Unlock Business Expansion: Leverage Social Media Platforms with Favour Obasi-ike, MBA, MS

WEBVTT

00:00:00.860 --> 00:00:06.019
Facebook page. It's my birthday. I don't even

00:00:06.019 --> 00:00:10.640
know if Faber knows that. So, everyone, I'm so

00:00:10.640 --> 00:00:13.720
excited. Okay, so Faber and I have not, well,

00:00:13.859 --> 00:00:16.239
maybe a little bit of video. Faber, will you

00:00:16.239 --> 00:00:18.219
share before we start how we met and a little

00:00:18.219 --> 00:00:21.579
bit about Chatter? Yeah, so we met on Chatter

00:00:21.579 --> 00:00:25.719
about two, three weeks ago. And it's amazing

00:00:25.719 --> 00:00:28.660
because Adrian was having rooms and I was just

00:00:28.660 --> 00:00:30.039
jumping in. I was like, okay, let me see what

00:00:30.039 --> 00:00:32.280
she's talking about. I love that she has her

00:00:32.280 --> 00:00:34.060
trophy emoji. I was like, okay, let me check

00:00:34.060 --> 00:00:36.700
on LinkedIn. So I saw on LinkedIn, we connected.

00:00:36.799 --> 00:00:39.380
I was like, okay, let me jump up on stage. Before

00:00:39.380 --> 00:00:41.979
you know it, we just started connecting. We like

00:00:41.979 --> 00:00:45.820
the same things. We just love each other's company.

00:00:46.140 --> 00:00:48.219
There's so much that we can talk about that you

00:00:48.219 --> 00:00:50.840
guys have not even heard. But we just connected

00:00:50.840 --> 00:00:53.109
right there and from chatter. We said, you know

00:00:53.109 --> 00:00:55.070
what, we have to connect even further, and then

00:00:55.070 --> 00:00:57.409
we connected on LinkedIn, and here we are. So

00:00:57.409 --> 00:00:59.170
it's all about connections because you never

00:00:59.170 --> 00:01:03.289
know who you meet in the daytime. Oh my God,

00:01:03.369 --> 00:01:05.870
that was so beautifully said. You're a beautiful

00:01:05.870 --> 00:01:09.569
human. I am just so grateful. So Nelson Apega,

00:01:09.629 --> 00:01:11.030
can you share a little bit about Nelson? Just

00:01:11.030 --> 00:01:13.689
we'll give him a nice little, what do you call

00:01:13.689 --> 00:01:17.000
it? Just. Take it away. Yeah. Nelson, shout out

00:01:17.000 --> 00:01:20.700
to you, Nelson. Amazing guy, amazing genius.

00:01:21.000 --> 00:01:24.140
Like this guy literally took an idea and turned

00:01:24.140 --> 00:01:27.379
it into a system. And that is a community that

00:01:27.379 --> 00:01:29.879
has been built with a product. So he's built

00:01:29.879 --> 00:01:32.060
something that a lot of people are going to enjoy

00:01:32.060 --> 00:01:34.879
because I feel like we're getting more closer.

00:01:35.280 --> 00:01:37.019
You know, they say it's a big world, but it's

00:01:37.019 --> 00:01:39.000
also a small world, but it's essentially a big

00:01:39.000 --> 00:01:41.480
world. But what he's done is he's created in

00:01:41.480 --> 00:01:44.489
a way that it's made our world so small that

00:01:44.489 --> 00:01:46.230
we can be anywhere in the world and we can still

00:01:46.230 --> 00:01:48.569
connect you know like this like we're looking

00:01:48.569 --> 00:01:50.650
at each other but now like you know intimately

00:01:50.650 --> 00:01:52.849
you know at the same time so it's so so good

00:01:52.849 --> 00:01:57.049
so shout out to you now Samantha. It really is

00:01:57.049 --> 00:01:59.329
I love I love he's a true entrepreneur found

00:01:59.329 --> 00:02:02.269
saw that there was a problem and then decided

00:02:02.269 --> 00:02:05.980
he was going to fix it and come up with a solution

00:02:05.980 --> 00:02:08.719
and then started the business. And the risk he's

00:02:08.719 --> 00:02:12.259
taking is like no other risk I can imagine. So

00:02:12.259 --> 00:02:14.659
creating an app with, I was wondering, a thousand

00:02:14.659 --> 00:02:16.840
people are on it right now or more? Yeah, about

00:02:16.840 --> 00:02:18.800
a thousand people are on it. You know, we're

00:02:18.800 --> 00:02:21.159
still, you know, trying to tread the waters and

00:02:21.159 --> 00:02:23.300
see how it's looking, but it's so good because

00:02:23.300 --> 00:02:26.060
we've connected so much in such a short time

00:02:26.060 --> 00:02:28.759
that we're so interconnected now. It's like,

00:02:28.819 --> 00:02:30.960
it's like we know each other for years. That's

00:02:30.960 --> 00:02:32.879
how it's been happening for the last few weeks

00:02:32.879 --> 00:02:37.849
now. But you really have Faber, so you were on

00:02:37.849 --> 00:02:39.650
Clubhouse. So I know a lot of people will say,

00:02:39.710 --> 00:02:42.830
oh, Faber, I knew about Clubhouse. So you were

00:02:42.830 --> 00:02:45.689
on Clubhouse, right? Yeah, I was on Clubhouse.

00:02:45.810 --> 00:02:49.469
I've been on Clubhouse since November 24th, 2020.

00:02:49.949 --> 00:02:52.610
So I joined Clubhouse, and that was an extension

00:02:52.610 --> 00:02:56.289
of my podcast, We Don't Play. And I decided,

00:02:56.650 --> 00:03:01.009
OK, let me join Clubhouse as an extension of

00:03:01.009 --> 00:03:04.900
my podcast because my podcast was solo. I would

00:03:04.900 --> 00:03:07.139
do interviews without having to record or go

00:03:07.139 --> 00:03:09.960
live. And I said, let me just come outside and

00:03:09.960 --> 00:03:12.439
show people what I've been doing. And then joined

00:03:12.439 --> 00:03:15.280
clubhouse in 2020, kicked off rooms on Pinterest,

00:03:15.500 --> 00:03:17.759
on SEO, started helping people with their own

00:03:17.759 --> 00:03:19.699
podcasts, and then started letting businesses

00:03:19.699 --> 00:03:22.159
know that I actually opened up for clients and

00:03:22.159 --> 00:03:24.120
we actually can do business. And now we've turned

00:03:24.120 --> 00:03:26.740
that into a whole thing. And now people connect

00:03:26.740 --> 00:03:28.780
with us from LinkedIn, from Clubhouse, from Chatter.

00:03:29.199 --> 00:03:32.789
And the rest is history now. I know. It really

00:03:32.789 --> 00:03:35.550
is. I hope that a lot of people listening are

00:03:35.550 --> 00:03:37.629
probably like, what are they talking about? It's

00:03:37.629 --> 00:03:39.629
like, are they in another world? And we are not.

00:03:39.909 --> 00:03:42.770
We're here in the United States. But my point

00:03:42.770 --> 00:03:45.789
is that it is really unique. It's on your phone,

00:03:46.030 --> 00:03:48.969
the fact that we could talk. And really, once

00:03:48.969 --> 00:03:50.870
the beta is over, at one point, we're going to

00:03:50.870 --> 00:03:53.949
be able to use chatter like we do on StreamYard

00:03:53.949 --> 00:03:57.870
or Zoom where we can now send it out. and it's

00:03:57.870 --> 00:04:01.409
video too. So it's amazing and a lot of education.

00:04:01.610 --> 00:04:03.770
So favor I do want to share with you at 3 p .m

00:04:03.770 --> 00:04:08.629
today I'm doing a room about being credible because

00:04:08.629 --> 00:04:10.590
there's a lot of people on this app and some

00:04:10.590 --> 00:04:13.129
people decided hey I'm going to have my username

00:04:13.129 --> 00:04:16.259
be I love TV. And then they don't have their

00:04:16.259 --> 00:04:18.720
name. And so it's like, well, who is I love TV?

00:04:18.740 --> 00:04:20.839
Because I love TV too, but I don't know you.

00:04:21.079 --> 00:04:23.500
So we're going to have a talk about how to be

00:04:23.500 --> 00:04:25.120
credible. So we'd love for you to come in if

00:04:25.120 --> 00:04:27.660
you're available at 3 PM Eastern time to just

00:04:27.660 --> 00:04:30.220
kind of give some ideas and tips on how to make

00:04:30.220 --> 00:04:33.060
sure that you're credible. Because some people

00:04:33.060 --> 00:04:36.000
are already selling, which is fine. I bought

00:04:36.000 --> 00:04:39.579
Dylan's delicious nutrition for my dog. So I'm

00:04:39.579 --> 00:04:41.920
thrilled with that. But he was credible. I can

00:04:41.920 --> 00:04:44.000
see right away that he's been doing it for 16

00:04:44.000 --> 00:04:46.600
years. He's got a lot of social proof. So that's

00:04:46.600 --> 00:04:49.399
our discussion. So will you join us? Do you have

00:04:49.399 --> 00:04:52.240
time? Yeah, definitely. I'll check. And if I

00:04:52.240 --> 00:04:54.639
do, I'll jump right in and make sure I'm on there.

00:04:55.240 --> 00:04:57.240
Definitely want all the tips we want to share

00:04:57.240 --> 00:05:00.220
with everyone. So all right. So favor, I want

00:05:00.220 --> 00:05:03.500
to hear. So work and play. What are we talking

00:05:03.500 --> 00:05:06.480
about? What is work and play entertainment? Work

00:05:06.480 --> 00:05:10.259
and play entertainment stems from the concept

00:05:10.259 --> 00:05:13.139
of actually a biblical scripture, Ecclesiastes

00:05:13.139 --> 00:05:15.220
three, which is there's a time for everything.

00:05:15.360 --> 00:05:17.199
There's a time to work. There's a time to play.

00:05:18.060 --> 00:05:21.379
So I came up first with play before work came

00:05:21.379 --> 00:05:24.779
in, because play was it was playing, playing,

00:05:24.779 --> 00:05:26.779
playing, cooperated, you know, and that's where

00:05:26.779 --> 00:05:30.360
we started off with doing merchandise, T -shirts,

00:05:30.459 --> 00:05:32.600
hoodies, you know, letting people, hey, you know,

00:05:32.620 --> 00:05:34.279
we don't play. That was a mission that we were

00:05:34.279 --> 00:05:36.639
staying on T -shirts. So the we don't play didn't

00:05:36.639 --> 00:05:39.079
come from a podcast name. We came from a merchant

00:05:39.079 --> 00:05:42.259
merchandise name. So That way we were able to

00:05:42.259 --> 00:05:44.579
make a statement because I wanted to build community.

