Why 2026 is the Year of Opportunity for IRL Experiences

In this episode of the GaryVee Audio Experience, I break down the biggest shifts in consumer behavior I’m seeing in 2026. I discuss why the "mid-funnel" has eaten the marketing world and why brands need to stop wasting money on "upper funnel" guessing games. I also dive deep into my prediction for the rise of "extreme analog" businesses - from physical retail to alternative sports - as a reaction to the explosion of AI. You’ll learn about:

• The Zero-Cost Distribution Opportunity
• Why I’m Betting on Pickleball and Wiffle Ball
• The Future of Live Social Commerce and TikTok Shop
• Why "Fresh Eyes" are Your Biggest Competitive Advantage