322 - Top-Earning Podcasters, Gemini Video Updates, and More Buzz

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Good morning podcasting morning
chat.

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Today is Thursday, June 12th,
2025, and today we're going to

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finish up some of the news that
we didn't get to yesterday.

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And if we have time, we will get
to a couple of mailbag questions

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as well.
If you're listening on

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Clubhouse, hit that share button
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However, Clubhouse lets you do

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that.
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podcast, please share this
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And now give us about 30 seconds
and we will get things rolling.

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Thanks for being here.
Good morning.

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While Mark has given himself
permission to be human today, as

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some of you know, he suffers
from head splitting, completely

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debilitating migraines, and one
of them creeped up on him this

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morning.
So I'm sure that all of you join

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me in wishing him a speedy
recovery and we actually want to

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congratulate him on
acknowledging that he is human.

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You know, people do get sick.
This is a 5 day a week show and

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it's bound to happen.
But it kind of made me think

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about the future of when
something happens and he can't

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be there or you know, flood
happens, which has happened to

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Mark as well.
So I kind of wanted to put it

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out there.
Maybe this is going to be an ice

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breaker question about what we
can do instead of rushing at the

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last minute, how we can handle
this in the future.

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Does anyone have any kind of
suggestions on this?

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The first thing that I thought
of is maybe once a month we can

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have an afternoon session and we
can bank that.

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So if anything happens like
this, we just get it out of the

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bank.
And you know, the opening is

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usually when Mark says the date
and stuff like that.

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We can work around that.
That's something that can be

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worked around.
Does anyone else have any

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suggestions as to what we can do
when something like this

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happens?
Hello, Nicholas.

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Hey, good morning, everybody.
I've actually had conversations

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with Mark on this exact topic,
especially when we're we have

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potential guests coming on and
we're not quite sure if they can

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show up or maybe they can't make
it for the day.

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And then it was always a mad
scramble to come up with what

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the topic is going to be.
And right, what we had discussed

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was having certain topics kind
of yeah, back in the back

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pocket, so to speak, so that you
could always.

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Fall back on Yeah.
Yeah, like Evergreen

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conversations, like something
that'd be an interesting

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conversation that to discuss in
a room, but once we can just

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kind of keep you safe there for
an instance like that, I think

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having different discussions,
different topics, or maybe like

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a list of questions or something
like that.

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Ready to go that we just use if
needed would be definitely

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helpful.
Right.

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I agree.
Other than having like an

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afternoon session every now and
then that we can bank, The other

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thing I thought of is maybe
taking some of those early shows

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when you first got on to Spotify
and taking some of those early

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mailbag questions and compiling
them together somehow.

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That would be some editing, some
editing, genius, that's what

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that would be.
So good morning, everybody.

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I think that all of these are
great, but I also think you have

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to be able to plan like we had
like had to be planned this

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morning.
That was unfortunately last

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minute.
He got sick, he's not feeling

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well.
And that's really hard to go

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grab an episode and bring it and
play it and all that kind of

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stuff.
But I love the idea of having a

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like a shared document that has
mailbag questions in it.

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That's always easy to bring
those questions and then open

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them up to the floor and have a
conversation about this

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question.
So maybe it's just a document

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with a bunch of mailbag
questions when this does happen

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that we can use those.
And I think this is also an

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important conversation.
We're talking specifically about

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this show, but what happens when
you can't show up for your show?

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What happens when you can't be
there?

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What's your backup?
What are you doing?

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Are you can?
Are you canceling?

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Are you running a extra episode?
Like, it's a really good

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question that I think that we're
living how it's happening to us

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at this moment, but what happens
when it happens to our shows?

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Right.
And this is a good reason to

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have a bank to bank those shows.
And I don't see Jonathan in the

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room, but he is.
I know that you banking a whole

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bunch of shows, Sid, what is the
most that you've banked in for a

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show?
It's a really great question.

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I think the most that we've had
would be this year and we had

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eight banks at one time and not
just because the fall was really

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easy for me to get some things
recorded.

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Right now we have 2 banks, but I
try to stay at least two to

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three ahead and if I don't have
them already recorded, I have

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the scheduling of them done.
So they get done relatively

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quickly.
So I try to have at least two to

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three.
Oh, Dave in the audience wrote

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in the chat that he has banked
all the way up until August.

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I want to be you when I grow up,
Dave.

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That is fantastic.
Ashley, I see your hand up.

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I realized this won't work for
every show, particularly sports

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shows or maybe shows about TV
shows.

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But what I used to do is I used
to just record the entire

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season.
I would determine how many

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number of episodes I won in the
season.

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So let's say 10, I would just
record 10 episodes over the

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course of a week.
With my guess, it was hard to

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get everybody at the same place
at the same time, but it can be

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done and that way for the
following 10 weeks everything

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was just ready to go.
That would be cool.

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You know, the other thing that
I'm wondering is because I know

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that there are some shows that
Mark has done over on chatter

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and I think those are those are
not recorded.

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I think I don't know if they're
recorded or not, but they would

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be great if they were and we
could just run those if they

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are.
That's just another suggestion.

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OK, it is news time.
So yesterday I ran into an

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article that was all about meet
the richest podcasters in the

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world and they were ranked and I
don't know why but when they ran

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the article they ran them but
they didn't run them in the rank

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that they are.
How much by how much they make.

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I don't know what kind of order
that they put it in, but it was

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all kind of, you know, here and
there and everywhere.

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But I have re ranked them by the
amount of money that they make.

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So #14 is the dough boys which
make 700,000 a year and the

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dough boys have been around for
a while so that makes sense to

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me #13 is actually tied with
another one.

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And True Crime Obsessed and Pat
Flynn, they both make a 1.2

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million.
That's so that's number 13 and

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#12 #11 is kind of interesting.
It's called the Chapo trap

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house.
I'm wondering if anyone has

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heard of that.
Let me see hands if you've heard

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of that Chapo Chapo trap house.
So I'm going to read a little

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bit about it.
If you've never heard of Chapo

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Trap house, consider yourself
lucky.

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The show, created by Will
Menaker, Matt Christmanson,

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Felix Biederman, Amber Ali Frost
and Virgil Texas, is part of

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what's known as the Dirtbag Left
online.

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And despite bans from both
Reddit and Twitch, the group has

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managed to make their political
podcast very profitable.

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Just the names alone and the
fact that they were going that

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they were banned from Reddit and
Twitch, which is crazy.

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I think maybe just people
hearing this, they're going to

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be flocking to this, so I
apologize for that.

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To do to get banned.
Like I'm really got to do

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something crazy to get banned
from those two.

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I mean, geez.
I agree.

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You know, I could care less
either way, but that's a lot of

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something there.
But.

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That's a lot of something.
You're right, you're right.

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So #10 is Scott Aachman from
Comedy Bang Bang at 2 million #9

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is Terry Gross, She's at 3
million #8 is Marc Maron at 4

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million.
He ties with Leah LaPorte, who's

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number seven at 4,000,000.
Number six is Ira Glass at 5

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million #5 is Aaron.
I'm going to guess that's

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pronounced Manky Monkey at
6,000,000.

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Number 4 is Bill Simmons at 7
million #3 is Dax Shepard at 9

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million.
What is that armchair something

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#2 is Dave Ramsey at 10 million.
And I think we can all take a

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big guess about who number one
is #1 of course, is Joe Rogan at

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$30 million.
Now, this was an article on MSN.

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It was in my feed.
And this was compiled by a

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platform called alot.com or
alot.com.