00:05:44.860 --> 00:05:46.279
And I was like, what's the best way to build

00:05:46.279 --> 00:05:48.980
community through building a product people can

00:05:48.980 --> 00:05:51.779
engage with? So that's how Work and Play came

00:05:51.779 --> 00:05:55.699
to play, you know, play on words. And we were

00:05:55.699 --> 00:05:58.420
able to now build it from just being focusing

00:05:58.420 --> 00:06:03.199
on T -shirts, focusing on hoodies and also incorporating

00:06:03.199 --> 00:06:05.480
that with music, which is what I also do as a

00:06:05.480 --> 00:06:08.240
background. I'm a self -taught drummer and I'm

00:06:08.240 --> 00:06:10.860
left -handed. I've been playing the drums for

00:06:10.920 --> 00:06:14.699
you know, over 25 years. So I've been doing this,

00:06:14.699 --> 00:06:16.259
you know, playing with bands. I'm very good on

00:06:16.259 --> 00:06:18.300
ears and, you know, copywriting business. That's

00:06:18.300 --> 00:06:20.160
how I started before I even get into business.

00:06:20.180 --> 00:06:22.420
So I started doing copywriting for music, you

00:06:22.420 --> 00:06:25.120
know, for musical notes. So that allowed me to

00:06:25.120 --> 00:06:26.959
say, OK, let me put a play on words and see how

00:06:26.959 --> 00:06:29.519
I can connect people to get the actual business

00:06:29.519 --> 00:06:31.879
goals certified. And that's when I know more

00:06:31.879 --> 00:06:34.420
from just having T -shirts and music to actually

00:06:34.420 --> 00:06:36.800
having a business that we can now actually help

00:06:36.800 --> 00:06:39.279
businesses with their websites, help them scale.

00:06:39.519 --> 00:06:42.800
using search engine optimization, moreover using

00:06:42.800 --> 00:06:45.240
Pinterest and podcasts to help them scale intellectual

00:06:45.240 --> 00:06:48.879
property now. I love that. When I think of play

00:06:48.879 --> 00:06:53.000
and work, I always feel bad for all of those

00:06:53.000 --> 00:06:55.740
that go to work and feel like. I got to go to

00:06:55.740 --> 00:06:58.560
work today. I got to see that person. I got like,

00:06:58.779 --> 00:07:01.759
no, like you need to then find a job that you're

00:07:01.759 --> 00:07:04.060
passionate about that does feel like play. Like

00:07:04.060 --> 00:07:06.879
I do feel like I play all day because I just

00:07:06.879 --> 00:07:09.480
love what I do and I hope everyone can love what

00:07:09.480 --> 00:07:13.639
they do. Oh yeah, exactly. And people love what

00:07:13.639 --> 00:07:15.819
they see you doing. They'll actually believe

00:07:15.819 --> 00:07:18.000
you because when people hear me talk about SEO,

00:07:18.139 --> 00:07:20.519
like this guy is just happy about SEO, but somebody

00:07:20.519 --> 00:07:24.060
feels like SEO is stressful. But I'm like, this

00:07:24.060 --> 00:07:26.680
is the fun part because I love research. So if

00:07:26.680 --> 00:07:29.259
you love gardening, if you love shopping, if

00:07:29.259 --> 00:07:30.980
you love being an influencer, if you love being

00:07:30.980 --> 00:07:33.899
on stage, own it so that that way when people

00:07:33.899 --> 00:07:36.079
see you, they're like, okay, this person is actually

00:07:36.079 --> 00:07:41.620
owning the stage. Wow. Wow. Those are great words.

00:07:42.360 --> 00:07:44.040
Like that's going to come out in the quote in

00:07:44.040 --> 00:07:46.439
the show notes because that is so good. I love

00:07:46.439 --> 00:07:50.399
it. I love it. Saver, I have a question for you.

00:07:50.399 --> 00:07:53.779
So you start your business, And actually, forget

00:07:53.779 --> 00:07:55.699
that. I really want to ask you, you said I'm

00:07:55.699 --> 00:08:00.040
a self -taught drummer. Are other drummers go

00:08:00.040 --> 00:08:01.519
to drummer school? Like, I've always thought

00:08:01.519 --> 00:08:04.439
in my mind that you would kind of teach yourself,

00:08:04.480 --> 00:08:07.660
or at a young age, that you start. Like, so I

00:08:07.660 --> 00:08:09.680
love watching the videos of, like, a four -year

00:08:09.680 --> 00:08:11.939
-old playing drums and then, like, watching them

00:08:11.939 --> 00:08:15.040
progress. So, when did you start? When did you

00:08:15.040 --> 00:08:17.220
even know, okay, I may have a talent in this?

00:08:17.300 --> 00:08:19.980
What did that look like for you? So for me, it

00:08:19.980 --> 00:08:22.420
started off at my parents' church because they're

00:08:22.420 --> 00:08:25.980
both pastors. And when I was six, I was like,

00:08:25.980 --> 00:08:29.459
huh, let me play a few drum notes here. And then

00:08:29.459 --> 00:08:31.120
I was just hitting the drums, you know, making

00:08:31.120 --> 00:08:34.460
noise. So eventually I said, oh, this actually

00:08:34.460 --> 00:08:37.059
sounds nice to my ears. So let me make a sound

00:08:37.059 --> 00:08:39.720
melody out of it. And that's how I was able to

00:08:39.720 --> 00:08:43.759
now know what a snare was, a hi -hat was, a kick,

00:08:44.200 --> 00:08:47.590
what to kick. And I know what it taught me. It's

00:08:47.590 --> 00:08:49.990
like, I just pick the drums and you have to coordinate.

00:08:50.049 --> 00:08:52.570
So it's not easy to just teach yourself. So I

00:08:52.570 --> 00:08:55.210
have to be patient with myself. So that's what

00:08:55.210 --> 00:08:59.250
I had to go through from six through 13. I was

00:08:59.250 --> 00:09:00.850
just playing in the background. That was about

00:09:00.850 --> 00:09:03.210
seven years. And then when I was 13, my dad said,

00:09:03.210 --> 00:09:05.649
now you can play for the big church. And I was

00:09:05.649 --> 00:09:09.269
like 13. So I kicked it off from 13 and then

00:09:09.269 --> 00:09:11.610
started playing on big stages. And that's how

00:09:11.610 --> 00:09:13.769
I was able to gain that confidence. And the rest

00:09:13.769 --> 00:09:17.379
is history. Are your parents still alive? Yes,

00:09:17.379 --> 00:09:21.100
they are. Do you live close to them? I live close

00:09:21.100 --> 00:09:23.620
to them, but not physically, because they're

00:09:23.620 --> 00:09:26.620
not here. They're always all around the world.

00:09:27.000 --> 00:09:29.759
So they're in Kenya, and my brother's in Canada.

00:09:30.379 --> 00:09:32.879
I'm here in the US. I have family all over the

00:09:32.879 --> 00:09:36.659
world, so just everywhere. I love that, though.

00:09:36.700 --> 00:09:39.779
They must be so proud of you. Yes, they are.

00:09:40.000 --> 00:09:43.059
They are. That's amazing. All right, so a question

00:09:43.059 --> 00:09:44.620
before we start talking about your business.

00:09:44.960 --> 00:09:48.679
Have you been to Babyland Hospital? Babyland

00:09:48.679 --> 00:09:52.980
Hospital? No. It's where the Cabbage Patch babies

00:09:52.980 --> 00:09:56.720
are born. Huh. A little birth going on there

00:09:56.720 --> 00:10:00.220
every day. New Cabbage Pats are popped out. There's

00:10:00.220 --> 00:10:02.320
actually a place called Babyland in Cleveland.

00:10:03.379 --> 00:10:05.980
What? I have to check that out. Yes. Yeah. Have

00:10:05.980 --> 00:10:09.279
you been to Mount Helen? No, I have not. Oh my

00:10:09.279 --> 00:10:11.720
god, I love Mount Helen. It was the most amazing

00:10:11.720 --> 00:10:14.220
time of my life except going river rafting because

00:10:14.220 --> 00:10:17.100
my fat ass, excuse me everyone, we got stuck

00:10:17.100 --> 00:10:19.159
on a rock all the time and it was really getting

00:10:19.159 --> 00:10:21.419
annoying that I had to and that people are taking

00:10:21.419 --> 00:10:24.240
pictures of me being stuck. So somewhere on Pinterest

00:10:24.240 --> 00:10:27.559
I'm probably like don't be this lady and your

00:10:27.559 --> 00:10:29.759
butt hitting the rock and not being able to move.

00:10:31.080 --> 00:10:33.460
But Mount Helen is like really cool place. All

00:10:33.460 --> 00:10:37.519
right, so let's go back. So how Like, when I

00:10:37.519 --> 00:10:40.080
try to learn SEO, and honestly, when I try to

00:10:40.080 --> 00:10:42.100
learn Pinterest, I think I'm smart and savvy

00:10:42.100 --> 00:10:44.399
and I'm good on LinkedIn, but Pinterest is way

00:10:44.399 --> 00:10:47.559
over my head. Why? Pinterest can be way over

00:10:47.559 --> 00:10:49.679
people's head because it looks like a machine

00:10:49.679 --> 00:10:53.100
that can't be learned. It looks like this whole

00:10:53.100 --> 00:10:55.980
big red dot that's like, I don't understand it,

00:10:56.200 --> 00:10:59.840
but if you take off the word P, it stands for

00:10:59.840 --> 00:11:03.740
interest. So you drop the P because the P is

00:11:03.740 --> 00:11:06.279
big. So everybody's confused that big old pin,

00:11:06.500 --> 00:11:09.000
but just drop the pin and just wonder what are

00:11:09.000 --> 00:11:10.879
people interested in? Are they interested in

00:11:10.879 --> 00:11:13.759
yellow couches? Are they interested in glass

00:11:13.759 --> 00:11:17.960
houses? Are they interested in furniture, modern

00:11:17.960 --> 00:11:20.159
furniture, minimalistic? Are they interested

00:11:20.159 --> 00:11:22.360
in, you know, tabletops? Are they interested

00:11:22.360 --> 00:11:25.620
in financial tips for beginners? What is their

00:11:25.620 --> 00:11:28.580
goal? And then whatever that goal is, go on Pinterest,

00:11:28.639 --> 00:11:31.590
see what people are looking at. Count up the

00:11:31.590 --> 00:11:34.809
colors. Look at the fonts. Look at the blogs.

