318 - How To Invite Your Community To Contribute To Your Content

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Good morning, podcasting Morning
Chat.

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Today is Thursday, June 5th,
2025, and today we're tackling

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your questions on engagement and
metrics, plus breaking down new

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features from Spotify and Acast
and what to know about Spotify

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for creators upcoming outage.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning chat.

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Thank you for being here.
I am your host Mark Ronic and I

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am struggling with Clubhouse.
Let me make sure all my Co hosts

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are on stage here.
Yes, now we've got them and my

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Co host.
Speaking of, we've got Jonathan

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Howard, Dr. Fey, producer Ashley
Feller and Sid Meadows.

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I'm sure more of the cast and
crew will be joining us

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momentarily.
I also see we've got some people

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in the audience already here on
Clubhouse and we are live on

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YouTube.
I will get you that link

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momentarily unless Ashley, you
could grab it for me from my

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YouTube page and pin it.
That would be awesome and good

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to see some familiar faces in
the audience.

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I want to 1st shout out Janae
who is here bright and early.

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Usually he has to join us after
he's dealt with the kids and

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he's here bright and early.
I want to say, you know, I

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called him out yesterday for his
interview with Pat Flynn and

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didn't realize we were talking
to a birthday boy while I was

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chatting about his interview.
So yes, we missed his birthday,

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although I did get to him after
the show and yeah, it's his

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birthday.
So happy birthday to you, Janae.

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A belated 1 publicly.
Also, let's see here.

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I also wanted to call out Drew.
Drew in the audience.

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Drew, somebody I've seen and
known on Clubhouse for a long

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time and it's been a minute
since I've seen him here.

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So Drew, welcome.
Welcome back.

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Good to have you here.
So today we are going to dig

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into the mailbag.
We do have a couple of news

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stories to get into as well.
And I should tell our podcast

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audience, we also have Nick
Dahlbach and Alex Baelish on

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stage with us now as well.
So I think the way I'd love to

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start things is with this
mailbag question.

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This comes from Matthew from
Sacramento, CA, And he asks, do

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any of you rely on listener
content for your podcast?

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If so, how did you go about
getting your listeners to

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contribute?
And I know that we've talked

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about this here and there, and I
figured since this came through

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the mailbag, let's really dig
into it and give some concrete

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suggestions.
I'm going to start, and then I

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see Alex wants to chime in as
well.

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And then I'm going to ask our
team.

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Start thinking about your
answers.

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Even if you haven't done it,
most of you here are very

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experienced and probably have
some good suggestions.

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I'm going to start with direct
requests.

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This is maybe obvious to some
and to others it's one of those

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things where you hear it and
you're kind of like, oh, Oh

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yeah, that's right, I can do
that.

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Direct requests regularly remind
your audience that you're

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looking for input.
Explicitly ask during episodes.

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This is something that I see a
lot of podcasters failing to do,

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and I think often times it's the
podcasters that do mainly or

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strictly interview style
podcasts because I think what

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happens is, is that they get
caught up in the interview.

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They also don't want to sound
too pitchy with a guest there

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with them.
They feel like it's awkward.

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They feel like it might throw
things off.

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And I say no, it's not.
It's part of your show.

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This is how you do it.
And if you get into a routine of

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asking, it's going to feel more
natural.

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It's not going to feel as
awkward, in my experience.

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So that's the first one.
Explicitly ask for the content.

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So if you are relying on mailbag
questions, you know, like I, I

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sometimes do, then you got to
ask people to do it.

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So I'm going to say send us your
mailbag questions, e-mail me

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markmarc@ironicmedia.com,
IRONICK media.com, or you can go

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to podpage.com/PMC and use the
contact form there and submit

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your questions.
Think actually that's how

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Matthew did it.
He went through the

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podpage.com/PMC website.
Alex, good morning.

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What did you want to share?
Good morning, everybody.

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For the what is from cast, we
get a lot of feedback, but you

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know, one of the things that
that we do is we post question

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peek whether they're shorts or
whether they're during the live.

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We had our guests, the
contributors actually come on as

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a result of all that.
I think it's always hard to get

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engagement, but just about
timing and what's moving the

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needle when it comes to this
stuff.

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It's a little easier for what we
do because people want to talk

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about the the show versus a
business or, you know, interview

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based show, but we get people
all the time making different

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reels and, and stuff like that,
that we'll analyze.

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And I think that's how we do it
or that's how you know, we did

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it.
And I think that's where it gets

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kind of fun because you have
some of these wacky theories and

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conspiracy theories when it
comes to the show and you're

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like, you can go down a lot of
deep dives with it.

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I just think, yes, asking, I
mean, that's the main thing is

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asking, but not only just
asking, but posing questions

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during your interviews or during
your podcasts that kind of

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engage it so that people can go
back to it.

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And I think that the other
strategy to it is following up

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with the clips, you know, making
sure you have the clips that

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people want to engage to it as
well.

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Yeah, creating engagement is a
great way, creating other ways

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to connect with your audience.
That ends up leading me into

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what I call grass roots
outreach, and I know I've shared

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this before.
This is the idea once you see

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who your regulars are, it
doesn't even have to be your

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regulars, but I this is how I
often do it.

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When you see your regulars
commenting on your content,

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those are people prime for you
to reach out to and say, hey,

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you know, you know this show,
I'm looking for more

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contributions from my audience.
Would you be interested in

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reaching out or interested in
sharing so that I can use your

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share on my show?
And I'm going to just give a

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quick example to now, this isn't
exactly podcast related, but

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this has to do with the
Empowered Podcasting conference.

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We last week, we're only at 1/4
of the applications from

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speakers that we were last year
around the same time.

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And that made me a little
nervous our deadlines coming up

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June 13th.
So what I did was reached out to

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people that I know have enjoyed
this show, enjoy what I do.

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If you know a fan of the work
that I'm doing.

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And I reached out and and asked,
hey, would you be interested in

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being a speaker?
And I'll tell you within a week,

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we went from around 25 ish
applications.

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We're over 60 applications now.
And that I'm telling you, yes,

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some of it had to do with me
posting in a Facebook group

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asking, so there's another idea
for you.

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And it had to do with me
reaching out to individuals.

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So don't be shy about what you
might think is a, a slow way of

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doing it because it can make a
very big impact very quickly.

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If you need content, if you're
doing something say like what I

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do with the mailbag, reaching
out and getting, reaching out to

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two people and getting their
contributions because you

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reached out, that might take you
through a whole episode.

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It often does for us.
Thank you, Alex.

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I'm going to check in with Nick.
And by the way, good morning to

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Amanda Sharp, who's joined us on
stage and so is Janae actually.

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Nick, good morning to you.
Did you want to add a suggestion

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if for somebody who relies on
listener content for their

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podcast?
Hey, good morning.

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Immediately when you asked this,
I kind of put myself in the

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shoes of like, OK, starting a
podcast that is somewhat newer,

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I might not have as many
listeners.

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Engagement is hard to come by
early on.

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And I don't know what this
person's situation is

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specifically.
That's kind of the the ones I'm

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looking at it from because it
can be kind of, I don't know, it

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defeats you a little bit,
especially when you like ask the

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question and you get crickets.
So I think one thing, and I mean

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you do this here on this show as
well, like when we go to mailbag

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questions, sometimes they're
questions that come directly to

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the podcast in morning chat,
like you were saying that the

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contact form, sometimes you're
finding interesting questions in

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other Facebook groups or
conversations that are being had

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that are still questions
relevant to the the show.

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And the discussions we have here
might not be directed at us, but

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it's still a conversational
piece.

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So I I would suggest if you are
newer or struggling to kind of

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get that listener content is
look beyond just people asking

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you directly.
Look into other Facebook groups

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if it is relevant, if there are
Facebook groups on your topic,

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Google search like I'm thinking
people also ask.

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Or hell, you could even go into
ChatGPT and say, hey, pose as a

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listener for my show and ask a
question that you think

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listeners would want to know
about.

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That one I'd probably used as
more of a last resort.

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But if you go into Google and do
like people also ask for

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Facebook groups, like these are
questions and things people are

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asking that are totally relevant
to your show.

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They're questions other people
are having.

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And it might encourage, like as
listeners start picking up on

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that and I say, oh, hey, he's
answering questions about XY and

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Z, like I'm going to ask my
question now.

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I guess it'll just encourage the
behavior as they see it coming

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versus maybe sitting back and
maybe not doing that segment

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because you didn't get a
question that week or whatever.

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I'd say look outside to other
communities and outlets as well

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for those questions being asked.
Yeah, Thank you, Nick.

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I like both of those.
Yeah, go search for what are

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people asking for in online
forums, whether it's Facebook,

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Reddit, etcetera.
There are a plethora of

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questions in most niches out
there.

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In all niches, I'll be bold and
say I think pretty much we can

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find people talking about
specific niches and categories

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on the Internet.
No problem.

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And yeah, good point.
Just go into AI and ask it to

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give you some of that quote UN
quote audience content and it'll

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do a great job.
I've done it before, I admit it.

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Dr. did you have something?
I saw your hand come up a couple

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times.
You know, every niche, whether

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you are a female entrepreneur, a
plumber, a caregiver, I mean you

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name it, every single niche has
a conference, a meet up, a

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something, even virtual.
So take advantage of those times

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that you are in that situation
at those conferences and ask

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people there because they're in
your niche.

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They might not be a listener
then at the time that you're

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asking them, but there's a good
chance that they would be after

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you ask them that question.
I love that one.

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And Sid, did you want to
comment?

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I did.
Good morning everybody and have

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something to add to.
So I'm going to a conference

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next week.
It's our annual furniture

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conference.
They'll be 4050 thousand people

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in this building and you know, I
have a whole plan and a map of

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what I'm doing and plan to ask
very similar questions to get

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content ideas and further look
at ways to make my show better

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for the next season.
So that's a great point.

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I would also say emailing.
If you have an e-mail list, just

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e-mail them and say, hey, I'm
looking for I'm looking to do

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some episodes that will help you
directly.

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Please reply if you have a
question or what, however you

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want to phrase it in your way,
Right.

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So emailing them and I'm in the
middle of doing this right now.

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I think all of you know that I'm
surveying my audience and I put

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a dynamic ad at the front of my
show saying, hey, I'd love to

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hear from you.
As we starting to plan.

