list.
They're in the top 100.

830
00:49:31,040 --> 00:49:33,120
Yes, they are.
All of these that I'm going to

831
00:49:33,520 --> 00:49:36,280
that I'm going to talk about are
all on the list.

832
00:49:36,640 --> 00:49:42,360
The Big Dig 9 episodes only
hasn't published since June of

833
00:49:42,360 --> 00:49:46,560
2024.
Bodega Boys hasn't published

834
00:49:46,560 --> 00:49:51,200
since 11:21 November 21.
The last days of August 7

835
00:49:51,200 --> 00:49:56,720
episodes in 2017.
Then they re re release the same

836
00:49:56,720 --> 00:50:00,040
episodes in 2019.
There's a show called Moon Phase

837
00:50:00,040 --> 00:50:04,880
six episodes 2019.
Well, I think we, I, we

838
00:50:04,880 --> 00:50:07,400
definitely.
Get the picture as far as these

839
00:50:07,400 --> 00:50:12,040
small or, you know, shows that
really not most of us don't

840
00:50:12,040 --> 00:50:14,160
really know about.
It's just weird.

841
00:50:14,320 --> 00:50:17,120
It's just really weird.
Weird.

842
00:50:17,360 --> 00:50:18,480
Weird.
Yeah.

843
00:50:18,680 --> 00:50:23,160
And it makes you think that if
these shows have not published

844
00:50:23,160 --> 00:50:28,640
since those back years, were
they on last year's Times List

845
00:50:29,200 --> 00:50:31,600
100 list?
Did they have a list last year?

846
00:50:32,160 --> 00:50:34,360
Did they have a top 100?
I don't know, let me.

847
00:50:34,360 --> 00:50:37,640
See the times they released its
list of.

848
00:50:37,720 --> 00:50:42,560
I mean, I don't know with that,
that would be worth checking out

849
00:50:43,400 --> 00:50:46,720
because if they weren't on the
list last year, why would they

850
00:50:46,720 --> 00:50:49,600
be on the list this year if they
haven't published a single thing

851
00:50:49,600 --> 00:50:53,840
And in one case 2017?
And is it weird that a top one?

852
00:50:53,840 --> 00:50:57,640
100 list of all time,
specifically, it's produced

853
00:50:57,640 --> 00:51:00,240
every single year.
Like it to me, it's like,

854
00:51:00,440 --> 00:51:03,880
doesn't that list basically have
to remain mostly the same, at

855
00:51:03,880 --> 00:51:07,120
least for a little while?
I feel like after a year maybe

856
00:51:07,120 --> 00:51:10,720
one or two might slide into
that, that top 100.

857
00:51:10,720 --> 00:51:13,680
But overall it's like you can't
keep updating that list every

858
00:51:13,680 --> 00:51:16,360
year and changing it around.
That doesn't make sense.

859
00:51:16,360 --> 00:51:17,960
Hard time.
That's published, yeah.

860
00:51:17,960 --> 00:51:19,200
Maybe.
Maybe.

861
00:51:19,600 --> 00:51:21,120
Cool.
Well, well, thank you, Dr.

862
00:51:21,120 --> 00:51:24,320
Appreciate that.
I want to jump into this next

863
00:51:24,320 --> 00:51:27,760
story.
Do you really need to learn then

864
00:51:27,760 --> 00:51:29,840
what this is?
This is what neuroscience is

865
00:51:29,840 --> 00:51:32,680
saying about reading versus
listening.

866
00:51:33,600 --> 00:51:36,560
There's an ongoing debate in the
learning world.

867
00:51:36,560 --> 00:51:39,240
Do we need to read or is
listening enough?

868
00:51:40,080 --> 00:51:43,840
Podcasts, audio books, they're
everywhere now, and they're

869
00:51:44,080 --> 00:51:45,920
awesome for when you're on the
go.

870
00:51:46,800 --> 00:51:48,640
But here's the thing.
Science is pretty clear that

871
00:51:48,640 --> 00:51:52,040
listening and reading hit
different parts of your brain.

872
00:51:52,640 --> 00:51:55,720
They're not the same.
Listening brings in the emotion,

873
00:51:55,720 --> 00:51:57,880
the tone.
It makes it personal.

874
00:51:58,640 --> 00:52:02,440
Reading, though, that's where
you really slow down and lock in

875
00:52:02,440 --> 00:52:06,360
the information.
You focus deeper, you absorb

876
00:52:06,360 --> 00:52:10,040
more, and the brain scans back
this up.