00:11:34.809 --> 00:11:37.090
Look at the videos. Is there anything that is

00:11:37.090 --> 00:11:39.730
missing? If there is, fill it in. If it's not,

00:11:40.110 --> 00:11:42.490
you know, create that as well. So it's a good

00:11:42.490 --> 00:11:44.750
way for you to still stay on top of everything

00:11:44.750 --> 00:11:47.250
by using Pinterest as a way to know what are

00:11:47.250 --> 00:11:50.250
people interested in. And then you search about

00:11:50.250 --> 00:11:52.309
those interests and then you can find it. So

00:11:52.309 --> 00:11:55.730
I use this four frame cycle. I created a four

00:11:55.730 --> 00:12:05.559
frame cycle. Search. Find. Click, save. If you

00:12:05.559 --> 00:12:09.440
can do those four things on a daily cycle and

00:12:09.440 --> 00:12:11.539
people can search you online, they can find you

00:12:11.539 --> 00:12:13.240
online, they can click through to your content,

00:12:13.360 --> 00:12:15.679
they can save information and save your contact

00:12:15.679 --> 00:12:18.340
or save your website or bookmark your content,

00:12:18.799 --> 00:12:20.980
then you're one step closer to them connecting

00:12:20.980 --> 00:12:24.179
with you. But most times we think, oh, impressions

00:12:24.179 --> 00:12:28.000
count. Yes, they count, but what counts is...

00:12:27.759 --> 00:12:30.200
Can those impressions turn into sales? Can they

00:12:30.200 --> 00:12:32.440
turn into leads? Can they turn into community?

00:12:32.879 --> 00:12:35.340
Can you turn into impact? If you can do that

00:12:35.340 --> 00:12:38.080
consistently 365, I'm sure you'll definitely

00:12:38.080 --> 00:12:43.500
get a couple of wins. Can you share like a story,

00:12:43.600 --> 00:12:47.000
like a case study on how it helped a company?

00:12:47.039 --> 00:12:48.559
Because I still, I hear everything you're saying.

00:12:48.639 --> 00:12:52.240
I'm still like confused for like, and like for

00:12:52.240 --> 00:12:54.679
instance, with your wearables that you have with

00:12:54.679 --> 00:12:58.000
your printed apparel. Is that on Pinterest? Do

00:12:58.000 --> 00:13:00.980
people buy it from you? So what I do on Pinterest,

00:13:01.080 --> 00:13:03.919
because I got into Pinterest with the angle of

00:13:03.919 --> 00:13:07.419
business services and we now use our merchandise

00:13:07.419 --> 00:13:12.360
as swag bags for the podcast. So, and the Academy,

00:13:12.620 --> 00:13:14.779
because we do have a podcast growth Academy now

00:13:14.779 --> 00:13:17.220
where we're able to help people, you know, that

00:13:17.220 --> 00:13:19.500
have their businesses to scale their podcast

00:13:19.500 --> 00:13:22.460
and monetize it to start it from scratch. get

00:13:22.460 --> 00:13:24.700
them on the right source files, get them on the

00:13:24.700 --> 00:13:26.919
right hosting distribution platforms, just get

00:13:26.919 --> 00:13:29.659
them ready for jetpacking. And then they can

00:13:29.659 --> 00:13:31.440
take off, you know, wherever they need to go.

00:13:31.779 --> 00:13:34.460
So what we've done with Pinterest is that we've

00:13:34.460 --> 00:13:37.419
used it as a way to channel business. And that

00:13:37.419 --> 00:13:39.360
has allowed us to connect with different companies

00:13:39.360 --> 00:13:41.139
and different industries. So sometimes they come

00:13:41.139 --> 00:13:44.220
to us and say, hey, we do SEO, but do you do

00:13:44.220 --> 00:13:46.039
it for this industry? We do it for all industries

00:13:46.039 --> 00:13:49.600
because we found other fundamental key. So one

00:13:49.600 --> 00:13:53.399
company called CW Haircare. uh, an amazing company.

00:13:53.620 --> 00:13:56.860
It's a family black owned company and days. This

00:13:56.860 --> 00:14:01.320
was like back in 2019, 2020, when we got to connect

00:14:01.320 --> 00:14:02.759
with them. I got to connect with the daughter.

00:14:02.940 --> 00:14:04.799
She's an amazing basketballer. I think she's

00:14:04.799 --> 00:14:08.000
going pro now. Um, and she does so well. And

00:14:08.000 --> 00:14:12.580
the reason why her mom decided to create this

00:14:12.580 --> 00:14:15.379
product called CW haircare is because, and that

00:14:15.379 --> 00:14:18.320
CW is her initial names as well. So the reason

00:14:18.320 --> 00:14:20.059
why she wanted to do that is because she was

00:14:20.059 --> 00:14:22.539
losing hair on her edges. she was losing her

00:14:22.539 --> 00:14:25.159
edges. It was scalping off and she was losing

00:14:25.159 --> 00:14:29.059
that due to alopecia and that's a problem some

00:14:29.059 --> 00:14:31.960
people have and she wanted to solve that problem.

00:14:32.159 --> 00:14:34.220
So she decided to create her own product, her

00:14:34.220 --> 00:14:37.399
own formula and then that formula turned into

00:14:37.399 --> 00:14:40.240
a hair product. Now she was selling that hair

00:14:40.240 --> 00:14:43.929
product on her website. giving people connections,

00:14:43.950 --> 00:14:45.610
helping them really understand how to do it.

00:14:45.610 --> 00:14:47.590
They were getting results, but she wasn't on

00:14:47.590 --> 00:14:50.129
Pinterest. She was barely on YouTube. She was

00:14:50.129 --> 00:14:53.090
stuck at 250 followers or subscribers on YouTube.

00:14:53.250 --> 00:14:57.529
And she had a bit of less than about 12 ,000

00:14:57.529 --> 00:15:00.769
on her email list. So she was doing well with

00:15:00.769 --> 00:15:03.889
her business. She's doing well with email marketing,

00:15:04.029 --> 00:15:06.590
but she was not seen on local directories. She

00:15:06.590 --> 00:15:10.509
wasn't seen on actual search. So we said, OK,

00:15:10.509 --> 00:15:12.919
let's go on Pinterest. Let's put you on Pinterest.

00:15:12.980 --> 00:15:15.440
Let's put you on YouTube properly. Let's claim

00:15:15.440 --> 00:15:17.360
your website. Let's write articles on your website

00:15:17.360 --> 00:15:20.360
that discuss the problems people have about alopecia,

00:15:20.759 --> 00:15:23.440
the before and after. Do, you know, weekly series.

00:15:23.580 --> 00:15:25.460
She used to go on YouTube like every Saturday

00:15:25.460 --> 00:15:28.179
without fail. We did that for a whole summer.

00:15:28.620 --> 00:15:30.379
Right now, as I'm speaking to you, because we

00:15:30.379 --> 00:15:33.299
put on Pinterest, we were consistent on Pinterest

00:15:33.299 --> 00:15:36.279
and YouTube for our podcast, which I also was

00:15:36.279 --> 00:15:38.679
able to help her through, you know, as a guest.

00:15:39.200 --> 00:15:41.899
What happened after that? is right now, last

00:15:41.899 --> 00:15:44.120
time we spoke was, this is June, I think we spoke

00:15:44.120 --> 00:15:45.720
like early in the year, just to know how you're

00:15:45.720 --> 00:15:48.059
doing, because after we work with clients, sometimes

00:15:48.059 --> 00:15:50.340
they may just fly away, because now they can

00:15:50.340 --> 00:15:52.019
work on their own, you know, we've given them

00:15:52.019 --> 00:15:53.860
all the tools they need, or they stay with us,

00:15:53.860 --> 00:15:55.740
you know, for a year in, a year out, depending

00:15:55.740 --> 00:15:57.740
on how you want to work with us, we have a retainer

00:15:57.740 --> 00:16:00.179
plan. So I always like to check in on our clients,

00:16:00.320 --> 00:16:02.399
how are you doing, how's business, and when I

00:16:02.399 --> 00:16:04.759
called her, she was like, hey, we have over 35

00:16:04.759 --> 00:16:08.389
,000 followers. our subscribers on our, you know,

00:16:08.389 --> 00:16:10.669
I'm sure it's way over that now. And then she

00:16:10.669 --> 00:16:13.809
had over 200, probably like 3 ,000 subscribers

00:16:13.809 --> 00:16:16.929
on YouTube now. And on her Pinterest, she was

00:16:16.929 --> 00:16:19.350
able to shoot up to, you know, to get like close

00:16:19.350 --> 00:16:21.110
to hundreds of thousands of monthly visitors.

00:16:21.409 --> 00:16:23.789
And even if you check her Pinterest, she probably

00:16:23.789 --> 00:16:28.009
hasn't made one pin since February, 2021. And

00:16:28.009 --> 00:16:30.230
she's still gaining hundreds of thousands of,

00:16:30.350 --> 00:16:33.570
yeah, till today. So just to tell you, we planted

00:16:33.570 --> 00:16:36.350
good seed on good soil. We made sure we understand

00:16:36.350 --> 00:16:38.450
the formula because it's rinse and repeat. You

00:16:38.450 --> 00:16:40.409
know, it's the same product over and over. So

00:16:40.409 --> 00:16:42.009
how are we going to see the same product? You

00:16:42.009 --> 00:16:44.110
don't want to be redundant. But we made sure

00:16:44.110 --> 00:16:46.809
that people understand the concept. She can still

00:16:46.809 --> 00:16:49.230
send articles to her community. People still

00:16:49.230 --> 00:16:51.110
learn about Lapecia, how they can get rid of

00:16:51.110 --> 00:16:53.590
their hair. And that way they are able to expand.

00:16:53.690 --> 00:16:55.309
So they've expanded their business. Now they're

00:16:55.309 --> 00:16:57.970
in Amazon, they're in Target, they're in Walmart.