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I've done a quite a bit of
direct outreach to people that I

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know to listen to Mark, to your
point earlier, I'm actually

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keeping a list of people that
engage with my content that I

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can see their name like on
LinkedIn, other places, and I'm

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directly reaching out to them.
I've had great success with

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that.
Everybody that I've reached out

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to has said yes, and I've had
all those calls up to this

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point.
I'm struggling to get people to

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click the link in the show notes
to schedule time with me or to

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complete the form.
So I'm going to change up my

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00:14:44,800 --> 00:14:47,600
strategy on that a little bit.
But I think e-mail is a really

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great way to just ask people to
share what's going on with them.

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What problems are you facing
today that you can then take

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that and address it as content
in your podcast?

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Yeah.
Thank you, Sid.

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Love that.
I'll be curious to see how you

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change up your strategy there if
that wasn't working as well for

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you.
Forms can be tricky because when

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people hear forms, they're
either really excited to go do

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it or they feel like, oh, I
don't have time to do that for

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them.
You have to.

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I like to try to make them as
short and sweet as possible.

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That tends to get more
engagement when it's direct and

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straightforward.
But keep us posted how you're

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doing that.
And I see Dave Campbell in the

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00:15:27,680 --> 00:15:30,960
chat said, I use speak pipe.
Speak pipe.

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00:15:30,960 --> 00:15:33,000
Yep, we've talked about that one
before too.

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Great one for people to call in
quote UN quote, right?

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They go to a website, they press
a button, your speak pipe

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button, and they can leave you a
voicemail.

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And then you can play that on
the show if you want, or you can

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just paraphrase it and share
what that message was with your

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audience.
But it's a, it's a great way to

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do it.
It's a great additional content

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00:15:54,120 --> 00:15:57,000
as well.
And I see Janae in the chat said

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00:15:57,000 --> 00:15:59,520
other ways to get more
questions.

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Answer the public.
Yeah.

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So I mentioned Reddit as an
example or Facebook groups.

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Answer the public is a great one
as well to get content what your

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00:16:08,560 --> 00:16:13,000
audience might be asking.
Let's see here we have.

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00:16:13,240 --> 00:16:16,000
Who else wanted to share?
I know several people did.

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00:16:16,000 --> 00:16:17,760
I don't want to hog all the
answers.

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00:16:17,760 --> 00:16:21,240
Janae, welcome again to the
stage and happy belated birthday

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00:16:21,240 --> 00:16:22,880
again.
What did you want to add?

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00:16:24,120 --> 00:16:25,440
Good morning everyone.
Thank you so much.

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00:16:25,440 --> 00:16:29,240
This is fun.
So today it didn't have my son's

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off tomorrow's aid, so no school
in the morning and I was like,

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00:16:34,120 --> 00:16:36,960
well, I can hang out in the room
today.

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00:16:36,960 --> 00:16:39,400
Yeah, and I hear you're doing it
through your mic too.

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00:16:39,400 --> 00:16:41,000
Yes, sounds very.
Smooth.

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00:16:41,200 --> 00:16:44,600
I'm using the Club Deck app on
my desktop so I don't have to

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00:16:44,600 --> 00:16:46,240
use a phone.
It's pretty cool.

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00:16:46,920 --> 00:16:49,320
Which one is that by the way
that you're using Club Deck?

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00:16:49,360 --> 00:16:51,800
Is that the?
One club deck dot AB Yep, it's

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00:16:51,800 --> 00:16:54,600
not affiliated with what do you
call that club at all?

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00:16:54,880 --> 00:16:59,200
They keep updating it as soon as
clubhouse updates their stuff

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00:16:59,200 --> 00:17:03,640
and it has all of the same
features that clubhouse has

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00:17:04,520 --> 00:17:07,599
pretty cool.
So lots of different ways and I

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00:17:07,599 --> 00:17:11,319
love the way, you know, I don't
have a podcast that people are

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00:17:11,319 --> 00:17:14,040
asking me questions.
Oh my God, this is happening.

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00:17:14,280 --> 00:17:18,240
So is this true?
Like being somebody who has an

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00:17:18,240 --> 00:17:22,760
interview based podcast where
I'm interviewing other guests, I

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00:17:22,760 --> 00:17:25,319
don't get a lot of questions
from people, even though I have

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00:17:25,319 --> 00:17:29,080
a little thing set up on my
website like hey, ask a question

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00:17:29,080 --> 00:17:32,960
here or e-mail and you know
you've been asking, but I don't

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00:17:33,080 --> 00:17:35,880
really get those questions.
So I do like these answers where

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00:17:35,880 --> 00:17:39,560
hey, I can go to chat TBT or I
can go to answer the public and

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00:17:39,560 --> 00:17:41,720
read it.
But I like the idea where you

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00:17:41,720 --> 00:17:44,880
shared hey, direct asking.
So I might do that a little bit.

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00:17:45,080 --> 00:17:46,280
Awesome.
Thank you, Janae.

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00:17:46,880 --> 00:17:48,800
Good.
I'm glad that inspired you a

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00:17:48,800 --> 00:17:51,040
little bit and I'll give another
one.

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00:17:51,040 --> 00:17:54,440
And then if you're on stage,
show of hands, if you want to

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00:17:54,440 --> 00:17:58,520
add more, I'll kill some time
and share another example.

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00:17:58,520 --> 00:18:02,200
I think that let's see, let me
look at my list that I have

295
00:18:02,200 --> 00:18:06,200
written down that I share with
my clients offering incentives,

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00:18:06,960 --> 00:18:08,440
right.
So I said a moment ago when I

297
00:18:08,440 --> 00:18:12,120
was mentioning to Sid, sometimes
those forms are challenging to

298
00:18:12,120 --> 00:18:16,960
get people to fill out.
So you could incentivize it and

299
00:18:16,960 --> 00:18:19,960
it doesn't necessarily.
Certainly one way to do it is

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00:18:19,960 --> 00:18:24,960
some kind of small giveaway.
It could be a random drawing.

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00:18:24,960 --> 00:18:28,600
So once you get a certain amount
of submissions or by a certain

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00:18:28,600 --> 00:18:31,400
date, you have a certain amount
of submissions, you could

303
00:18:31,400 --> 00:18:34,400
randomly draw and offer some
kind of giveaway.

304
00:18:34,800 --> 00:18:37,480
You could, but you can also make
it pretty simple and offer

305
00:18:37,480 --> 00:18:41,320
recognition, shout outs, calling
out people by name.

306
00:18:41,320 --> 00:18:43,800
That has a lot of value to a lot
of people.

307
00:18:44,280 --> 00:18:48,160
So that would be another one I
would suggest to you and I'm

308
00:18:48,160 --> 00:18:50,760
looking to see if my Co hosts
will have anything else.

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00:18:51,360 --> 00:18:55,160
OK.
And sharing up.

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00:18:55,280 --> 00:18:57,080
Wait, I'll stop.
I'll bite my tongue.

311
00:18:57,080 --> 00:18:58,480
Dr. Did you want to add
something else?

312
00:18:58,480 --> 00:19:03,080
Yeah, A.
Lot of breaths as I tried to

313
00:19:03,080 --> 00:19:04,160
get.
Well, I'll I'll share 1.

314
00:19:04,160 --> 00:19:05,760
You catch your breath.
I'll share one more.

315
00:19:05,880 --> 00:19:06,880
Another one.
You catch it.

316
00:19:06,880 --> 00:19:09,680
I don't want to hear you
struggling.

317
00:19:09,680 --> 00:19:15,280
I feel bad.
Let's see, highlighting examples

318
00:19:15,480 --> 00:19:20,920
of listener generated content
that in itself can inspire

319
00:19:20,920 --> 00:19:24,560
others and demonstrate that you
know of the thing kind of things

320
00:19:24,560 --> 00:19:29,360
that you are looking for, right?
So me reading that question can

321
00:19:29,360 --> 00:19:33,560
often times spark another
question from another listener

322
00:19:33,560 --> 00:19:37,160
and it gives them permission.
It shows them, oh, he actually

323
00:19:37,160 --> 00:19:40,520
does take the time to read these
questions and share them on the

324
00:19:40,520 --> 00:19:45,120
air and look at how extensive of
an answer I get when I answer

325
00:19:45,120 --> 00:19:47,720
that question.
So that would be another one I

326
00:19:47,720 --> 00:19:50,720
would suggest as well.
I mean, that one comes kind of

327
00:19:50,720 --> 00:19:52,160
easy.
And again, even if you're not

328
00:19:52,160 --> 00:19:55,160
getting the content, if you want
to generate the content

329
00:19:55,160 --> 00:19:58,520
yourself, you could then you
could then spark some

330
00:19:58,520 --> 00:20:01,400
inspiration from others when
they hear that you're actually

331
00:20:01,400 --> 00:20:04,520
taking the time to share what
your audience is sharing with

332
00:20:04,520 --> 00:20:08,000
you.
Go ahead, Dr. So along with the

333
00:20:08,000 --> 00:20:13,440
shout out, hey Jane Smith, she,
you know, asked about blah blah

334
00:20:13,440 --> 00:20:16,160
blah.
How about Jane Smith from the

335
00:20:16,720 --> 00:20:20,440
Jane Smith podcast or Jane Smith
from, you know, it would, it

336
00:20:20,440 --> 00:20:22,680
wouldn't be, it would be a
little bit more than a shout

337
00:20:22,680 --> 00:20:25,240
out, but it wouldn't be a plug.
I don't, I don't even know what

338
00:20:25,240 --> 00:20:29,160
you would call it like an ultra
shout out, a powerful shout out.

339
00:20:29,640 --> 00:20:32,280
I don't know.
But say where they're from, what

340
00:20:32,280 --> 00:20:35,240
they're, what they do, something
like that, you know, give them a

341
00:20:35,240 --> 00:20:37,400
little.
Yeah, it's, it's part of those

342
00:20:37,400 --> 00:20:39,000
incentives I think that I talked
about.

343
00:20:39,000 --> 00:20:42,680
You could actually, you could
encourage and say, hey, if you

344
00:20:42,680 --> 00:20:46,120
share, you know, if you whatever
it is like if you need mailbag

345
00:20:46,120 --> 00:20:50,200
questions, if you share your
mailbag question and include

346
00:20:50,240 --> 00:20:55,640
your business or include your
podcast, I'll be happy to

347
00:20:55,640 --> 00:20:58,920
mention that and give you that
that quick plug too.

