Reasons You're Undercharging at Work — And the Money Coach Who Spent 25 Years Fixing It with - Jen Fontanilla - E175

Money coach and former Disney designer Jen Fontanilla spent 25 years creating for brands like Disney, Sony, and Target before realizing she had never been taught how to value her own work. In this episode, we unpack why so many creatives undercharge, how childhood conditioning shapes your relationship with money, and the mindset shift that finally breaks the “starving artist” myth.
Money coach Jen Fontanilla spent 25 years designing for Disney before cracking the code on creative worth. Here's why you're undercharging — and how to stop.
She spent 25 years creating packaging for Disney, Sony, and Target. She was good at her job — great, actually. But here's what nobody knew: she had no idea how to handle her own money. None. And she is not alone — because if you are a creative, a designer, a writer, a maker of any kind, the system was literally built to keep you broke and grateful for it. Today's guest is Jen Fontanilla — TEDx speaker, seven-time author, and the woman who turned her own financial rock bottom into a career dismantling the 'Starving Artist' myth one belief at a time. We are going to get into why you keep undercharging, why your childhood shaped your rates, and the one mindset shift that changes everything. Do not go anywhere.
Connect With Jen:
IG: @itsjenfontanilla
Book: The Creative Code: https://amzn.to/43ADfZI
LinkedIn: https://www.linkedin.com/in/jenfontanilla
Dr. JC Doornick Links:
Web - www.makessensebook.com
YT - / @drjcdoornick
IG - / @drjcdoornick
FB - / @makessensepodcast
Makes Sense Book - https://tinyurl.com/makessensepurchase
MAKES SENSE PODCAST
Welcome to the Makes Sense with Dr. JC Doornick Podcast. This podcast explores topics that expand human consciousness and enhance performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works, and that perception is subjective and an acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast.
SUBSCRIBE/RATE/REVIEW & SHARE our new podcast.
FOLLOW Podcast: You will find a "Follow" button in the top right. This will enable the podcast software to alert you when a new episode launches each week.
Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168
Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec
Podcast Affiliates:
Kwik Learning: Many people ask me where I get all these topics, which I've been covering for almost 15 years. I have learned to read nearly four times faster and retain information 10 times better with Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon
OUR SPONSORS:
- Makes Sense Academy: A private mastermind and psychologically safe environment full of the Mindset and Action steps that will help you begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about
- The Sati Experience: A retreat designed for the married couple that truly loves one another, yet wants to take their love to that higher magical level. Relax, reestablish, and renew your love at the Sati Experience. https://www.satiexperience.com
0:00 - Intro
1:24 - Welcome, Jen Fontanilla
2:09 - What's it like to be you these days
4:42 - When did you first realize that people needed to rewrite their money story
9:05 - The habit wiring behind money problems.
12:46 - Why do people feel guilty about making money
15:39 - Why does somebody that knows they are worth more not charge what they're worth
27:03 - Do people take money too seriously
29:45 - Do you believe you can manifest money into your life?
35:20 - What is the creative code?
41:11 - What's the most important money concept
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