00:16:58.309 --> 00:17:01.409
So they're doing so well now. And yeah, and it's

00:17:01.409 --> 00:17:03.509
just a blessing to see a business start from

00:17:03.509 --> 00:17:06.630
just emails to actual search. So that's what

00:17:06.630 --> 00:17:08.930
Pinterest can do for your business. So you're

00:17:08.930 --> 00:17:12.049
really helping her with her so she was able to

00:17:12.049 --> 00:17:18.269
prove her social worth and increase her social

00:17:18.269 --> 00:17:21.349
so that like a target would look at her like

00:17:21.349 --> 00:17:22.910
because that's the first thing, right? They want

00:17:22.910 --> 00:17:26.589
someone with a large amount. Excuse me for one

00:17:26.589 --> 00:17:30.529
second. It's my birthday so I need, Al, can I

00:17:30.529 --> 00:17:35.920
have some water please? Happy birthday. Happy

00:17:35.920 --> 00:17:39.740
birthday. You get water. OK, so with Facebook

00:17:39.740 --> 00:17:42.380
we I know a lot of people that are being getting

00:17:42.380 --> 00:17:44.779
hacked on Facebook and losing everything. People

00:17:44.779 --> 00:17:47.720
that have worked on having very large groups

00:17:47.720 --> 00:17:49.480
are. Oh, there he is in the background. You can

00:17:49.480 --> 00:17:52.279
see him move a little faster. End up giving you

00:17:52.279 --> 00:17:56.440
so. This is the problem, but I've never heard

00:17:56.440 --> 00:17:59.579
someone getting hacked on Pinterest or losing

00:17:59.579 --> 00:18:02.990
Pinterest or having any issues. Does that happen?

00:18:03.710 --> 00:18:06.289
That rarely happens because Pinterest prides

00:18:06.289 --> 00:18:10.849
on privacy. That's number one. Pinterest also

00:18:10.849 --> 00:18:13.529
has a creator code. As a business, you have to

00:18:13.529 --> 00:18:15.690
follow the creator code. And that code is simply

00:18:15.690 --> 00:18:18.670
just saying that you have to abide by the rules

00:18:18.670 --> 00:18:21.650
where you don't say any false information, you

00:18:21.650 --> 00:18:25.069
don't falsify information, you don't say vulgar

00:18:25.069 --> 00:18:27.910
words, you don't have profanity. So it's very

00:18:27.910 --> 00:18:30.440
positive. So Pinterest is a positive platform

00:18:30.440 --> 00:18:33.059
and the more positive you are with your content,

00:18:33.140 --> 00:18:35.880
the more sentimental value you're able to get.

00:18:36.400 --> 00:18:38.960
So that also gives you new value over time. So

00:18:38.960 --> 00:18:40.619
as you're building out your business, you're

00:18:40.619 --> 00:18:42.480
building out your structure, you're using Pinterest.

00:18:42.779 --> 00:18:45.240
During the pandemic, during COVID time, there

00:18:45.240 --> 00:18:50.420
was no advertisement on Pinterest about the pandemic.

00:18:50.720 --> 00:18:52.900
It was all positive. If you ever tried that,

00:18:52.900 --> 00:18:54.740
they'll just ding you and they'll throw you down.

00:18:54.740 --> 00:18:56.599
So you won't be able to do anything negatively.

00:18:57.220 --> 00:18:59.279
So Pinterest is a place where people go to purchase.

00:18:59.339 --> 00:19:01.720
They go there to plan. They go there to process.

00:19:02.079 --> 00:19:04.140
And that's why they have boards. So if you're

00:19:04.140 --> 00:19:06.579
using it as a business, you can benefit from

00:19:06.579 --> 00:19:08.920
that because if you look at Instagram, for example,

00:19:09.380 --> 00:19:11.319
if somebody saves your content, you know, people

00:19:11.319 --> 00:19:13.380
say, yeah, it saves are very important, right?

00:19:13.660 --> 00:19:15.539
If somebody saves your content on Instagram,

00:19:16.180 --> 00:19:18.609
you know that, okay, I have five saves. but you

00:19:18.609 --> 00:19:21.349
don't know what the names of those five people

00:19:21.349 --> 00:19:24.309
saved those boards. On Pinterest, you know what

00:19:24.309 --> 00:19:26.750
the names of those boards are. So you have an

00:19:26.750 --> 00:19:29.509
insight on your audience intelligence. You have

00:19:29.509 --> 00:19:31.630
insight on what people are searching for. You

00:19:31.630 --> 00:19:33.549
have insight on how people name their boards.

00:19:33.769 --> 00:19:36.329
So if you name your content or rename your content

00:19:36.329 --> 00:19:38.769
based on how people save your content, then you're

00:19:38.769 --> 00:19:40.839
able to create that connection. That's the beauty

00:19:40.839 --> 00:19:42.819
of Pinterest, but people don't really see that

00:19:42.819 --> 00:19:45.660
because they don't see below the surface or beyond

00:19:45.660 --> 00:19:47.859
the surface. That's why we are able to help you

00:19:47.859 --> 00:19:50.460
manage your account, help you get situated, show

00:19:50.460 --> 00:19:52.500
you what we're doing. And then I have a Pinterest

00:19:52.500 --> 00:19:54.960
course as well. For those who are not sure what's

00:19:54.960 --> 00:19:56.880
going on, I'm able to guide them through. So

00:19:56.880 --> 00:20:01.079
it's not hard. It just takes time. But if you're

00:20:01.079 --> 00:20:03.180
able to use that time you're spending on Facebook

00:20:03.180 --> 00:20:05.519
and Instagram to be on Pinterest, you'll never

00:20:05.519 --> 00:20:08.299
lose your account. You'll never get your account

00:20:08.299 --> 00:20:10.309
ding because They want to make sure that you

00:20:10.309 --> 00:20:12.210
have that hundred percent. And there are two

00:20:12.210 --> 00:20:15.569
checks on Pinterest. There's a blue check and

00:20:15.569 --> 00:20:18.630
there's a red check. The blue check mark says

00:20:18.630 --> 00:20:20.490
that you're a verified merchant. So let's say

00:20:20.490 --> 00:20:22.369
you sell products, you know, you do deal with

00:20:22.369 --> 00:20:24.750
products. That's what makes you a verified merchant

00:20:24.750 --> 00:20:26.569
because you're following the guidelines. So when

00:20:26.569 --> 00:20:28.470
you get that blue check mark, you're verified.

00:20:28.529 --> 00:20:30.950
You don't have to pay for it. It's all you earn

00:20:30.950 --> 00:20:34.670
it. And then with the red one, the red one means

00:20:34.670 --> 00:20:36.930
your creator. Let's say you're an influencer.

00:20:37.390 --> 00:20:39.349
So that means you're a creator. You're able to

00:20:39.349 --> 00:20:41.549
use that red one to influence people and you

00:20:41.549 --> 00:20:43.809
get some different types of settings there. So

00:20:43.809 --> 00:20:46.269
even if you're a business, you're able to get

00:20:46.269 --> 00:20:48.470
your business claimed. And then if you have your

00:20:48.470 --> 00:20:50.710
business on Pinterest, you're going to have your

00:20:50.710 --> 00:20:53.250
business with a tag on there. So that's how people

00:20:53.250 --> 00:20:55.990
are able to find you. You know, people on Pinterest

00:20:55.990 --> 00:21:01.130
prides on comments on saves. So if you comment

00:21:01.130 --> 00:21:03.799
a lot on people's pins as a business, you're

00:21:03.799 --> 00:21:05.859
putting in good seed because one day someone

00:21:05.859 --> 00:21:07.319
is going to read your comment and they'll be

00:21:07.319 --> 00:21:09.220
like, who's this business? And then they'll read

00:21:09.220 --> 00:21:11.220
your content and they'll find you and they want

00:21:11.220 --> 00:21:13.279
to work with you because you're good two cents.

00:21:13.339 --> 00:21:15.839
It's like LinkedIn. You leave two cents, you

00:21:15.839 --> 00:21:17.400
have information, someone likes what you said,

00:21:17.579 --> 00:21:19.059
they connect with you. That's the same thing

00:21:19.059 --> 00:21:21.220
with Pinterest, but imagine that in the ether.

00:21:21.559 --> 00:21:23.400
Like you're just putting that in the abyss of

00:21:23.400 --> 00:21:27.900
the internet. Wow, so I have to check. We have

00:21:27.900 --> 00:21:30.619
a Barker animation art gallery and I wonder if

00:21:30.619 --> 00:21:32.940
we are on Pinterest. Maybe you know the thing

00:21:32.940 --> 00:21:35.359
with Pinterest. It's so confusing for me and

00:21:35.359 --> 00:21:38.039
the way I learn. I'm kind of curious about your

00:21:38.039 --> 00:21:41.559
course because I learned by either doing so like

00:21:41.559 --> 00:21:43.920
for me to really learn. It would be like being

00:21:43.920 --> 00:21:46.839
somewhere where I like step by step and I'm listening

00:21:46.839 --> 00:21:48.880
with video. It's a little harder because then

00:21:48.880 --> 00:21:51.259
I gotta like take a step and then watch it rewind

00:21:51.259 --> 00:21:53.680
it watch it and then I you know watching videos

00:21:53.680 --> 00:21:55.720
are a little harder for me with them. my brain.

00:21:56.259 --> 00:22:00.099
So if I would like pay for a course to just understand

00:22:00.099 --> 00:22:02.980
it, where we're all in with, I don't know if

00:22:02.980 --> 00:22:05.460
the screen share with chatter would be the answer,

00:22:05.599 --> 00:22:08.339
but we're all kind of on our own Pinterest and

00:22:08.339 --> 00:22:10.640
then guiding us through like what to do and the

00:22:10.640 --> 00:22:14.480
reasons why is so with your business, your like

00:22:14.480 --> 00:22:17.599
specialties are Pinterest. And then what else?

00:22:17.779 --> 00:22:21.759
So specialties are Pinterest podcasts, websites.

