Oct. 9, 2024
Mastering Business Automation: Shaun Whynacht’s Secrets to Saving Time and Growing Smarter
“Are you wasting valuable time on tasks that could be automated, allowing you to focus on growing your business?”
In this episode, Shaun Whynacht, founder of Blue Cow Marketing, shares how small business owners can reclaim valuable time through automation. Learn how Shaun helps businesses implement efficient CRM systems and streamline operations so they can focus on what truly matters—growing their business.
Shaun Whynacht, founder of Blue Cow Marketing, talks about how business automation can save you time, increase efficiency, and free up your schedule for more important tasks. He shares his journey into marketing automation and provides actionable tips for business owners looking to optimize their workflow and streamline their operations.
5 Key Takeaways:
🔑 Automate to Save Time: Shaun explains how automating repetitive tasks can give business owners more time to focus on growth and strategy.
💡 The Power of CRM: Implementing the right CRM system can ensure you don’t lose leads or miss opportunities to follow up with potential clients.
🚀 Start Small: When it comes to automation, tackle one task at a time—don't try to automate everything at once.
🎯 Segment Your Tasks: Shaun recommends categorizing your tasks into marketing, sales, and operations to identify what needs automation and what needs manual attention.
✨ Use Tools Wisely: Whether it’s ChatGPT for organizing tasks or CRM systems like HubSpot and Active Campaign, using the right tools can dramatically improve your business processes.
Conclusion:
Shaun’s insights show that automating even a few key tasks can revolutionize the way small business owners operate, giving them more freedom to focus on what they do best.
How to Reach the Guest:
LinkedIn: linkedin.com/in/shaunwhynacht
Shaun Whynacht is the founder of Blue Cow Marketing, specializing in business automation and CRM implementation.
WEBVTT
00:00:00.000 --> 00:00:02.879
I'm excited. Hi everyone, we're back again on
00:00:02.879 --> 00:00:05.960
the Live -a -Thon this Friday. Oh my gosh, it's
00:00:05.960 --> 00:00:08.679
September 20th, so I just remembered that. Okay,
00:00:08.980 --> 00:00:11.699
so why not go live? That's right. We might have
00:00:11.699 --> 00:00:15.160
some of the best guests. Why not say, we're gonna
00:00:15.160 --> 00:00:17.199
go live, I don't know who you are, I've done
00:00:17.199 --> 00:00:21.199
no studying of you, and why not come on and enjoy?
00:00:21.539 --> 00:00:23.879
So with all that said, let me introduce, no I
00:00:23.879 --> 00:00:26.199
can't because I don't know who he is, let's show
00:00:26.199 --> 00:00:29.399
on, why not? Introduce themselves. Hi, Sean.
00:00:29.460 --> 00:00:32.119
Why not? Tell us who you are, where you are from.
00:00:32.600 --> 00:00:34.820
Yeah. So, uh, like you said, my name is Sean.
00:00:34.840 --> 00:00:37.520
Why not? I am the founder of a company called
00:00:37.520 --> 00:00:41.679
Blue Cow Marketing and I am in Nova Scotia, Canada.
00:00:45.039 --> 00:00:48.200
What do you do in Nova Scotia? I mean, that's
00:00:48.200 --> 00:00:52.520
a tourist spot. It is. It is. Yeah. Oh my gosh.
00:00:52.719 --> 00:00:55.259
Wow. I want to hear your story. So share your
00:00:55.259 --> 00:00:57.100
story. First of all, are you born and raised?
00:00:57.810 --> 00:01:00.289
Yes, yes, okay. Oh, and you don't want to leave
00:01:00.289 --> 00:01:02.570
because it's a prettiest place on the world Well,
00:01:02.590 --> 00:01:05.049
I left but then I came back you did. Where'd
00:01:05.049 --> 00:01:07.950
you go? I went to the West Coast So I went to
00:01:07.950 --> 00:01:10.609
British Columbia and then Alberta and then came
00:01:10.609 --> 00:01:13.189
back East. Oh my gosh That's it. What so did
00:01:13.189 --> 00:01:15.489
you go to the West Coast to work or to enjoy
00:01:15.489 --> 00:01:18.810
the scenery and there's a funny story behind
00:01:18.810 --> 00:01:25.920
that here so at the time I was about 22, 23.
00:01:26.560 --> 00:01:28.239
Uh, and my girlfriend at the time took a job
00:01:28.239 --> 00:01:31.459
there. So I had been running my own video production
00:01:31.459 --> 00:01:35.700
company and, uh, she went out to, to Northern
00:01:35.700 --> 00:01:38.040
BC and I was like, well, I'm going to come with.
00:01:38.299 --> 00:01:40.120
So we sold the host. I shut down everything.
00:01:40.379 --> 00:01:42.500
Uh, and I went under this false pretense that,
00:01:42.500 --> 00:01:45.060
you know, BC has mountains and everything like
00:01:45.060 --> 00:01:46.840
this, that I could walk out my backyard when
00:01:46.840 --> 00:01:49.739
I got there and climb a mountain. Weird, but
00:01:49.739 --> 00:01:51.239
that's what I thought it was going to be like.
00:01:51.549 --> 00:01:54.170
But it wasn't. It was oil and gas country. It
00:01:54.170 --> 00:01:59.049
was very firm, flat, dirty, that type of stuff.
00:01:59.530 --> 00:02:02.670
And it wasn't home. It wasn't East Coast. It
00:02:02.670 --> 00:02:04.430
wasn't the ocean. It wasn't all that kind of
00:02:04.430 --> 00:02:08.610
stuff. So I lasted four years out there. I also
00:02:08.610 --> 00:02:10.789
worked for the Canadian Cancer Society when I
00:02:10.789 --> 00:02:14.090
was there and then started my company Blue Cow
00:02:14.090 --> 00:02:16.610
Marketing while I was there and then moved home
00:02:16.610 --> 00:02:19.710
four years later. And I've been here for 13 years.
00:02:19.979 --> 00:02:22.939
Wait, so when you decided you were going to make
00:02:22.939 --> 00:02:26.280
the move, were you Googling? Where were you getting
00:02:26.280 --> 00:02:28.900
your information and why was it so different
00:02:28.900 --> 00:02:31.900
from what you thought? Well, I didn't do the
00:02:31.900 --> 00:02:37.430
research. like we were uh we moved to northern
00:02:37.430 --> 00:02:41.189
bc which was like a 22 hour drive north uh and
00:02:41.189 --> 00:02:43.969
when you and you say north uh i wasn't prepared
00:02:43.969 --> 00:02:48.430
for minus 60 degree celsius winters um so much
00:02:48.430 --> 00:02:51.870
so that in that oil and gas country um when you
00:02:51.870 --> 00:02:54.250
turn your diesel trucks on the people that work
00:02:54.250 --> 00:02:56.650
there in october they don't turn them off until
00:02:56.650 --> 00:02:59.490
march like they are sleeping in their house at
00:02:59.490 --> 00:03:00.810
night while their trucks are running outside
00:03:01.330 --> 00:03:04.810
and to me that was mind -blowing. I was not prepared
00:03:04.810 --> 00:03:08.469
for this. You didn't watch Ice Road Truckers?
00:03:08.750 --> 00:03:11.250
No, not until I came back and then I fully understand.
00:03:12.530 --> 00:03:14.530
Oh my god, that is a great story. That is crazy.
00:03:14.729 --> 00:03:18.710
Are you still with your girlfriend? No, no. Was
00:03:18.710 --> 00:03:21.930
it the climate outside or the climate inside?
00:03:23.689 --> 00:03:26.590
No, this was very early on. I've, I've progressed
00:03:26.590 --> 00:03:29.289
since then. So I love it. I'm on the East coast
00:03:29.289 --> 00:03:31.030
too, by the way. I was, well, I was born born
00:03:31.030 --> 00:03:34.789
in Connecticut. Okay. And then in Florida, but
00:03:34.789 --> 00:03:37.050
I have never had the opportunity though. I want
00:03:37.050 --> 00:03:39.509
to do this is take the new England cruise to
00:03:39.509 --> 00:03:43.030
Nova Scotia. Oh yes. So I, so my friends have
00:03:43.030 --> 00:03:45.580
done that. I loved seeing the pictures. Yeah,
00:03:46.020 --> 00:03:49.280
that ferry is about two and a half hours from
00:03:49.280 --> 00:03:54.439
here, where it comes in. And I've had the privilege
00:03:54.439 --> 00:03:57.039
of traveling across our country three times,
00:03:57.159 --> 00:04:00.360
driving, all moving, pulling a U -Haul, which
00:04:00.360 --> 00:04:03.819
is not that fun. And then before I moved back,
00:04:03.939 --> 00:04:06.180
we drove from Northern BC all the way to San
00:04:06.180 --> 00:04:08.639
Francisco, down the West Coast, camped along
00:04:08.639 --> 00:04:13.020
the way. And then last year, we drove... Here
00:04:13.020 --> 00:04:15.560
down to New York and back which was amazing.
00:04:16.180 --> 00:04:18.980
Oh, I love that last year I did four -month road
00:04:18.980 --> 00:04:21.100
trip with my daughter blogged about it on my
00:04:21.100 --> 00:04:24.139
daughter my friend calm the website every day
00:04:24.139 --> 00:04:26.660
and But the glory of it wasn't that it was just
00:04:26.660 --> 00:04:29.300
her and I she was 17 at the time I was driving
00:04:29.300 --> 00:04:34.040
my 2005 Honda Civic Nice And it was pot like
00:04:34.040 --> 00:04:36.779
I had one flat tire that I literally was leaving
00:04:36.779 --> 00:04:40.430
a hotel and I thought to myself I don't know
00:04:40.430 --> 00:04:42.629
a lot of the tires don't seem right. And right
00:04:42.629 --> 00:04:46.389
next to the hotel was a tire place. That like,
00:04:46.410 --> 00:04:48.589
like, other than that was such a smooth trip,
00:04:48.629 --> 00:04:51.569
no issues, no problems, nothing, nothing. So
00:04:51.569 --> 00:04:54.250
I love that you did that, too. It's fun. And
00:04:54.250 --> 00:04:56.290
I did it with a trusted house sitter. So I sit
00:04:56.290 --> 00:05:00.009
for people's pets for free. So we had like 90
00:05:00.009 --> 00:05:03.430
nights of of of sleeps at people's houses, then
00:05:03.430 --> 00:05:06.870
we did the hotels and motels. So Sean, why not?
00:05:07.110 --> 00:05:10.740
So Tell me about your marketing company and the
00:05:10.740 --> 00:05:14.420
name again, it's what is it? Blue cow marketing.
00:05:14.899 --> 00:05:17.459
And I like that the blue cow does it have anything
00:05:17.459 --> 00:05:22.279
to do with the cow being branded? No, it was
00:05:22.910 --> 00:05:25.670
Back when I was coming up with names for it,
00:05:25.910 --> 00:05:28.250
blue was the color that I always resonated with.
00:05:28.589 --> 00:05:30.910
But I wanted something that was creative. The
00:05:30.910 --> 00:05:32.569
company used to be called Blue Cow Creative.