348
00:20:58,920 --> 00:21:01,080
It is basically a plug in and
that's OK.

349
00:21:01,280 --> 00:21:03,960
If that's part of the
incentives, then so be it.

350
00:21:04,160 --> 00:21:07,840
And I think that can easily get
people to share for sure.

351
00:21:08,200 --> 00:21:11,320
Sid, what do you got?
So I would say, I'll call this

352
00:21:11,320 --> 00:21:15,160
phone a friend, right?
So if you want to get and you're

353
00:21:15,160 --> 00:21:17,880
struggling to get listener
engagement, phone a friend and

354
00:21:17,880 --> 00:21:21,080
ask a friend to pose a question
to you.

355
00:21:21,080 --> 00:21:24,920
Maybe ask them to you speak pipe
or type out their question.

356
00:21:24,920 --> 00:21:28,040
And so get somebody to help you
because kind of to your point

357
00:21:28,040 --> 00:21:31,840
earlier, Mark, when you start
highlighting, oh, today Mark

358
00:21:31,840 --> 00:21:34,160
reached out and the mail by
questions from Mark at blah,

359
00:21:34,160 --> 00:21:38,000
blah, blah, that might encourage
other people to do it.

360
00:21:38,000 --> 00:21:40,160
And you can say, Hey, I'd love
to answer your question to head

361
00:21:40,160 --> 00:21:42,960
over to the website, click this
link and submit your question.

362
00:21:42,960 --> 00:21:47,000
So, you know, phone a friend to
help you to get started with it.

363
00:21:47,000 --> 00:21:49,960
That might encourage other
people to react that same way.

364
00:21:50,800 --> 00:21:52,760
I love that.
I've done that before.

365
00:21:53,120 --> 00:21:57,480
I've had on my old show, I've
had people leave voice messages,

366
00:21:58,000 --> 00:22:00,880
but they were really people I
knew because I was having a hard

367
00:22:00,880 --> 00:22:04,000
time getting the audience to
engage at some point.

368
00:22:04,520 --> 00:22:10,360
And that actually did help once
I started playing the the voice

369
00:22:10,360 --> 00:22:14,120
messages from the people that I
knew, I wouldn't say posing as

370
00:22:14,120 --> 00:22:16,240
listeners because they were
genuinely listening.

371
00:22:16,400 --> 00:22:19,040
But once I started playing that,
it did start to open the

372
00:22:19,040 --> 00:22:21,280
floodgates.
I started hearing from more of

373
00:22:21,280 --> 00:22:24,440
my audience.
I think we've got plenty of

374
00:22:24,440 --> 00:22:28,280
suggestions there for Matthew
from Sacramento.

375
00:22:28,280 --> 00:22:30,640
Appreciate that question,
Matthew.

376
00:22:30,640 --> 00:22:33,720
I hope that helps and you and I
hope it helps others.

377
00:22:35,320 --> 00:22:37,880
We'll get back to the mailbag in
a few.

378
00:22:37,880 --> 00:22:41,320
We want to make sure to cover
some of the headlines that we

379
00:22:41,320 --> 00:22:44,960
didn't get to yesterday when we
covered when we did our news and

380
00:22:44,960 --> 00:22:51,040
comments segments.
So first a cast, the podcasting,

381
00:22:51,120 --> 00:22:55,840
the podcast hosting provider.
They have unveiled an AI powered

382
00:22:55,840 --> 00:23:01,440
smart recommendations to what
they say revolutionize podcast

383
00:23:01,440 --> 00:23:03,160
advertising and it is
intriguing.

384
00:23:03,160 --> 00:23:07,440
It is interesting.
It's an AI driven tool designed

385
00:23:07,440 --> 00:23:11,600
to streamline the podcast
advertising process by matching

386
00:23:11,600 --> 00:23:16,920
advertisers with ideal podcast
audiences through natural

387
00:23:16,920 --> 00:23:19,480
language prompting.
So what does this mean?

388
00:23:20,080 --> 00:23:24,960
It means that, well, obviously
advertisers can describe their

389
00:23:24,960 --> 00:23:28,760
target audience in plain
language using the tool, and it

390
00:23:28,760 --> 00:23:32,840
will generate A curated list of
suitable podcasts.

391
00:23:33,520 --> 00:23:37,080
It utilizes AI to understand the
intent behind the queries,

392
00:23:37,080 --> 00:23:40,920
offering nuanced and
contextually relevant podcast

393
00:23:40,920 --> 00:23:42,960
suggestions.
And I'm going to stop.

394
00:23:42,960 --> 00:23:44,680
I didn't talk about this
yesterday, right?

395
00:23:44,960 --> 00:23:49,160
Somebody stop me if I did.
Comprehensive show insights.

396
00:23:49,160 --> 00:23:54,160
So it provides detailed analysis
of podcast content, audience

397
00:23:54,160 --> 00:24:00,360
demographics, engagement levels,
tone and style to inform

398
00:24:00,440 --> 00:24:04,480
recommendations.
And each suggested podcast comes

399
00:24:04,480 --> 00:24:09,040
with explanations, aiding
advertisers in making informed

400
00:24:09,080 --> 00:24:11,680
decisions.
I find this really cool.

401
00:24:11,680 --> 00:24:14,960
Now, The thing is, is if you're
already on a cast, you're

402
00:24:14,960 --> 00:24:18,280
automatically part of the Smart
Recommendations program.

403
00:24:18,280 --> 00:24:20,280
You have no extra steps you have
to do.

404
00:24:20,280 --> 00:24:22,880
You're already in it.
And you just got to make sure

405
00:24:22,880 --> 00:24:26,400
that all your show info, your
episode details are current.

406
00:24:27,000 --> 00:24:30,840
So that improves your chances of
being matched with the right

407
00:24:30,840 --> 00:24:34,160
advertisers.
If you're not on a cast, you're

408
00:24:34,160 --> 00:24:37,280
going to need to join their
network, join their platform to

409
00:24:37,280 --> 00:24:40,640
be included.
So if this is something where

410
00:24:40,640 --> 00:24:47,320
you are actively looking for
advertisers, sponsors, it's

411
00:24:47,320 --> 00:24:48,800
something you might want to
consider.

412
00:24:48,800 --> 00:24:53,160
If you're not on a cast, it is,
I recognize it is a big jump to

413
00:24:53,160 --> 00:24:56,000
switch platforms.
So it this has to be something

414
00:24:56,000 --> 00:24:59,360
that you really believe is going
to help monetize your show.

415
00:24:59,560 --> 00:25:03,000
And I guess I'm saying that to
you because sponsorship isn't

416
00:25:03,000 --> 00:25:05,640
always the best answer to
monetize your show.

417
00:25:06,120 --> 00:25:10,520
It can be challenging and a lot
of advertisers are still hung up

418
00:25:10,520 --> 00:25:16,320
on old school ways and expecting
10s of thousands of listeners,

419
00:25:16,320 --> 00:25:19,680
audience members in order to
engage with you and your

420
00:25:19,680 --> 00:25:22,880
podcast.
So I think you have to really be

421
00:25:22,880 --> 00:25:25,320
in the right position if you're
going to actually switch.

422
00:25:25,320 --> 00:25:28,280
If you're already on a cast,
awesome, you're, you're in good

423
00:25:28,280 --> 00:25:31,840
shape here.
Early testing indicates of of

424
00:25:31,840 --> 00:25:35,560
this particular thing in early
testing indicates a reduction in

425
00:25:35,560 --> 00:25:40,800
campaign planning time by up to
92%, allowing for quicker

426
00:25:40,800 --> 00:25:43,120
deployment of advertising
strategies.

427
00:25:44,120 --> 00:25:47,560
Approximately 80% of ad buyers
uncovered previously

428
00:25:47,560 --> 00:25:52,600
unconsidered podcasts expanding
their advertising reach.

429
00:25:53,280 --> 00:25:58,040
That to me is really attractive
to know that a tool like this is

430
00:25:58,040 --> 00:26:02,280
helping smaller podcasts or
unknown podcasts become more

431
00:26:02,280 --> 00:26:06,440
discoverable by these sponsors
that are participating.

432
00:26:07,360 --> 00:26:12,520
And podcasts with under 50,000
weekly listens experienced a 14%

433
00:26:12,520 --> 00:26:18,520
increase in median purchases
purchase rates and a 35% rise in

434
00:26:18,520 --> 00:26:22,200
median visit rates, according to
Pod Scribe.

435
00:26:22,760 --> 00:26:25,320
Very cool.
And we also wanted to get into

436
00:26:25,320 --> 00:26:28,960
some Spotify stuff.
I'll cleanse the palate with the

437
00:26:29,760 --> 00:26:33,880
news Music Dr. Do you want to
take this next one about the

438
00:26:33,880 --> 00:26:36,520
scheduled outage coming from
Spotify?

439
00:26:39,280 --> 00:26:46,040
I sure it's 10A.
On the on the list.

440
00:26:46,680 --> 00:26:48,120
I got it.
Thank you.

441
00:26:48,760 --> 00:26:51,360
Sorry.
OK, OK.

442
00:26:51,800 --> 00:26:57,840
Spotify's subtly announces a
scheduled outage, so it reads,

443
00:26:57,920 --> 00:27:00,120
Hi there.
Spotify for Creators is

444
00:27:00,120 --> 00:27:05,400
conducting a scheduled technical
upgrade on Monday, June 9th at

445
00:27:05,400 --> 00:27:09,520
8:00 AM Eastern Time.
We expect this to take around an

446
00:27:09,520 --> 00:27:12,800
hour to complete.
During this scheduled downtime,

447
00:27:12,800 --> 00:27:17,200
all Spotify and Spotify for
Creators features, including the

448
00:27:17,200 --> 00:27:21,120
ability to publish new episodes
and make changes to your

449
00:27:21,120 --> 00:27:24,040
account, will be unavailable for
use.

450
00:27:24,400 --> 00:27:27,560
Please keep this in mind as you
plan out your show.

