April 19, 2026

The Power Of Knowing Your Worth

The Power Of Knowing Your Worth
The Power Of Knowing Your Worth
The Playbook With David Meltzer
The Power Of Knowing Your Worth

In today’s episode, I talk with Cindy Eckert about knowing your worth, structuring smarter deals, and turning a billion-dollar journey into lasting impact.

In today’s episode, I sit down with Cindy Eckert, an entrepreneur whose journey redefines what it means to know your worth. From turning down a $900 million offer to ultimately closing a billion-dollar exit, Cindy shares how she separated perceived value from true bottom line. We talk about structuring deals the right way, how she regained her company for $1, and the lessons learned from that process. Cindy also opens up about building a company in women’s health, pushing through skepticism, and shifting from proving yourself to creating real impact that changes lives.