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However you want to put your
emphasis, whichever syllable you

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want to put your emphasis on,
soalot.com is the one that

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compiled that list.
Any any comments on that?

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It's such a crazy jump from 10
to #1 I think that's really

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interesting.
Yeah.

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So Rogan owe at 30 million.
700,000 is at the bottom #14 at

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the bottom.
And I don't know why there's

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only 14.
There's not 15.

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That kind of bugged me a little
bit.

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I wanted there to be a nice
round Number like 15, but no,

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there's 14.
Well, it's, it's kind of

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interesting how diverse it is.
You know, you have some

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business, you have some
lifestyle and then whatever Joe

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Rogan is, and I'm not trying to
be funny because he's like all

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over the place.
I mean, one minute he's talking

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about health, the next minute
he's talking with the president,

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you know, So I mean, he's.
Kind of over.

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But I was surprised that Mel Mel
wasn't on the list.

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I mean, she's got books she's
got, but it it also goes to show

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you how everybody has their
tribe, so to speak.

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It just goes to show you that
everybody's podcast can be

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successful, you know, success.
I know you could be successful

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on different levels, but think
that if you can find the right

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niche, everybody's got their set
of crazies.

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And I think that that's that's
what's really good about that.

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And maybe with the exception of
DRS podcast, the rest of us may

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not achieve those those numbers,
but you know, even a million or

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even 20 bucks or whatever in
between, there is still money is

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still real money.
So I think there that gives us

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all hope that there are deals to
be made.

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We just have to keep going.
So there you go.

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Exactly.
So you know what, it's time for

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me to go to the kitchen and
Nick, I am going to call upon

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you because I know that you have
some AI news.

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Is that right?
Yeah, go do your kitchen.

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Thing I've been.
Talking a lot about Gemini

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lately, like you probably can't
tell, I've actually been using

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that a lot more in recent months
and actually been using it a lot

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more than ChatGPT recently,
which is surprising to even

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myself so for the.
News.

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Today Gemini came out with or
Google, I should say, came out

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with several or AI updates and
they just seem to be putting the

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pedal to the floor with
everything that they're doing

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right now.
One of the big updates that they

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I think is rolling out now.
I don't think it's available to

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everybody yet, but is a familiar
one from ChatGPT.

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So if any of you guys have used
tasks in ChatGPT, they're

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essentially automated prompts,
if you will, A prompt that you

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can schedule to run at a
specific time every day, week,

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month, whatever, and it'll
automatically run the prompts,

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spit back a result, and show up
in your chat.

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That is something that Gemini is
deploying I believe right now to

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users.
Or you can have scheduled

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automations maybe every week you
want it to run or every morning

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maybe you want to run news
articles really into your

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industry or do certain research
at a specific time of day or

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week.
I've used the ChatGPT version

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quite a bit for Dai Briefing
when I was running that show to

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gather news articles and kind of
give me a little daily brief.

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So that is something that, like
I said, is rolling out right now

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if you are a Gemini user.
And probably the more exciting

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00:14:01,480 --> 00:14:04,960
updates, the one that I was
really excited about, we talked

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00:14:04,960 --> 00:14:12,920
about VO3 a couple weeks ago,
Google's AI video model, and we

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talked about how expensive it
was.

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You had to be on the Gemini
Ultra plan, paying $250 a month

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00:14:19,280 --> 00:14:23,080
to get any real access to it.
Otherwise it was kind of

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expensive in terms of credits
that you get with Gemini if

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you're on the pro version.
Well they just released a new

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00:14:32,320 --> 00:14:37,440
VO3 model called VO3 Fast which
I had a chance to play with a

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00:14:37,440 --> 00:14:41,600
little bit and it is it is blown
my mind.

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00:14:42,160 --> 00:14:46,280
I haven't had a chance to
prepare against the regular VO 3

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so I'm not paying 250,000 a
month for it.

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00:14:49,120 --> 00:14:53,960
But what I have been able to
play with on the VO3 Fast, it

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00:14:53,960 --> 00:14:57,720
brings a lot of the same
functionality of VO3 into this

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00:14:57,720 --> 00:15:02,800
much cheaper model.
It has sound, audio, music,

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voices if you want to include
voices into your video as well,

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and it is actually available to
the Gemini.

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00:15:12,520 --> 00:15:14,960
What is it?
The AI Pro or Gemini Pro model?

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The $20.00 a month one Where VO3
was 100 credits per generation.

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This VO3 fast is only 20 credits
per generation.

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00:15:25,080 --> 00:15:29,600
So you can get up to 1000
credits with the Gemini Pro.

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00:15:30,280 --> 00:15:33,960
You can get quite a few videos
out of just the regular $20.00 a

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00:15:33,960 --> 00:15:36,800
month subscription.
If you are on Gemini Pro.

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00:15:37,160 --> 00:15:40,000
I was sending Mark a couple
videos of it yesterday, just a

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00:15:40,040 --> 00:15:44,280
couple days ago, just making
some goofy one off videos and it

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00:15:44,280 --> 00:15:47,240
was pretty impressive.
It's something I want to play

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00:15:47,240 --> 00:15:51,200
with a lot more.
And yeah, I'll, I'll leave it at

246
00:15:51,200 --> 00:15:53,680
that for the moment.
If anyone wants to make

247
00:15:53,680 --> 00:15:56,800
comments, if you've played with
VO3 or VO3 fast, or if you have

248
00:15:56,800 --> 00:16:02,120
any questions on the AI video
stuff, please by all means.

249
00:16:02,520 --> 00:16:04,320
So Nick, what are you using it
for?

250
00:16:04,680 --> 00:16:09,520
The VO3 I was just kind of
playing with just to see how if

251
00:16:09,520 --> 00:16:12,000
it came back any better.
So I've played with some other

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00:16:12,120 --> 00:16:15,960
AI video models where they
released this quote UN quote

253
00:16:15,960 --> 00:16:20,160
fast version and the videos
always come out kind of crummy.

254
00:16:20,160 --> 00:16:22,960
They just they're nowhere near
as good as the actual like

255
00:16:22,960 --> 00:16:25,480
full-fledged model.
But what I actually started

256
00:16:25,480 --> 00:16:30,280
doing with the VO2, the older
model that doesn't have sound,

257
00:16:30,280 --> 00:16:32,800
doesn't have any of that.
I started creating just a little

258
00:16:32,800 --> 00:16:38,000
short documentary series.
And it was the idea behind this

259
00:16:38,000 --> 00:16:40,520
just to kind of play with all
the different AI tools to piece

260
00:16:40,520 --> 00:16:44,560
it all together to see what all
entails, like building something

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00:16:44,560 --> 00:16:47,840
out from scratch with AI.
So the documentary is going to

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00:16:47,840 --> 00:16:51,160
be on humpback whales.
As a lot of you know, I've

263
00:16:51,160 --> 00:16:53,920
traveled to Maui quite a bit,
absolutely love humpback whales,

264
00:16:54,400 --> 00:17:00,440
and I've used the VO2 model to
generate every single scene from

265
00:17:00,440 --> 00:17:04,280
this video.
Then I use ChatGPT to help me

266
00:17:04,280 --> 00:17:06,319
write the script or gem and I
can't remember which one.

267
00:17:06,800 --> 00:17:12,240
I put that script in 11 labs.
So I actually have like a, a

268
00:17:12,240 --> 00:17:16,000
British narrative voice for this
documentary.

269
00:17:16,920 --> 00:17:20,079
And then I'm playing with, it's
difficult because I don't have

270
00:17:20,079 --> 00:17:24,839
the music background or the
music experience, but I'm

271
00:17:24,839 --> 00:17:28,640
playing with a different AI
model that Google has for

272
00:17:28,640 --> 00:17:31,320
creating the music.
It's like a synthesizer thing.