451
00:27:27,920 --> 00:27:31,880
Rest assured, audiences will
still be able to enjoy your show

452
00:27:31,880 --> 00:27:34,400
without disruption.
We know this might be an

453
00:27:34,400 --> 00:27:38,640
inconvenience, but we're working
hard to ensure all goes

454
00:27:38,640 --> 00:27:40,760
smoothly.
Thanks for your understanding

455
00:27:41,120 --> 00:27:43,680
the the Spotify for Creators
team.

456
00:27:44,440 --> 00:27:47,240
There you go.
You know, look, some people may

457
00:27:47,240 --> 00:27:50,400
be annoyed by this.
I appreciate it because whatever

458
00:27:50,400 --> 00:27:53,640
it is, they've got something to
do behind the scenes and they're

459
00:27:53,640 --> 00:27:55,840
trying to.
They're probably picking a time

460
00:27:55,840 --> 00:28:01,320
that's not as popular as far as
their podcast, Spotify for

461
00:28:01,320 --> 00:28:05,240
Creators, clients, customers,
whatever you want to call us.

462
00:28:05,640 --> 00:28:07,040
They're.
Yeah, I think they're probably

463
00:28:07,040 --> 00:28:09,360
picking a time that we're not
using it as much.

464
00:28:09,360 --> 00:28:13,440
Of course, this show uses it
between the 9:00 AM and 10:00 AM

465
00:28:13,440 --> 00:28:16,040
hour.
So Ashley and I are a little

466
00:28:16,640 --> 00:28:19,800
hesitant, a little concerned,
you know, will we be able to

467
00:28:19,800 --> 00:28:22,520
publish it on time as we
normally do?

468
00:28:22,520 --> 00:28:26,400
But if we can't do it the normal
time, we're OK with that.

469
00:28:26,400 --> 00:28:29,320
We'll wait until it's ready.
Not a big deal for us.

470
00:28:29,320 --> 00:28:32,160
Sid, I saw your hand was up.
Did you want to ask something?

471
00:28:32,880 --> 00:28:35,720
It did, but it's not related to
the news.

472
00:28:35,720 --> 00:28:37,320
But it is news, but it's not
related to the news.

473
00:28:37,320 --> 00:28:38,400
Is that OK?
Sure.

474
00:28:38,680 --> 00:28:41,080
So I would like to see if Amanda
could give us an update.

475
00:28:41,080 --> 00:28:45,040
I believe her artist came to
visit her yesterday and drove in

476
00:28:45,040 --> 00:28:47,360
to talk her to her.
So I would love to see if she's

477
00:28:47,360 --> 00:28:48,440
got an update for.
Us.

478
00:28:48,440 --> 00:28:49,440
Thank you, Sid.
Yes.

479
00:28:49,440 --> 00:28:53,640
So yesterday we had Amanda share
a little bit about a gentleman,

480
00:28:53,840 --> 00:28:57,760
older gentleman, I think he's
90, came in, actually it was 2

481
00:28:57,760 --> 00:29:01,200
days ago maybe.
Anyway, he came into her store

482
00:29:01,200 --> 00:29:05,200
with these handmade coat racks
that he made with his own hands.

483
00:29:05,520 --> 00:29:11,080
And Amanda was really enamored
by him and his coat racks and

484
00:29:11,640 --> 00:29:14,680
offered to sell them in her
store, talked about it on

485
00:29:14,680 --> 00:29:18,120
TikTok.
And that video went berserk.

486
00:29:18,920 --> 00:29:21,800
She got 10s of thousands of
views, lots of comments and

487
00:29:22,440 --> 00:29:26,040
potential clients, customers
coming from different areas of

488
00:29:26,040 --> 00:29:28,720
the country to buy those coat
racks.

489
00:29:28,720 --> 00:29:31,480
So yeah, Amanda, he came in your
store yesterday.

490
00:29:31,480 --> 00:29:35,720
Do you have an update?
Do so I'm trying to update my

491
00:29:35,720 --> 00:29:39,320
photo, my profile picture, but I
don't know I got a red message.

492
00:29:39,680 --> 00:29:44,920
So he did come in and he's I
don't want to say he's shy, but

493
00:29:44,920 --> 00:29:47,480
he was a little overwhelmed.
So I don't have a recording that

494
00:29:47,480 --> 00:29:51,040
unfortunately.
But and even when I was home and

495
00:29:51,040 --> 00:29:53,280
I was like in the paper wants to
do a story on you.

496
00:29:53,280 --> 00:29:55,960
He's like, oh, I just don't know
about all this publicity.

497
00:29:57,400 --> 00:30:02,800
It was just so precious, but he
was blown away and you know

498
00:30:02,800 --> 00:30:07,120
what's so fun is I could kind of
see like a little spark in his

499
00:30:07,120 --> 00:30:11,240
eye just kind of ignite again.
He's like, man, I don't really

500
00:30:11,240 --> 00:30:12,800
have any of my equipment
anymore.

501
00:30:12,800 --> 00:30:15,440
I sold it years ago.
He goes, it kind of makes me

502
00:30:15,440 --> 00:30:19,360
want to just like create again.
Now he, this gentleman, can't

503
00:30:19,480 --> 00:30:21,800
he, he's beyond being able to
create.

504
00:30:22,080 --> 00:30:25,960
But to see that there was this
light in his eye and just for

505
00:30:25,960 --> 00:30:29,280
him to know that his time here
on earth isn't over.

506
00:30:29,280 --> 00:30:32,600
So he is going to bring me some
more items that he has.

507
00:30:33,000 --> 00:30:35,640
And I don't know when I'm going
to get him because I mean, he

508
00:30:35,640 --> 00:30:37,680
he's got a lot of
responsibilities at home with

509
00:30:37,680 --> 00:30:39,080
his wife.
She has dementia.

510
00:30:39,080 --> 00:30:41,560
So he's been busy taking care of
her.

511
00:30:42,040 --> 00:30:45,680
So this again is just one of
those sweet things that I think

512
00:30:45,680 --> 00:30:49,720
exactly what he needed did
during this time and he he was

513
00:30:49,720 --> 00:30:53,840
blown away by the power of what
the Internet can actually do.

514
00:30:54,360 --> 00:30:57,360
I'm sure he was.
I'm sure he's not a TikTok guy.

515
00:30:57,920 --> 00:31:01,960
No, not at all.
That's so cool.

516
00:31:01,960 --> 00:31:04,280
That is really cool and it's
such a great thing that you're

517
00:31:04,280 --> 00:31:08,120
doing Amanda, just helping
somebody like that who who wants

518
00:31:08,120 --> 00:31:10,320
to be able to put these out
there in the world.

519
00:31:10,320 --> 00:31:13,680
Didn't really know how and it's
so cool that he found you

520
00:31:13,680 --> 00:31:17,480
because sure, you have a store
and can do that locally, but

521
00:31:17,840 --> 00:31:21,440
where you've been so busy and
doing so much on TikTok, it was

522
00:31:21,440 --> 00:31:23,960
just such a natural fit and it's
cool to see it.

523
00:31:23,960 --> 00:31:25,120
All come to.
Fruition.

524
00:31:26,240 --> 00:31:28,720
Absolutely.
It's again just an on to be part

525
00:31:28,720 --> 00:31:30,960
of his story.
Yeah, absolutely.

526
00:31:30,960 --> 00:31:34,440
Well, keep us posted, Sid.
Thank you for that reminder for

527
00:31:34,440 --> 00:31:36,280
the update.
Appreciate that.

528
00:31:36,720 --> 00:31:40,560
And OK, so we've talked about
this outage again, that's

529
00:31:40,560 --> 00:31:44,160
happening Monday, June 9th, 8:00
AM Eastern Time.

530
00:31:44,160 --> 00:31:46,360
Spotify for creators will be
down.

531
00:31:46,920 --> 00:31:49,320
They say it will take around an
hour.

532
00:31:49,320 --> 00:31:52,960
So fingers crossed for this show
that it does in fact only take

533
00:31:52,960 --> 00:31:55,200
an hour and we will be
unaffected.

534
00:31:56,160 --> 00:32:01,280
Dr. There's another story that
you have here, 10B on the on the

535
00:32:01,280 --> 00:32:05,600
list and.
Yeah, yeah, I would go to 10 V

536
00:32:05,600 --> 00:32:10,480
but there's a tiny little story
that I, I don't want to miss out

537
00:32:10,480 --> 00:32:11,560
on.
So tiny.

538
00:32:11,920 --> 00:32:18,520
OK, so there is an app, a, a
podcast playing app called True

539
00:32:18,520 --> 00:32:21,960
Fans.
Not only fans, but True Fans.

540
00:32:22,920 --> 00:32:25,920
Admittedly, I thought that that
was only fans when I saw that

541
00:32:26,320 --> 00:32:27,640
written down.
I know you did.

542
00:32:29,480 --> 00:32:32,200
I think they could have probably
named their platform a little

543
00:32:32,200 --> 00:32:38,400
better, but podcast platform
True Fans has announced support

544
00:32:38,760 --> 00:32:45,080
for hosting video and audio via
Get a Load of This HLS.

545
00:32:45,080 --> 00:32:46,760
Oh, that's what we were talking
about yesterday.

546
00:32:47,480 --> 00:32:51,960
Right, a streaming technology.
It's part of a wider piece of

547
00:32:51,960 --> 00:32:56,320
industry work for video support
in Open RSS.

548
00:32:56,960 --> 00:33:00,640
So I just wanted to put that out
there that if you are a listener

549
00:33:00,640 --> 00:33:04,320
on True Fans, it still makes me
laugh.

550
00:33:04,320 --> 00:33:06,080
It my Beavis and butt head is
cutting off.

551
00:33:06,080 --> 00:33:11,040
There you go.
So yeah, I just wanted to make

552
00:33:11,040 --> 00:33:13,840
sure that that was known.
Yeah, that's very cool.

553
00:33:13,840 --> 00:33:15,040
Thank you.
And Janae, do you have a

554
00:33:15,040 --> 00:33:17,880
question?
Yeah, how do you spell true

555
00:33:17,880 --> 00:33:21,120
fans?
Is it with AZ or is it with a S?

556
00:33:21,880 --> 00:33:28,840
It would be TRUEFANS and on on
my sheet it's all one word,

557
00:33:28,840 --> 00:33:32,480
there's no space.
Isit.fm.com that I don't.