00:05:33.889 --> 00:05:36.569
And, you know, cows are, in my opinion, they're
00:05:36.569 --> 00:05:40.790
fun. And if I ever was to get like a mascot or
00:05:40.790 --> 00:05:42.529
anything like that, I thought a cow would be
00:05:42.529 --> 00:05:44.529
a good character. And then all the domains and
00:05:44.529 --> 00:05:46.850
everything were available at the time. So it
00:05:46.850 --> 00:05:49.509
worked out well for me. It was memorable and
00:05:49.509 --> 00:05:52.680
people remember it. I love it. The last time
00:05:52.680 --> 00:05:54.319
I was hanging out with a cow, it actually told
00:05:54.319 --> 00:05:59.379
me to move over. Boom. That was a bad one. So
00:05:59.379 --> 00:06:02.040
share your services. What do you offer? Yeah.
00:06:02.160 --> 00:06:04.240
So I basically, you can tell from the shirts,
00:06:04.319 --> 00:06:05.899
it says automate, the hat says automate. So for
00:06:05.899 --> 00:06:10.240
13 years, I've been helping business owners automate
00:06:10.240 --> 00:06:13.120
tasks in their business, in their life, to give
00:06:13.120 --> 00:06:16.379
them back the time that they're otherwise being
00:06:16.379 --> 00:06:20.110
used up by repeat stuff that they... don't really
00:06:20.110 --> 00:06:22.290
either like doing or shouldn't have to be doing
00:06:22.290 --> 00:06:26.850
so you know follow -ups after meetings you know
00:06:26.850 --> 00:06:28.350
making sure that things don't fall through the
00:06:28.350 --> 00:06:30.089
cracks when you know they're getting leads and
00:06:30.089 --> 00:06:32.449
stuff like that and that's that's what we do
00:06:32.449 --> 00:06:36.089
and the reason for that was I wanted a business
00:06:36.089 --> 00:06:39.389
when my son was born he's now nine I wanted to
00:06:39.389 --> 00:06:41.110
be that business owner that could take him to
00:06:41.110 --> 00:06:43.329
school in the morning that could go to you know
00:06:43.329 --> 00:06:47.930
his after -school events and be that and I've
00:06:47.930 --> 00:06:50.009
built my business to be that way and I know there's
00:06:50.009 --> 00:06:52.709
a lot of people that that don't have that luxury
00:06:52.709 --> 00:06:55.910
because They are the only person in their business
00:06:55.910 --> 00:06:58.689
and they have to do all this stuff When a lot
00:06:58.689 --> 00:07:01.029
of these tasks are just eating five minutes here
00:07:01.029 --> 00:07:03.470
ten minutes there that we could automate that
00:07:03.470 --> 00:07:06.769
and give them back that time. I Love it. I love
00:07:06.769 --> 00:07:09.649
it. I love the idea that you that you knew enough
00:07:09.649 --> 00:07:12.310
to say, you know what? I'm going to and you probably
00:07:12.310 --> 00:07:14.509
did some research beforehand right to like decide
00:07:14.509 --> 00:07:16.819
what you were going to do And then you probably
00:07:16.819 --> 00:07:19.100
did some research on what partner you're using.
00:07:19.339 --> 00:07:21.980
Are you using, um, you know, do you, is there
00:07:21.980 --> 00:07:25.779
a program that you're using? As with everything,
00:07:25.779 --> 00:07:31.100
there's a story behind this. So, um, when I moved
00:07:31.100 --> 00:07:33.879
back home, I was doing web design and things
00:07:33.879 --> 00:07:36.319
like that. Uh, and I was running the business
00:07:36.319 --> 00:07:40.620
out of my basement of my house and I opted in
00:07:40.620 --> 00:07:42.439
for something online. I don't know what it was.
00:07:42.579 --> 00:07:44.459
It must've been a free resource and a salesperson
00:07:44.459 --> 00:07:46.980
called me. And they're trying to sell me a software
00:07:46.980 --> 00:07:49.920
and they said, no, it's an all in one solution
00:07:49.920 --> 00:07:52.000
for small business. And I was very reluctant
00:07:52.000 --> 00:07:54.579
and hesitant. And I blew them off a couple of
00:07:54.579 --> 00:07:56.939
times and he was very persistent. And I think
00:07:56.939 --> 00:07:58.600
about the eighth time he's called me back. I'm
00:07:58.600 --> 00:08:01.040
like, okay, I'll give you some time to show me
00:08:01.040 --> 00:08:03.519
this. So he did. And I was like, okay, maybe
00:08:03.519 --> 00:08:06.199
I'll give it a try. So there was a unique thing
00:08:06.199 --> 00:08:08.019
that they did that no other software company
00:08:08.019 --> 00:08:11.240
did was in order to sign up, they require that
00:08:11.240 --> 00:08:15.050
you did eight weeks of one -on -one coaching
00:08:15.050 --> 00:08:17.610
with their success coach. And that was to make
00:08:17.610 --> 00:08:19.269
sure that you understand how to use the software,
00:08:19.490 --> 00:08:20.990
you actually build something and launched it
00:08:20.990 --> 00:08:23.449
and all that kind of stuff. So we did it at that
00:08:23.449 --> 00:08:28.329
time. Facebook was new to our area. Most businesses
00:08:28.329 --> 00:08:32.370
weren't even using it for business. So I created
00:08:32.370 --> 00:08:35.789
10. Simple videos about ten different topics
00:08:35.789 --> 00:08:39.210
about Facebook over ten days and made one series
00:08:39.210 --> 00:08:41.850
and Put it out there and people were opting in
00:08:41.850 --> 00:08:43.730
it was simple. Like how do you create a Facebook
00:08:43.730 --> 00:08:46.409
account? How do you upload your profile video
00:08:46.409 --> 00:08:48.169
was one and you know, how do you do this? How
00:08:48.169 --> 00:08:50.269
do you do that? so the idea by the end of it
00:08:50.269 --> 00:08:52.750
was they were more comfortable with the platform
00:08:52.750 --> 00:08:54.929
and I had one email that went out last and it
00:08:54.929 --> 00:08:58.129
said Could you see using Facebook for your business?
00:08:58.129 --> 00:09:02.669
That was it. That's all said and about 78 % of
00:09:02.669 --> 00:09:05.250
those people that got it replied back to me and
00:09:05.250 --> 00:09:07.389
said, thank you so much. I'd love to actually
00:09:07.389 --> 00:09:10.950
talk to you about how we could use this. So in
00:09:10.950 --> 00:09:14.409
that first year, I was able to double my business
00:09:14.409 --> 00:09:17.009
as just a solopreneur working in my basement
00:09:17.009 --> 00:09:20.669
with that one sequence that was there because
00:09:20.669 --> 00:09:23.250
I was getting leads from people automatically.
00:09:23.529 --> 00:09:25.769
I mean, they were opting in for this thing. I
00:09:25.769 --> 00:09:29.330
taught them. I gave them 10 days of value. and
00:09:29.330 --> 00:09:33.029
had one simple ask. So I then was like, I need
00:09:33.029 --> 00:09:35.370
to do this for my clients. Like I want to offer
00:09:35.370 --> 00:09:37.409
this. So they offered a certification program.
00:09:37.549 --> 00:09:40.169
I flew down to Arizona, spent an entire week
00:09:40.169 --> 00:09:43.769
there in class for six hours a day for an entire
00:09:43.769 --> 00:09:46.789
week, wrote a six hour exam, got certified as
00:09:46.789 --> 00:09:50.370
a marketing automation expert. And that was with
00:09:50.370 --> 00:09:52.649
a company at the time called Infusionsoft. Now
00:09:52.649 --> 00:09:55.710
they're called KEEP. Still certified 13 years
00:09:55.710 --> 00:09:58.850
later with them, but I've also Learned other
00:09:58.850 --> 00:10:01.470
softwares like HubSpot active campaign go high
00:10:01.470 --> 00:10:03.409
level, which is what we're using now with a lot
00:10:03.409 --> 00:10:06.330
of clients And that's where the automation comes
00:10:06.330 --> 00:10:09.370
into to play in the work that I do is I find
00:10:09.370 --> 00:10:12.250
the solution that Matches what the client needs
00:10:12.250 --> 00:10:14.769
versus trying to fit everybody that comes into
00:10:14.769 --> 00:10:18.009
one software Okay, so that really makes a lot
00:10:18.009 --> 00:10:21.690
of sense to me. I I also I don't remember now
00:10:21.690 --> 00:10:24.750
actually about a maybe about a year. I went and
00:10:24.750 --> 00:10:29.509
I my like business you know friend partner um
00:10:29.509 --> 00:10:33.129
not legally but like friend partner uh she uh
00:10:33.129 --> 00:10:35.350
she turned me on to keep so she's a key partner
00:10:35.350 --> 00:10:37.309
so but i know that there's other programs so
00:10:37.309 --> 00:10:39.529
it's really important if i'm correct to say it
00:10:39.529 --> 00:10:42.490
this way as you're looking to automate it's also
00:10:42.490 --> 00:10:45.730
important to uh to make sure that you're connected
00:10:45.730 --> 00:10:47.870
with someone who will understand because maybe
00:10:47.870 --> 00:10:49.629
keeps not the right one for you and maybe it's
00:10:49.629 --> 00:10:51.590
high level so i think it's all about like what
00:10:51.590 --> 00:10:55.100
the service is right so i mean just like anything
00:10:55.100 --> 00:10:58.059
i mean if you like you think of of vehicles there's
00:10:58.059 --> 00:11:01.080
like you know i drive a truck and people that
00:11:01.080 --> 00:11:03.740
like they're diehard ford people there's diehard
00:11:03.740 --> 00:11:06.139
dodge people right and if you ask them what trucks
00:11:06.139 --> 00:11:08.019
is best they're going to say oh whatever one
00:11:08.019 --> 00:11:10.600
they they like same thing happens with software
00:11:10.600 --> 00:11:12.860
it's like you need this is what you'll get from
00:11:12.860 --> 00:11:14.919
people but you need to find someone that's going
00:11:14.919 --> 00:11:17.120
to ask you the right questions first versus oh
00:11:17.120 --> 00:11:19.679
i need to go find somebody to to sell and implement
00:11:19.679 --> 00:11:23.039
keep for me or active campaign or whatever um
00:11:23.039 --> 00:11:28.370
and that's kind of unique because you need to
00:11:28.370 --> 00:11:30.769
have someone that has experience in multiple
00:11:30.769 --> 00:11:33.230
systems out there and also is willing to say,
00:11:33.730 --> 00:11:35.850
okay, of the five or six that I have experience
00:11:35.850 --> 00:11:37.990
with, I don't think any of them are really a
00:11:37.990 --> 00:11:40.769
fit for this unique case that you're doing. Let's
00:11:40.769 --> 00:11:43.690
try to find somebody that has more experience
00:11:43.690 --> 00:11:45.870
on other things. Like Salesforce, I don't touch
00:11:45.870 --> 00:11:49.389
it. I never have probably a great system. A lot
00:11:49.389 --> 00:11:51.330
of people use it, but I just never went down
00:11:51.330 --> 00:11:54.950
that road. when you're starting out and you especially
00:11:54.950 --> 00:11:57.009
if you don't have experience and thinking through
00:11:57.009 --> 00:12:01.370
the strategy and the the logistics of Automating
00:12:01.370 --> 00:12:04.529
things having somebody to help you along the
00:12:04.529 --> 00:12:08.470
way is absolutely crucial Yeah, I really I have
00:12:08.470 --> 00:12:12.269
to say the other day I was talking to To a lovely
00:12:12.269 --> 00:12:15.230
lovely woman and usually has 20 clients So she
00:12:15.230 --> 00:12:16.970
really doesn't need the keep but I was showing
00:12:16.970 --> 00:12:19.470
her out like how I was able to send her from
00:12:19.470 --> 00:12:22.629
mine um, a request for the Google reviews, the
00:12:22.629 --> 00:12:25.809
template, and then, uh, because a lot of people
00:12:25.809 --> 00:12:27.710
don't realize that, you know, when you talk to
00:12:27.710 --> 00:12:30.009
someone, they, they're always looking for new
00:12:30.009 --> 00:12:31.950
clients, but they forget to ask for referrals.