877
00:52:10,040 --> 00:52:13,880
So even with all the convenience
and growth of audio, I don't

878
00:52:13,880 --> 00:52:17,600
think books are going anywhere.
There's still something

879
00:52:17,600 --> 00:52:20,600
essential about picking up a
book, slowing down, giving your

880
00:52:20,600 --> 00:52:22,680
brain that different kind of
work out.

881
00:52:22,920 --> 00:52:25,080
But I think ultimately both
matter.

882
00:52:25,320 --> 00:52:28,440
This is.
Like reading from my favorite

883
00:52:28,440 --> 00:52:31,720
topics and I'd listen a lot.
Yeah, especially on my walks.

884
00:52:31,720 --> 00:52:33,840
I listen a lot.
Part of the problem I have with

885
00:52:33,840 --> 00:52:37,400
listening to books, especially
if there are professional

886
00:52:37,400 --> 00:52:40,120
development related books,
there's usually there's a

887
00:52:40,120 --> 00:52:42,520
framework or To Do List or
something and it's kind of hard

888
00:52:42,520 --> 00:52:46,480
to dot that down while you're
exercising or walking or

889
00:52:46,480 --> 00:52:50,280
whatever it might be.
But this past week?

890
00:52:50,280 --> 00:52:53,960
On our vacation.
I read and finished two books

891
00:52:54,080 --> 00:52:57,160
that were not business related
books, not professional Thelma

892
00:52:57,160 --> 00:52:59,200
related books, just stories,
right?

893
00:52:59,200 --> 00:53:02,400
Just books.
And I had to tell you, I was

894
00:53:02,640 --> 00:53:05,640
just enthralled with the
characters.

895
00:53:05,640 --> 00:53:08,840
I couldn't put the books down.
I just was like, and it just

896
00:53:08,840 --> 00:53:13,720
reminded me how much I love
reading and how much that

897
00:53:13,720 --> 00:53:17,840
reading can really bring you
along in a story, which we can

898
00:53:17,840 --> 00:53:20,840
do that in audio and in our
podcasting, right?

899
00:53:20,840 --> 00:53:24,200
Jonathan talks about that a lot.
But I just was reminded how

900
00:53:24,200 --> 00:53:29,840
powerful just simply reading a
book was, and that just taking

901
00:53:29,840 --> 00:53:32,240
the time to read, not
necessarily about how to be

902
00:53:32,240 --> 00:53:35,280
better tomorrow, but just
reading for the fun of reading.

903
00:53:35,280 --> 00:53:39,240
So I think everybody should
embrace both the audio and the

904
00:53:39,240 --> 00:53:43,200
written and grab a book and read
it.

905
00:53:43,200 --> 00:53:45,080
If you need some
recommendations, I got plenty.

906
00:53:45,320 --> 00:53:46,760
Yeah.
Yes, Sid.

907
00:53:46,760 --> 00:53:51,680
Definitely both, as he said, big
reader, big listener as well.

908
00:53:51,680 --> 00:53:54,400
We're always hearing about the
different podcasts he's

909
00:53:54,400 --> 00:53:56,840
listening to and the different
books that he's reading.

910
00:53:57,160 --> 00:53:59,720
Yeah, thank you, Sid I that's
the bottom line.

911
00:53:59,720 --> 00:54:04,440
I think both is important.
If you really want to build your

912
00:54:04,440 --> 00:54:07,760
knowledge on this, on the topic,
I would say do it all.

913
00:54:08,160 --> 00:54:12,480
Read the books, watch the
videos, listen to the podcasts.

914
00:54:12,760 --> 00:54:15,400
I mean, there are so many
different ways that we absorb

915
00:54:15,400 --> 00:54:17,440
information.
And I think if you really want

916
00:54:17,440 --> 00:54:21,320
that edge, if you really want to
learn as much as possible, you

917
00:54:21,320 --> 00:54:24,160
got to bring in all the
different modalities in order to

918
00:54:24,160 --> 00:54:27,040
do so.
I just found that an important

919
00:54:27,040 --> 00:54:30,200
article to read.
We're we'll wrap up with this

920
00:54:30,200 --> 00:54:35,200
one Joe Budden's podcast Empire
and he since Joe Budden was

921
00:54:35,200 --> 00:54:38,840
mentioned earlier when we were
talking about the top 100 list,

922
00:54:38,840 --> 00:54:45,160
it's his empire is on track for
$20 million in 2025.