558
00:33:32,520 --> 00:33:34,680
Know.
Oh, oh, you know what?

559
00:33:34,680 --> 00:33:36,080
Hold on.
Let's see.

560
00:33:36,080 --> 00:33:38,520
Yeah, I don't know what it is
actually.

561
00:33:38,520 --> 00:33:40,640
Let's see.
I have true.

562
00:33:40,640 --> 00:33:43,320
No, it's not truefans.com,
that's for sure.

563
00:33:43,320 --> 00:33:45,880
It just took me to a godad.
True Fans FM.

564
00:33:45,880 --> 00:33:48,880
There it is, sweet.
True fans dot FM.

565
00:33:50,120 --> 00:33:53,080
And knowing Janae, Janae will be
on there by tomorrow.

566
00:33:55,200 --> 00:33:58,400
Yeah, I don't like moving my
podcast from Spotify, even

567
00:33:58,400 --> 00:34:00,360
though they're turning it off.
Yeah, right.

568
00:34:00,800 --> 00:34:02,600
That's so you use Spotify as
well?

569
00:34:03,160 --> 00:34:05,200
Oh, yes.
OK, cool, cool.

570
00:34:05,200 --> 00:34:07,280
I.
Mean we're using YouTube because

571
00:34:07,280 --> 00:34:10,679
it's free video provider had the
biggest distribution.

572
00:34:11,360 --> 00:34:15,560
Why pay for podcast hosting?
Yeah, I'm with you.

573
00:34:15,560 --> 00:34:18,639
I mean, well, I'll tell you one
way to why you might pay for it

574
00:34:18,639 --> 00:34:22,280
is, is you may get better
analytics.

575
00:34:22,280 --> 00:34:25,440
That might be one reason why,
because I don't particularly

576
00:34:25,440 --> 00:34:28,159
find Spotify's analytics that
impressive.

577
00:34:28,560 --> 00:34:31,480
Not to say that it's poor.
It's just I think there are

578
00:34:31,480 --> 00:34:34,320
other platforms out there that
do a better job with those

579
00:34:34,320 --> 00:34:36,000
analytics.
And actually, if we have time,

580
00:34:36,320 --> 00:34:39,440
we're going to talk a little bit
about that from the mailbag.

581
00:34:39,480 --> 00:34:43,560
So stick around for that.
And Amanda, what do you got?

582
00:34:44,199 --> 00:34:46,840
I just wanted to say if you want
to see Mr. Spinelli pull and

583
00:34:46,840 --> 00:34:50,920
refresh on my profile picture
shows that sweet man Awesome and

584
00:34:50,920 --> 00:34:52,400
you guys are seeing it here
first.

585
00:34:52,400 --> 00:34:55,960
No one else has seen that photo.
Oh, very cool, very cool.

586
00:34:56,159 --> 00:34:58,840
Sorry, podcast listeners, we'll
figure out a way that you can

587
00:34:58,840 --> 00:35:01,200
see it too.
Maybe if, if and when you do

588
00:35:01,200 --> 00:35:04,040
share it publicly, let us know.
Maybe you could share it in the

589
00:35:04,040 --> 00:35:06,680
Facebook group too, and then we
can direct people over there.

590
00:35:07,320 --> 00:35:09,720
Give us an update over there.
Thank you, Amanda.

591
00:35:09,720 --> 00:35:14,080
All right, Dr. So now there's
more Spotify news, some some

592
00:35:14,080 --> 00:35:16,920
more of their features or that
they're releasing.

593
00:35:16,920 --> 00:35:18,320
I think that are worth talking
about.

594
00:35:19,200 --> 00:35:24,680
Yeah, so last week I talked
about my podcast app Pocket

595
00:35:24,680 --> 00:35:28,960
Casts and how they were going to
implement recommendations by the

596
00:35:28,960 --> 00:35:31,840
creators.
Well, looks like Spotify is

597
00:35:31,840 --> 00:35:35,120
shopping on is hopping on the
same kind of boat.

598
00:35:35,600 --> 00:35:38,000
So they are going to be
implementing that soon.

599
00:35:38,000 --> 00:35:41,040
And but also in addition to
that, and I'm not sure if we

600
00:35:41,040 --> 00:35:43,880
talked about this the week
before or not, but key

601
00:35:43,880 --> 00:35:50,080
highlights will include enhanced
home feed, new following feed in

602
00:35:50,080 --> 00:35:53,840
this episode feature.
That's like a quote quote in

603
00:35:53,840 --> 00:35:58,040
this episode quote feature in
interactive elements.

604
00:35:58,400 --> 00:36:03,240
So the enhanced home feed users
will now see personalized

605
00:36:03,240 --> 00:36:06,800
podcast and video podcast
recommendations directly on

606
00:36:06,800 --> 00:36:12,040
their home feed, accompanied by
contextual notes explaining the

607
00:36:12,040 --> 00:36:14,720
suggestions.
That's textual notes.

608
00:36:14,720 --> 00:36:18,080
That's kind of cool.
And I, I've noticed it just the

609
00:36:18,080 --> 00:36:22,080
other day when I opened up my
Spotify app, I was looking at

610
00:36:22,080 --> 00:36:26,800
the home page, the, the main
feed and I saw video and it

611
00:36:26,800 --> 00:36:29,480
turned out to be a podcast and
it turned out to be somebody we

612
00:36:29,480 --> 00:36:32,320
were praising yesterday,
Jefferson Fisher.

613
00:36:32,760 --> 00:36:35,680
It was his podcast and it was
his video podcast and it was

614
00:36:35,680 --> 00:36:39,240
just quietly, it was muted, but
you could see the video was

615
00:36:39,240 --> 00:36:43,040
actually playing on the feed
when I was scrolling through it.

616
00:36:43,040 --> 00:36:45,240
So I, I found that feature
really cool.

617
00:36:45,240 --> 00:36:48,120
And you know, who knows, maybe
one day if I can start putting

618
00:36:48,120 --> 00:36:50,240
up more video, I'll see us on
there.

619
00:36:50,600 --> 00:36:54,240
You know, when, I guess I'm not
really relating to this story

620
00:36:54,240 --> 00:36:59,360
because when I do pull up
Spotify, it's through my laptop,

621
00:36:59,400 --> 00:37:03,080
it's through my computer.
And so I don't pull it up on my

622
00:37:03,080 --> 00:37:05,440
mobile too often.
And I just went back and it just

623
00:37:05,680 --> 00:37:09,920
it says specifically mobile on
this story.

624
00:37:10,400 --> 00:37:14,640
So and in addition to that, a
new following feed is dedicated.

625
00:37:14,640 --> 00:37:18,040
Following Feed consolidated the
latest episodes from all

626
00:37:18,040 --> 00:37:22,480
followed podcasts into one
accessible location on the home

627
00:37:22,480 --> 00:37:25,960
page, addressing previous
challenges in tracking new

628
00:37:25,960 --> 00:37:29,040
episodes.
In this episode, feature

629
00:37:29,040 --> 00:37:32,840
creators can now link the
content discussed in their

630
00:37:32,840 --> 00:37:36,880
episodes, such as songs,
audiobooks, and other podcasts.

631
00:37:37,080 --> 00:37:42,040
That's kind of sounds like show
notes, but directly onto the

632
00:37:42,040 --> 00:37:46,480
episode page, facilitating
deeper listener engagement and

633
00:37:46,480 --> 00:37:49,400
in the interactive elements it
says.

634
00:37:49,400 --> 00:37:52,960
And as we mentioned last week,
Spotify recently introduced

635
00:37:53,040 --> 00:37:57,560
threaded replies and emojis
reactions in podcast comments,

636
00:37:57,560 --> 00:38:01,560
allowing for more dynamic
interactions between listeners

637
00:38:01,880 --> 00:38:04,280
and creators.
There you go.

638
00:38:04,280 --> 00:38:07,080
Yeah.
And actually, I just replied to

639
00:38:07,080 --> 00:38:12,200
a comment on our Spotify page.
Thank you to Dave, who's in the

640
00:38:12,200 --> 00:38:15,400
audience right now.
Dave suggested that at the

641
00:38:15,960 --> 00:38:20,360
Empowered Podcasting conference,
we should do some improv for

642
00:38:20,680 --> 00:38:22,720
some of the workshops that we're
going to offer.

643
00:38:23,160 --> 00:38:25,320
And I really love that idea,
Dave, thank you.

644
00:38:25,320 --> 00:38:28,840
I think we will try to
incorporate that and actually

645
00:38:28,840 --> 00:38:33,400
one of my good friends who I met
at Pod Fest, I've shared this a

646
00:38:33,400 --> 00:38:35,080
million times, met him at Pod
Fest.

647
00:38:35,080 --> 00:38:39,880
He was part of that seven
creator house that we all rented

648
00:38:39,880 --> 00:38:42,360
in Texas together after only
meeting once.

649
00:38:42,560 --> 00:38:45,520
We all rented a house and lived
with each other for a week

650
00:38:45,520 --> 00:38:49,240
helping each other with wherever
we were in our particular

651
00:38:49,880 --> 00:38:53,040
content creator journeys.
And he, one of the things he

652
00:38:53,040 --> 00:38:57,320
brought that week was improv and
he led a workshop, if you will,

653
00:38:57,320 --> 00:39:00,960
for the seven of us.
And so I'm thinking if I can't

654
00:39:00,960 --> 00:39:04,760
get one of my instructors to
come, maybe I'll have him cuz

655
00:39:04,760 --> 00:39:07,960
he's planning on coming.
I'll have he and I lead

656
00:39:07,960 --> 00:39:09,640
something like that at the
conference.

657
00:39:09,640 --> 00:39:12,480
So that's, that's great
suggestion, Dave.

658
00:39:12,480 --> 00:39:15,560
And there you go.
That's a great reason why you

659
00:39:15,560 --> 00:39:20,520
maybe want to encourage people
to comment on your episodes over

660
00:39:20,520 --> 00:39:22,760
on Spotify, because it does
create engagement.