00:12:32.309 --> 00:12:35.129
So like, or any of these software programs are
00:12:35.129 --> 00:12:37.870
great way to, you know, have it automated. So
00:12:37.870 --> 00:12:40.230
I absolutely think it's brilliant. I also think
00:12:40.230 --> 00:12:44.320
that podcast hosts should use it. I'm using mine,
00:12:44.360 --> 00:12:45.860
but I think it's a little screwy. So if you get
00:12:45.860 --> 00:12:48.340
a weird email, just copy it to me and say you
00:12:48.340 --> 00:12:52.500
need help, Adrian. But if someone cancels, that's
00:12:52.500 --> 00:12:54.500
the hard part. I'm not sure. Everything is a
00:12:54.500 --> 00:12:57.340
learning stage, so I totally get that. But Siobhan,
00:12:57.500 --> 00:13:01.059
I have seen, last year I had a client and she
00:13:01.059 --> 00:13:03.559
was talking, she had some clients, but I was
00:13:03.559 --> 00:13:06.000
like, well, what are you planning on doing? Are
00:13:06.000 --> 00:13:09.059
you looking to retire? She did not have an automation
00:13:09.059 --> 00:13:11.980
system, so I was so confused. how, if you sell
00:13:11.980 --> 00:13:15.940
your business, how do you transfer all that knowledge
00:13:15.940 --> 00:13:20.539
that you have? And so she held up a binder, a
00:13:20.539 --> 00:13:23.539
binder, and I'm like, so you're going to give
00:13:23.539 --> 00:13:26.399
your binder. I go, that's not even sellable.
00:13:26.659 --> 00:13:29.139
Like, so hopefully I got my point across that,
00:13:29.240 --> 00:13:31.519
you know, as you're starting your business, consider
00:13:31.519 --> 00:13:34.519
your exit plan too. And if you are looking to
00:13:34.519 --> 00:13:37.320
possibly exit your business to give to someone
00:13:37.320 --> 00:13:40.039
else, sell it. You know, you, you need the system,
00:13:40.039 --> 00:13:43.620
right? Yeah. Like what would happen if you don't
00:13:43.620 --> 00:13:47.059
have a system? Yeah. Like, I mean, you make a
00:13:47.059 --> 00:13:48.980
great point. I do a lot of work with financial
00:13:48.980 --> 00:13:52.379
advisors and one of my clients does, has a program
00:13:52.379 --> 00:13:54.179
where they help people increase the value of
00:13:54.179 --> 00:13:56.600
their business before they sell it because they're
00:13:56.600 --> 00:13:58.679
looking to sell within, you know, 10 years. And
00:13:58.679 --> 00:14:01.700
one of the key things is the valuation of a business
00:14:01.700 --> 00:14:05.340
is significantly higher. If there is Systems
00:14:05.340 --> 00:14:07.679
there that the new owner can come into and start
00:14:07.679 --> 00:14:09.960
to operate, you know, it would be as strange
00:14:09.960 --> 00:14:12.559
as hey I'm gonna buy a McDonald's franchise and
00:14:12.559 --> 00:14:14.419
you show up and there's a cow and a meat cleaver
00:14:14.419 --> 00:14:16.600
and they're like go at it, right? Like no, you
00:14:16.600 --> 00:14:18.940
don't want to do that. You need the systems in
00:14:18.940 --> 00:14:22.100
place That that are already there. So that binder
00:14:22.100 --> 00:14:24.740
probably not gonna cut it for somebody's coming
00:14:24.740 --> 00:14:27.700
down the road, right? Yeah, so when you seek
00:14:27.700 --> 00:14:29.799
your attorney or M &A or whatever you're gonna
00:14:29.799 --> 00:14:33.019
do to sell your business Tell him you got a binder.
00:14:33.460 --> 00:14:37.259
I got a Rolodex of all my clients. A Rolodex,
00:14:37.259 --> 00:14:38.960
I know you don't know what that is. I know what
00:14:38.960 --> 00:14:40.860
that is. Well, I'm talking to listeners because
00:14:40.860 --> 00:14:44.440
I'm sure they know. You're old. Hey, not that
00:14:44.440 --> 00:14:46.919
old, but you're old. Come on. Now what? Because
00:14:46.919 --> 00:14:48.320
I don't even know when it's pretty much with
00:14:48.320 --> 00:14:52.259
the Internet, right? And so I have you heard
00:14:52.259 --> 00:14:54.200
of chatter social? I'm doing a little chatter
00:14:54.200 --> 00:14:58.039
than two. I have not now. Have you heard of Clubhouse?
00:14:58.320 --> 00:15:01.909
Yes. OK, and have you been on Clubhouse? Early
00:15:01.909 --> 00:15:05.429
on i haven't recently but okay so i so that'll
00:15:05.429 --> 00:15:07.370
give you an idea so that's a social audio app
00:15:07.370 --> 00:15:11.950
right so So chatter was created by nelson apega
00:15:11.950 --> 00:15:15.509
who was running one of the largest rooms on clubhouse
00:15:15.509 --> 00:15:19.009
And he knew exactly what was missing and he had
00:15:19.009 --> 00:15:21.129
asked a few times You know these you know recommended
00:15:21.129 --> 00:15:24.009
these changes But at the end of the day when
00:15:24.009 --> 00:15:26.190
you know, there's a problem as a young entrepreneur
00:15:26.490 --> 00:15:29.590
You solve it. So we created chatter social chatter
00:15:29.590 --> 00:15:32.929
social is similar to clubhouse has a whole video
00:15:32.929 --> 00:15:36.269
feature So we could be live doing this on chatter
00:15:36.269 --> 00:15:38.610
or I could even be streaming it live, you know
00:15:38.610 --> 00:15:40.990
Like I could kind of do this and people would
00:15:40.990 --> 00:15:43.149
go in the room and then they would ask you questions
00:15:43.149 --> 00:15:46.070
directly So how it works is you have the stage
00:15:46.070 --> 00:15:49.250
of the audience? So same kind of thing but on
00:15:49.250 --> 00:15:52.629
the stage I could you can like just talk about
00:15:52.629 --> 00:15:54.370
yourself. You could show people where you are
00:15:54.370 --> 00:15:56.679
and your views Or you could do the streaming
00:15:56.679 --> 00:15:59.220
live so you could do workshops and all kinds
00:15:59.220 --> 00:16:01.059
of things. Or there's just rooms that are fun.
00:16:01.059 --> 00:16:03.740
There's contests. There was like the voice challenge,
00:16:03.759 --> 00:16:07.019
which was amazing. I've run rooms and chatter.
00:16:07.120 --> 00:16:08.620
So there's really a lot of things to do. But
00:16:08.620 --> 00:16:10.759
you're talking to real people. It's real time
00:16:10.759 --> 00:16:13.899
conversations. So you get to really know someone.
00:16:13.960 --> 00:16:17.039
It's an amazing experience. And there's people,
00:16:17.080 --> 00:16:19.700
a lot of people from Canada. So you'll also meet
00:16:19.700 --> 00:16:22.620
your peeps. So if you're interested, chatter
00:16:22.620 --> 00:16:26.500
social with three bubbles. available on iPhone
00:16:26.500 --> 00:16:29.580
and on Android. If anyone else is interested,
00:16:29.639 --> 00:16:32.580
I make no money on this. But it's so cool. And
00:16:32.580 --> 00:16:35.460
right now it's in public beta. So we started
00:16:35.460 --> 00:16:39.299
private beta. Now it's public beta. And then
00:16:39.299 --> 00:16:41.519
and then it'll be open. So probably another six
00:16:41.519 --> 00:16:44.539
months. And so get a head start on making your
00:16:44.539 --> 00:16:47.419
channels and getting people. And then so once
00:16:47.419 --> 00:16:50.059
you have your your username, let me know. And
00:16:50.059 --> 00:16:52.799
I'll send you the invite. Excellent. You are
00:16:52.799 --> 00:16:55.350
going to be it's it's really fun it's really
00:16:55.350 --> 00:16:57.710
fun like and like there's there's something for
00:16:57.710 --> 00:17:01.269
everyone and there's always like thought provoking
00:17:01.269 --> 00:17:03.730
you know conversation and you will be surprised
00:17:03.730 --> 00:17:06.410
how many amazing business professionals there
00:17:06.410 --> 00:17:08.569
are and then there's amazing people that are
00:17:08.569 --> 00:17:10.849
actors and singers and you have that whole line
00:17:10.849 --> 00:17:14.029
they hop on to some of them are explicit and
00:17:14.029 --> 00:17:15.349
you're not you know you go in the room it may
00:17:15.349 --> 00:17:17.670
be a little dirty but not dirty dirty but maybe
00:17:17.670 --> 00:17:20.769
language dirty So but anyways, I'm glad so is
00:17:20.769 --> 00:17:22.710
there anything like oh first of all, what is
00:17:22.710 --> 00:17:26.549
your goal for being on podcasts? My goal on being
00:17:26.549 --> 00:17:30.170
on podcast is to help somebody that's watching
00:17:30.170 --> 00:17:34.609
or listening You know get that aha moment before
00:17:34.609 --> 00:17:37.470
they even you know decide to want to contact
00:17:37.470 --> 00:17:40.970
me if they do so This is this is me giving back
00:17:41.490 --> 00:17:43.650
And that's what I want to do. Most of the podcasts
00:17:43.650 --> 00:17:46.410
that I look to be on are ones where I can give
00:17:46.410 --> 00:17:49.349
value and teach or educate on a certain topic.
00:17:49.809 --> 00:17:51.549
Because what I find is a lot of people, they're
00:17:51.549 --> 00:17:55.430
stuck on something. And it just takes that one
00:17:55.430 --> 00:17:58.609
little thought that comes from someone else that
00:17:58.609 --> 00:18:01.690
will stick them and they can keep moving forward.
00:18:02.829 --> 00:18:05.170
Will you send me all of your information so we
00:18:05.170 --> 00:18:08.130
can get people, you know, have your information?
00:18:08.170 --> 00:18:13.160
Are you on LinkedIn too? Yes. So why not what
00:18:13.160 --> 00:18:17.059
like like I'm trying to understand first of all
00:18:17.059 --> 00:18:20.119
Like why not tell me I want to go the why not
00:18:20.119 --> 00:18:23.400
thing. Can you share? Like what's it like the
00:18:23.400 --> 00:18:25.740
number one kind of question that you get and
00:18:25.740 --> 00:18:27.700
and if you have the tip for that So that we make
00:18:27.700 --> 00:18:31.180
sure that this podcast interview has a golden
00:18:31.180 --> 00:18:35.400
gem that you just dropped yeah, absolutely, so
00:18:35.400 --> 00:18:39.900
because I do a lot with automation, CRM implementation
00:18:39.900 --> 00:18:43.740
for people. I meet businesses that are running
00:18:43.740 --> 00:18:48.420
off of spreadsheets or notebooks, if you will.