923
00:54:45,800 --> 00:54:49,240
And for those of you who don't
know Joe Budden, former hip hop

924
00:54:49,240 --> 00:54:55,200
artist turned podcast mogul.
And in a revealing New York

925
00:54:55,200 --> 00:55:00,520
Times profile published on July
22nd, Joe Budden opens up about

926
00:55:00,520 --> 00:55:04,280
how his podcast network
transformed into a multimillion

927
00:55:04,280 --> 00:55:12,080
dollar empire, raking in over $1
million monthly on Patreon alone

928
00:55:12,360 --> 00:55:15,840
and avoiding traditional ad
models to maximize profit and

929
00:55:15,840 --> 00:55:18,880
control.
So just giving you a little more

930
00:55:18,880 --> 00:55:25,280
specifics, 1,000,000 per month
from 70,000 subscribers across

931
00:55:25,280 --> 00:55:29,920
tiers ranging from 5 to $50,
making Patreon a critical growth

932
00:55:29,920 --> 00:55:34,800
engine for the his empire.
His network is expected as

933
00:55:34,800 --> 00:55:38,720
mentioned to exceed 20 million
in total revenue this year with

934
00:55:38,720 --> 00:55:41,920
over 12 million coming from
subscriptions alone.

935
00:55:42,280 --> 00:55:46,360
What I appreciate is Budden
manages a small selective in

936
00:55:46,360 --> 00:55:50,560
house advertising team, limiting
itself to three sponsors at a

937
00:55:50,560 --> 00:55:54,560
time to retain ownership and
avoid compromise.

938
00:55:54,560 --> 00:56:00,880
I stand and applaud Budden and
his team for that because we see

939
00:56:00,920 --> 00:56:05,560
so many of these very successful
podcasts that are quite

940
00:56:05,560 --> 00:56:10,600
lucrative taking too much
advantage of advertising on

941
00:56:10,600 --> 00:56:14,240
their podcasts and Riddle those
shows with ads from the moment

942
00:56:14,240 --> 00:56:17,760
you press play through, through
the whole episode and even at

943
00:56:17,760 --> 00:56:20,320
the end.
It's really obnoxious and

944
00:56:20,320 --> 00:56:23,640
annoying and I think really
ruins the listening experience.

945
00:56:23,640 --> 00:56:26,600
And I respect the fact that we
want to monetize our shows.

946
00:56:26,760 --> 00:56:30,520
So I appreciate that a big show
like this has put their foot

947
00:56:30,520 --> 00:56:33,080
down and said, yeah, we'll do
it, but we're only doing a

948
00:56:33,080 --> 00:56:38,520
limited number per episode.
Props to Budden and his team and

949
00:56:38,520 --> 00:56:41,160
it's in house.
He said that they were in house.

950
00:56:41,200 --> 00:56:43,800
That's kind of significant,
absolutely.

951
00:56:44,160 --> 00:56:46,920
Absolutely.
The network operates with 30

952
00:56:46,920 --> 00:56:52,280
plus contractors, including high
cost hosts and is even investing

953
00:56:52,280 --> 00:56:56,240
$2,000,000 in buying a
waterfront studio space.

954
00:56:56,680 --> 00:57:00,960
And bottom line is this is a
great model also for black

955
00:57:00,960 --> 00:57:03,920
creators.
Budden is challenging mainstream

956
00:57:03,920 --> 00:57:08,240
media norms, showing a blueprint
for community driven creator

957
00:57:08,240 --> 00:57:13,360
owned success in an industry
where most struggle to break 6

958
00:57:13,480 --> 00:57:16,600
figures.
So kudos to what they're doing

959
00:57:16,600 --> 00:57:21,360
over there.
OK, we are at the 8:00 hour, so

960
00:57:21,360 --> 00:57:24,000
it is time to wrap things up
today.

961
00:57:24,000 --> 00:57:25,920
We are back tomorrow, 7:00 AM
Eastern.

962
00:57:25,920 --> 00:57:30,240
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963
00:57:30,560 --> 00:57:34,360
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964
00:57:34,360 --> 00:57:38,480
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965
00:57:38,480 --> 00:57:40,480
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966
00:57:40,760 --> 00:57:42,720
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967
00:57:42,720 --> 00:57:45,560
Choose from the drop down.
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968
00:57:45,560 --> 00:57:49,080
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969
00:57:49,280 --> 00:57:51,360
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970
00:57:51,520 --> 00:57:55,840
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971
00:57:55,840 --> 00:57:59,160
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972
00:57:59,160 --> 00:58:01,960
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973
00:58:01,960 --> 00:58:05,040
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974
00:58:05,040 --> 00:58:07,000
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975
00:58:07,000 --> 00:58:11,120
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976
00:58:11,120 --> 00:58:16,360
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977
00:58:16,360 --> 00:58:18,360
great day everybody take care.