Episodes

Just because we manifest what we desire doesn’t mean we’re going to be happy, but it does make us happy to get what we want. Then, we have to learn to sustain that happiness to make sure that we can continually manifest and learn from what we wanted. Some of it may have been misguided, or misadjusted, but in the end, it will create happiness as long as we learn lessons from the process of making it our reality.

On this episode of #ThePlaybook, Steve Schulze, CEO, President, & Co-Founder of Nékter Juice Bar, shares his thoughts on: [1:03] - How Nékter grew from one store into one of the top franchises in the space [4:36] - The need for businesses to focus on “one customer at a time” before thinking about scaling [9:01] - Why keeping things simple, healthy, and accessible are at the core of Nékter Juice Bar [17:04] - The three traits that will bring you success in any industry

Every month I like to host a session on clubhouse called, "Takeaway of The Week" so I can share my biggest lesson I learned from the week and so I can learn what some of your biggest takeaways were as well. There were so many valuable lessons learned this week so I here are a few of my favorites from the session! Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949...

To avoid feeling burntout, be sure to take a vacation every day because 2 minutes a day is more valuable than 2 hours on a Sunday.

Paul Magnone, Head of Global Strategic Alliances at Google & Author of “Decisions Over Decimals”, shares his insights on the best way for decision-makers to get their bearings before making a critical choice, as well as how to avoid some of the most common mistakes that business leaders make during the process. Magnone and Meltzer sit down to chat about a wide range of topics including why it’s essential to have a data-based “recipe” for your decision making, how to avoid being overwhelmed by a...

Choosing to detach from an outcome, can seem extremely conflictual, and it is hard for people to understand. One of the common questions I get is this: “How do you have goals yet remain detached from an outcome?” The truth is, I’m very driven toward the goals I set. I try to take my ego and time, two driving factors for many, out of my goal setting. What I do is this: I set a goal, and at the same time, I detach my happiness from the goal. I do not create an immediate plan to get to my goal. My...

On this episode of #ThePlaybook, Tony Brown, legendary music producer, shares stories about: [4:41] - What he learned from playing with Elvis and his thoughts on the new Baz Luhrmann biopic [11:35] - Why working with Barbra Streisand was one of the biggest turning points in his career [13:27] - What motivates him to continue working with younger acts like America’s Got Talent’s Drake Milligan [18:02] - How his faith set him on the path to success in the music business Tweet me your takeaway...

There is one truth I believe holds true for all entrepreneurs, the reality of achieving your goal, no matter how much effort it takes to reach it, will not make you happy. Michael Jordan said, “Winning isn’t always championships.” Attaching emotional success to achievement or believing that achieving your goals is the path to happiness is what leads to unhappiness. Unfortunately, we tend to attach our happiness as business leaders to the results we achieve. We tell ourselves things phrases l...

On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on: [1:16] - Why such a large percentage of the population has issues with their sleep [2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment [7:17] - How she adapted the company’s approach to advertising since joining [14:28] - Why an “old school” marketing strategy has helped Bleep Sleep to reach more customers than ever before

Friday I was fortunate to be joined by three extraordinary guest during my weekly Free Training. I was lucky enough to talk to LifeBrand Founder and CEO, TJ Colaiezzi, Henco Global founder and CEO, Simon Cohen, and former world-class athlete, Dr. Pascal, who has treated olympians at 4 Olympic Games. Let me know which conversation you found the most value in on Twitter, @davidmeltzer

I was getting tons of comments from you guys on my latest Instagram post asking to hear the full story so here it is! This gift I received from my father was one of the moments that changed my life and it was always there to remind me the lesson he was trying to teach me when I hit rock bottom.

One of the biggest keys for any business leader comes from an understanding of the ego and how it tends to put us on a trajectory in the wrong direction. Ego Edges Goodness Out of your life. Why? The ego has illusionary needs, which can create a waste of your time and energy. The ego also has the need to be right or to be offended. It can cause you to feel a need to be separate, inferior, or superior. Ego can cause fear, guilt, or shame. It will have you searching for recognition for your achi...

If you feel stuck that means you're winning. You can't feel stuck unless you're applying pressure to a situation.

Study your calendar both in the morning and at night. Ponder efficiencies and potential problems, then prepare to make adjustments. You'll see that your productivity changes, and you become aware of new opportunities that exist and now are accessible to you. Equally important, you'll discover new ways to save time.

On this episode of #ThePlaybook, JB Bernstein, CEO of AviSight Inc. and legendary sports executive, and the inspiration for Disney's Million Dollar Arm, shares his insights on: [2:31] - How the Las Vegas business community has experienced a massive shift in recent years [4:13] - Why Hall of Fame athletes are more desirable for marketing than ever [7:48] - The key factors that help an athlete to create a lasting legacy for themselves [13:53] - His best advice for college athletes on how to ta...

I use a system that I call the Five Daily Practices to create coherence in my life, meaning that I do things with consistency and persistence, and I’m also very intentional about the prioritization of activities in my business and personal life. These practices will not only help you to determine what you want in life, but they are essential if you want to accomplish it. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.com Sign up for my Free Weekly Training ...

On this episode of #ThePlaybook, Nathan Chan, CEO of Foundr, sits down to discuss: [1:18] - Why entrepreneurs should never lose focus on their strategic roadmap [2:26] - The power that comes from building a community around a brand [10:55] - How traditional education is evolving to provide more alternative pathways for students [15:06] - Why a thirst for learning and growth is at the core of the Foundr platform Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmelt...

At least once a month I like to host an open Q&A so I can answer as many of your questions as possible in an hour. I always like to share some of my favorite questions with all of you so that you can do your best, learn lessons, and have fun. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

One of the things I stress about why you shouldn’t quit is that you need to press and keep pressing everything to get the most out of the opportunities afforded to you. An analogy I like to use to explain this is a blade of grass pushing through the soil to enjoy everything the sun has to offer. The fragile bit of grass is beneath tons of soil and stone. It doesn't know if it is getting nearer to the surface and the sun, it only knows the direction it must keep pushing. Not until the instant it...

Sri Divel, Partner and VP of Salt Creek Grille, talks about the lessons she’s learned about the hospitality industry since she began as a cocktail waitress, especially the necessity of going after your dreams and goals. Divel and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including the unique meaning behind Sri’s name, the work that goes into creating an experience for your customers that leads to a lasting memory, as well as how to increase employee engagement and re...

Simply put, sales is a process to ultimately reach an agreement or understanding where all involved see the vision as beneficial. No matter what we are selling to others, whether it is a product, service, company, or yourself, mastering these five steps will lead you to the successes you desire.

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on: [1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts [5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers [7:09] - Why the Pepsi team uses a challenger mindset to deal with competition [12:31] - Why entrepreneurs should take “No” as a request for more information Tweet me your takeaway from today’s episode @...

When striving for increased profitability, I like to look at it from a perspective of receiving. I want to receive as much as possible, so that I can give as much as possible. Recognize that one is not possible without the other, and you need to receive something first in order to give it. Power of 64 - Make productivity a prime focus of your career or passion. Look to increase your efficiency, effectiveness, and statistical success whenever possible. Buy Low and Sell High - Create a profit ma...

Kent Clothier, CEO of Real Estate Worldwide & The Boardroom Mastermind Group, shares his thoughts on: [:55] - How his first business mastermind showed him the power that comes from being abundant [3:54] - Why “collective wisdom” can help to rapidly accelerate the growth of a business [4:51] - How the strength of your network correlates to your problem-solving ability [15:47] - His single best piece of advice for real estate investors Tweet me your takeaway from today’s episode @davidmeltzer...