00:18:49.559 --> 00:18:53.299
And they say, well, I know I need a CRM. I know
00:18:53.299 --> 00:18:55.160
I need to get my data organized and all this
00:18:55.160 --> 00:18:57.019
kind of stuff, but I don't even know where to
00:18:57.019 --> 00:18:59.440
start. And that's usually the first thing is
00:18:59.440 --> 00:19:02.660
where to start. And I do this with every client,
00:19:02.799 --> 00:19:05.480
even ones like I'm ready to do it, is you need
00:19:05.480 --> 00:19:08.920
to take an inventory of all the things that you
00:19:08.920 --> 00:19:11.920
do, right? And we try to bucket all the different
00:19:11.920 --> 00:19:15.480
tasks into three different categories. One being,
00:19:16.140 --> 00:19:18.319
is it revenue generating? Meaning, is it you
00:19:18.319 --> 00:19:20.279
meeting with a client? Is it you doing sales
00:19:20.279 --> 00:19:22.920
calls? Is it you actually like doing something
00:19:22.920 --> 00:19:25.640
that you're getting directly paid for? Two, is
00:19:25.640 --> 00:19:28.740
it revenue potential generating? So is that creating
00:19:28.740 --> 00:19:31.640
content, doing podcasts where you can't really
00:19:31.640 --> 00:19:33.259
say, when I create this episode, it's going to
00:19:33.259 --> 00:19:36.420
make me $10 ,000, but getting it out there to
00:19:36.420 --> 00:19:39.240
the world could potentially expand your reach.
00:19:39.759 --> 00:19:41.839
And then lastly is the ones that we hate doing,
00:19:41.880 --> 00:19:44.279
which is the bookkeeping, all that kind of stuff.
00:19:44.920 --> 00:19:47.200
No offense to people who love that, but I don't
00:19:47.200 --> 00:19:50.299
like it. Those are the non revenue generating
00:19:50.299 --> 00:19:54.109
tasks. So once we do that, we look at Can we
00:19:54.109 --> 00:19:57.970
automate or delegate those non revenue generating
00:19:57.970 --> 00:20:00.450
tasks? So can you hire somebody to do your bookkeeping
00:20:00.450 --> 00:20:03.150
and do this kind of stuff at a cheaper rate than
00:20:03.150 --> 00:20:06.309
what you have a value of your time, right? So
00:20:06.309 --> 00:20:08.730
you need to understand how much is every hour
00:20:08.730 --> 00:20:11.309
of your time worth to you. And that's how you
00:20:11.309 --> 00:20:13.789
can validate that. The second one, the potential
00:20:13.789 --> 00:20:16.289
ones is, is what can we use an automation or
00:20:16.289 --> 00:20:18.930
AI to streamline it, make you more efficient,
00:20:19.089 --> 00:20:22.910
make you faster at it or automate some of it?
00:20:23.039 --> 00:20:26.079
But the revenue generating ones is like, we're
00:20:26.079 --> 00:20:30.519
not going to automate that, right? You are the
00:20:30.519 --> 00:20:34.400
asset that needs to be there or you need to hire
00:20:34.400 --> 00:20:37.119
somebody to come in with you, beside you in real
00:20:37.119 --> 00:20:40.480
time and be just as great as you. And we do a
00:20:40.480 --> 00:20:43.119
lot of work in that solo or one to three business
00:20:43.119 --> 00:20:47.539
world. So once we've identified that, and a lot
00:20:47.539 --> 00:20:49.160
of people, when they go through it and start
00:20:49.160 --> 00:20:51.740
to audit that, they really are like, wow, I had
00:20:51.740 --> 00:20:53.759
no idea all these things that I'm actually doing,
00:20:53.819 --> 00:20:55.619
because you take it for granted, you just do
00:20:55.619 --> 00:20:58.599
it. But when you start to tally up, oh, that
00:20:58.599 --> 00:21:00.119
takes me five minutes, that takes me 10 minutes,
00:21:00.319 --> 00:21:02.599
like suddenly, it's lunchtime, and you're like,
00:21:02.619 --> 00:21:04.119
I didn't get anything done, because I've been
00:21:04.119 --> 00:21:07.539
doing all these little things. And then what
00:21:07.539 --> 00:21:10.319
we do with that is start to then organize it
00:21:10.319 --> 00:21:13.890
and build those systems in place. don't look
00:21:13.890 --> 00:21:15.990
at it as, hey, I got to automate my entire business
00:21:15.990 --> 00:21:18.009
at once. It's like, what's that one thing that's
00:21:18.009 --> 00:21:19.950
really bugging you right now? You know, it's
00:21:19.950 --> 00:21:21.630
maybe that people are coming to my website and
00:21:21.630 --> 00:21:23.410
filling out a contact form that's emailed to
00:21:23.410 --> 00:21:25.609
me and I don't know if I'm getting them, right?
00:21:25.869 --> 00:21:29.130
They come to my inbox or, okay, well, let's fix
00:21:29.130 --> 00:21:31.190
that problem, right? Let's put an end. So when
00:21:31.190 --> 00:21:33.230
they submitted, it goes into a CRM system. So,
00:21:33.250 --> 00:21:36.210
you know, it's going somewhere, right? And then
00:21:36.210 --> 00:21:40.630
let's nurture them. So the moment they book a
00:21:40.630 --> 00:21:43.779
consult or... a guest on your podcast, let's
00:21:43.779 --> 00:21:46.119
start to build that relationship. Let's send
00:21:46.119 --> 00:21:48.779
them some information, set the tone, make them
00:21:48.779 --> 00:21:51.059
feel good when they would get on that call with
00:21:51.059 --> 00:21:54.680
you. That's really what we start to do. We never
00:21:54.680 --> 00:21:57.000
take the entire elephant at once. We just bite
00:21:57.000 --> 00:21:59.359
it once at one at a time, right? That's the idea.
00:22:00.380 --> 00:22:02.980
Oh, we can't leave our guests, our listeners
00:22:02.980 --> 00:22:07.079
with elephant biting, because, yeah. But I do
00:22:07.079 --> 00:22:09.579
have one question for you. Or I have a suggestion
00:22:09.579 --> 00:22:12.480
that I think will work. And then we will have
00:22:12.480 --> 00:22:15.240
to close for today, because I haven't, somehow
00:22:15.240 --> 00:22:20.099
I got back to backs. Like so for this for the
00:22:20.099 --> 00:22:22.799
like the Look at the homework like to put it
00:22:22.799 --> 00:22:25.700
all together I was using chat GPT to kind of
00:22:25.700 --> 00:22:27.220
say here's what I did because it was messy, right?
00:22:27.319 --> 00:22:29.460
Here's what I do here's much time I just use
00:22:29.460 --> 00:22:31.920
chat GPT, but then when I said, okay clean it
00:22:31.920 --> 00:22:34.400
up so I can you know Get a get more information
00:22:34.400 --> 00:22:37.359
from my consultant then it would be in a position
00:22:37.359 --> 00:22:39.480
where okay Sean This is exactly what's taking
00:22:39.480 --> 00:22:41.700
place. So I just wanted to take a minute or two
00:22:41.700 --> 00:22:44.279
How can someone out here listening can actually?
00:22:44.539 --> 00:22:47.880
do the first exercise before they reach out to
00:22:47.880 --> 00:22:49.720
you and what that would look like. So you've
00:22:49.720 --> 00:22:51.400
got two minutes to answer that question using
00:22:51.400 --> 00:22:55.619
a chat GPT. Using chat GPT or just using any
00:22:55.619 --> 00:22:58.660
tool? Using any tool that would help you to brain
00:22:58.660 --> 00:23:01.500
dump and then hand it to you in a clean format.
00:23:01.759 --> 00:23:04.759
Yeah. So the easiest one would be to open up
00:23:04.759 --> 00:23:06.980
Excel or Google, whatever one you're comfortable
00:23:06.980 --> 00:23:10.160
with, um, and create three different sheets.
00:23:10.200 --> 00:23:12.539
One of them is marketing. One of them is sales.
00:23:12.599 --> 00:23:15.140
And one of them is operations for the tabs and
00:23:15.140 --> 00:23:17.640
just start to list. So on my marketing side,
00:23:17.720 --> 00:23:20.500
what do I, what do I do? So maybe I do a podcast
00:23:20.500 --> 00:23:23.579
and then in that column underneath that, what
00:23:23.579 --> 00:23:26.000
are all the steps? You know, if I, if I write
00:23:26.000 --> 00:23:29.079
blogs, what are all the things I have to do sales?
00:23:29.119 --> 00:23:32.559
What's my sales cycle? So Is it, do I base it
00:23:32.559 --> 00:23:35.000
off of consults? So people book a consult. We
00:23:35.000 --> 00:23:37.180
do that. We send them a proposal, whatever that
00:23:37.180 --> 00:23:39.920
looks like, every little detail that you do in
00:23:39.920 --> 00:23:42.779
there. Um, and then the last one operations as
00:23:42.779 --> 00:23:44.460
that's a bigger bucket, cause it's everything
00:23:44.460 --> 00:23:46.400
that you have to do in your business, but at
00:23:46.400 --> 00:23:49.380
least getting it out in that format where you
00:23:49.380 --> 00:23:51.359
got those three tabs, because the reason I do
00:23:51.359 --> 00:23:53.960
with three tabs and not all one is you cannot.
00:23:54.160 --> 00:23:56.779
tackle all three of those at once. So if you're
00:23:56.779 --> 00:23:58.599
going to work with someone, which one is more
00:23:58.599 --> 00:24:00.720
important? You have no problem getting leads,
00:24:01.220 --> 00:24:03.059
but you can't close them. Then you got to focus
00:24:03.059 --> 00:24:06.440
on sales or you can sell stuff. You can get people,
00:24:06.460 --> 00:24:08.599
but you're backlogged because you can't fulfill.
00:24:08.859 --> 00:24:11.720
That's an operations thing. So the reason I separate
00:24:11.720 --> 00:24:14.259
them is because you're going to then work with
00:24:14.259 --> 00:24:16.559
somebody to figure out one of those three tabs.
00:24:16.880 --> 00:24:19.289
Then the next one, then the next one. Excellent
00:24:19.289 --> 00:24:21.490
advice. The only thing is that you could, I asked
00:24:21.490 --> 00:24:23.990
chat GPT to create the Excel file for me. Then
00:24:23.990 --> 00:24:26.789
I put it all in and then actually creates it.
00:24:27.509 --> 00:24:30.309
So if that's something that, you know, they're
00:24:30.309 --> 00:24:31.650
confused how to do that this way, they don't
00:24:31.650 --> 00:24:34.150
have to open up and, you know, three, like I
00:24:34.150 --> 00:24:36.210
actually think that's easier, but, um, cause
00:24:36.210 --> 00:24:38.150
I'm not great with Excel. Actually, I don't like
00:24:38.150 --> 00:24:41.930
Excel. We fight all the time. Okay. So thank
00:24:41.930 --> 00:24:47.809
you so much, Sean. Why not from blue cow marketing.
00:24:48.689 --> 00:24:53.849
Oh, cow. Woo. Cow, not cat. They have a cat here
00:24:53.849 --> 00:24:56.549
too. I love it. All right, Sean, thank you. I'm
00:24:56.549 --> 00:24:59.109
so glad that you said yes and you didn't say
00:24:59.109 --> 00:25:01.990
no because you're the yes guy. I could tell and
00:25:01.990 --> 00:25:04.329
you jump at opportunity. You're smart. You know
00:25:04.329 --> 00:25:06.170
what you're doing and you live in a beautiful
00:25:06.170 --> 00:25:07.950
place. So become his client. Maybe I'll invite
00:25:07.950 --> 00:25:11.170
you over for a little coffee. Or I'll come to
00:25:11.170 --> 00:25:13.930
you. I'll come to you. My gosh, Daytona Beach.