273
00:17:31,320 --> 00:17:34,120
So I'm trying to create every
element of this documentary

274
00:17:34,120 --> 00:17:38,480
using AI and I'm using VO, which
was VO2.

275
00:17:38,480 --> 00:17:41,640
May I might go back and
regenerate some in VO3 to

276
00:17:41,920 --> 00:17:45,280
develop the actual video of this
documentary, very similar to how

277
00:17:45,280 --> 00:17:48,320
I was doing the guy briefing.
But how much of this can I fully

278
00:17:48,320 --> 00:17:52,160
automate and turn in turn in
with AI on, do the same thing

279
00:17:52,160 --> 00:17:57,800
with video, but ultimately to
more show where you might be

280
00:17:57,800 --> 00:18:01,320
able to supplement different
tasks that you would do in a

281
00:18:01,320 --> 00:18:03,920
workflow.
You wanting to introduce video

282
00:18:03,920 --> 00:18:06,520
into your show.
Where can you use something like

283
00:18:06,520 --> 00:18:09,440
VO3 implement video into your
podcast?

284
00:18:09,440 --> 00:18:13,680
Or if you want to, like Dominic
had mentioned, he's bringing

285
00:18:13,680 --> 00:18:18,120
characters into his narrative
using 11 labs, things like that,

286
00:18:18,120 --> 00:18:21,960
where you're not necessarily
saying, hey, generate a whole

287
00:18:21,960 --> 00:18:24,880
documentary for me or hey,
generate a whole podcast for me.

288
00:18:25,200 --> 00:18:28,120
But where can I implement
different AI tools throughout

289
00:18:28,120 --> 00:18:31,680
that process to help me achieve
something that maybe I want to

290
00:18:31,680 --> 00:18:35,840
be able to achieve as a solo
podcaster or someone that's

291
00:18:36,000 --> 00:18:38,320
working out well?
Does that helps it?

292
00:18:38,640 --> 00:18:40,800
That's a longer.
Answer No, no, that was great

293
00:18:40,800 --> 00:18:43,600
because as you were talking, I'm
thinking, OK, what's the

294
00:18:43,600 --> 00:18:46,160
practical use case for
podcasters like us?

295
00:18:46,160 --> 00:18:50,480
And you got there at the end of
improving workflow and things of

296
00:18:50,480 --> 00:18:51,920
that nature.
And I think all of us would

297
00:18:51,920 --> 00:18:54,080
agree any way that we can
improve our workflow is going to

298
00:18:54,080 --> 00:18:57,680
be really good and take a step
out and let somebody else do it.

299
00:18:57,680 --> 00:19:00,160
So, Dr., you're back.
Welcome back.

300
00:19:00,600 --> 00:19:02,160
Thank you.
I appreciate it.

301
00:19:03,360 --> 00:19:05,520
I'm panting a little bit, but I
am back.

302
00:19:05,800 --> 00:19:08,800
Nick, is was there anything else
that you had in AI today?

303
00:19:09,120 --> 00:19:11,240
Not really.
Thanks I I don't know if anyone.

304
00:19:11,240 --> 00:19:14,080
Else has noticed there were a
bunch of ChatGPT outages and

305
00:19:14,080 --> 00:19:17,040
kind of a little freak out in
the ChatGPT side of things.

306
00:19:17,240 --> 00:19:22,000
It last couple of days that's
caused some alarm bells to go

307
00:19:22,000 --> 00:19:24,240
out for some people, but I
haven't really.

308
00:19:24,280 --> 00:19:27,760
I didn't dig too deep into that
one yet to really understand

309
00:19:27,840 --> 00:19:31,480
what happened, but it had a lot
of people concerned.

310
00:19:32,920 --> 00:19:37,920
Yeah, I even, I noticed when I
went to go get some files off of

311
00:19:38,120 --> 00:19:42,720
Riverside, they had a banner up
on top saying we realized that

312
00:19:42,720 --> 00:19:47,440
ChatGPT is out and you know,
just kind of roll with the flow

313
00:19:47,440 --> 00:19:49,480
kind of thing.
Hey, Janae has joined us.

314
00:19:49,480 --> 00:19:52,160
Hi, Janae, how are you?
Good morning everyone.

315
00:19:52,160 --> 00:19:58,040
Doing doing well.
So Janae, what AIS do you mainly

316
00:19:58,040 --> 00:19:59,840
use?
The main one that I've been

317
00:19:59,840 --> 00:20:04,760
using is ChatGPT.
I use 11 Labs for a lot of the

318
00:20:04,800 --> 00:20:09,800
other processes and I've
actually created a whole album

319
00:20:09,800 --> 00:20:14,920
of music using Suno.
Dot com or suno dot AI, which is

320
00:20:15,160 --> 00:20:18,400
been received really well.
I've actually published one of

321
00:20:18,400 --> 00:20:21,920
the songs on Spotify and Apple
Music as well.

322
00:20:21,920 --> 00:20:26,280
So I'm putting a whole album
together right now through this

323
00:20:26,280 --> 00:20:28,880
music.
The other thing that I'm going

324
00:20:28,880 --> 00:20:32,720
to be doing is laying over my
aunt, my own vocals on top of

325
00:20:32,720 --> 00:20:34,880
these music.
So that's going to be a learning

326
00:20:34,880 --> 00:20:38,480
process because I used to sing
back in the days, but trying to

327
00:20:38,480 --> 00:20:41,840
sing over and doing all of the
post, you know, post production

328
00:20:41,840 --> 00:20:44,760
is, is kind of fun going down
that route.

329
00:20:44,760 --> 00:20:48,400
So those are the three main AI
applications that I've been

330
00:20:48,400 --> 00:20:50,640
using.
Another one that's integrated

331
00:20:50,640 --> 00:20:56,200
into the podcast is Auto dot AI,
which grabs automatically all of

332
00:20:56,200 --> 00:20:58,920
the transcripts from my
recordings.

333
00:20:59,440 --> 00:21:02,840
D script is another another one
and I got to play around with

334
00:21:02,840 --> 00:21:07,040
the vibe editing feature that
they've enabled, which is really

335
00:21:07,080 --> 00:21:09,560
a lot of fun, so.
It's.

336
00:21:09,840 --> 00:21:13,560
It's just getting better.
Awesome Amanda, I had listened

337
00:21:13,560 --> 00:21:18,400
to Gary Vee, which I digest him
in season sometimes right.

338
00:21:18,720 --> 00:21:20,880
I like what he says.
Sometimes I'm bored with what he

339
00:21:20,880 --> 00:21:23,200
says.
So I'm in a I'm liking what he

340
00:21:23,200 --> 00:21:26,640
says right now and he actually
was talking about AI as he

341
00:21:26,640 --> 00:21:31,000
should be, but he was saying
that even if Google, which I'm

342
00:21:31,000 --> 00:21:34,000
assuming is the Gemini, right,
I'm I pretty I'm sure I have

343
00:21:34,000 --> 00:21:37,400
that right.
Even if Google executes their

344
00:21:37,440 --> 00:21:42,960
AI, Florida State that so many
people are using AI for search

345
00:21:42,960 --> 00:21:46,360
engines that Google is not
basically number one anymore.

