Episodes

No one publisher, no one publicist, nobody in this industry does it without the help of others in the industry. Jacquie Jordan, founder of TVGuestpert, a media development company that raises the profile of guestperts in the media and grows their clients’ core business, works with businesses on their branding, promotion, marketing, producing and development as well as their on-camera execution. Jacquie talks about publicity, media exposure, branding alignment, and why she thinks the guru is gone...

How can you keep your platform continually growing? Tracy Hazzard says content is one of those ways that can grow your platform for you. If you set the basic groundwork in place and then you continually feed it with great content that is strategically planned to grow you in the right areas – like on the internet, on the web, on audio, on YouTube – wherever those places might be, that’s going to attract the right audience for you. When it’s building itself underneath you all the time, it’s raisin...

A lot of people think of branding as either the visuals or what we call the brand identity – the logo, the website, the colors, or the fonts. Some think of branding as an elevator pitch, their one or two-sentence thing they say about their brand. Karen Leland, founder of the branding and marketing strategy firm, Sterling Marketing Group, says both are an important part of your brand, but they’re just the tip of the iceberg. In her book, The Brand Mapping Strategy, Karen gives people all the unde...

A big percent of the population gets caught up in the minutia. We’re not being purposeful or conscious of all the choices that we’re making so that we can be productive. Penny Zenker says being in the productivity zone doesn’t just mean doing more. It means working smarter, not harder. Penny is an international speaker, business strategy coach, and bestselling author. She is one of America’s leading experts in the psychology of productivity to eliminate distraction, perfectionism, and self-sabot...

Writing a book is not only a journey of transformation for the people you’re writing it for. It becomes a transformational vehicle for yourself as well. However, at some point in writing their masterpiece, a lot of authors either get stuck or struggle a little bit. Writer’s block happens for multiple numbers of reasons. Transformational change expert, speaker, and author Wendy Darling delves into writer’s block and what writer’s block is really telling you in your life. Wendy is the founder of M...

A lot of authors, coaches, and speakers start setting up their careers without taking the time to build on their foundational tools. They jump into monetizing without building an audience. Psychological business strategist David Gruder discusses the concept of sequencing in your business and how it works. Sequencing is, in the context of business of any kind, is doing the right things in the right order in order to get the maximum results from the things that you’re doing. David speaks, trains, ...

Literary agents receive over 1,500 manuscripts a year. With publishers, it’s about 10,000 or more a year. If you want to get a publishing deal and more readers, you’ve got to know what publishers and readers buy and how to make your book stand out from the pack. Publishing coach Randy Peyser pitches books to agents and publishers after her company edits or ghostwrites them through her company, Author One Stop, Inc. Randy shares how she makes it all happen. Love the show? Subscribe, rate, review...

We all know that traditional publishing has a little bit more oomph behind the credibility than going through a self-publishing company. Randy Peyser, CEO of Author One Stop, works with authors who want to get their books published traditionally. Randy is a publishing coach who pitches books to agents in publishing after her company edits and ghostwrites the book. She talks about traditional publishing, building your platform, launching a campaign, as well as why you should never self-publish fi...

Niching down and building your business is very important for an author who wants to stand out in the crowd. There are thousands of titles that are coming onto the market every single month and it’s easy just to drown in that ocean of titles. The more that you can target a particular audience with your message, the easier it is for you to be noticed and be seen as an expert in that environment. Niche marketing expert and how-to coach Susan Friedmann works with authors and helps them get to be re...

Juliet explores how they got to where they are and what the point of this show is going to be. First of all, go over and take the assessment and find out where your skill set lies at www.PromoteProfitPublishQuiz.com. The assessment is a pivotal piece of what they do to build audience through your books, products, and services. Even if you’re not interested in finding out what your skill set is, go over and explore the assessment marketing because it is the key to finding that audience and knowin...

Everybody is saying, “Write a book and publish your own book, and everything you do will sell because now people know you.” The reality is that most of those books become failed products for these people. You’ll find that you’re the main event and that book is just icing on the cake. You’re probably wondering what this is all about, and why you would want to promote and profit before you ever publish. Juliet Clark, founder of Super Brand Publishing, talks about her journey into self- publishing ...