661
00:39:22,760 --> 00:39:25,720
It does create new ideas.
And that's what this is all

662
00:39:25,720 --> 00:39:29,040
about.
So yeah, thank you, Dr. I'm

663
00:39:29,040 --> 00:39:31,480
trying to Oh, and you know,
here's one other thing I want to

664
00:39:31,480 --> 00:39:34,280
say.
This isn't a new feature as in

665
00:39:34,280 --> 00:39:37,440
recently, but it is a newer
feature from Spotify for

666
00:39:37,440 --> 00:39:41,440
creators.
And by the way, you don't have

667
00:39:41,440 --> 00:39:46,240
to use them as a host to take
advantage of a lot of their

668
00:39:46,760 --> 00:39:49,080
features that they offer.
You can still.

669
00:39:49,080 --> 00:39:52,400
I'm glad you said that because
that that was my question.

670
00:39:52,400 --> 00:39:54,600
Yeah.
Now I don't know if it's every

671
00:39:54,600 --> 00:39:58,960
feature, I haven't tested it as
a non user, but I do know that

672
00:39:58,960 --> 00:40:03,160
you can go claim your podcast
through Spotify for Creators and

673
00:40:03,160 --> 00:40:07,320
then take advantage of a lot of
these features anyway, even if

674
00:40:07,320 --> 00:40:11,360
you are on Buzz Sprout, on
Libsyn or wherever you have your

675
00:40:11,600 --> 00:40:15,160
podcast hosted.
But what I wanted to share was

676
00:40:15,160 --> 00:40:19,600
Spotify for Creators recently
published something about the

677
00:40:19,600 --> 00:40:25,600
clips, and I see Jeff Dwoskin in
the audience he had seen a while

678
00:40:25,600 --> 00:40:27,440
back when those clips were
introduced.

679
00:40:27,760 --> 00:40:31,760
I had talked about them, I think
on social media as well as here,

680
00:40:32,000 --> 00:40:35,760
and he really appreciated that
he started using it and noticed

681
00:40:35,760 --> 00:40:38,760
it was helpful.
So I wanted to tell you because

682
00:40:38,760 --> 00:40:41,040
this is really cool.
I like this idea.

683
00:40:41,080 --> 00:40:45,320
They are Spotify shared.
How are other what are their

684
00:40:45,320 --> 00:40:50,960
clips exactly and how are others
using them meaning other content

685
00:40:50,960 --> 00:40:55,280
creators and it's they they've
got some of the big name

686
00:40:55,360 --> 00:41:01,320
creators sharing those answers.
So Spotify clips, just like your

687
00:41:01,320 --> 00:41:04,560
clips that you put out on
Instagram, Tiktok, etcetera.

688
00:41:05,000 --> 00:41:09,120
You can now add them and attach
them to your episodes.

689
00:41:09,720 --> 00:41:15,160
So they are, you get up to 90
seconds per video and you can

690
00:41:15,160 --> 00:41:19,120
only add 1, I believe at this
time, one clip per episode.

691
00:41:19,520 --> 00:41:24,360
It appears on the home feed.
It helps get you featured on

692
00:41:24,360 --> 00:41:28,120
browse.
It stands out more on show

693
00:41:28,120 --> 00:41:30,000
pages.
So if you're on say, the

694
00:41:30,000 --> 00:41:34,800
podcasting morning chat page
here on Spotify, you'll see

695
00:41:34,800 --> 00:41:39,960
something my episodes listed and
you'll see an an icon, if you

696
00:41:39,960 --> 00:41:45,680
will, that shows it's a very
small thumbnail of it almost

697
00:41:45,680 --> 00:41:50,600
looks like a GIF where of the
actual clip that you've uploaded

698
00:41:50,600 --> 00:41:53,120
to that episode so far.
Am I making sense?

699
00:41:53,120 --> 00:41:57,080
I just want to make sure I'm not
confusing anybody so far.

700
00:41:57,080 --> 00:41:58,360
Give me a thumbs up, thumbs
down.

701
00:41:58,360 --> 00:42:01,840
If you're not following or if
you are OK, I'll continue on.

702
00:42:01,840 --> 00:42:06,680
And here are some ways that some
creators are using it.

703
00:42:06,680 --> 00:42:11,000
First, we have from the School
of Greatness, which is hosted by

704
00:42:11,000 --> 00:42:16,080
Louis Howe.
Howe's sorry that says that

705
00:42:16,600 --> 00:42:21,640
they're looking to put up clips
that have emotional, viral or

706
00:42:21,640 --> 00:42:27,960
cliffhanger moments, and they
focus on trailers that tease the

707
00:42:27,960 --> 00:42:30,760
best of your episodes.
So those are two different ways

708
00:42:31,000 --> 00:42:32,800
that school of greatness uses
it.

709
00:42:33,720 --> 00:42:36,520
And here's a quote from Lewis
Howes.

710
00:42:36,960 --> 00:42:40,400
I'm sitting in on every
interview as it's as it's

711
00:42:40,400 --> 00:42:43,160
recording so pretty far ahead of
time.

712
00:42:43,160 --> 00:42:47,280
I have moments marked that I can
kind of hear might be viral

713
00:42:47,280 --> 00:42:50,760
moments that I liked, right?
So good advice.

714
00:42:50,840 --> 00:42:54,000
If you're in the moment
recording an episode and you

715
00:42:54,000 --> 00:42:57,800
noticed this would be a good
highlight, write down the time

716
00:42:58,200 --> 00:43:01,400
when that happened so you can
easily go back and find it

717
00:43:01,400 --> 00:43:03,680
later.
That's actually not from Louis

718
00:43:03,680 --> 00:43:06,560
Howe's directly.
That's from one of his team

719
00:43:06,560 --> 00:43:09,480
members sharing how they use
clips.

720
00:43:09,480 --> 00:43:17,320
Also this comes from Matt Brown.
He's the brand strategist of

721
00:43:17,320 --> 00:43:20,760
Hearts Starts, heart starts
Pounding.

722
00:43:21,480 --> 00:43:27,760
They create purpose built promo
clips, even if using audio, they

723
00:43:27,760 --> 00:43:31,320
talk directly to camera when
they're using video about the

724
00:43:31,320 --> 00:43:35,200
episode and hook and it says
here hook new listeners

725
00:43:35,200 --> 00:43:38,640
visually.
So I just started doing this and

726
00:43:38,640 --> 00:43:40,440
I'm going to explain it a little
bit better.

727
00:43:40,440 --> 00:43:43,080
So talk directly to camera about
the episode.

728
00:43:43,520 --> 00:43:48,320
Ever since I started going live
on YouTube, I like to start

729
00:43:48,320 --> 00:43:53,320
about a minute before Showtime
here on Clubhouse and to not

730
00:43:53,320 --> 00:43:57,360
just sit there with a minute of
dead air and me just looking

731
00:43:57,360 --> 00:44:00,240
around the room doing my last
minute prep.

732
00:44:01,040 --> 00:44:05,960
I take that minute to prep the
YouTube audience what's in store

733
00:44:05,960 --> 00:44:07,800
for them.
I usually try.

734
00:44:07,800 --> 00:44:11,960
My hook right now that I start
with is you're behind the scenes

735
00:44:11,960 --> 00:44:15,880
of the podcasting morning chat.
I feel like that helps maybe

736
00:44:15,880 --> 00:44:18,240
stop the scroll for people who
find this later.

737
00:44:18,520 --> 00:44:22,440
And then what I do is I casually
tease what we're going to talk

738
00:44:22,440 --> 00:44:25,920
about on that particular day.
And I've been doing that, like I

739
00:44:25,920 --> 00:44:29,240
said, for a little while now.
I saw this suggestion from

740
00:44:29,240 --> 00:44:32,920
Spotify for Creators and this
particular podcast Heart Starts

741
00:44:32,920 --> 00:44:35,240
Pounding.
And I just started doing that

742
00:44:35,240 --> 00:44:37,960
recently.
So the last handful of episodes,

743
00:44:38,200 --> 00:44:42,280
that's the clips I'm using and
it's really short and sweet.

744
00:44:42,320 --> 00:44:45,000
It's easy.
I'm not doing any heavy editing

745
00:44:45,000 --> 00:44:47,320
on it.
I might cut out a couple of

746
00:44:47,440 --> 00:44:50,320
pauses or gaps here and there
just to keep the clip moving a

747
00:44:50,320 --> 00:44:53,480
little bit, but ultimately it's
very casual and it's me teasing

748
00:44:53,480 --> 00:44:55,000
the episode, and I think that's
perfect.

749
00:44:55,000 --> 00:44:59,480
It's a great use for using clips
that are attached to your

750
00:44:59,480 --> 00:45:02,960
episodes.
And here's their quote from Matt

751
00:45:02,960 --> 00:45:06,560
Brown of Heart Starts Pounding.
Instead of using a clip from the

752
00:45:06,560 --> 00:45:10,000
actual podcast, I talk about the
thing that the episode's about

753
00:45:10,000 --> 00:45:12,360
in a way that feels native to
the platform.

754
00:45:12,680 --> 00:45:16,080
I found that tends to get people
more excited to click and go

755
00:45:16,080 --> 00:45:21,160
listen to the episode.
And here is some more tips.

756
00:45:21,440 --> 00:45:25,520
Choose hooks that convert.
Grab attention in the first

757
00:45:25,520 --> 00:45:29,160
three to seven seconds.
Build curiosity without

758
00:45:29,160 --> 00:45:33,880
confusing listeners and align
the teaser with the real episode

759
00:45:33,880 --> 00:45:38,280
vibe some more.
Turn Discovery into streams.

760
00:45:38,280 --> 00:45:43,640
This is more suggestions.
It says here add 20 seconds to

761
00:45:43,640 --> 00:45:45,760
your workflow.
It adds 20 seconds.

762
00:45:45,760 --> 00:45:47,880
So it's saying that this is
quick and easy like I was

763
00:45:47,880 --> 00:45:51,040
talking about earlier.
It provides higher click

764
00:45:51,040 --> 00:45:54,000
through.
Click throughs to episodes.

765
00:45:54,680 --> 00:45:57,000
Sorry, my computer just went
bonkers on me.

766
00:45:57,200 --> 00:46:00,240
Higher click throughs to
episodes reported by creators

767
00:46:00,680 --> 00:46:06,080
already posting those clips.
So I suggest if you have this

768
00:46:06,080 --> 00:46:09,720
ability, if you want to go and
check it out and join Spotify

769
00:46:09,720 --> 00:46:12,280
for creators.
I highly suggest you do this.