346
00:21:46,640 --> 00:21:50,560
And I thought that that was so,
so interesting that I didn't

347
00:21:50,560 --> 00:21:53,880
think I'd be in a world that
Google would go to 2nd to

348
00:21:53,880 --> 00:21:56,360
something until this came.
And you know, when he said that

349
00:21:56,360 --> 00:22:01,480
I go, I kind of do that myself.
I do kind of pop into a ChatGPT

350
00:22:01,480 --> 00:22:04,880
and type in exactly what I'm
looking for because I'll say and

351
00:22:04,880 --> 00:22:07,920
also give me resources all the
stuff like it can go a little

352
00:22:07,920 --> 00:22:10,360
deeper than just what a quick
search on Google was.

353
00:22:10,560 --> 00:22:13,840
So that's just kind of my, I
wanted to add to what Nick was

354
00:22:13,840 --> 00:22:15,760
talking about.
And I just thought that that was

355
00:22:15,760 --> 00:22:19,800
interesting.
Right, I agree and I am lucky

356
00:22:19,800 --> 00:22:26,240
enough to have a custom made
ChatGPT for my voice, my style,

357
00:22:26,760 --> 00:22:30,880
my attitude, and she's a little
sassy.

358
00:22:30,960 --> 00:22:35,480
I got to say she is she is a
little sassy and she's helping

359
00:22:35,480 --> 00:22:37,440
me.
I said yesterday that I'm diving

360
00:22:37,440 --> 00:22:41,240
into the whole threads side of
it, side of social and she's

361
00:22:41,240 --> 00:22:43,680
helping me with with all of
that.

362
00:22:43,680 --> 00:22:48,160
So I'm very happy about that.
Now Ashley, I saw your hand up.

363
00:22:48,240 --> 00:22:49,720
Did you want to ask Janae
something?

364
00:22:50,280 --> 00:22:53,120
Oh this, this could be for
anybody I I'm only asking

365
00:22:53,120 --> 00:22:55,560
because Janae had mentioned the
script.

366
00:22:55,920 --> 00:23:02,880
Script has got the new AI agents
built into the new Underlord and

367
00:23:03,320 --> 00:23:05,240
I've.
Used it a little.

368
00:23:05,240 --> 00:23:09,160
Bit and I don't think it's great
and I was just curious about

369
00:23:09,160 --> 00:23:12,760
anyone else's thoughts on that.
Yeah, I played around a little

370
00:23:12,760 --> 00:23:18,120
bit with the AI agent built into
D script and it's a getting used

371
00:23:18,120 --> 00:23:21,080
to, right.
We're so used to editing in the

372
00:23:21,080 --> 00:23:24,320
timeline ourselves and you know,
know exactly what we want.

373
00:23:25,040 --> 00:23:28,840
And I was trying to do something
very different than what it's

374
00:23:28,840 --> 00:23:31,640
used to.
So I was trying to do a three

375
00:23:31,960 --> 00:23:37,000
video cut and it was like, oh,
to lay that out you might want

376
00:23:37,000 --> 00:23:39,280
to use and it wasn't ready for
that.

377
00:23:39,280 --> 00:23:43,040
It's just designed for editing
and trimming content that's

378
00:23:43,040 --> 00:23:46,080
already on your timeline.
Where are they coming up with

379
00:23:46,080 --> 00:23:49,680
these names?
Under, Lord, Come on, it sounds

380
00:23:49,680 --> 00:23:52,000
so ominous.
You know, under.

381
00:23:52,000 --> 00:23:53,800
Lord want to be overlord, you
know.

382
00:23:54,680 --> 00:23:58,000
They don't want to be Overlord,
they just want to be under Lord.

383
00:23:59,960 --> 00:24:04,120
That's right.
OK, so let's continue on with

384
00:24:04,120 --> 00:24:07,400
some of the things that we had
leftover from yesterday.

385
00:24:07,920 --> 00:24:13,640
And one of them is a news item
about podcasts rebrands with

386
00:24:13,720 --> 00:24:18,800
every life milestone.
So some of the highlights of

387
00:24:18,800 --> 00:24:21,800
this article that we will go
ahead and put in the chat.

388
00:24:22,160 --> 00:24:27,040
UK media personalities Jamie
Lang and Sophie Habu originally

389
00:24:27,040 --> 00:24:29,840
launched their podcast as
called.

390
00:24:29,920 --> 00:24:33,360
It was called Nearly Wets
documenting their pre wedding

391
00:24:33,360 --> 00:24:35,720
journey.
Then after tying the knot in

392
00:24:35,720 --> 00:24:38,760
2023 they rebranded to
Newlyweds.

393
00:24:38,760 --> 00:24:42,520
It's a show called Newlyweds
focusing on married life and

394
00:24:42,520 --> 00:24:45,960
behind the scenes moments and
with the baby on the way.

395
00:24:45,960 --> 00:24:51,040
Now they've just renamed the
show again to Nearly Parents as

396
00:24:51,040 --> 00:24:58,280
of June 9th, 2025 and began its
latest season reflecting about

397
00:24:58,280 --> 00:25:02,120
that new chapter.
The revamped podcast will cover

398
00:25:02,120 --> 00:25:06,920
pregnancy prep, relationship
shifts, ovulation and fertility

399
00:25:06,920 --> 00:25:10,880
conversations, baby brain and
family related misadventures.

400
00:25:10,880 --> 00:25:16,360
Now their debut Nearly Parents
episode shares the moment of

401
00:25:16,360 --> 00:25:20,000
discovering the pregnancy, plus
humorous moments like, I don't

402
00:25:20,000 --> 00:25:23,440
know, Sophie's craving for
caviar, although she can't

403
00:25:23,440 --> 00:25:25,240
actually eat it during the
pregnancy.

404
00:25:25,920 --> 00:25:31,840
So what do you think about
changing your name over and over

405
00:25:31,840 --> 00:25:33,800
again?
Have you heard a podcast change

406
00:25:33,800 --> 00:25:37,440
its name like this?
Does it add to the story or does

407
00:25:37,440 --> 00:25:40,400
it kind of feel confusing?
Anyone has something to say on

408
00:25:40,400 --> 00:25:42,960
this?
I think it's brilliant because

409
00:25:43,080 --> 00:25:47,160
it's taking their listener on a
journey and each step of their

410
00:25:47,160 --> 00:25:50,360
life and what they're doing.
And they're likely not changing

411
00:25:50,600 --> 00:25:52,520
RSS fees, they're just changing
the name.

412
00:25:52,520 --> 00:25:57,280
So it'll show up with a new name
when they launch a new episode.

413
00:25:57,280 --> 00:26:00,000
And I'm sure they're talking
about it and what they're doing

414
00:26:00,000 --> 00:26:01,560
in the transition to the next
one.

415
00:26:01,560 --> 00:26:04,040
But yeah, I think it's brilliant
because they're taking you on

416
00:26:04,040 --> 00:26:06,360
this journey and you kind of
want to follow them.

417
00:26:06,640 --> 00:26:11,000
So do you think that frequent
rebranding could help podcasts

418
00:26:11,240 --> 00:26:15,200
stay fresh, or would it alienate
or confuse the longtime

419
00:26:15,200 --> 00:26:17,240
listener?
I think that depends on what

420
00:26:17,240 --> 00:26:21,520
they, I think that depends on
what they actually say in the

421
00:26:21,520 --> 00:26:24,520
show about the new name coming
up, right?

422
00:26:24,840 --> 00:26:28,120
Are we entering a new season?
And we're entering the new

423
00:26:28,120 --> 00:26:30,920
season, you know, about 3
parents or whatever it was

424
00:26:30,920 --> 00:26:34,480
called and they tell everybody
then I think it'll it'll work.

425
00:26:34,880 --> 00:26:36,240
But I see Amanda has something
to say.