00:25:14.269 --> 00:25:17.529
Watch out. Okay, I love it. Oh, you do speaking
00:25:17.529 --> 00:25:20.049
engagements too. Send me your speakers. Go back
00:25:20.049 --> 00:25:21.690
on and look at your speaker sheet because I truly
00:25:21.690 --> 00:25:24.789
don't like prep. You're awesome. Thank you so
00:25:24.789 --> 00:25:27.390
much for being brave. You're so brave and bold.
00:25:27.630 --> 00:25:30.190
I really appreciate it. Have a great rest of
00:25:30.190 --> 00:25:35.609
the day. Thank you. You too. Awesomeness.
00:00:00.000 --> 00:00:02.879
I'm excited. Hi everyone, we're back again on
00:00:02.879 --> 00:00:05.960
the Live -a -Thon this Friday. Oh my gosh, it's
00:00:05.960 --> 00:00:08.679
September 20th, so I just remembered that. Okay,
00:00:08.980 --> 00:00:11.699
so why not go live? That's right. We might have
00:00:11.699 --> 00:00:15.160
some of the best guests. Why not say, we're gonna
00:00:15.160 --> 00:00:17.199
go live, I don't know who you are, I've done
00:00:17.199 --> 00:00:21.199
no studying of you, and why not come on and enjoy?
00:00:21.539 --> 00:00:23.879
So with all that said, let me introduce, no I
00:00:23.879 --> 00:00:26.199
can't because I don't know who he is, let's show
00:00:26.199 --> 00:00:29.399
on, why not? Introduce themselves. Hi, Sean.
00:00:29.460 --> 00:00:32.119
Why not? Tell us who you are, where you are from.
00:00:32.600 --> 00:00:34.820
Yeah. So, uh, like you said, my name is Sean.
00:00:34.840 --> 00:00:37.520
Why not? I am the founder of a company called
00:00:37.520 --> 00:00:41.679
Blue Cow Marketing and I am in Nova Scotia, Canada.
00:00:45.039 --> 00:00:48.200
What do you do in Nova Scotia? I mean, that's
00:00:48.200 --> 00:00:52.520
a tourist spot. It is. It is. Yeah. Oh my gosh.
00:00:52.719 --> 00:00:55.259
Wow. I want to hear your story. So share your
00:00:55.259 --> 00:00:57.100
story. First of all, are you born and raised?
00:00:57.810 --> 00:01:00.289
Yes, yes, okay. Oh, and you don't want to leave
00:01:00.289 --> 00:01:02.570
because it's a prettiest place on the world Well,
00:01:02.590 --> 00:01:05.049
I left but then I came back you did. Where'd
00:01:05.049 --> 00:01:07.950
you go? I went to the West Coast So I went to
00:01:07.950 --> 00:01:10.609
British Columbia and then Alberta and then came
00:01:10.609 --> 00:01:13.189
back East. Oh my gosh That's it. What so did
00:01:13.189 --> 00:01:15.489
you go to the West Coast to work or to enjoy
00:01:15.489 --> 00:01:18.810
the scenery and there's a funny story behind
00:01:18.810 --> 00:01:25.920
that here so at the time I was about 22, 23.
00:01:26.560 --> 00:01:28.239
Uh, and my girlfriend at the time took a job
00:01:28.239 --> 00:01:31.459
there. So I had been running my own video production
00:01:31.459 --> 00:01:35.700
company and, uh, she went out to, to Northern
00:01:35.700 --> 00:01:38.040
BC and I was like, well, I'm going to come with.
00:01:38.299 --> 00:01:40.120
So we sold the host. I shut down everything.
00:01:40.379 --> 00:01:42.500
Uh, and I went under this false pretense that,
00:01:42.500 --> 00:01:45.060
you know, BC has mountains and everything like
00:01:45.060 --> 00:01:46.840
this, that I could walk out my backyard when
00:01:46.840 --> 00:01:49.739
I got there and climb a mountain. Weird, but
00:01:49.739 --> 00:01:51.239
that's what I thought it was going to be like.
00:01:51.549 --> 00:01:54.170
But it wasn't. It was oil and gas country. It
00:01:54.170 --> 00:01:59.049
was very firm, flat, dirty, that type of stuff.
00:01:59.530 --> 00:02:02.670
And it wasn't home. It wasn't East Coast. It
00:02:02.670 --> 00:02:04.430
wasn't the ocean. It wasn't all that kind of
00:02:04.430 --> 00:02:08.610
stuff. So I lasted four years out there. I also
00:02:08.610 --> 00:02:10.789
worked for the Canadian Cancer Society when I
00:02:10.789 --> 00:02:14.090
was there and then started my company Blue Cow
00:02:14.090 --> 00:02:16.610
Marketing while I was there and then moved home
00:02:16.610 --> 00:02:19.710
four years later. And I've been here for 13 years.
00:02:19.979 --> 00:02:22.939
Wait, so when you decided you were going to make
00:02:22.939 --> 00:02:26.280
the move, were you Googling? Where were you getting
00:02:26.280 --> 00:02:28.900
your information and why was it so different
00:02:28.900 --> 00:02:31.900
from what you thought? Well, I didn't do the
00:02:31.900 --> 00:02:37.430
research. like we were uh we moved to northern
00:02:37.430 --> 00:02:41.189
bc which was like a 22 hour drive north uh and
00:02:41.189 --> 00:02:43.969
when you and you say north uh i wasn't prepared
00:02:43.969 --> 00:02:48.430
for minus 60 degree celsius winters um so much
00:02:48.430 --> 00:02:51.870
so that in that oil and gas country um when you
00:02:51.870 --> 00:02:54.250
turn your diesel trucks on the people that work
00:02:54.250 --> 00:02:56.650
there in october they don't turn them off until
00:02:56.650 --> 00:02:59.490
march like they are sleeping in their house at
00:02:59.490 --> 00:03:00.810
night while their trucks are running outside
00:03:01.330 --> 00:03:04.810
and to me that was mind -blowing. I was not prepared
00:03:04.810 --> 00:03:08.469
for this. You didn't watch Ice Road Truckers?
00:03:08.750 --> 00:03:11.250
No, not until I came back and then I fully understand.
00:03:12.530 --> 00:03:14.530
Oh my god, that is a great story. That is crazy.
00:03:14.729 --> 00:03:18.710
Are you still with your girlfriend? No, no. Was
00:03:18.710 --> 00:03:21.930
it the climate outside or the climate inside?
00:03:23.689 --> 00:03:26.590
No, this was very early on. I've, I've progressed
00:03:26.590 --> 00:03:29.289
since then. So I love it. I'm on the East coast
00:03:29.289 --> 00:03:31.030
too, by the way. I was, well, I was born born
00:03:31.030 --> 00:03:34.789
in Connecticut. Okay. And then in Florida, but
00:03:34.789 --> 00:03:37.050
I have never had the opportunity though. I want
00:03:37.050 --> 00:03:39.509
to do this is take the new England cruise to
00:03:39.509 --> 00:03:43.030
Nova Scotia. Oh yes. So I, so my friends have
00:03:43.030 --> 00:03:45.580
done that. I loved seeing the pictures. Yeah,
00:03:46.020 --> 00:03:49.280
that ferry is about two and a half hours from
00:03:49.280 --> 00:03:54.439
here, where it comes in. And I've had the privilege
00:03:54.439 --> 00:03:57.039
of traveling across our country three times,
00:03:57.159 --> 00:04:00.360
driving, all moving, pulling a U -Haul, which
00:04:00.360 --> 00:04:03.819
is not that fun. And then before I moved back,
00:04:03.939 --> 00:04:06.180
we drove from Northern BC all the way to San
00:04:06.180 --> 00:04:08.639
Francisco, down the West Coast, camped along
00:04:08.639 --> 00:04:13.020
the way. And then last year, we drove... Here
00:04:13.020 --> 00:04:15.560
down to New York and back which was amazing.
00:04:16.180 --> 00:04:18.980
Oh, I love that last year I did four -month road
00:04:18.980 --> 00:04:21.100
trip with my daughter blogged about it on my
00:04:21.100 --> 00:04:24.139
daughter my friend calm the website every day
00:04:24.139 --> 00:04:26.660
and But the glory of it wasn't that it was just
00:04:26.660 --> 00:04:29.300
her and I she was 17 at the time I was driving
00:04:29.300 --> 00:04:34.040
my 2005 Honda Civic Nice And it was pot like
00:04:34.040 --> 00:04:36.779
I had one flat tire that I literally was leaving
00:04:36.779 --> 00:04:40.430
a hotel and I thought to myself I don't know
00:04:40.430 --> 00:04:42.629
a lot of the tires don't seem right. And right
00:04:42.629 --> 00:04:46.389
next to the hotel was a tire place. That like,
00:04:46.410 --> 00:04:48.589
like, other than that was such a smooth trip,
00:04:48.629 --> 00:04:51.569
no issues, no problems, nothing, nothing. So
00:04:51.569 --> 00:04:54.250
I love that you did that, too. It's fun. And
00:04:54.250 --> 00:04:56.290
I did it with a trusted house sitter. So I sit
00:04:56.290 --> 00:05:00.009
for people's pets for free. So we had like 90
00:05:00.009 --> 00:05:03.430
nights of of of sleeps at people's houses, then
00:05:03.430 --> 00:05:06.870
we did the hotels and motels. So Sean, why not?
00:05:07.110 --> 00:05:10.740
So Tell me about your marketing company and the
00:05:10.740 --> 00:05:14.420
name again, it's what is it? Blue cow marketing.
00:05:14.899 --> 00:05:17.459
And I like that the blue cow does it have anything
00:05:17.459 --> 00:05:22.279
to do with the cow being branded? No, it was
00:05:22.910 --> 00:05:25.670
Back when I was coming up with names for it,
00:05:25.910 --> 00:05:28.250
blue was the color that I always resonated with.
00:05:28.589 --> 00:05:30.910
But I wanted something that was creative. The
00:05:30.910 --> 00:05:32.569
company used to be called Blue Cow Creative.
00:05:33.889 --> 00:05:36.569
And, you know, cows are, in my opinion, they're
00:05:36.569 --> 00:05:40.790
fun. And if I ever was to get like a mascot or
00:05:40.790 --> 00:05:42.529
anything like that, I thought a cow would be
00:05:42.529 --> 00:05:44.529
a good character. And then all the domains and
00:05:44.529 --> 00:05:46.850
everything were available at the time. So it
00:05:46.850 --> 00:05:49.509
worked out well for me. It was memorable and
00:05:49.509 --> 00:05:52.680
people remember it. I love it. The last time
00:05:52.680 --> 00:05:54.319
I was hanging out with a cow, it actually told
00:05:54.319 --> 00:05:59.379
me to move over. Boom. That was a bad one. So
00:05:59.379 --> 00:06:02.040
share your services. What do you offer? Yeah.
