Episodes

Jan. 15, 2025

Sales and Cigars | The 5 Pillars | Episode 207

Want to know why most sales accountability programs fail? In this conversation with sales expert Melanie French, we dive into why your sales team's accountability system isn't working. You'll discover the two critical elements that make or break...
Jan. 7, 2025

Sales and Cigars | Stop Wasting Money on Marketing | Episode 206

Curious about the secrets of successful digital marketing? Ever wonder what really happens behind the scenes at marketing agencies? In this conversation with Dave Kryszczak, founder of Spartan Digital, we pull back the curtain on what actually works...
Dec. 31, 2024

Sales and Cigars | 5 Questions Every Sales Person Must Ask | Episode 207

Want to close more sales? 👉 Get the blueprint to transform your customer relationships at Watch what happens when you ask your customers these 5 game-changing questions. A 5 question framework that helped countless businesses boost their recurring...
Dec. 25, 2024

Sales and Cigars | Ross Reida | Exit Your Business | Episode 206

Accelerate your sales results with proven strategies from industry veterans. Take your team to the next level with our Sales Velocity program for 7 days only: Want to know how a solo entrepreneur turned his industry expertise into a major tech...
Dec. 18, 2024

Sales and Cigars | Most Sales Leaders Get This Wrong And Lose Million Dollar Deals | Episode 205

Ready to scale? Join our 7-day Sales Velocity program and receive exclusive bonuses. Sign up today! The million-dollar mistake most salespeople make isn't their pitch - it's misreading who actually makes the decisions. In this conversation with CEO...
Dec. 11, 2024

Sales and Cigars | Communication Words and Stories | Episode 204

In this episode, I sit down with Aurora Winter, an award-winning author, and a successful serial entrepreneur. Join Aurora Winter as she reveals the neuroscience behind effective communication and storytelling. Learn how to craft messages that...
Dec. 3, 2024

Sales and Cigars | Communication WTF | Episode 203

Are you struggling to hire and retain top salespeople? Is your sales team missing revenue targets? Head to now. Helix Sales Development's Walter Crosby gets candid on communication - the root cause of most problems.  From upfront agreements to...
Nov. 26, 2024

Sales and Cigars | Isaac Mashman | Unlocking the Power of Personal Branding | Episode 202

In this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today’s digital marketplace.  Isaac shares insights into...
Nov. 19, 2024

Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201

Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an...
Nov. 12, 2024

Sales & Cigars | Jim Packard | Employee & Client Retention | Episode 200

In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients...
Nov. 5, 2024

Sales & Cigars | Brad Koch, Business Coach and Former Marine | Episode 199

In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life,...
Oct. 29, 2024

Sales & Cigars Podcast | Marty Fahncke | Stages of Exiting Your Business | Episode 198

In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots business in a local...
Oct. 22, 2024

Sales and Cigars Podcast | Taking Ownership of Your Sales Career | Episode 197

Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a salesperson, manager, or...
Oct. 15, 2024

Sales and Cigars Podcast | Solving Sales and Messaging Misalignment | episode 196

In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communication between leadership,...
Oct. 8, 2024

Sales & Cigars | Phillip Swan: Insights for CEOs and Entrepreneurs | Episode 195

In this episode of Sales and Cigars, host Walter Crosby engages in an insightful conversation with Phillip Swan, a seasoned entrepreneur and AI expert. Phillip shares his journey from humble beginnings in Scotland to becoming a global leader in...
Oct. 1, 2024

Sales and Cigars | Unlocking Elite Sales Strategies with Gunter Wessels | Episode 194

In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive...
Sept. 24, 2024

Sales & Cigars | The Journey from Sales Producer to Sales Manager with Jeremy Huckaby | Episode 193

In this episode of Sales and Cigars, Walter Crosby sits down with Jeremy Huckaby, Territory Sales Manager at Corrective Asphalt Materials, to explore the nuanced transition from being a top-performing sales producer to leading a team as a sales...
Sept. 18, 2024

Sales & Cigars | Sales Training Without Commitment is a Waste with Derek Baer | Episode 192

In this episode of Sales and Cigars, host Walter Crosby welcomes Derek Baer, Vice President of Corporate Training at Kurlan & Associates. Derek shares his journey from a young caddy learning the ropes of sales to becoming a leader in corporate...
Sept. 17, 2024

Sales & Cigars | Sales Training Without Commitment is a Waste with Derek Baer | Episode 192

In this episode of Sales and Cigars, host Walter Crosby welcomes Derek Baer, Vice President of Corporate Training at Kurlan & Associates. Derek shares his journey from a young caddy learning the ropes of sales to becoming a leader in...
Sept. 16, 2024

Sales & Cigars | Mastering Sales with Gerry Weinberg | Episode 190

In this episode of Sales and Cigars, host Walter Crosby sits down with the legendary Gerry Weinberg, a pioneer in sales training and the mastermind behind countless successful sales professionals in the Metro Detroit area. With over three decades in...
Sept. 10, 2024

Sales & Cigars | The Power of Coaching with Brent Long | Episode 191

In this episode of Sales and Cigars, Walter Crosby sits down with Brent Long, the Founder and Coach at Long on Life and Long Haven Retreat. Brent shares his journey from coaching football to helping business leaders and sales professionals excel...
Aug. 27, 2024

Sales & Cigars | Mastering Sales with Gerry Weinberg | Episode 190

In this episode of Sales and Cigars, host Walter Crosby sits down with the legendary Gerry Weinberg, a pioneer in sales training and the mastermind behind countless successful sales professionals in the Metro Detroit area. With over three decades in...
Aug. 20, 2024

Sales & Cigars | Navigating Business Transitions with Laurie Barkman | Episode 188

Join Walter Crosby in this enlightening episode of "Sales and Cigars" as he sits down with Laurie Barkman, an expert in business transitions and the founder of The Business Transition Sherpa. Laurie shares her extensive experience in mergers and...
Aug. 13, 2024

Sales & Cigars | Colin Hirdman on Entrepreneurship, Authenticity, and the Power of Networking | Episode 187

How do you manage being in business with your best friends? In this episode of Sales and Cigars, host Walter Crosby welcomes Colin Hirdman, a seasoned entrepreneur and founder of Monkey Island Ventures. Colin shares his unconventional journey from a...