426
00:26:36,240 --> 00:26:38,400
Go ahead, Amanda.
I think so.

427
00:26:38,400 --> 00:26:42,400
If someone was tuned into like a
newlywed show, it's very

428
00:26:42,400 --> 00:26:46,200
appropriate that that same
listener may be transitioning

429
00:26:46,200 --> 00:26:49,400
into the same journey as this
particular podcast as well.

430
00:26:49,400 --> 00:26:52,320
So I think for this particular
podcast, that works really,

431
00:26:52,320 --> 00:26:54,360
really well.
I also will say I don't think

432
00:26:54,360 --> 00:26:56,240
there's really any rules in
podcasting.

433
00:26:56,680 --> 00:27:00,320
But if Chris and I, who've had a
music show for the last five

434
00:27:00,320 --> 00:27:06,200
years, decided to up and change
our show to a divorce podcast,

435
00:27:06,440 --> 00:27:09,360
the listeners that followed us,
that would be a complete slap in

436
00:27:09,360 --> 00:27:12,120
the face to our listenership.
You know what I mean?

437
00:27:12,120 --> 00:27:17,120
Where I think this this couple
is taking their listeners on the

438
00:27:17,120 --> 00:27:20,640
same journey that their
listeners are on or will about

439
00:27:20,640 --> 00:27:24,080
to be on or already were on.
So I I think it's very

440
00:27:24,080 --> 00:27:27,560
appropriate and spot on for this
particular one, but I think for

441
00:27:27,560 --> 00:27:29,560
others it might not be
appropriate.

442
00:27:29,720 --> 00:27:31,680
Right.
And if they're long time

443
00:27:31,680 --> 00:27:35,560
listeners, it feels like they
probably would come to expect

444
00:27:35,560 --> 00:27:39,280
them to keep changing the name,
you know, So I'm going to go on

445
00:27:39,280 --> 00:27:42,600
to the next story.
We normally don't like to get

446
00:27:42,600 --> 00:27:45,840
into any kind of politics, but I
saw this.

447
00:27:46,400 --> 00:27:49,760
I saw this story in there.
And so it just felt like we had

448
00:27:49,760 --> 00:27:53,520
to cover it.
And the headline is not just

449
00:27:53,520 --> 00:27:56,760
influencers.
The Congress moves to treat

450
00:27:56,760 --> 00:28:02,120
creators like entrepreneurs.
So a new bipartisan

451
00:28:02,120 --> 00:28:06,280
Congressional Creators Caucus
was launched by Representatives

452
00:28:06,760 --> 00:28:10,720
Yvette Clark, who's a Democrat
out of New York, and Beth Van

453
00:28:10,880 --> 00:28:14,760
Dewen, who is a Republican out
of Texas, to give digital

454
00:28:14,760 --> 00:28:17,480
creators small business level
support.

455
00:28:18,120 --> 00:28:22,480
The caucus aims to address
challenges creators face like

456
00:28:22,640 --> 00:28:27,160
unclear tax status, limited
access to banking, insurance and

457
00:28:27,160 --> 00:28:30,400
disaster relief by treating them
more like a traditional

458
00:28:30,400 --> 00:28:34,000
entrepreneur.
Analysis estimates the creator

459
00:28:34,040 --> 00:28:37,600
economy could be worth up to 500
billion.

460
00:28:37,600 --> 00:28:43,200
That's with AB 500 billion by
2027, highlighting its growing

461
00:28:43,200 --> 00:28:46,040
economic influence and creators
turned.

462
00:28:46,040 --> 00:28:50,400
Advocates Matthew and Stephanie
Patrick of The Theorist Media

463
00:28:50,400 --> 00:28:54,920
spent over a year lobbying
Congress to emphasize that

464
00:28:54,920 --> 00:28:58,480
creators are responsible for
small businesses nationwide, not

465
00:28:58,480 --> 00:29:03,400
just New York and LA.
Major platforms like Patreon and

466
00:29:03,400 --> 00:29:07,560
YouTube support the caucus,
emphasizing that creators need

467
00:29:07,600 --> 00:29:13,360
real business protections like
insurance, loan access, and are

468
00:29:13,360 --> 00:29:18,240
vital to economic and and are
vital to the economic engine in

469
00:29:18,240 --> 00:29:22,960
their local communities.
So I'd love to open this up to

470
00:29:22,960 --> 00:29:24,920
the room.
Does anyone have anything to say

471
00:29:24,920 --> 00:29:28,440
about this?
This sounds like a great idea,

472
00:29:28,760 --> 00:29:32,600
but the way Congress moves these
days, I'm not sure that we're

473
00:29:32,600 --> 00:29:36,120
going to will we see this in our
life is my question.

474
00:29:36,880 --> 00:29:40,280
Ashley says Cool, cool in the
chat.

475
00:29:40,520 --> 00:29:45,760
OK, we're going to go on to the
next story and that is this

476
00:29:45,760 --> 00:29:46,920
one's going to be a little
messy.

477
00:29:46,920 --> 00:29:53,880
OK, AI BS New framework aims to
streamline the messy middle of

478
00:29:54,280 --> 00:29:59,840
programmatic ad sales In a major
move to modernize the digital

479
00:29:59,840 --> 00:30:05,200
advertising landscape, the IAB
Tech Lab has launched its new

480
00:30:05,240 --> 00:30:09,200
containerization project.
First of all, let's talk about

481
00:30:09,200 --> 00:30:13,040
AIB.
Sometimes when you go onto the

482
00:30:13,040 --> 00:30:17,640
platform that hosts your
podcast, you might see something

483
00:30:17,640 --> 00:30:20,480
that says AIB and there might be
a toggle.

484
00:30:20,480 --> 00:30:22,960
At least that's what I see when
I go into Lipson for one of my

485
00:30:22,960 --> 00:30:29,080
clients.
AIB is a platform that has like

486
00:30:29,080 --> 00:30:34,320
a standardization of things.
For instance, I and I don't know

487
00:30:34,320 --> 00:30:38,520
why this is not standard, but
you know how Apple counts?

488
00:30:38,880 --> 00:30:42,080
What do they count?
They they count listens and

489
00:30:42,200 --> 00:30:46,160
Spotify will count plays.
I don't know why this is not

490
00:30:46,160 --> 00:30:49,760
standardized, but that's
something that is right up the a

491
00:30:50,080 --> 00:30:54,200
the IA BS alley.
So that's what they do, but it

492
00:30:54,200 --> 00:30:59,840
costs a lot like I think
someone, one of the post owners

493
00:30:59,840 --> 00:31:05,080
that IDM Ed, he said that he
just did not feel like paying

494
00:31:05,080 --> 00:31:11,560
the 20,015 or $20,000 a year in
order to have that IAB, you

495
00:31:11,560 --> 00:31:16,400
know, emblem on his platform.
So that is an enormous amount of

496
00:31:16,400 --> 00:31:18,600
money.
So I completely understand,

497
00:31:18,600 --> 00:31:20,880
Nick, I see your hand up.
Is that stamp?

498
00:31:20,880 --> 00:31:23,000
Is that for the hosting
platforms?

499
00:31:23,600 --> 00:31:25,880
The hosting platforms, yeah.
OK.

500
00:31:25,880 --> 00:31:29,480
So they're like AIB certified
or?

501
00:31:29,640 --> 00:31:32,520
Yes, AIB certified, right?
Interesting.

502
00:31:32,760 --> 00:31:36,560
OK, I bought a platform of
course on Appsumo, of course.