00:06:02.160 --> 00:06:04.240
So I basically, you can tell from the shirts,
00:06:04.319 --> 00:06:05.899
it says automate, the hat says automate. So for
00:06:05.899 --> 00:06:10.240
13 years, I've been helping business owners automate
00:06:10.240 --> 00:06:13.120
tasks in their business, in their life, to give
00:06:13.120 --> 00:06:16.379
them back the time that they're otherwise being
00:06:16.379 --> 00:06:20.110
used up by repeat stuff that they... don't really
00:06:20.110 --> 00:06:22.290
either like doing or shouldn't have to be doing
00:06:22.290 --> 00:06:26.850
so you know follow -ups after meetings you know
00:06:26.850 --> 00:06:28.350
making sure that things don't fall through the
00:06:28.350 --> 00:06:30.089
cracks when you know they're getting leads and
00:06:30.089 --> 00:06:32.449
stuff like that and that's that's what we do
00:06:32.449 --> 00:06:36.089
and the reason for that was I wanted a business
00:06:36.089 --> 00:06:39.389
when my son was born he's now nine I wanted to
00:06:39.389 --> 00:06:41.110
be that business owner that could take him to
00:06:41.110 --> 00:06:43.329
school in the morning that could go to you know
00:06:43.329 --> 00:06:47.930
his after -school events and be that and I've
00:06:47.930 --> 00:06:50.009
built my business to be that way and I know there's
00:06:50.009 --> 00:06:52.709
a lot of people that that don't have that luxury
00:06:52.709 --> 00:06:55.910
because They are the only person in their business
00:06:55.910 --> 00:06:58.689
and they have to do all this stuff When a lot
00:06:58.689 --> 00:07:01.029
of these tasks are just eating five minutes here
00:07:01.029 --> 00:07:03.470
ten minutes there that we could automate that
00:07:03.470 --> 00:07:06.769
and give them back that time. I Love it. I love
00:07:06.769 --> 00:07:09.649
it. I love the idea that you that you knew enough
00:07:09.649 --> 00:07:12.310
to say, you know what? I'm going to and you probably
00:07:12.310 --> 00:07:14.509
did some research beforehand right to like decide
00:07:14.509 --> 00:07:16.819
what you were going to do And then you probably
00:07:16.819 --> 00:07:19.100
did some research on what partner you're using.
00:07:19.339 --> 00:07:21.980
Are you using, um, you know, do you, is there
00:07:21.980 --> 00:07:25.779
a program that you're using? As with everything,
00:07:25.779 --> 00:07:31.100
there's a story behind this. So, um, when I moved
00:07:31.100 --> 00:07:33.879
back home, I was doing web design and things
00:07:33.879 --> 00:07:36.319
like that. Uh, and I was running the business
00:07:36.319 --> 00:07:40.620
out of my basement of my house and I opted in
00:07:40.620 --> 00:07:42.439
for something online. I don't know what it was.
00:07:42.579 --> 00:07:44.459
It must've been a free resource and a salesperson
00:07:44.459 --> 00:07:46.980
called me. And they're trying to sell me a software
00:07:46.980 --> 00:07:49.920
and they said, no, it's an all in one solution
00:07:49.920 --> 00:07:52.000
for small business. And I was very reluctant
00:07:52.000 --> 00:07:54.579
and hesitant. And I blew them off a couple of
00:07:54.579 --> 00:07:56.939
times and he was very persistent. And I think
00:07:56.939 --> 00:07:58.600
about the eighth time he's called me back. I'm
00:07:58.600 --> 00:08:01.040
like, okay, I'll give you some time to show me
00:08:01.040 --> 00:08:03.519
this. So he did. And I was like, okay, maybe
00:08:03.519 --> 00:08:06.199
I'll give it a try. So there was a unique thing
00:08:06.199 --> 00:08:08.019
that they did that no other software company
00:08:08.019 --> 00:08:11.240
did was in order to sign up, they require that
00:08:11.240 --> 00:08:15.050
you did eight weeks of one -on -one coaching
00:08:15.050 --> 00:08:17.610
with their success coach. And that was to make
00:08:17.610 --> 00:08:19.269
sure that you understand how to use the software,
00:08:19.490 --> 00:08:20.990
you actually build something and launched it
00:08:20.990 --> 00:08:23.449
and all that kind of stuff. So we did it at that
00:08:23.449 --> 00:08:28.329
time. Facebook was new to our area. Most businesses
00:08:28.329 --> 00:08:32.370
weren't even using it for business. So I created
00:08:32.370 --> 00:08:35.789
10. Simple videos about ten different topics
00:08:35.789 --> 00:08:39.210
about Facebook over ten days and made one series
00:08:39.210 --> 00:08:41.850
and Put it out there and people were opting in
00:08:41.850 --> 00:08:43.730
it was simple. Like how do you create a Facebook
00:08:43.730 --> 00:08:46.409
account? How do you upload your profile video
00:08:46.409 --> 00:08:48.169
was one and you know, how do you do this? How
00:08:48.169 --> 00:08:50.269
do you do that? so the idea by the end of it
00:08:50.269 --> 00:08:52.750
was they were more comfortable with the platform
00:08:52.750 --> 00:08:54.929
and I had one email that went out last and it
00:08:54.929 --> 00:08:58.129
said Could you see using Facebook for your business?
00:08:58.129 --> 00:09:02.669
That was it. That's all said and about 78 % of
00:09:02.669 --> 00:09:05.250
those people that got it replied back to me and
00:09:05.250 --> 00:09:07.389
said, thank you so much. I'd love to actually
00:09:07.389 --> 00:09:10.950
talk to you about how we could use this. So in
00:09:10.950 --> 00:09:14.409
that first year, I was able to double my business
00:09:14.409 --> 00:09:17.009
as just a solopreneur working in my basement
00:09:17.009 --> 00:09:20.669
with that one sequence that was there because
00:09:20.669 --> 00:09:23.250
I was getting leads from people automatically.
00:09:23.529 --> 00:09:25.769
I mean, they were opting in for this thing. I
00:09:25.769 --> 00:09:29.330
taught them. I gave them 10 days of value. and
00:09:29.330 --> 00:09:33.029
had one simple ask. So I then was like, I need
00:09:33.029 --> 00:09:35.370
to do this for my clients. Like I want to offer
00:09:35.370 --> 00:09:37.409
this. So they offered a certification program.
00:09:37.549 --> 00:09:40.169
I flew down to Arizona, spent an entire week
00:09:40.169 --> 00:09:43.769
there in class for six hours a day for an entire
00:09:43.769 --> 00:09:46.789
week, wrote a six hour exam, got certified as
00:09:46.789 --> 00:09:50.370
a marketing automation expert. And that was with
00:09:50.370 --> 00:09:52.649
a company at the time called Infusionsoft. Now
00:09:52.649 --> 00:09:55.710
they're called KEEP. Still certified 13 years
00:09:55.710 --> 00:09:58.850
later with them, but I've also Learned other
00:09:58.850 --> 00:10:01.470
softwares like HubSpot active campaign go high
00:10:01.470 --> 00:10:03.409
level, which is what we're using now with a lot
00:10:03.409 --> 00:10:06.330
of clients And that's where the automation comes
00:10:06.330 --> 00:10:09.370
into to play in the work that I do is I find
00:10:09.370 --> 00:10:12.250
the solution that Matches what the client needs
00:10:12.250 --> 00:10:14.769
versus trying to fit everybody that comes into
00:10:14.769 --> 00:10:18.009
one software Okay, so that really makes a lot
00:10:18.009 --> 00:10:21.690
of sense to me. I I also I don't remember now
00:10:21.690 --> 00:10:24.750
actually about a maybe about a year. I went and
00:10:24.750 --> 00:10:29.509
I my like business you know friend partner um
00:10:29.509 --> 00:10:33.129
not legally but like friend partner uh she uh
00:10:33.129 --> 00:10:35.350
she turned me on to keep so she's a key partner
00:10:35.350 --> 00:10:37.309
so but i know that there's other programs so
00:10:37.309 --> 00:10:39.529
it's really important if i'm correct to say it
00:10:39.529 --> 00:10:42.490
this way as you're looking to automate it's also
00:10:42.490 --> 00:10:45.730
important to uh to make sure that you're connected
00:10:45.730 --> 00:10:47.870
with someone who will understand because maybe
00:10:47.870 --> 00:10:49.629
keeps not the right one for you and maybe it's
00:10:49.629 --> 00:10:51.590
high level so i think it's all about like what
00:10:51.590 --> 00:10:55.100
the service is right so i mean just like anything
00:10:55.100 --> 00:10:58.059
i mean if you like you think of of vehicles there's
00:10:58.059 --> 00:11:01.080
like you know i drive a truck and people that
00:11:01.080 --> 00:11:03.740
like they're diehard ford people there's diehard
00:11:03.740 --> 00:11:06.139
dodge people right and if you ask them what trucks
00:11:06.139 --> 00:11:08.019
is best they're going to say oh whatever one
00:11:08.019 --> 00:11:10.600
they they like same thing happens with software
00:11:10.600 --> 00:11:12.860
it's like you need this is what you'll get from
00:11:12.860 --> 00:11:14.919
people but you need to find someone that's going
00:11:14.919 --> 00:11:17.120
to ask you the right questions first versus oh
00:11:17.120 --> 00:11:19.679
i need to go find somebody to to sell and implement
00:11:19.679 --> 00:11:23.039
keep for me or active campaign or whatever um
00:11:23.039 --> 00:11:28.370
and that's kind of unique because you need to
00:11:28.370 --> 00:11:30.769
have someone that has experience in multiple
00:11:30.769 --> 00:11:33.230
systems out there and also is willing to say,
00:11:33.730 --> 00:11:35.850
okay, of the five or six that I have experience
00:11:35.850 --> 00:11:37.990
with, I don't think any of them are really a
00:11:37.990 --> 00:11:40.769
fit for this unique case that you're doing. Let's
00:11:40.769 --> 00:11:43.690
try to find somebody that has more experience
00:11:43.690 --> 00:11:45.870
on other things. Like Salesforce, I don't touch
00:11:45.870 --> 00:11:49.389
it. I never have probably a great system. A lot
00:11:49.389 --> 00:11:51.330
of people use it, but I just never went down
00:11:51.330 --> 00:11:54.950
that road. when you're starting out and you especially
00:11:54.950 --> 00:11:57.009
if you don't have experience and thinking through
00:11:57.009 --> 00:12:01.370
the strategy and the the logistics of Automating
00:12:01.370 --> 00:12:04.529
things having somebody to help you along the
00:12:04.529 --> 00:12:08.470
way is absolutely crucial Yeah, I really I have
00:12:08.470 --> 00:12:12.269
to say the other day I was talking to To a lovely
00:12:12.269 --> 00:12:15.230
lovely woman and usually has 20 clients So she
00:12:15.230 --> 00:12:16.970
really doesn't need the keep but I was showing
00:12:16.970 --> 00:12:19.470
her out like how I was able to send her from
00:12:19.470 --> 00:12:22.629
mine um, a request for the Google reviews, the
00:12:22.629 --> 00:12:25.809
template, and then, uh, because a lot of people
00:12:25.809 --> 00:12:27.710
don't realize that, you know, when you talk to
00:12:27.710 --> 00:12:30.009
someone, they, they're always looking for new
00:12:30.009 --> 00:12:31.950
clients, but they forget to ask for referrals.