770
00:46:12,680 --> 00:46:16,720
Even if this means if you're not
doing something live like I am

771
00:46:16,720 --> 00:46:20,320
on YouTube, even if this means
when you hit record to start

772
00:46:20,320 --> 00:46:25,760
your episode, just talk to the
camera for a minute and and say

773
00:46:25,760 --> 00:46:29,120
to your audience, here's what
what's coming up on the show

774
00:46:29,120 --> 00:46:33,920
today and then isolate that
after the fact and upload it to

775
00:46:33,920 --> 00:46:35,720
Spotify.
It's very easy.

776
00:46:35,720 --> 00:46:39,520
Go ahead, Dr. Well, this is just
piggybacking off in off of the

777
00:46:39,520 --> 00:46:42,760
topic that you're talking about
now, but it's one of my biggest

778
00:46:43,280 --> 00:46:47,200
pet peeves.
It grinds my gears because the

779
00:46:47,200 --> 00:46:52,840
majority of the people who will
be watching your video, it's not

780
00:46:52,840 --> 00:46:54,600
the people who are watching it
live.

781
00:46:54,600 --> 00:46:57,080
It's it's the replays.
That's the majority of the

782
00:46:57,080 --> 00:47:02,040
people and what I can't stand to
seeing that countdown and it

783
00:47:02,040 --> 00:47:06,320
starts from like, you know, one
minute and it was like 2 days

784
00:47:06,320 --> 00:47:09,320
ago that they filmed it.
They could have easily taken

785
00:47:09,320 --> 00:47:11,160
that out.
They could have easily edited

786
00:47:11,160 --> 00:47:13,680
that out.
It just grinds my gears when I

787
00:47:13,720 --> 00:47:15,920
see that.
Yeah, I hear you.

788
00:47:16,520 --> 00:47:19,360
And for whatever reason, that
also gave me an idea for those

789
00:47:19,360 --> 00:47:24,280
of you that are doing intros for
your podcast that are recorded

790
00:47:24,280 --> 00:47:28,040
part of the podcast, just
isolate that intro and use that

791
00:47:28,040 --> 00:47:30,360
as a clip.
And I think that's also good.

792
00:47:30,360 --> 00:47:34,560
It will help some people with
discipline and keeping those

793
00:47:34,560 --> 00:47:39,520
intros to 90 seconds or less,
because that's, that's the limit

794
00:47:39,520 --> 00:47:42,480
that you get for those Spotify
clips.

795
00:47:43,000 --> 00:47:46,200
And I personally think if you're
going past 90 seconds, unless

796
00:47:46,200 --> 00:47:49,480
you are extremely engaging or
the things that you're saying

797
00:47:49,480 --> 00:47:53,600
are extremely engaging, I think
that you are potentially losing

798
00:47:53,600 --> 00:47:57,640
people or they're just skipping
through it and you, you wasted

799
00:47:57,640 --> 00:48:01,640
that time.
So, yeah, I, I, I think that

800
00:48:01,680 --> 00:48:06,680
taking advantage of this is a
smart move because if we're

801
00:48:06,680 --> 00:48:10,440
taking advantage of these
different features that a, a

802
00:48:10,440 --> 00:48:14,360
provider like Spotify offers, I,
I think they're going to help

803
00:48:14,360 --> 00:48:16,600
push out our content.
So the more we can take

804
00:48:16,600 --> 00:48:20,600
advantage of the features, I
think the better it is for us as

805
00:48:20,600 --> 00:48:23,120
creators.
OK, I'm looking at the time and

806
00:48:23,120 --> 00:48:25,680
I know I teased that we have
another mailbag question.

807
00:48:26,040 --> 00:48:31,600
I all right, we'll we'll try to
to get to this get through this

808
00:48:31,600 --> 00:48:34,720
and if we don't, we can maybe
pick it up tomorrow.

809
00:48:35,160 --> 00:48:41,040
So this one comes from Jenna CI
don't know her if I can say her

810
00:48:41,040 --> 00:48:43,560
last name.
Hold on while I clear my throat,

811
00:48:44,040 --> 00:48:47,440
OK?
And she is from Richmond, VA she

812
00:48:47,440 --> 00:48:48,880
says.
Hi Mark, I've been listening to

813
00:48:48,880 --> 00:48:51,840
the podcasting morning chat for
a few months now.

814
00:48:51,840 --> 00:48:55,160
Thank you and love how you all
clearly break down the

815
00:48:55,160 --> 00:48:58,200
podcasting world.
I recently launched my own

816
00:48:58,200 --> 00:49:01,480
podcast and feel a bit
overwhelmed trying to understand

817
00:49:01,480 --> 00:49:05,720
all these podcast metrics.
What should I actually be paying

818
00:49:05,720 --> 00:49:08,640
attention to?
Downloads, subscribers,

819
00:49:08,640 --> 00:49:11,520
completion rates?
I'm not sure what's most

820
00:49:11,520 --> 00:49:14,240
important or how to use metrics
effectively.

821
00:49:14,240 --> 00:49:16,840
Any guidance or resources you
could recommend would be

822
00:49:16,840 --> 00:49:19,720
amazing.
Thanks for all you do.

823
00:49:20,160 --> 00:49:23,400
And Dr. found an article from
Asha.

824
00:49:24,120 --> 00:49:28,840
It's Asha.
AUSH, a.co, this was a blog

825
00:49:29,680 --> 00:49:33,120
talking about what they feel are
their top ten podcast metrics to

826
00:49:33,200 --> 00:49:37,640
measure your success.
And they didn't actually rank

827
00:49:37,640 --> 00:49:39,000
these.
I just want to make it clear.

828
00:49:39,000 --> 00:49:42,920
So these are, this is in random
order, but this is and, and for

829
00:49:42,920 --> 00:49:47,120
the most part, I agree that
these are the, the, the most

830
00:49:47,120 --> 00:49:51,400
important ones to be looking at
at least what, which ones you

831
00:49:51,400 --> 00:49:53,800
put the most emphasis on, that's
up to you.

832
00:49:53,800 --> 00:49:56,560
And we certainly have our
opinions that we'll share.

833
00:49:57,720 --> 00:50:02,720
So Dr. and I will just try to go
through some of these One we'll

834
00:50:02,720 --> 00:50:05,600
just go back and forth here to
help save some time.

835
00:50:05,920 --> 00:50:09,040
The first one here is
subscribers.

836
00:50:09,160 --> 00:50:12,880
This is the number of
subscribers indicating indicates

837
00:50:12,880 --> 00:50:16,080
that how many people are
committed to the podcast and are

838
00:50:16,080 --> 00:50:18,440
likely to listen to future
episodes.

839
00:50:18,800 --> 00:50:22,360
It's the metric they say is
crucial for projecting future

840
00:50:22,360 --> 00:50:26,080
downloads and is attractive to
potential advertisers.

841
00:50:26,080 --> 00:50:29,480
Now this languaging is also a
little confusing because

842
00:50:29,480 --> 00:50:35,120
nowadays Apple, Spotify and some
of the others, they don't call

843
00:50:35,120 --> 00:50:38,360
it subscribers anymore.
More they they kind of jumped

844
00:50:38,360 --> 00:50:42,520
onto the social media bandwagon
and call it followers.

845
00:50:42,960 --> 00:50:48,120
So that's you can exchange the
two either subscribe, subscriber

846
00:50:48,120 --> 00:50:51,320
or follower.
I appreciate your new word in

847
00:50:51,320 --> 00:50:56,120
the language called languaging.
Did anyone miss that languaging?

848
00:50:56,160 --> 00:51:01,400
I love that OK #2 is total
downloads.

849
00:51:01,400 --> 00:51:04,360
This shows the overall reach of
your podcast.

850
00:51:04,600 --> 00:51:08,440
However, it's important to note
that this metric alone doesn't

851
00:51:08,440 --> 00:51:12,680
provide insights into listener
engagement or episode specific

852
00:51:12,680 --> 00:51:15,320
performance.
Exactly.

853
00:51:15,320 --> 00:51:19,040
So yes, I mean downloads is the
number one thing that most

854
00:51:19,040 --> 00:51:24,640
people talk about and it is only
a piece of the puzzle.

855
00:51:25,400 --> 00:51:27,800
Next one up is downloads per
episode.

856
00:51:27,800 --> 00:51:31,360
Analyzing downloads on a per
episode basis helps you identify

857
00:51:31,360 --> 00:51:34,360
which content resonates most
with your audience.

858
00:51:34,960 --> 00:51:37,640
This informs future content
strategies for you.

859
00:51:38,360 --> 00:51:41,760
So those episodes that you look
at individually and see how many

860
00:51:41,760 --> 00:51:44,960
people are listening to it.
If you have a lot of people

861
00:51:44,960 --> 00:51:49,400
listening to certain episodes,
that might be a telltale sign

862
00:51:49,560 --> 00:51:52,680
that this is the type of content
I need to make more of.

863
00:51:53,520 --> 00:51:55,400
This is what my audience is
into.

864
00:51:55,760 --> 00:51:57,320
Right.
And we're still on downloads,

865
00:51:57,320 --> 00:51:59,400
but this one is downloads over
time.

866
00:51:59,720 --> 00:52:03,240
Tracking how downloads
accumulate over time can reveal

867
00:52:03,240 --> 00:52:07,280
trends in listener behavior and
longevity of your episodes

868
00:52:07,280 --> 00:52:10,040
appeal.
And then there's completion

869
00:52:10,040 --> 00:52:12,440
rate.
So this is the one we talk about

870
00:52:12,440 --> 00:52:15,120
a lot, the Met.
This metric shows the percentage

871
00:52:15,120 --> 00:52:18,360
of an episode that listeners
typically consume, offering

872
00:52:18,360 --> 00:52:22,400
insights into content engagement
and potential drop off points.

873
00:52:22,560 --> 00:52:26,680
This, as I've stressed before, I
think is really for me the

874
00:52:26,680 --> 00:52:30,520
number one metric that I will
pay attention to.

875
00:52:30,520 --> 00:52:33,880
And admittedly, I do pay
attention a lot to downloads,

876
00:52:34,040 --> 00:52:38,200
but just as far as what's
working and what isn't, paying

877
00:52:38,200 --> 00:52:41,120
attention to that completion
rate is so important.