503
00:31:36,760 --> 00:31:41,320
And usually when they're on
Appsumo, usually the creators

504
00:31:41,320 --> 00:31:44,640
are accessible to you.
You know, you can DM them, you

505
00:31:44,640 --> 00:31:48,960
can e-mail them.
And so I decided to e-mail the

506
00:31:48,960 --> 00:31:52,320
creator of one of the platforms
that I bought.

507
00:31:52,320 --> 00:31:55,680
It was a hosting platform.
And I just wanted to ask him a

508
00:31:55,680 --> 00:31:58,200
couple questions.
And he said, yeah.

509
00:31:58,240 --> 00:32:02,480
He says, you know, we do
everything that the IAB, you

510
00:32:02,480 --> 00:32:05,280
know, all the IAB guidelines, we
do them.

511
00:32:05,680 --> 00:32:10,840
But I just don't want to pay the
15 or $20,000 a year in order to

512
00:32:10,840 --> 00:32:13,480
put that stamp on my on my
platform.

513
00:32:13,840 --> 00:32:16,760
So I said wow, that I didn't
even realize it was that much.

514
00:32:16,960 --> 00:32:20,080
So that's crazy.
Anyway, I'm going to continue

515
00:32:20,080 --> 00:32:23,200
with the story.
The IAB Tech Lab has launched

516
00:32:23,200 --> 00:32:28,280
its new containerization
project, a bold initiative aimed

517
00:32:28,280 --> 00:32:33,480
at tackling inefficiencies in
the increasingly complex world

518
00:32:33,480 --> 00:32:38,040
of programmatic advertising.
With over a decade of

519
00:32:38,560 --> 00:32:42,760
exponential growth in digital
media, the current Ad Tech

520
00:32:42,760 --> 00:32:47,560
Framework framework is showing
signs of strain, especially

521
00:32:47,560 --> 00:32:51,480
during high traffic live events
and across the fragmented

522
00:32:51,480 --> 00:32:53,080
system.
Fragmented system.

523
00:32:53,800 --> 00:32:58,680
The goal the it's to standardize
how real time bidding services

524
00:32:59,080 --> 00:33:02,800
interact by using container
technology.

525
00:33:02,920 --> 00:33:07,240
I'm going to repeat that
container technology making it

526
00:33:07,240 --> 00:33:10,720
easier for platforms,
publishers, and AD partners to

527
00:33:10,720 --> 00:33:14,680
plug and play without
sacrificing speed, security, or

528
00:33:14,680 --> 00:33:18,760
performance.
The IAB says this project lays

529
00:33:18,760 --> 00:33:23,440
down clear technical ground
rules for data handling, network

530
00:33:23,440 --> 00:33:28,600
protocols, and fraud detection,
helping build a more scalable

531
00:33:28,600 --> 00:33:33,200
and sustainable future for
programmatic ad ecosystems.

532
00:33:33,440 --> 00:33:37,920
And they're calling on the whole
industry, from DSPS to

533
00:33:37,920 --> 00:33:42,600
podcasters, to get involved.
So with that said, should

534
00:33:42,600 --> 00:33:45,760
podcasters have a seat at the
table in shaping how

535
00:33:46,120 --> 00:33:48,600
programmatic ad standards
evolve?

536
00:33:48,800 --> 00:33:52,080
Why or why not?
Anyone want to get in on this?

537
00:33:52,400 --> 00:33:54,880
It's a lot to wrap my head
around because I don't feel like

538
00:33:54,880 --> 00:34:00,960
I get what their sole purpose
is, but in a way it'll overall

539
00:34:00,960 --> 00:34:02,320
help.
I know this isn't answering your

540
00:34:02,320 --> 00:34:08,719
question, but I think it'll
overall help podcasting if more

541
00:34:09,239 --> 00:34:11,600
platforms get on board.
Because right now, like you

542
00:34:11,600 --> 00:34:15,000
said, Spotify tracks their own
stuff, Apple tracks their own

543
00:34:15,000 --> 00:34:18,840
stuff.
Like even as a podcast host,

544
00:34:19,440 --> 00:34:22,320
it's hard to tell where you
stand just because you have to

545
00:34:22,320 --> 00:34:24,800
look at every single platform.
Like there's not one

546
00:34:25,080 --> 00:34:29,199
consolidated look at everything.
And that's what makes podcasts

547
00:34:29,199 --> 00:34:30,760
and so difficult in terms of
tracking.

548
00:34:30,760 --> 00:34:34,880
I feel where I I can see from an
advertiser standpoint, like if

549
00:34:34,880 --> 00:34:39,960
you're going to a show that is
hosted exclusively on Spotify or

550
00:34:39,960 --> 00:34:43,800
hosted exclusively on Apple or
vice versa, like how do you know

551
00:34:43,800 --> 00:34:48,120
if you're getting a good deal as
the advertiser when all these

552
00:34:48,120 --> 00:34:50,040
platforms track differently?
You don't really.

553
00:34:50,280 --> 00:34:52,600
You have to really understand
how each platform does their

554
00:34:52,600 --> 00:34:56,679
stuff in order to know if you're
making a good deal for both the

555
00:34:56,679 --> 00:34:59,240
host and the the advertiser.
Agreed.

556
00:34:59,640 --> 00:35:02,320
And the names that they're
coming up with, come on,

557
00:35:02,560 --> 00:35:06,520
containerization project.
They just don't want to make it

558
00:35:06,520 --> 00:35:08,600
easy for anybody.
I'm telling you, the

559
00:35:08,640 --> 00:35:11,240
containerization project.
So.

560
00:35:11,920 --> 00:35:14,520
Oh, Renee Roberts, let's come on
up, girl.

561
00:35:14,520 --> 00:35:15,840
You want to talk?
Come on.

562
00:35:16,920 --> 00:35:18,720
Let's get Renee up here.
Renee.

563
00:35:19,200 --> 00:35:20,560
Hi.
How are you this morning?

564
00:35:21,040 --> 00:35:22,960
Good morning.
Yeah, well, Nicholas kind of

565
00:35:23,280 --> 00:35:24,720
covered everything I was going
to say.

566
00:35:24,720 --> 00:35:28,040
I was just thinking like for the
podcasters to have a seat at the

567
00:35:28,040 --> 00:35:32,120
table with programmatic
advertising, you know, you just

568
00:35:32,120 --> 00:35:34,480
want to make sure that you're
getting the opportunity for your

569
00:35:34,720 --> 00:35:37,400
podcast to be sold.
And that's what I was thinking

570
00:35:37,400 --> 00:35:41,040
that they just really, yes, I
think you do need a seat at the

571
00:35:41,040 --> 00:35:43,160
table.
Like how, how are these being

572
00:35:43,160 --> 00:35:45,440
divvied out?
Like is there a way that you can

573
00:35:45,440 --> 00:35:49,280
make sure that your podcast is
showing up as an option?

574
00:35:49,280 --> 00:35:53,760
So if I'm buying some ads for,
for any of the companies I

575
00:35:53,760 --> 00:35:58,360
represent, I want to know that I
understand what your show is

576
00:35:58,360 --> 00:36:00,840
about.
And so is it showing up in the

577
00:36:00,840 --> 00:36:06,160
right genre?
Like I'm selling XYZ, but you're

578
00:36:06,160 --> 00:36:09,080
an ABC type of company.
I want to make sure I'm getting

579
00:36:09,080 --> 00:36:11,040
in the right kind.
Sometimes I want to branch out.

580
00:36:11,040 --> 00:36:14,160
I do want to just, you know,
spray and pray and just, hey,

581
00:36:14,160 --> 00:36:15,680
let's just see if anybody hits
it.