00:12:32.309 --> 00:12:35.129
So like, or any of these software programs are
00:12:35.129 --> 00:12:37.870
great way to, you know, have it automated. So
00:12:37.870 --> 00:12:40.230
I absolutely think it's brilliant. I also think
00:12:40.230 --> 00:12:44.320
that podcast hosts should use it. I'm using mine,
00:12:44.360 --> 00:12:45.860
but I think it's a little screwy. So if you get
00:12:45.860 --> 00:12:48.340
a weird email, just copy it to me and say you
00:12:48.340 --> 00:12:52.500
need help, Adrian. But if someone cancels, that's
00:12:52.500 --> 00:12:54.500
the hard part. I'm not sure. Everything is a
00:12:54.500 --> 00:12:57.340
learning stage, so I totally get that. But Siobhan,
00:12:57.500 --> 00:13:01.059
I have seen, last year I had a client and she
00:13:01.059 --> 00:13:03.559
was talking, she had some clients, but I was
00:13:03.559 --> 00:13:06.000
like, well, what are you planning on doing? Are
00:13:06.000 --> 00:13:09.059
you looking to retire? She did not have an automation
00:13:09.059 --> 00:13:11.980
system, so I was so confused. how, if you sell
00:13:11.980 --> 00:13:15.940
your business, how do you transfer all that knowledge
00:13:15.940 --> 00:13:20.539
that you have? And so she held up a binder, a
00:13:20.539 --> 00:13:23.539
binder, and I'm like, so you're going to give
00:13:23.539 --> 00:13:26.399
your binder. I go, that's not even sellable.
00:13:26.659 --> 00:13:29.139
Like, so hopefully I got my point across that,
00:13:29.240 --> 00:13:31.519
you know, as you're starting your business, consider
00:13:31.519 --> 00:13:34.519
your exit plan too. And if you are looking to
00:13:34.519 --> 00:13:37.320
possibly exit your business to give to someone
00:13:37.320 --> 00:13:40.039
else, sell it. You know, you, you need the system,
00:13:40.039 --> 00:13:43.620
right? Yeah. Like what would happen if you don't
00:13:43.620 --> 00:13:47.059
have a system? Yeah. Like, I mean, you make a
00:13:47.059 --> 00:13:48.980
great point. I do a lot of work with financial
00:13:48.980 --> 00:13:52.379
advisors and one of my clients does, has a program
00:13:52.379 --> 00:13:54.179
where they help people increase the value of
00:13:54.179 --> 00:13:56.600
their business before they sell it because they're
00:13:56.600 --> 00:13:58.679
looking to sell within, you know, 10 years. And
00:13:58.679 --> 00:14:01.700
one of the key things is the valuation of a business
00:14:01.700 --> 00:14:05.340
is significantly higher. If there is Systems
00:14:05.340 --> 00:14:07.679
there that the new owner can come into and start
00:14:07.679 --> 00:14:09.960
to operate, you know, it would be as strange
00:14:09.960 --> 00:14:12.559
as hey I'm gonna buy a McDonald's franchise and
00:14:12.559 --> 00:14:14.419
you show up and there's a cow and a meat cleaver
00:14:14.419 --> 00:14:16.600
and they're like go at it, right? Like no, you
00:14:16.600 --> 00:14:18.940
don't want to do that. You need the systems in
00:14:18.940 --> 00:14:22.100
place That that are already there. So that binder
00:14:22.100 --> 00:14:24.740
probably not gonna cut it for somebody's coming
00:14:24.740 --> 00:14:27.700
down the road, right? Yeah, so when you seek
00:14:27.700 --> 00:14:29.799
your attorney or M &A or whatever you're gonna
00:14:29.799 --> 00:14:33.019
do to sell your business Tell him you got a binder.
00:14:33.460 --> 00:14:37.259
I got a Rolodex of all my clients. A Rolodex,
00:14:37.259 --> 00:14:38.960
I know you don't know what that is. I know what
00:14:38.960 --> 00:14:40.860
that is. Well, I'm talking to listeners because
00:14:40.860 --> 00:14:44.440
I'm sure they know. You're old. Hey, not that
00:14:44.440 --> 00:14:46.919
old, but you're old. Come on. Now what? Because
00:14:46.919 --> 00:14:48.320
I don't even know when it's pretty much with
00:14:48.320 --> 00:14:52.259
the Internet, right? And so I have you heard
00:14:52.259 --> 00:14:54.200
of chatter social? I'm doing a little chatter
00:14:54.200 --> 00:14:58.039
than two. I have not now. Have you heard of Clubhouse?
00:14:58.320 --> 00:15:01.909
Yes. OK, and have you been on Clubhouse? Early
00:15:01.909 --> 00:15:05.429
on i haven't recently but okay so i so that'll
00:15:05.429 --> 00:15:07.370
give you an idea so that's a social audio app
00:15:07.370 --> 00:15:11.950
right so So chatter was created by nelson apega
00:15:11.950 --> 00:15:15.509
who was running one of the largest rooms on clubhouse
00:15:15.509 --> 00:15:19.009
And he knew exactly what was missing and he had
00:15:19.009 --> 00:15:21.129
asked a few times You know these you know recommended
00:15:21.129 --> 00:15:24.009
these changes But at the end of the day when
00:15:24.009 --> 00:15:26.190
you know, there's a problem as a young entrepreneur
00:15:26.490 --> 00:15:29.590
You solve it. So we created chatter social chatter
00:15:29.590 --> 00:15:32.929
social is similar to clubhouse has a whole video
00:15:32.929 --> 00:15:36.269
feature So we could be live doing this on chatter
00:15:36.269 --> 00:15:38.610
or I could even be streaming it live, you know
00:15:38.610 --> 00:15:40.990
Like I could kind of do this and people would
00:15:40.990 --> 00:15:43.149
go in the room and then they would ask you questions
00:15:43.149 --> 00:15:46.070
directly So how it works is you have the stage
00:15:46.070 --> 00:15:49.250
of the audience? So same kind of thing but on
00:15:49.250 --> 00:15:52.629
the stage I could you can like just talk about
00:15:52.629 --> 00:15:54.370
yourself. You could show people where you are
00:15:54.370 --> 00:15:56.679
and your views Or you could do the streaming
00:15:56.679 --> 00:15:59.220
live so you could do workshops and all kinds
00:15:59.220 --> 00:16:01.059
of things. Or there's just rooms that are fun.
00:16:01.059 --> 00:16:03.740
There's contests. There was like the voice challenge,
00:16:03.759 --> 00:16:07.019
which was amazing. I've run rooms and chatter.
00:16:07.120 --> 00:16:08.620
So there's really a lot of things to do. But
00:16:08.620 --> 00:16:10.759
you're talking to real people. It's real time
00:16:10.759 --> 00:16:13.899
conversations. So you get to really know someone.
00:16:13.960 --> 00:16:17.039
It's an amazing experience. And there's people,
00:16:17.080 --> 00:16:19.700
a lot of people from Canada. So you'll also meet
00:16:19.700 --> 00:16:22.620
your peeps. So if you're interested, chatter
00:16:22.620 --> 00:16:26.500
social with three bubbles. available on iPhone
00:16:26.500 --> 00:16:29.580
and on Android. If anyone else is interested,
00:16:29.639 --> 00:16:32.580
I make no money on this. But it's so cool. And
00:16:32.580 --> 00:16:35.460
right now it's in public beta. So we started
00:16:35.460 --> 00:16:39.299
private beta. Now it's public beta. And then
00:16:39.299 --> 00:16:41.519
and then it'll be open. So probably another six
00:16:41.519 --> 00:16:44.539
months. And so get a head start on making your
00:16:44.539 --> 00:16:47.419
channels and getting people. And then so once
00:16:47.419 --> 00:16:50.059
you have your your username, let me know. And
00:16:50.059 --> 00:16:52.799
I'll send you the invite. Excellent. You are
00:16:52.799 --> 00:16:55.350
going to be it's it's really fun it's really
00:16:55.350 --> 00:16:57.710
fun like and like there's there's something for
00:16:57.710 --> 00:17:01.269
everyone and there's always like thought provoking
00:17:01.269 --> 00:17:03.730
you know conversation and you will be surprised
00:17:03.730 --> 00:17:06.410
how many amazing business professionals there
00:17:06.410 --> 00:17:08.569
are and then there's amazing people that are
00:17:08.569 --> 00:17:10.849
actors and singers and you have that whole line
00:17:10.849 --> 00:17:14.029
they hop on to some of them are explicit and
00:17:14.029 --> 00:17:15.349
you're not you know you go in the room it may
00:17:15.349 --> 00:17:17.670
be a little dirty but not dirty dirty but maybe
00:17:17.670 --> 00:17:20.769
language dirty So but anyways, I'm glad so is
00:17:20.769 --> 00:17:22.710
there anything like oh first of all, what is
00:17:22.710 --> 00:17:26.549
your goal for being on podcasts? My goal on being
00:17:26.549 --> 00:17:30.170
on podcast is to help somebody that's watching
00:17:30.170 --> 00:17:34.609
or listening You know get that aha moment before
00:17:34.609 --> 00:17:37.470
they even you know decide to want to contact
00:17:37.470 --> 00:17:40.970
me if they do so This is this is me giving back
00:17:41.490 --> 00:17:43.650
And that's what I want to do. Most of the podcasts
00:17:43.650 --> 00:17:46.410
that I look to be on are ones where I can give
00:17:46.410 --> 00:17:49.349
value and teach or educate on a certain topic.
00:17:49.809 --> 00:17:51.549
Because what I find is a lot of people, they're
00:17:51.549 --> 00:17:55.430
stuck on something. And it just takes that one
00:17:55.430 --> 00:17:58.609
little thought that comes from someone else that
00:17:58.609 --> 00:18:01.690
will stick them and they can keep moving forward.
00:18:02.829 --> 00:18:05.170
Will you send me all of your information so we
00:18:05.170 --> 00:18:08.130
can get people, you know, have your information?
00:18:08.170 --> 00:18:13.160
Are you on LinkedIn too? Yes. So why not what
00:18:13.160 --> 00:18:17.059
like like I'm trying to understand first of all
00:18:17.059 --> 00:18:20.119
Like why not tell me I want to go the why not
00:18:20.119 --> 00:18:23.400
thing. Can you share? Like what's it like the
00:18:23.400 --> 00:18:25.740
number one kind of question that you get and
00:18:25.740 --> 00:18:27.700
and if you have the tip for that So that we make
00:18:27.700 --> 00:18:31.180
sure that this podcast interview has a golden
00:18:31.180 --> 00:18:35.400
gem that you just dropped yeah, absolutely, so
00:18:35.400 --> 00:18:39.900
because I do a lot with automation, CRM implementation
00:18:39.900 --> 00:18:43.740
for people. I meet businesses that are running
00:18:43.740 --> 00:18:48.420
off of spreadsheets or notebooks, if you will.
00:18:49.559 --> 00:18:53.299
And they say, well, I know I need a CRM. I know
00:18:53.299 --> 00:18:55.160
I need to get my data organized and all this
00:18:55.160 --> 00:18:57.019
kind of stuff, but I don't even know where to
00:18:57.019 --> 00:18:59.440
start. And that's usually the first thing is
00:18:59.440 --> 00:19:02.660
where to start. And I do this with every client,
00:19:02.799 --> 00:19:05.480
even ones like I'm ready to do it, is you need
00:19:05.480 --> 00:19:08.920
to take an inventory of all the things that you
00:19:08.920 --> 00:19:11.920
do, right? And we try to bucket all the different
00:19:11.920 --> 00:19:15.480
tasks into three different categories. One being,
00:19:16.140 --> 00:19:18.319
is it revenue generating? Meaning, is it you
00:19:18.319 --> 00:19:20.279
meeting with a client? Is it you doing sales
00:19:20.279 --> 00:19:22.920
calls? Is it you actually like doing something
00:19:22.920 --> 00:19:25.640
that you're getting directly paid for? Two, is
00:19:25.640 --> 00:19:28.740
it revenue potential generating? So is that creating
00:19:28.740 --> 00:19:31.640
content, doing podcasts where you can't really
00:19:31.640 --> 00:19:33.259
say, when I create this episode, it's going to
00:19:33.259 --> 00:19:36.420
make me $10 ,000, but getting it out there to
00:19:36.420 --> 00:19:39.240
the world could potentially expand your reach.