00:22:22.559 --> 00:22:24.950
Beautiful. Beautiful. Yeah, I noticed I was on

00:22:24.950 --> 00:22:27.069
TikTok the other day and it was like completely

00:22:27.069 --> 00:22:29.089
different to me. I guess I haven't been on in

00:22:29.089 --> 00:22:32.130
a couple of since chatter because chatter, I'm

00:22:32.130 --> 00:22:35.190
going to start chatter anonymous because I am

00:22:35.190 --> 00:22:39.069
already addicted and it's a problem. So I need

00:22:39.069 --> 00:22:41.509
to, I know I need to like at nighttime. I haven't

00:22:41.509 --> 00:22:43.609
watched any TV except for the debate. And of

00:22:43.609 --> 00:22:46.210
course I was watching it on like the CNN, but

00:22:46.210 --> 00:22:49.619
I was in the room too because I had to, um, put

00:22:49.619 --> 00:22:52.119
my information last night I really thought I

00:22:52.119 --> 00:22:54.859
would love it if the whole entire children were

00:22:54.859 --> 00:22:58.920
just watching South Park because it was not it

00:22:58.920 --> 00:23:00.799
was not like forget everything else because I

00:23:00.799 --> 00:23:03.119
don't talk really the politics but our children

00:23:03.119 --> 00:23:05.559
are watching and we have to remember that and

00:23:05.559 --> 00:23:08.059
so I'm like if I think South Park is actually

00:23:08.059 --> 00:23:10.720
better for them which it's obviously not then

00:23:10.720 --> 00:23:13.740
that just shows that you know it was um was tough

00:23:13.740 --> 00:23:18.390
to watch in the thinking of kids but so So I

00:23:18.390 --> 00:23:20.670
love that you just sticking with like the Pinterest

00:23:20.670 --> 00:23:24.250
and then you said Did you say your website? So

00:23:24.250 --> 00:23:26.210
what do you do for websites? Is that with the

00:23:26.210 --> 00:23:29.130
SEO? Yeah, so a lot of things that we realize

00:23:29.130 --> 00:23:32.009
when we build websites for clients is that most

00:23:32.009 --> 00:23:36.349
businesses do not Prioritize SEO for their websites

00:23:36.349 --> 00:23:38.410
because they think about the aesthetics and not

00:23:38.410 --> 00:23:42.490
the technical So we've been able to understand

00:23:42.490 --> 00:23:45.660
that out of 1 .9 billion websites in the world

00:23:45.660 --> 00:23:49.299
that are available to the market, only, I won't

00:23:49.299 --> 00:23:52.400
even say only, it's quite shocking, 82 % of those

00:23:52.400 --> 00:23:55.259
1 .9 billion websites have not been updated in

00:23:55.259 --> 00:23:58.680
the last six months. So that's alarming because

00:23:58.680 --> 00:24:01.000
that also tells Google that people are not thinking

00:24:01.000 --> 00:24:03.220
about their businesses or their websites or even

00:24:03.220 --> 00:24:05.319
thinking about the technology that's advancing.

00:24:05.779 --> 00:24:08.160
So we are coming to help you build your website,

00:24:08.880 --> 00:24:11.380
scale your website. If you have a website, we'll

00:24:11.380 --> 00:24:13.420
audit your website. We make sure that you're

00:24:13.420 --> 00:24:15.759
compliant with what's happening right now in

00:24:15.759 --> 00:24:19.000
2024, especially we're going toward the AI tech

00:24:19.000 --> 00:24:21.480
world. So you don't want to miss out on what's

00:24:21.480 --> 00:24:24.339
going on and also make sure that you also update

00:24:24.339 --> 00:24:26.539
it. So we manage your website, make sure that

00:24:26.539 --> 00:24:28.440
your compliance, your emails are going to the

00:24:28.440 --> 00:24:30.900
inbox and are going to the spam, because when

00:24:30.900 --> 00:24:33.099
you have a bad domain, you have a bad email center.

00:24:33.240 --> 00:24:35.440
So we're able to make sure we clean out all the

00:24:35.440 --> 00:24:37.420
junk so that when you now show up on Pinterest,

00:24:37.640 --> 00:24:40.279
on Reddit, on Facebook, on Instagram, anywhere

00:24:40.279 --> 00:24:42.519
you want to be. Well, make sure that you're there

00:24:42.519 --> 00:24:44.420
and you're showing up strong because you have

00:24:44.420 --> 00:24:46.519
a backing of your website that's supported by

00:24:46.519 --> 00:24:49.259
SEO. So that's really interesting to me. So last

00:24:49.259 --> 00:24:51.720
year when my dog bit another dog, I thought I

00:24:51.720 --> 00:24:53.980
took the nose off. I was really scared. I was

00:24:53.980 --> 00:24:55.900
so worried that day that they were going to come

00:24:55.900 --> 00:25:01.220
in and take Fez away that I took my website into

00:25:01.220 --> 00:25:04.319
pieces, used ChatGPT and said, make this all

00:25:04.319 --> 00:25:07.359
SEO rich. I have no idea. I literally am SEO

00:25:07.359 --> 00:25:10.829
stupid. So I asked and then I used that. Is that

00:25:10.829 --> 00:25:15.549
even a thing? Is that one silly way of trying

00:25:15.549 --> 00:25:20.109
to get SEO for your website? I'm being honest,

00:25:20.309 --> 00:25:22.829
everyone, so give me credit for that. No, I love

00:25:22.829 --> 00:25:25.309
the honesty, because SEO can sound really hard.

00:25:25.750 --> 00:25:28.309
I'm actually even going to be doing some concept.

00:25:28.410 --> 00:25:29.829
I think it's going to be today or tomorrow, just

00:25:29.829 --> 00:25:31.769
this weekend before the second half of the year

00:25:31.769 --> 00:25:34.630
comes in, to help people know how to budget for

00:25:34.630 --> 00:25:37.829
SEO. Because I've realized people talk about

00:25:37.829 --> 00:25:41.509
SEO, They want SEO, but they don't want to pay

00:25:41.509 --> 00:25:43.650
for SEO, or they pay for SEO and they don't know

00:25:43.650 --> 00:25:46.630
what they're paying for. So it's stressful because

00:25:46.630 --> 00:25:48.309
you don't know what to get, you don't know what

00:25:48.309 --> 00:25:50.690
to expect. So we've been able to create something

00:25:50.690 --> 00:25:53.589
called an SEO audit plus a roadmap strategy.

00:25:54.210 --> 00:25:57.109
So it's two sides of the coin. One side of the

00:25:57.109 --> 00:26:00.049
coin, you're able to get that SEO audit complementarily

00:26:00.049 --> 00:26:02.890
if you want to. but the implementation with their

00:26:02.890 --> 00:26:04.589
strategy is where you're not able to not make

00:26:04.589 --> 00:26:06.789
that payment. So we can help you with that either

00:26:06.789 --> 00:26:08.990
for three months, for six months, for 12 months,

00:26:09.349 --> 00:26:11.089
or we're able to make sure that you are connected.

00:26:11.269 --> 00:26:14.190
And what we've realized is when people see SEO,

00:26:14.269 --> 00:26:16.150
the search engine optimization, they think it's

00:26:16.150 --> 00:26:18.190
this whole big old machine. You know, when people

00:26:18.190 --> 00:26:19.829
think of the algorithm, they're like, this is

00:26:19.829 --> 00:26:22.910
like a monster, you know, but it's really not.

00:26:23.109 --> 00:26:27.910
It's just based on my focus is A. I want to talk

00:26:27.910 --> 00:26:31.369
about ABC. Okay, where can I connect people to

00:26:31.369 --> 00:26:33.990
talk about A, B, C, D, E, F? That's literally

00:26:33.990 --> 00:26:36.710
what SEO is. It's just to make sure that what

00:26:36.710 --> 00:26:39.609
you're saying is responsive to who is receiving

00:26:39.609 --> 00:26:42.029
it and they're able to relate to it so they can

00:26:42.029 --> 00:26:46.750
connect with you. That's how simple SEO is. So

00:26:46.750 --> 00:26:49.410
what about like, I have one site that's GoDaddy.

00:26:49.509 --> 00:26:52.150
Don't say anything. Just like, you know, don't

00:26:52.150 --> 00:26:55.029
go. Embarrass me. Go daddy. But the other one

00:26:55.029 --> 00:26:56.849
is WordPress. So I think I'm a little better.

00:26:56.869 --> 00:26:59.049
It's kind of like more mature with WordPress.

00:26:59.549 --> 00:27:02.650
But WordPress, like I put it in there or they

00:27:02.650 --> 00:27:05.529
like help with the SEO. So is that not enough

00:27:05.529 --> 00:27:09.589
that I pay for WordPress and SiteGround and expect

00:27:09.589 --> 00:27:13.269
that my SEO words would fly? Great question.

00:27:13.490 --> 00:27:14.349
You can tell I don't know what I'm talking about.

00:27:14.509 --> 00:27:16.990
No, this is great. This is so great. I love this

00:27:16.990 --> 00:27:19.130
question because it also will clarify it for

00:27:19.130 --> 00:27:24.019
a lot of people too. When you buy a domain, you're

00:27:24.019 --> 00:27:26.339
not really buying SEO. You're just buying authority.

00:27:26.519 --> 00:27:29.440
You're buying property. It's like when you buy

00:27:29.440 --> 00:27:32.400
a house, if there's no house, there's land. If

00:27:32.400 --> 00:27:35.259
there's no land, there's property. If that's

00:27:35.259 --> 00:27:37.319
property, that's a title deed. So you can decide

00:27:37.319 --> 00:27:40.259
to build on the house or sell the house. So it's

00:27:40.259 --> 00:27:42.319
like your domain. Your domain is the land. It's

00:27:42.319 --> 00:27:44.440
a title deed. You can either sell that domain.