878
00:52:42,360 --> 00:52:46,480
And is that that's the one that
you can only find on Apple, is

879
00:52:46,480 --> 00:52:48,360
that right?
You can find that on Apple, you

880
00:52:48,360 --> 00:52:51,760
can find that on Spotify.
But the problem with Spotify is

881
00:52:51,760 --> 00:52:55,840
it's, I think only, it only
applies to Spotify listeners.

882
00:52:56,040 --> 00:52:58,680
So it's only giving you a piece
of that puzzle.

883
00:52:59,200 --> 00:53:00,800
And then for that matter, same
with Apple.

884
00:53:00,800 --> 00:53:04,040
If you go directly into Apple,
it's going to show you just

885
00:53:04,040 --> 00:53:07,880
Apple stuff.
But if there are some hosting

886
00:53:07,880 --> 00:53:12,360
providers that will share that
metric across the board, but

887
00:53:12,360 --> 00:53:15,800
it's very few and far between.
And I find that weird.

888
00:53:16,080 --> 00:53:19,760
That's just a weird thing that
they would not have that, you

889
00:53:19,760 --> 00:53:21,720
know, that's not a given.
Exactly.

890
00:53:21,720 --> 00:53:23,240
Let's wait.
Let's check in real quick with

891
00:53:23,240 --> 00:53:24,680
Sid.
Did you have a question?

892
00:53:24,920 --> 00:53:28,000
Sure.
Yeah, I'm with DRI.

893
00:53:28,000 --> 00:53:31,040
Find it really weird that people
like Buzz Route can't give us

894
00:53:31,040 --> 00:53:33,400
consumption rates.
Do you know why that is, Mark?

895
00:53:33,400 --> 00:53:37,120
Why do we have to go to Apple
and Spotify when when, you know,

896
00:53:37,120 --> 00:53:38,680
Bus Sprout gives us so much
other stuff?

897
00:53:38,680 --> 00:53:40,240
What's the reasoning behind
that?

898
00:53:40,760 --> 00:53:43,400
You know, it's a good question
that I'm going to actually

899
00:53:43,400 --> 00:53:47,520
investigate.
My assumption is that it's not

900
00:53:47,520 --> 00:53:52,280
something that say Apple
distributes puts out there for

901
00:53:52,280 --> 00:53:55,360
companies like Buzzprout to
capture and share with their

902
00:53:55,360 --> 00:53:57,320
customers.
It's just not, you know, they

903
00:53:57,320 --> 00:54:01,280
they'll share downloads with
these different platforms, but

904
00:54:01,280 --> 00:54:04,080
for whatever reason, they're not
sharing that consumption rate.

905
00:54:04,400 --> 00:54:07,960
I think that's the reason why,
but I again don't really know

906
00:54:07,960 --> 00:54:12,880
and I'm going to reach out to
Buzz Sprout 1st and see if they

907
00:54:12,880 --> 00:54:15,880
have any insight on that.
Sid and I will get back to

908
00:54:15,880 --> 00:54:19,480
everybody and let them know.
Well, I find the Apple

909
00:54:19,480 --> 00:54:23,880
consumption rate chart to be
very difficult to to figure out,

910
00:54:23,880 --> 00:54:25,240
right?
It's complicated.

911
00:54:25,760 --> 00:54:28,880
Yeah, it, it, it's not only
complicated, but sometimes it

912
00:54:28,880 --> 00:54:31,840
just doesn't make sense.
Sometimes it might show a

913
00:54:32,240 --> 00:54:37,760
completion rating of over 100%
and that one always confuses me.

914
00:54:37,760 --> 00:54:39,320
What?
How is that possible?

915
00:54:40,360 --> 00:54:44,600
It I guess maybe it might be
tracking if people are listening

916
00:54:44,600 --> 00:54:47,360
to it all the way through more
than once.

917
00:54:47,360 --> 00:54:49,520
I don't know.
But it that's a confusing stat.

918
00:54:49,600 --> 00:54:53,400
Sometimes it doesn't show it at
all, yet it shows that you had

919
00:54:53,400 --> 00:54:57,400
people listening, people
pressing play, but it doesn't

920
00:54:57,400 --> 00:54:59,560
show you what that completion
rate is.

921
00:55:00,080 --> 00:55:01,560
It's really confusing.
I agree.

922
00:55:01,560 --> 00:55:03,840
Sid Dr. You want to take the
next one?

923
00:55:04,400 --> 00:55:07,480
So this one is audience by
listening platform.

924
00:55:07,480 --> 00:55:10,200
Basically, what app do you
listen to your shows on?

925
00:55:10,840 --> 00:55:14,240
Understanding which platforms
your audience uses can guide

926
00:55:14,240 --> 00:55:16,400
distribution and marketing
efforts.

927
00:55:16,920 --> 00:55:18,880
And then I'm going to just wrap
us up and share some of the

928
00:55:18,880 --> 00:55:21,720
others that Asha shared that I
am on the same page with.

929
00:55:22,200 --> 00:55:24,800
Reviews, ratings, rankings,
etcetera.

930
00:55:24,880 --> 00:55:28,720
While those don't directly
impact chart positions or

931
00:55:29,120 --> 00:55:32,760
perhaps rankings, they serve for
you and your audience as social

932
00:55:32,760 --> 00:55:36,160
proof and can influence
potential audience members,

933
00:55:36,920 --> 00:55:39,880
influencing their decisions to
engage with your podcast.

934
00:55:40,200 --> 00:55:43,320
Also, peak times.
I was actually looking into this

935
00:55:43,320 --> 00:55:47,160
a little bit.
Not all platforms offer peak

936
00:55:47,160 --> 00:55:50,880
times, but there are some that
do.

937
00:55:50,880 --> 00:55:54,120
And I actually even wrote this
down for you cuz I find it.

938
00:55:54,680 --> 00:55:58,000
I find it important in some
ways, maybe in other ways not so

939
00:55:58,000 --> 00:55:59,800
much.
But basically this just means

940
00:55:59,800 --> 00:56:03,400
you're identifying when your
audience is most active, which

941
00:56:03,400 --> 00:56:07,480
can help been scheduling when
you release episodes and

942
00:56:07,480 --> 00:56:09,400
promotional activities for that
matter.

943
00:56:09,880 --> 00:56:13,800
What I found here was, you know,
think places like Buzz Sprout

944
00:56:13,800 --> 00:56:17,680
don't seem to show that.
I think places like Libsyn does

945
00:56:17,680 --> 00:56:21,760
show that.
If you want an extensive list I

946
00:56:21,760 --> 00:56:26,400
would recommend just Google it
or use AI and ask AII want to

947
00:56:26,400 --> 00:56:29,880
keep things moving.
Also monitoring outside of the

948
00:56:29,880 --> 00:56:33,080
podcasting platforms like your
website, find out what kind

949
00:56:33,080 --> 00:56:36,080
monitor that traffic find out
monitor the traffic to your

950
00:56:36,080 --> 00:56:39,040
podcast website that what you
can do there is that helps you

951
00:56:39,040 --> 00:56:43,080
indicate the effectiveness of
your promotional strategies and

952
00:56:43,120 --> 00:56:47,480
listener intent in addition in
additional content.

953
00:56:47,480 --> 00:56:48,880
And then of course your social
media.

954
00:56:48,880 --> 00:56:53,160
Pay attention to that, right.
Do you for example, Instagram,

955
00:56:53,160 --> 00:56:56,120
among many other of the
platforms, you can learn a lot

956
00:56:56,120 --> 00:57:00,040
about who's engaging with your
content, the age demographic,

957
00:57:00,480 --> 00:57:05,680
the all the different areas that
might be of important to you.

958
00:57:05,680 --> 00:57:08,920
I think that looking at that can
be really helpful, especially

959
00:57:08,920 --> 00:57:12,560
because we don't get some of
those metrics from the podcast

960
00:57:12,560 --> 00:57:15,920
hosting platforms.
So using social media, for

961
00:57:15,920 --> 00:57:19,120
example, empowered podcasting,
what we don't even have a

962
00:57:19,120 --> 00:57:22,760
podcast to track some of those
demographics, but our sponsors

963
00:57:22,760 --> 00:57:25,560
want to know more about that.
So what do we do?

964
00:57:25,760 --> 00:57:29,600
We can pull it from last year's
attendees, try to get things

965
00:57:29,600 --> 00:57:34,640
like age range and their gender
and those types of things.

966
00:57:35,080 --> 00:57:40,840
But for our ad or for our
sponsors, for those decks that

967
00:57:40,840 --> 00:57:44,360
we provide them, we're adding
the demographics that we find

968
00:57:44,360 --> 00:57:45,960
from our social media
followings.

969
00:57:46,400 --> 00:57:48,160
So there you go.
It's a little past 8:00.

970
00:57:48,160 --> 00:57:51,320
We got through the list.
I hope that helps you.

971
00:57:51,320 --> 00:57:55,360
I hope that helps, Jenna.
And we are back tomorrow at 7:00

972
00:57:55,640 --> 00:57:58,440
AM Eastern Time talking all
things podcasting.

973
00:57:58,440 --> 00:58:01,040
And of course, it's a Friday.
So we'll share our wins from

974
00:58:01,040 --> 00:58:03,240
this past week.
Bring your wins, bring any

975
00:58:03,240 --> 00:58:06,520
challenges you have as well.
And we can talk through those.

976
00:58:06,520 --> 00:58:09,680
And maybe you're working on
something that's not quite a win

977
00:58:09,680 --> 00:58:12,040
yet, but you're working on it.
And maybe you want to share that

978
00:58:12,040 --> 00:58:14,440
with us and we'll help hold you
accountable.

979
00:58:14,440 --> 00:58:16,040
I have a challenge to bring
tomorrow.

980
00:58:16,040 --> 00:58:17,280
I have a challenge to bring
tomorrow.

981
00:58:17,680 --> 00:58:18,600
Awesome.
There we go.

982
00:58:18,600 --> 00:58:23,680
Thank you Dr. So join us 7:00 AM
Eastern, live on YouTube, live

983
00:58:23,680 --> 00:58:26,240
on Clubhouse.
And if you can't just catch the

984
00:58:26,240 --> 00:58:28,800
podcast replay a few hours
later.

985
00:58:29,160 --> 00:58:33,640
So until tomorrow, make it a
great day everybody take care.