00:19:39.759 --> 00:19:41.839
And then lastly is the ones that we hate doing,
00:19:41.880 --> 00:19:44.279
which is the bookkeeping, all that kind of stuff.
00:19:44.920 --> 00:19:47.200
No offense to people who love that, but I don't
00:19:47.200 --> 00:19:50.299
like it. Those are the non revenue generating
00:19:50.299 --> 00:19:54.109
tasks. So once we do that, we look at Can we
00:19:54.109 --> 00:19:57.970
automate or delegate those non revenue generating
00:19:57.970 --> 00:20:00.450
tasks? So can you hire somebody to do your bookkeeping
00:20:00.450 --> 00:20:03.150
and do this kind of stuff at a cheaper rate than
00:20:03.150 --> 00:20:06.309
what you have a value of your time, right? So
00:20:06.309 --> 00:20:08.730
you need to understand how much is every hour
00:20:08.730 --> 00:20:11.309
of your time worth to you. And that's how you
00:20:11.309 --> 00:20:13.789
can validate that. The second one, the potential
00:20:13.789 --> 00:20:16.289
ones is, is what can we use an automation or
00:20:16.289 --> 00:20:18.930
AI to streamline it, make you more efficient,
00:20:19.089 --> 00:20:22.910
make you faster at it or automate some of it?
00:20:23.039 --> 00:20:26.079
But the revenue generating ones is like, we're
00:20:26.079 --> 00:20:30.519
not going to automate that, right? You are the
00:20:30.519 --> 00:20:34.400
asset that needs to be there or you need to hire
00:20:34.400 --> 00:20:37.119
somebody to come in with you, beside you in real
00:20:37.119 --> 00:20:40.480
time and be just as great as you. And we do a
00:20:40.480 --> 00:20:43.119
lot of work in that solo or one to three business
00:20:43.119 --> 00:20:47.539
world. So once we've identified that, and a lot
00:20:47.539 --> 00:20:49.160
of people, when they go through it and start
00:20:49.160 --> 00:20:51.740
to audit that, they really are like, wow, I had
00:20:51.740 --> 00:20:53.759
no idea all these things that I'm actually doing,
00:20:53.819 --> 00:20:55.619
because you take it for granted, you just do
00:20:55.619 --> 00:20:58.599
it. But when you start to tally up, oh, that
00:20:58.599 --> 00:21:00.119
takes me five minutes, that takes me 10 minutes,
00:21:00.319 --> 00:21:02.599
like suddenly, it's lunchtime, and you're like,
00:21:02.619 --> 00:21:04.119
I didn't get anything done, because I've been
00:21:04.119 --> 00:21:07.539
doing all these little things. And then what
00:21:07.539 --> 00:21:10.319
we do with that is start to then organize it
00:21:10.319 --> 00:21:13.890
and build those systems in place. don't look
00:21:13.890 --> 00:21:15.990
at it as, hey, I got to automate my entire business
00:21:15.990 --> 00:21:18.009
at once. It's like, what's that one thing that's
00:21:18.009 --> 00:21:19.950
really bugging you right now? You know, it's
00:21:19.950 --> 00:21:21.630
maybe that people are coming to my website and
00:21:21.630 --> 00:21:23.410
filling out a contact form that's emailed to
00:21:23.410 --> 00:21:25.609
me and I don't know if I'm getting them, right?
00:21:25.869 --> 00:21:29.130
They come to my inbox or, okay, well, let's fix
00:21:29.130 --> 00:21:31.190
that problem, right? Let's put an end. So when
00:21:31.190 --> 00:21:33.230
they submitted, it goes into a CRM system. So,
00:21:33.250 --> 00:21:36.210
you know, it's going somewhere, right? And then
00:21:36.210 --> 00:21:40.630
let's nurture them. So the moment they book a
00:21:40.630 --> 00:21:43.779
consult or... a guest on your podcast, let's
00:21:43.779 --> 00:21:46.119
start to build that relationship. Let's send
00:21:46.119 --> 00:21:48.779
them some information, set the tone, make them
00:21:48.779 --> 00:21:51.059
feel good when they would get on that call with
00:21:51.059 --> 00:21:54.680
you. That's really what we start to do. We never
00:21:54.680 --> 00:21:57.000
take the entire elephant at once. We just bite
00:21:57.000 --> 00:21:59.359
it once at one at a time, right? That's the idea.
00:22:00.380 --> 00:22:02.980
Oh, we can't leave our guests, our listeners
00:22:02.980 --> 00:22:07.079
with elephant biting, because, yeah. But I do
00:22:07.079 --> 00:22:09.579
have one question for you. Or I have a suggestion
00:22:09.579 --> 00:22:12.480
that I think will work. And then we will have
00:22:12.480 --> 00:22:15.240
to close for today, because I haven't, somehow
00:22:15.240 --> 00:22:20.099
I got back to backs. Like so for this for the
00:22:20.099 --> 00:22:22.799
like the Look at the homework like to put it
00:22:22.799 --> 00:22:25.700
all together I was using chat GPT to kind of
00:22:25.700 --> 00:22:27.220
say here's what I did because it was messy, right?
00:22:27.319 --> 00:22:29.460
Here's what I do here's much time I just use
00:22:29.460 --> 00:22:31.920
chat GPT, but then when I said, okay clean it
00:22:31.920 --> 00:22:34.400
up so I can you know Get a get more information
00:22:34.400 --> 00:22:37.359
from my consultant then it would be in a position
00:22:37.359 --> 00:22:39.480
where okay Sean This is exactly what's taking
00:22:39.480 --> 00:22:41.700
place. So I just wanted to take a minute or two
00:22:41.700 --> 00:22:44.279
How can someone out here listening can actually?
00:22:44.539 --> 00:22:47.880
do the first exercise before they reach out to
00:22:47.880 --> 00:22:49.720
you and what that would look like. So you've
00:22:49.720 --> 00:22:51.400
got two minutes to answer that question using
00:22:51.400 --> 00:22:55.619
a chat GPT. Using chat GPT or just using any
00:22:55.619 --> 00:22:58.660
tool? Using any tool that would help you to brain
00:22:58.660 --> 00:23:01.500
dump and then hand it to you in a clean format.
00:23:01.759 --> 00:23:04.759
Yeah. So the easiest one would be to open up
00:23:04.759 --> 00:23:06.980
Excel or Google, whatever one you're comfortable
00:23:06.980 --> 00:23:10.160
with, um, and create three different sheets.
00:23:10.200 --> 00:23:12.539
One of them is marketing. One of them is sales.
00:23:12.599 --> 00:23:15.140
And one of them is operations for the tabs and
00:23:15.140 --> 00:23:17.640
just start to list. So on my marketing side,
00:23:17.720 --> 00:23:20.500
what do I, what do I do? So maybe I do a podcast
00:23:20.500 --> 00:23:23.579
and then in that column underneath that, what
00:23:23.579 --> 00:23:26.000
are all the steps? You know, if I, if I write
00:23:26.000 --> 00:23:29.079
blogs, what are all the things I have to do sales?
00:23:29.119 --> 00:23:32.559
What's my sales cycle? So Is it, do I base it
00:23:32.559 --> 00:23:35.000
off of consults? So people book a consult. We
00:23:35.000 --> 00:23:37.180
do that. We send them a proposal, whatever that
00:23:37.180 --> 00:23:39.920
looks like, every little detail that you do in
00:23:39.920 --> 00:23:42.779
there. Um, and then the last one operations as
00:23:42.779 --> 00:23:44.460
that's a bigger bucket, cause it's everything
00:23:44.460 --> 00:23:46.400
that you have to do in your business, but at
00:23:46.400 --> 00:23:49.380
least getting it out in that format where you
00:23:49.380 --> 00:23:51.359
got those three tabs, because the reason I do
00:23:51.359 --> 00:23:53.960
with three tabs and not all one is you cannot.
00:23:54.160 --> 00:23:56.779
tackle all three of those at once. So if you're
00:23:56.779 --> 00:23:58.599
going to work with someone, which one is more
00:23:58.599 --> 00:24:00.720
important? You have no problem getting leads,
00:24:01.220 --> 00:24:03.059
but you can't close them. Then you got to focus
00:24:03.059 --> 00:24:06.440
on sales or you can sell stuff. You can get people,
00:24:06.460 --> 00:24:08.599
but you're backlogged because you can't fulfill.
00:24:08.859 --> 00:24:11.720
That's an operations thing. So the reason I separate
00:24:11.720 --> 00:24:14.259
them is because you're going to then work with
00:24:14.259 --> 00:24:16.559
somebody to figure out one of those three tabs.
00:24:16.880 --> 00:24:19.289
Then the next one, then the next one. Excellent
00:24:19.289 --> 00:24:21.490
advice. The only thing is that you could, I asked
00:24:21.490 --> 00:24:23.990
chat GPT to create the Excel file for me. Then
00:24:23.990 --> 00:24:26.789
I put it all in and then actually creates it.
00:24:27.509 --> 00:24:30.309
So if that's something that, you know, they're
00:24:30.309 --> 00:24:31.650
confused how to do that this way, they don't
00:24:31.650 --> 00:24:34.150
have to open up and, you know, three, like I
00:24:34.150 --> 00:24:36.210
actually think that's easier, but, um, cause
00:24:36.210 --> 00:24:38.150
I'm not great with Excel. Actually, I don't like
00:24:38.150 --> 00:24:41.930
Excel. We fight all the time. Okay. So thank
00:24:41.930 --> 00:24:47.809
you so much, Sean. Why not from blue cow marketing.
00:24:48.689 --> 00:24:53.849
Oh, cow. Woo. Cow, not cat. They have a cat here
00:24:53.849 --> 00:24:56.549
too. I love it. All right, Sean, thank you. I'm
00:24:56.549 --> 00:24:59.109
so glad that you said yes and you didn't say
00:24:59.109 --> 00:25:01.990
no because you're the yes guy. I could tell and
00:25:01.990 --> 00:25:04.329
you jump at opportunity. You're smart. You know
00:25:04.329 --> 00:25:06.170
what you're doing and you live in a beautiful
00:25:06.170 --> 00:25:07.950
place. So become his client. Maybe I'll invite
00:25:07.950 --> 00:25:11.170
you over for a little coffee. Or I'll come to
00:25:11.170 --> 00:25:13.930
you. I'll come to you. My gosh, Daytona Beach.
00:25:14.269 --> 00:25:17.529
Watch out. Okay, I love it. Oh, you do speaking
00:25:17.529 --> 00:25:20.049
engagements too. Send me your speakers. Go back
00:25:20.049 --> 00:25:21.690
on and look at your speaker sheet because I truly
00:25:21.690 --> 00:25:24.789
don't like prep. You're awesome. Thank you so
00:25:24.789 --> 00:25:27.390
much for being brave. You're so brave and bold.
00:25:27.630 --> 00:25:30.190
I really appreciate it. Have a great rest of
00:25:30.190 --> 00:25:35.609
the day. Thank you. You too. Awesomeness.