582
00:36:15,680 --> 00:36:17,120
So that's what I was thinking
about.

583
00:36:17,120 --> 00:36:21,280
It's just like more control on
making sure you're showing up

584
00:36:21,320 --> 00:36:24,920
where you need to show up so you
get the opportunity to get the

585
00:36:24,920 --> 00:36:28,360
ads.
Placed on your program Exactly.

586
00:36:28,440 --> 00:36:32,120
And and Adam in the audience
says self hosting a podcast

587
00:36:32,120 --> 00:36:36,400
gives you more availability to
analyze all the data.

588
00:36:36,840 --> 00:36:40,240
So has anyone, it sounds like
Adam is self hosting.

589
00:36:40,240 --> 00:36:43,200
Anyone else in here?
Have they self hosted?

590
00:36:43,680 --> 00:36:45,920
I don't even know what's
involved with self hosting.

591
00:36:45,920 --> 00:36:49,680
I mean, Adam, I would love it if
you would come up on stage and

592
00:36:49,680 --> 00:36:52,920
talk about this.
Is it up to you to distribute it

593
00:36:53,000 --> 00:36:55,360
to all the all the different
players?

594
00:36:55,400 --> 00:36:57,360
I mean, there's thousands of
them.

595
00:36:57,720 --> 00:37:01,520
I don't even know how that is.
I believe it just basically be

596
00:37:01,520 --> 00:37:05,560
you'd be taking the the role of
a lives in or a buzz pro.

597
00:37:05,560 --> 00:37:11,120
But there's like lots of them,
there's thousands of them, so I

598
00:37:11,120 --> 00:37:13,560
don't even.
How much time must that take

599
00:37:14,000 --> 00:37:15,640
every week?
If that's what you have as a

600
00:37:15,640 --> 00:37:20,280
weekly show, that's crazy.
That's where like using a

601
00:37:20,320 --> 00:37:23,920
platform like Buzz Pro and all
these podcast hosting platforms,

602
00:37:23,920 --> 00:37:30,560
that's the the ultimate draw of
it because of how easy they make

603
00:37:30,560 --> 00:37:34,200
it.
Plus you have the cost aspect of

604
00:37:34,200 --> 00:37:36,200
it.
Like think of how large your

605
00:37:36,240 --> 00:37:40,520
podcast episode files are that
they are hosting on their own

606
00:37:40,520 --> 00:37:42,400
servers, taking up their own
space.

607
00:37:42,400 --> 00:37:44,800
And that's something that you
would have to account for with

608
00:37:44,800 --> 00:37:46,440
your own show if it was self
hosted.

609
00:37:46,920 --> 00:37:53,760
So it's it's a a good deal in
the fact that it can be cost

610
00:37:53,760 --> 00:37:56,760
effective and they take care of
a lot of the heavy lifting for

611
00:37:56,760 --> 00:37:59,840
you.
But like Adam saying you get you

612
00:37:59,840 --> 00:38:02,240
lose a lot of the data that you
would otherwise have if it was

613
00:38:02,240 --> 00:38:03,600
self hosted.
Right.

614
00:38:04,160 --> 00:38:07,440
I'm going to take a left turn
before I go to the next story

615
00:38:07,440 --> 00:38:11,560
only because this is something
that's happening to me, well, to

616
00:38:11,560 --> 00:38:13,880
my client.
So if it's happening to my

617
00:38:13,880 --> 00:38:15,280
client, it's happening to me as
well.

618
00:38:15,880 --> 00:38:20,480
Yesterday, Wednesday was the
last day for my client's

619
00:38:20,880 --> 00:38:23,600
podcast.
She is sundowning it.

620
00:38:23,600 --> 00:38:25,320
Is that the right phrase?
Sundowning.

621
00:38:26,000 --> 00:38:30,720
Her husband is taken ill and she
has to, she's probably going to

622
00:38:30,720 --> 00:38:34,280
have to give up her seat on the
American Academy of Pediatrics

623
00:38:34,840 --> 00:38:37,920
and so she's quitting everything
she has to do that.

624
00:38:38,440 --> 00:38:41,560
So but she still wants the
podcast to go on.

625
00:38:41,560 --> 00:38:47,120
Now she hosts on Captivate and I
think her the tier that she's on

626
00:38:47,120 --> 00:38:52,560
is about $17.00 a month.
So I'm trying to get all the

627
00:38:52,560 --> 00:38:56,440
information before I go to her
about her options.

628
00:38:56,840 --> 00:39:00,600
So what if she says God, I just
I don't want to spend $17.00 a

629
00:39:00,600 --> 00:39:02,760
month if there's if there's
another way.

630
00:39:03,120 --> 00:39:08,080
So certainly there are certainly
there are free tiers.

631
00:39:08,440 --> 00:39:11,920
There are less expensive tiers.
I know that what buzz sprout or

632
00:39:12,240 --> 00:39:18,120
has a $5 tier, I think.
So what happens if I take her

633
00:39:18,120 --> 00:39:24,400
250 episodes off of Captivate
and find a new home for it?

634
00:39:24,400 --> 00:39:27,800
Do they get published like all
over again?

635
00:39:28,000 --> 00:39:30,440
Does anyone know?
I think when you when you

636
00:39:30,440 --> 00:39:35,880
migrate your your RSS feed, I
think they do all go in in

637
00:39:35,880 --> 00:39:37,520
burst.
I think they all just kind of

638
00:39:37,520 --> 00:39:40,000
come in and groups.
I think I've helped somebody

639
00:39:40,000 --> 00:39:41,680
with that and I think that's how
that happened.

640
00:39:42,040 --> 00:39:44,120
Dan, you came up.
What can you add for me?

641
00:39:44,400 --> 00:39:47,840
I wanted to quickly jump in,
thank you and good morning.

642
00:39:47,840 --> 00:39:51,280
But so if you go look at Buzz
Sprout, they haven't, they have

643
00:39:51,280 --> 00:39:56,160
a resource dedicated to
migrating your podcast and the

644
00:39:56,160 --> 00:40:00,040
process that's entailed in that.
I don't think they get

645
00:40:00,040 --> 00:40:04,680
republished, rather they get
migrated to the new host.

646
00:40:04,680 --> 00:40:10,840
So if they're already published
in multiple places.

647
00:40:11,360 --> 00:40:15,640
It won't be like duplicating it,
but if they're not published in,

648
00:40:15,960 --> 00:40:19,840
let's say Apple, then they may
and I have to go read it again,

649
00:40:19,840 --> 00:40:23,600
but they might get published on
Apple if you choose to connect

650
00:40:23,600 --> 00:40:28,440
with Apple Podcasts through that
process when you sign up to

651
00:40:28,440 --> 00:40:34,080
Buzzsprout as an example.
So it's it's a migration but not

652
00:40:34,080 --> 00:40:39,120
a republication.
So to the listener, they would

653
00:40:39,120 --> 00:40:42,920
not have any idea of what's
going on in the background, is

654
00:40:42,920 --> 00:40:43,720
that right?
Correct.

655
00:40:44,440 --> 00:40:47,040
OK, well, that's my concern.
That's my concern.

656
00:40:47,400 --> 00:40:49,840
Well, I might have to look at
Buzz Sprout about this.

657
00:40:50,160 --> 00:40:53,640
Does anyone have any kind of
suggestions for me of what to

658
00:40:53,640 --> 00:40:56,160
do?
I am open to suggestions.

659
00:40:56,280 --> 00:40:59,920
In alignment with what I've just
said that my suggestion would be

660
00:40:59,920 --> 00:41:04,920
go to Buzz Sprout and utilize
their podcast migration service.