00:27:44.640 --> 00:27:47.920
or you can buy the domain and acquire it by building

00:27:47.920 --> 00:27:51.000
on it with a website. So when you build from

00:27:51.000 --> 00:27:53.680
SiteGround, from GoDaddy, from WordPress, from

00:27:53.680 --> 00:27:56.460
Wix, from Squarespace, all these platforms, there's

00:27:56.460 --> 00:27:59.440
a website called tilde .cc. That's a website

00:27:59.440 --> 00:28:01.640
you can build. There's a one called Duda. You

00:28:01.640 --> 00:28:03.660
can be able to build it out from there. There's

00:28:03.660 --> 00:28:06.220
Gamma. There are so many new AI websites too

00:28:06.220 --> 00:28:08.599
you can build with and fast technology you can

00:28:08.599 --> 00:28:12.059
do, but all these websites are great. The problem

00:28:12.059 --> 00:28:18.200
is SEO doesn't start there. SEO doesn't even

00:28:18.200 --> 00:28:21.579
stop there. SEO is a channel that begins from

00:28:21.579 --> 00:28:23.420
that motion and then you're able to build from

00:28:23.420 --> 00:28:26.859
there. So when you have your SiteGround or your

00:28:26.859 --> 00:28:29.839
Namecheap or your GoDaddy, those are places that

00:28:29.839 --> 00:28:32.400
you're hosting your domain. Those are like places

00:28:32.400 --> 00:28:33.759
that you're parking. It's like when you park

00:28:33.759 --> 00:28:35.900
your car in the garage, you know where your garage

00:28:35.900 --> 00:28:37.880
is, you know where your car is. So that's where

00:28:37.880 --> 00:28:40.680
you're parking your garage. Now, when it's time

00:28:40.680 --> 00:28:43.119
for you to take that car out of the garage, you're

00:28:43.119 --> 00:28:45.500
taking that car out of the garage from your parking,

00:28:45.579 --> 00:28:48.599
which is your GoDaddy, to Google Search Console

00:28:48.599 --> 00:28:52.079
or to Bing on Microsoft, which is where the engine

00:28:52.079 --> 00:28:54.460
is. So now I'm taking my car to the engine spot.

00:28:54.559 --> 00:28:57.519
So if I have to take it there, then I'm going

00:28:57.519 --> 00:29:00.240
to move my car to that engine so that I don't

00:29:00.240 --> 00:29:03.420
have to be driving everywhere. The engine is

00:29:03.420 --> 00:29:06.400
just going to drive itself like a self -automated

00:29:06.400 --> 00:29:09.319
machine. because all I put in that car is all

00:29:09.319 --> 00:29:10.900
the information that people are looking for when

00:29:10.900 --> 00:29:13.119
they're searching. So it's like working with,

00:29:13.119 --> 00:29:15.539
you know, media networks or working with people.

00:29:15.660 --> 00:29:17.660
Instead of you looking for yellow pages, you

00:29:17.660 --> 00:29:19.599
just put yourself on a local directory and everybody

00:29:19.599 --> 00:29:22.180
shows up. So instead of you doing the door knocking,

00:29:22.859 --> 00:29:24.599
you've already put yourself out there. That's

00:29:24.599 --> 00:29:26.539
the same thing with SEO. Don't leave your car

00:29:26.539 --> 00:29:29.019
in the garage. Bring your car outside. People

00:29:29.019 --> 00:29:31.000
can see it in the showroom. And then if anybody

00:29:31.000 --> 00:29:33.099
wants it, they can click on it and open the door.

00:29:35.769 --> 00:29:38.910
I need analogies like that, so thank you so much.

00:29:39.130 --> 00:29:40.670
Hey, everyone, just want to remind you I'm talking

00:29:40.670 --> 00:29:43.670
to Faber. We met on Chatter, and this is great.

00:29:43.670 --> 00:29:45.710
I did not do any research. So even though we've

00:29:45.710 --> 00:29:47.730
been talking, it's still no prep needed because

00:29:47.730 --> 00:29:50.730
I don't need any prep. But Faber, I want to switch

00:29:50.730 --> 00:29:53.430
gears for a little bit. So you can own your website.

00:29:53.890 --> 00:29:57.069
You can sell your website, the authority part

00:29:57.069 --> 00:29:59.750
about it. Do a lot of people have this issue

00:29:59.750 --> 00:30:03.130
where they forget to renew their website and

00:30:03.130 --> 00:30:08.160
then they lose it? If you don't renew your website,

00:30:08.960 --> 00:30:11.299
it ends up being parked. They say your domain

00:30:11.299 --> 00:30:13.299
has been parked, meaning that people can't find

00:30:13.299 --> 00:30:15.019
you. So imagine being parked, you can't find

00:30:15.019 --> 00:30:18.339
the car unless you open the garage. So if people

00:30:18.339 --> 00:30:21.160
don't renew their websites, and more importantly,

00:30:21.339 --> 00:30:23.680
update their websites on a frequent basis, then

00:30:23.680 --> 00:30:26.079
they're losing material, they're losing potential.

00:30:26.519 --> 00:30:29.539
Because just by hitting publish or indexing it

00:30:29.539 --> 00:30:32.460
again is a good thing. Because why Pinterest

00:30:32.460 --> 00:30:36.200
is so good? is that Pinterest has clickable images,

00:30:36.460 --> 00:30:39.700
clickable videos. So the links within those clickable

00:30:39.700 --> 00:30:43.160
images and videos have source files. So if I

00:30:43.160 --> 00:30:45.500
want to generate the source file, let's say you

00:30:45.500 --> 00:30:47.500
have power, you know how everyone has power in

00:30:47.500 --> 00:30:49.619
their house, you go to the power supply. If I

00:30:49.619 --> 00:30:51.720
turn the power off on the power supply, you don't

00:30:51.720 --> 00:30:54.539
have power. So that's the same thing with SEO.

00:30:55.000 --> 00:30:58.740
If you have power, then your website has to stay

00:30:58.740 --> 00:31:01.539
on when you keep touching the publish button.

00:31:01.839 --> 00:31:04.000
So every time you connect, that's current, you're

00:31:04.000 --> 00:31:05.980
creating content, that's current, that's current.

00:31:06.220 --> 00:31:09.140
So before you know it, your current is so loud,

00:31:09.259 --> 00:31:12.099
it's so wide that you build such a spider web

00:31:12.099 --> 00:31:14.720
of content that anybody's looking for you, your

00:31:14.720 --> 00:31:16.960
lights are always on because somebody's finding

00:31:16.960 --> 00:31:20.119
your website. Now your lights are off when nobody's

00:31:20.119 --> 00:31:21.960
looking for your content and you're just parked

00:31:21.960 --> 00:31:24.140
there with a domain. that nobody is coming to,

00:31:24.259 --> 00:31:25.960
because I'm coming to this house, it's dark,

00:31:26.160 --> 00:31:28.660
I can't see anything, why am I here? As opposed

00:31:28.660 --> 00:31:31.500
to a house that has a chandelier, it has a poster,

00:31:31.880 --> 00:31:33.819
it has a garden. You're like, okay, let me go

00:31:33.819 --> 00:31:35.519
read more about the garden. Let me know about

00:31:35.519 --> 00:31:37.440
how to do this. Let me know, okay, this versus

00:31:37.440 --> 00:31:39.859
that. So you'll think about your house, your

00:31:39.859 --> 00:31:43.140
domain, like a grocery store. Think about everything

00:31:43.140 --> 00:31:44.700
in the grocery store. If you're going for bread,

00:31:44.920 --> 00:31:47.359
and you go for cookies, then you go for flowers,

00:31:47.480 --> 00:31:49.960
and you go for meat, and you go for produce,

00:31:50.279 --> 00:31:52.420
whatever it is that you're doing, Make sure that

00:31:52.420 --> 00:31:54.359
every section of your website has something for

00:31:54.359 --> 00:31:57.740
someone to stay in a little longer. Add a video,

00:31:57.980 --> 00:32:02.359
add a TikTok clip, add a testimonial, add an

00:32:02.359 --> 00:32:06.420
FAQ, add a glossary, add a privacy policy, add

00:32:06.420 --> 00:32:09.380
things that people can read, that they can consume.

00:32:09.519 --> 00:32:12.000
The more they stay, the more Google sees that

00:32:12.000 --> 00:32:14.130
somebody actually values your site. And then

00:32:14.130 --> 00:32:15.930
before you know it, if you open up, it kind of

00:32:15.930 --> 00:32:18.910
warms. And then everybody is coming to your website.

00:32:19.009 --> 00:32:20.730
But no one can come to your website if you don't

00:32:20.730 --> 00:32:23.789
have some people to come to. Oh, my gosh. I love

00:32:23.789 --> 00:32:26.009
these. I love that you're helping me understand

00:32:26.009 --> 00:32:28.910
it. It's so amazing. Do people run the risk of

00:32:28.910 --> 00:32:31.130
having that? Like, does the average person run

00:32:31.130 --> 00:32:34.890
the risk of having their website hacked or cyber

00:32:34.890 --> 00:32:37.690
attacked? It could happen, but it only happens

00:32:37.690 --> 00:32:40.410
if you don't have a connection secure domain.

00:32:40.650 --> 00:32:43.220
That's why it's very important. Do that foundation

00:32:43.220 --> 00:32:45.859
first. Yeah. So once you have a good site, we

00:32:45.859 --> 00:32:47.519
go daddy, you know, when people are paying for

00:32:47.519 --> 00:32:50.200
domains, they tell you private or public. It's

00:32:50.200 --> 00:32:51.539
like, you know, when you leave your house, if

00:32:51.539 --> 00:32:53.480
someone says, do you want your address public

00:32:53.480 --> 00:32:55.779
or private? You want to say private because if

00:32:55.779 --> 00:32:57.920
it's public, everyone's going to call you for

00:32:57.920 --> 00:33:00.200
your house and everyone's going to ask for details.

00:33:00.279 --> 00:33:02.119
When you keep it private, you're locking it away

00:33:02.119 --> 00:33:05.779
from the public database. So when you do that

00:33:05.779 --> 00:33:07.799
and you lock it and you're paying for that lock

00:33:07.799 --> 00:33:09.339
every year, cause you're paying for a domain

00:33:09.339 --> 00:33:11.420
and you also paying for the lock. It's like paying

00:33:11.420 --> 00:33:13.599
for the house and you pay for the keys. So when

00:33:13.599 --> 00:33:16.039
you pay for the lock, that lock will always keep

00:33:16.039 --> 00:33:18.180
you secured. That's why when you have a padlock

00:33:18.180 --> 00:33:20.700
on your website, no one can hack it because it's

00:33:20.700 --> 00:33:22.900
encrypted. But when it doesn't have that padlock,

00:33:23.180 --> 00:33:25.079
anybody can creep in and creep out, take your

00:33:25.079 --> 00:33:27.779
financial information, take your stuff, and you'll

00:33:27.779 --> 00:33:29.380
realize you've been hacked. You didn't realize

00:33:29.380 --> 00:33:31.339
it because you didn't look at your domain a year

00:33:31.339 --> 00:33:33.519
ago. So those are some things. That's why we

00:33:33.519 --> 00:33:35.740
work with you to maintain your site because you

00:33:35.740 --> 00:33:38.319
may not know. or it's even good to just go to

00:33:38.319 --> 00:33:40.319
your domain, know when you bought it, put it

00:33:40.319 --> 00:33:42.599
on your calendar, and put a date on it and say,

00:33:42.900 --> 00:33:44.960
I'm gonna renew my domain on this date so that

00:33:44.960 --> 00:33:47.200
you don't forget a year later or two years later.