661
00:41:04,920 --> 00:41:11,000
It's included when you sign up.
OK well I might check that out

662
00:41:11,000 --> 00:41:12,760
and give that to her as an
option.

663
00:41:13,160 --> 00:41:19,360
I just you know, 1718 bucks a a
month seems just for storage

664
00:41:19,360 --> 00:41:23,680
basically is what it would be.
If she's not actively podcasting

665
00:41:23,680 --> 00:41:28,480
then you can migrate, or once
you migrate you can downgrade to

666
00:41:28,480 --> 00:41:33,200
the $5 a month plan which is the
archive plan.

667
00:41:33,360 --> 00:41:36,080
OK.
That's, I think that's probably

668
00:41:36,600 --> 00:41:41,320
going to be and Dave has the
Spotify saying pulsing the icon

669
00:41:41,320 --> 00:41:43,440
pulsing.
I see that Dave.

670
00:41:44,360 --> 00:41:48,680
OK, so I appreciate you helping
me with that issue.

671
00:41:48,720 --> 00:41:52,080
I'm I'm going to check those
those things out today and and

672
00:41:52,080 --> 00:41:55,800
give her some options.
I'm going to move on to the next

673
00:41:55,800 --> 00:42:00,160
story and let's see how far into
the hour this takes us and this

674
00:42:00,160 --> 00:42:04,000
will probably wrap us up.
Most important and useful

675
00:42:04,000 --> 00:42:09,960
insights from the second quarter
of 2025 Podscribe performance

676
00:42:10,000 --> 00:42:14,720
benchmark report for digital
content creators and podcasters.

677
00:42:14,720 --> 00:42:17,440
Now attribution and measurement
insights.

678
00:42:17,640 --> 00:42:22,760
Pixel tracking is king.
Pixel based attribution captures

679
00:42:22,920 --> 00:42:29,920
7 times more podcast conversions
than post purchase surveys and

680
00:42:29,920 --> 00:42:34,440
4.6 times more than promo codes
for vanity URLs.

681
00:42:35,080 --> 00:42:37,760
Holy cow that was a mouthful.
I can't believe I got through

682
00:42:37,760 --> 00:42:40,200
that.
This means many podcast

683
00:42:40,200 --> 00:42:46,440
campaigns are under reporting up
to 80% of conversions without

684
00:42:46,440 --> 00:42:51,320
pixels.
I got to say I don't know how

685
00:42:51,320 --> 00:42:54,040
the word pixels comes into play
here.

686
00:42:54,040 --> 00:42:58,080
I sorry, I really should have
studied this before I read it.

687
00:42:58,440 --> 00:43:00,480
I apologize.
This was supposed to be Marx

688
00:43:01,240 --> 00:43:06,640
Marx's story, so I don't know
why pixel tracking is a thing,

689
00:43:06,680 --> 00:43:10,920
but it's a thing.
OK the second the second point

690
00:43:10,920 --> 00:43:17,440
is conversion lag is real.
Only 17.3% of visits happen in

691
00:43:17,440 --> 00:43:20,680
the 1st 24 hours after hearing a
podcast ad.

692
00:43:21,280 --> 00:43:28,240
However, 42.3% occur within the
first seven days and 80% by day

693
00:43:28,240 --> 00:43:33,400
22, supporting the importance of
a 30 day attribution window.

694
00:43:33,920 --> 00:43:37,560
I do understand that point and I
am on board with that.

695
00:43:37,560 --> 00:43:43,280
OK.
And the Third Point is IPV 6 is

696
00:43:43,280 --> 00:43:49,040
growing is a growing blind spot.
About 50% of conversions can go

697
00:43:49,200 --> 00:43:54,720
untracked if AD servers aren't
IPV 6 compatible.

698
00:43:55,120 --> 00:43:57,840
Please don't ask me what that
is, I don't know, I'm just

699
00:43:57,840 --> 00:44:01,920
reading the damn story.
Only a few major platforms

700
00:44:01,920 --> 00:44:06,920
supported, meaning missed data
is a serious risk without proper

701
00:44:06,960 --> 00:44:09,880
tools.
Now the audience and content

702
00:44:09,880 --> 00:44:13,320
strategy insight.
Affluent and educated listeners

703
00:44:13,320 --> 00:44:17,400
convert more audiences with
higher income and educated

704
00:44:17,400 --> 00:44:22,720
levels Show $0.25.
I'm sorry. 25% and 17% better

705
00:44:22,720 --> 00:44:27,760
conversion rates respectively.
YouTube simulcasts are booming.

706
00:44:28,320 --> 00:44:34,120
About 64% of simulcast podcast
content consumption happens on

707
00:44:34,120 --> 00:44:38,440
YouTube.
Simulcast usage has grown 20%

708
00:44:38,800 --> 00:44:44,080
year over year and the genres
are that convert best Best for

709
00:44:44,080 --> 00:44:47,760
visits, technology, business and
health and fitness, Best for

710
00:44:47,760 --> 00:44:53,240
purchases, business, technology
and education and the best show

711
00:44:53,240 --> 00:44:57,200
formats.
Host read ads outperform

712
00:44:57,200 --> 00:45:01,560
producer read ads on both
visitor and purchase rates.

713
00:45:01,960 --> 00:45:06,160
The producer read ads are
catching up in cost efficiency.

714
00:45:06,520 --> 00:45:12,680
Longer ads like 90 seconds plus
perform best both in conversions

715
00:45:13,000 --> 00:45:16,760
and cost efficiency for host and
producer read formats.

716
00:45:17,000 --> 00:45:21,000
So this is a lot of numbers to
to comprehend this early in the

717
00:45:21,000 --> 00:45:25,880
morning, that's for sure.
But what rang true to me was

718
00:45:26,560 --> 00:45:28,960
that attribution window, that 30
day.

719
00:45:28,960 --> 00:45:33,640
So when you're looking at any
given episode and you're kind of

720
00:45:33,640 --> 00:45:36,800
poached out that you've only
got, oh, I only got it, it's

721
00:45:36,800 --> 00:45:39,120
been a week and I only got 30
downloads.

722
00:45:39,480 --> 00:45:42,320
You know what?
Wait three more weeks.

723
00:45:42,520 --> 00:45:45,560
Give it that 30 days.
Then let's then let's see where

724
00:45:45,560 --> 00:45:49,320
you are.
That will give you a a better

725
00:45:49,720 --> 00:45:54,360
roundabout, you know, figure,
but a roundabout knowledge of

726
00:45:54,360 --> 00:45:57,760
how that episode actually did.
And again, don't just look at

727
00:45:57,760 --> 00:46:01,000
downloads.
Look at everything having to do

728
00:46:01,000 --> 00:46:05,400
with that episode.
So we're going to wrap this up a

729
00:46:05,400 --> 00:46:08,400
little bit early today.
I'm going to give you a little

730
00:46:08,400 --> 00:46:12,800
bit of your morning back and I
appreciate you sticking with me

731
00:46:12,800 --> 00:46:16,760
and helping me through this this
episode without Mark.

732
00:46:16,920 --> 00:46:21,080
But Mark will probably be back
tomorrow and we'll we'll be

733
00:46:21,080 --> 00:46:23,640
talking about wins and
challenges.

734
00:46:23,760 --> 00:46:26,440
And I hope you make it back with
us.

735
00:46:26,480 --> 00:46:29,600
And thank you everyone for for
tuning in.

736
00:46:30,120 --> 00:46:33,320
So until tomorrow, make it a
great day.