00:33:48.359 --> 00:33:52.059
That is such great advice. So why wouldn't the

00:33:52.059 --> 00:33:54.900
companies just protect us? Why even give an option?

00:33:55.380 --> 00:33:58.740
Why not just make it all private? They make it,

00:33:58.740 --> 00:34:01.339
I mean, the great question, I think it's because

00:34:01.339 --> 00:34:04.420
people make mistakes. I make mistakes, you know,

00:34:04.420 --> 00:34:08.389
so they kind of... get you there, but it's also

00:34:08.389 --> 00:34:10.409
a convenience thing in a way, because if you

00:34:10.409 --> 00:34:12.809
want to protect your domain, you have to pay

00:34:12.809 --> 00:34:16.429
a little bit more, like 9 .99, maybe extra. If

00:34:16.429 --> 00:34:18.050
you don't want to pay for your domain, then you're

00:34:18.050 --> 00:34:20.409
going to have zero. So when you pay for your

00:34:20.409 --> 00:34:22.449
domain, let's say your domain is 20 bucks, and

00:34:22.449 --> 00:34:24.369
you add 10 bucks to protect it, but you don't

00:34:24.369 --> 00:34:26.289
want to pay that 10 bucks, then you're going

00:34:26.289 --> 00:34:28.769
to suffer because they gave you the option to

00:34:28.769 --> 00:34:31.750
choose to protect. I don't think it's something

00:34:31.750 --> 00:34:33.530
that they're giving you to choose. I think it's

00:34:33.530 --> 00:34:36.090
more of convenience, because they're also dealing

00:34:36.090 --> 00:34:37.909
with systems. They have to do maintenance. They

00:34:37.909 --> 00:34:41.150
have to do cybersecurity. So I'm sure that money

00:34:41.150 --> 00:34:43.530
that you're paying for is going to security of

00:34:43.530 --> 00:34:46.010
your domain. Not because they just want to charge

00:34:46.010 --> 00:34:48.329
you, but you have the option to choose if you

00:34:48.329 --> 00:34:51.659
want to do that or not. Okay, another question.

00:34:51.800 --> 00:34:53.920
I have two more questions for you. One is, so

00:34:53.920 --> 00:34:56.179
authority of the website. I remember my son was

00:34:56.179 --> 00:34:58.440
just telling me this about last year about, you

00:34:58.440 --> 00:35:01.380
know, like the thought of buying older domains

00:35:01.380 --> 00:35:04.179
because they have authority. Can you share more

00:35:04.179 --> 00:35:07.039
on why someone would want to buy a website that

00:35:07.039 --> 00:35:10.500
maybe someone else has it for sale and what that

00:35:10.500 --> 00:35:13.460
really means? Yeah, another analogy I can give

00:35:13.460 --> 00:35:18.769
you is credit. So if you go to the bank, and

00:35:18.769 --> 00:35:20.750
you're a business and you just started your business

00:35:20.750 --> 00:35:22.929
a month ago and you're looking for, let's say,

00:35:22.929 --> 00:35:25.590
100 ,000 loan, they're not really going to give

00:35:25.590 --> 00:35:28.849
that to you. But if somebody else goes to the

00:35:28.849 --> 00:35:30.949
bank and they have 15 years of credit history

00:35:30.949 --> 00:35:34.130
and they're asking for 100 ,000 loan, they might

00:35:34.130 --> 00:35:36.050
consider giving that to you because you have

00:35:36.050 --> 00:35:39.349
something to show. So when you have a domain,

00:35:39.869 --> 00:35:42.719
it's like credit. So when you renew your domain

00:35:42.719 --> 00:35:45.039
every year, you're adding a new domain to your

00:35:45.039 --> 00:35:46.659
year. Like today is your birthday, you know,

00:35:46.659 --> 00:35:50.639
it's a new year. So the more years you have,

00:35:50.699 --> 00:35:53.699
the more experience you have on the web. So if

00:35:53.699 --> 00:35:56.300
you acquire somebody's domain that's 30 years

00:35:56.300 --> 00:35:59.219
old, then you're starting at 30, you're not starting

00:35:59.219 --> 00:36:01.900
at zero. That's why when sometimes when you're

00:36:01.900 --> 00:36:03.599
sharing credit and you want to add credit someone

00:36:03.599 --> 00:36:05.599
to your credit history You're not giving them

00:36:05.599 --> 00:36:08.000
a you give them a head start So that's the same

00:36:08.000 --> 00:36:09.920
thing with domain because I trust you well enough

00:36:09.920 --> 00:36:12.199
that if I want to lend money to you I can go

00:36:12.199 --> 00:36:13.840
back in time to know what you've been doing.

00:36:14.119 --> 00:36:16.199
That's why domains are expensive That's why you

00:36:16.199 --> 00:36:18.659
know antiques, you know vintage those things

00:36:18.659 --> 00:36:21.619
are expensive because they have time, you know

00:36:21.619 --> 00:36:23.940
on it So that's the same thing with your domain

00:36:23.940 --> 00:36:26.059
the earlier you start the better Some people

00:36:26.059 --> 00:36:27.820
say I don't want to start but I'm like, hey,

00:36:27.960 --> 00:36:30.900
why not start now then later? But it's up to

00:36:30.900 --> 00:36:32.800
them, because sometimes money's in the way. But

00:36:32.800 --> 00:36:34.639
guess what? Imagine how much money you're leaving

00:36:34.639 --> 00:36:40.280
on the table. Favor, when you share, you have

00:36:40.280 --> 00:36:42.860
a way about you. No wonder you're so popular

00:36:42.860 --> 00:36:47.019
on Chatter. You explain things so that the average

00:36:47.019 --> 00:36:53.059
person who has no clue, me, in such a way that

00:36:53.059 --> 00:36:56.539
I can really understand it. And your style is

00:36:56.539 --> 00:36:59.289
unbelievable. I really, really. want to say thank

00:36:59.289 --> 00:37:01.710
you because this is such great information and

00:37:01.710 --> 00:37:04.210
I'm actually able to nibble on it and kind of

00:37:04.210 --> 00:37:06.929
absorb it and and then understand that I need

00:37:06.929 --> 00:37:08.869
more because I will never be an expert in it

00:37:08.869 --> 00:37:12.050
but you know some people are and they like I

00:37:12.050 --> 00:37:14.010
could learn from you so I love it you're sharing

00:37:14.010 --> 00:37:16.369
the stories so there's one thing I didn't tell

00:37:16.369 --> 00:37:19.030
you and I love so I grew up with the promotional

00:37:19.030 --> 00:37:22.409
products industry branding and apparel logo merchandise

00:37:22.409 --> 00:37:26.130
so a lot of my connections our suppliers in the

00:37:26.130 --> 00:37:28.369
industry and other distributors in the industry.

00:37:28.610 --> 00:37:31.070
So we love to hear stories about people using

00:37:31.070 --> 00:37:34.969
imprinted and logo merchandise or swag. That's

00:37:34.969 --> 00:37:37.590
so fun. I have 40 years of the industry. I know

00:37:37.590 --> 00:37:39.449
I only look 30 and so it's like kind of like

00:37:39.449 --> 00:37:44.010
weird, but yeah, I started it in 1982 out of

00:37:44.010 --> 00:37:46.329
college. My parents had me filing for six months

00:37:46.329 --> 00:37:48.610
and learning the business. So share with us what

00:37:48.610 --> 00:37:50.730
like how you're doing it with your merchandise.

00:37:50.889 --> 00:37:54.570
And if you want to shout out your your distributor

00:37:54.570 --> 00:37:57.989
or the screen printer, go ahead and tell us a

00:37:57.989 --> 00:38:00.690
little bit more about the use of promotional

00:38:00.690 --> 00:38:04.269
products in your business so that all of us can

00:38:04.269 --> 00:38:07.389
hear. Yeah, thank you so much. I believe that,

00:38:07.389 --> 00:38:09.909
you know, one thing for me with music and with

00:38:09.909 --> 00:38:13.289
fashion, it brings a sense of belonging. And

00:38:13.289 --> 00:38:15.969
that's what we decided to do. Cause even now

00:38:15.969 --> 00:38:18.329
with music, with podcasts, like even before getting

00:38:18.329 --> 00:38:21.010
onto the podcast, I created two jingles for two

00:38:21.010 --> 00:38:23.829
podcasts and original compositions. And they

00:38:23.829 --> 00:38:25.590
loved it. One of them said, it's like a movie.

00:38:25.809 --> 00:38:27.590
She's like, I'm feeling like I'm in a movie here.

00:38:27.610 --> 00:38:29.590
The other one said, oh my goodness, this is so

00:38:29.590 --> 00:38:31.630
cool. I feel like I'm in a royal rumble. So all

00:38:31.630 --> 00:38:34.750
of them have their own styles to it. So that's

00:38:34.750 --> 00:38:37.150
how I've been doing it myself. And I've been

00:38:37.150 --> 00:38:39.429
building it from scratch just to give people

00:38:39.429 --> 00:38:42.090
an insight on how to, you know, start from. just

00:38:42.090 --> 00:38:45.809
having nothing to using your idea to form something

00:38:45.809 --> 00:38:47.849
out of that. And then you're able to build it

00:38:47.849 --> 00:38:51.389
from there. So for me personally, how I've been

00:38:51.389 --> 00:38:54.989
able to see this and build is by creating consistent

00:38:54.989 --> 00:38:58.050
content online and using a guerrilla marketing

00:38:58.050 --> 00:39:00.610
style to advertise that. That's why the t -shirts

00:39:00.610 --> 00:39:03.329
came around. So when the t -shirts come around

00:39:03.329 --> 00:39:05.230
and people see that people still wear them till

00:39:05.230 --> 00:39:10.829
today. I've not made any sale on the the merchandise

00:39:10.829 --> 00:39:14.030
because this happened pre -COVID and I was supposed

00:39:14.030 --> 00:39:17.409
to do a fashion show in 2020 around April 2020,

00:39:17.469 --> 00:39:20.170
but that didn't happen. So after that, I said,

00:39:20.190 --> 00:39:22.349
I'm going to switch gears and I'm going to use

00:39:22.349 --> 00:39:24.550
that for my swag bag. So anytime someone comes

00:39:24.550 --> 00:39:27.570
to my guest, to my podcast as a guest, they get

00:39:27.570 --> 00:39:30.960
a swag bag. Now if you come as an Academy you

00:39:30.960 --> 00:39:33.139
get a swag bag So those are things that we've

00:39:33.139 --> 00:39:34.719
been implementing because we're gonna be five

00:39:34.719 --> 00:39:36.619
years this year for the we don't play podcast

00:39:36.619 --> 00:39:39.760
show So I'm excited that you know now that we

00:39:39.760 --> 00:39:41.920
have an Academy we have a swag bag We can actually

00:39:41.920 --> 00:39:44.039
use it for community and we're also using it

00:39:44.039 --> 00:39:46.360
for charity, too So we can help you know people

00:39:46.360 --> 00:39:48.500
who don't have clothes we can be able to you

00:39:48.500 --> 00:39:50.599
know Give them clothes and you know support you

00:39:50.599 --> 00:39:52.559
know where we can so the the the merchandise

00:39:52.559 --> 00:39:54.920
is not long It's not like a product like oh,

00:39:54.920 --> 00:39:57.219
we have t -shirts. It's more like let's connect

00:39:57.219 --> 00:40:01.880
the dots and let's build community. I love it.

00:40:01.940 --> 00:40:04.380
I love it. I know that that that like my two

00:40:04.380 --> 00:40:08.380
followers that follow me will love that. So are

00:40:08.380 --> 00:40:12.019
you open to giving us a jingle that you may be

00:40:12.019 --> 00:40:13.739
done before? Like when you say a jingle, are

00:40:13.739 --> 00:40:16.440
you singing it? Are you drumming it? No, I what

00:40:16.440 --> 00:40:20.880
is our music electronic? I produced the I produced

00:40:20.880 --> 00:40:27.079
the song I produced the instrumental. Wow. Oh

00:40:27.079 --> 00:40:29.039
my God, you have to show me one. That would be

00:40:29.039 --> 00:40:30.960
really fun to be in a room with all the jingles.

00:40:31.239 --> 00:40:34.199
Yeah, I can play one for you if you want. Yes,

00:40:34.260 --> 00:40:37.900
please. It's unreleased, so I'll play the one

00:40:37.900 --> 00:40:41.599
that sounded like a movie. So here we go. I'm

00:40:41.599 --> 00:40:43.119
going to play it over here. So let me know if

00:40:43.119 --> 00:40:49.119
you can hear it. So I'm about to switch it. And

00:40:49.119 --> 00:40:51.280
then, all right, here we go. I'm going to put

00:40:51.280 --> 00:40:53.119
in the loudest volume. All right, here we go.

00:41:00.400 --> 00:41:54.900
you All right. Question. Question. Yeah. Actually,

00:41:55.039 --> 00:41:57.079
one of my favorite podcasts is Cereal I'll See

00:41:57.079 --> 00:41:59.199
with Annie Easley. Annie, if you're listening,

00:41:59.820 --> 00:42:03.000
which I doubt she is, she's amazing. I love that

00:42:03.000 --> 00:42:06.219
music. So can you also sell that music to Shutterstack?

00:42:07.539 --> 00:42:11.460
So Shutterstack, I would love to. If they have

00:42:11.460 --> 00:42:13.980
openings, I would love to submit it. Because

00:42:13.980 --> 00:42:16.840
what I do now with my jingles is we have three

00:42:16.840 --> 00:42:20.099
licenses. We have a non -exclusive license agreement,

00:42:20.239 --> 00:42:22.019
we have an exclusive license agreement, and then

00:42:22.019 --> 00:42:25.340
we have a buyout license. So it depends on what

00:42:25.340 --> 00:42:29.320
you want to use it for. And then we have our

00:42:29.320 --> 00:42:31.659
different prices, but when you now work with

00:42:31.659 --> 00:42:34.119
us, you don't have to pay for that because we

00:42:34.119 --> 00:42:39.480
make that for you. Wow, so on chatter I'm gonna

00:42:39.480 --> 00:42:42.239
like this one They don't have the like reverse

00:42:42.239 --> 00:42:45.039
screen when they show cuz chatter has video I

00:42:45.039 --> 00:42:47.380
would love to see your setup like set up behind

00:42:47.380 --> 00:42:51.280
the scenes with favor. Yeah, I would I've actually

00:42:51.280 --> 00:42:53.699
been thinking about doing music like that and

00:42:53.699 --> 00:42:56.380
also doing drum sessions on chatter So I'm planning

00:42:56.380 --> 00:42:59.000
to do like live drum, you know presentations,

00:42:59.059 --> 00:43:03.199
so it would be exciting to see Are you married

00:43:03.199 --> 00:43:15.150
kids? It's just me now. It's just me now. You

00:43:15.150 --> 00:43:17.989
are amazing. You're so, Oh my God. I, but I knew

00:43:17.989 --> 00:43:19.829
it though. I knew it. I knew it. Like I could

00:43:19.829 --> 00:43:22.969
tell even just our voices together. I'm like,

00:43:22.989 --> 00:43:25.969
Oh my God, there's something about favor. Oh

00:43:25.969 --> 00:43:28.670
my gosh. All right. So we're not going to take

00:43:28.670 --> 00:43:32.110
you any longer. I will do the show notes and

00:43:32.110 --> 00:43:34.349
I'll syndicate it, which I am having trouble

00:43:34.349 --> 00:43:36.769
if I could tell you. Everyone, please block out

00:43:36.769 --> 00:43:41.590
your ears. RSS feed? Like, I think I need help

00:43:41.590 --> 00:43:44.230
because when I go to put my own personal, you

00:43:44.230 --> 00:43:46.670
know, no prep needed on RSS feeds, it really

00:43:46.670 --> 00:43:49.670
is the worst. It's like so annoying. So I don't,

00:43:49.670 --> 00:43:52.809
I'm having troubles with them. That's another

00:43:52.809 --> 00:43:54.909
topic I'd definitely love to bring, you know,

00:43:55.010 --> 00:43:57.090
maybe some other time, but, you know, to talk

00:43:57.090 --> 00:43:59.750
about it at length because it's very techy. But

00:43:59.750 --> 00:44:01.710
it's a very important thing to have because if

00:44:01.710 --> 00:44:04.550
you don't have an RSS feed, you're kind of like

00:44:04.550 --> 00:44:06.750
shooting at the stars without really figuring

00:44:06.750 --> 00:44:10.409
out what's going on because RSS feed equals to

00:44:10.409 --> 00:44:12.909
success because if you submit your RSS feed and

00:44:12.909 --> 00:44:15.190
they reject it, it means there's a problem and

00:44:15.190 --> 00:44:17.150
there's something called a validation that you

00:44:17.150 --> 00:44:19.409
have to be validated for. So that's what we help

00:44:19.409 --> 00:44:21.530
you to do. Audit, make sure your website is audited

00:44:21.530 --> 00:44:23.960
correctly. your podcast is audited correctly

00:44:23.960 --> 00:44:25.880
because you might be doing something small that

00:44:25.880 --> 00:44:28.139
we could be wrong. That's just limiting you from

00:44:28.139 --> 00:44:31.260
tipping over. So yeah, so that's how we're able

00:44:31.260 --> 00:44:34.199
to help you decode it. You know, we have our,

00:44:34.199 --> 00:44:36.059
you know, we have, we call a small business jet

00:44:36.059 --> 00:44:38.059
pack where you're able to connect with us for

00:44:38.059 --> 00:44:40.119
two weeks to four weeks. If you just want to

00:44:40.119 --> 00:44:42.280
get things taken care of, or if you want to just

00:44:42.280 --> 00:44:44.000
launch with us, then we can start off for the

00:44:44.000 --> 00:44:46.960
month to three months plus. So anything you need,

00:44:46.980 --> 00:44:49.960
we have that available for you. I love it. Everyone,

00:44:50.159 --> 00:44:57.179
listen, bold. Beautiful, brave, brilliant, incredibly

00:44:57.179 --> 00:45:00.969
handsome. That's Faber, my guest today. Faber,

00:45:01.130 --> 00:45:03.489
you are awesome. Thank you so much. I just, oh

00:45:03.489 --> 00:45:05.510
my God, I don't even know what part, but no,

00:45:05.650 --> 00:45:07.989
no things are coming out. So that's weird. On

00:45:07.989 --> 00:45:09.889
Chatter, it's like so cool when you do different

00:45:09.889 --> 00:45:12.409
things that comes up. Anyways, thank you so much.

00:45:12.550 --> 00:45:14.230
I just can't even thank you enough. I learned

00:45:14.230 --> 00:45:16.389
so much and hopefully people watching learned

00:45:16.389 --> 00:45:19.510
so much and they will contact you and call you.

00:45:19.670 --> 00:45:22.409
Connect with Faber on LinkedIn, guys. And thank

00:45:22.409 --> 00:45:25.769
you so much. Now my favorite podcast, Annie Easley.

00:45:26.340 --> 00:45:29.760
She ends every podcast with don't kill anyone,

00:45:29.920 --> 00:45:32.119
which I think is so cute, but I could never say

00:45:32.119 --> 00:45:35.000
that. So I want to end each podcast now with

00:45:35.000 --> 00:45:37.360
just saying, thank you for showing your brilliance

00:45:37.360 --> 00:45:39.639
and everyone have a great day on my birthday.

00:45:39.920 --> 00:45:44.679
I'm having Buffalo wings tonight. We have homemade

00:45:44.679 --> 00:45:46.760
blue cheese though. I really, I'm like, I feel

00:45:46.760 --> 00:45:49.219
like, do I call the restaurant and say, hi, do

00:45:49.219 --> 00:45:50.619
you have homemade blue cheese for my Buffalo

00:45:50.619 --> 00:45:53.630
wings? Oh, that's my favorite. Don't worry, I'll

00:45:53.630 --> 00:45:56.090
get you some too. I'll have to come to Atlanta

00:45:56.090 --> 00:45:57.789
and visit. I'll have to house it in Atlanta.

00:45:58.230 --> 00:46:00.409
That is like really the fun. So I could go back

00:46:00.409 --> 00:46:03.170
and go up to Mount Helen. All right. Thank you

00:46:03.170 --> 00:46:06.070
so much. I'll see you on chatter a little later

00:46:06.070 --> 00:46:10.570
today. See you later. You're awesome. Thank you.